North Utica Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in North Utica in 2025? Explore comprehensive Airbnb analytics for North Utica, Illinois, United States to uncover income potential. This 2025 STR market report for North Utica, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.

Whether you're considering an Airbnb investment in North Utica, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the North Utica Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key North Utica Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$195
The average rental revenue earned for an occupied room per day in North Utica.
Occupancy Rate(?)
39.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$26,424
Typical annual income for an Airbnb listing in North Utica. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
15.7%
Strong growth (15.7%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in North Utica.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in North Utica.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
47
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in North Utica (2025)

Understanding the monthly revenue variations for Airbnb listings in North Utica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in North Utica is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in North Utica across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,542+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,300 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,191 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,462, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in North Utica

North Utica Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the North Utica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in North Utica:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in North Utica

Average Daily Rate (ADR) Airbnb Trends in North Utica (2025)

Effective short term rental pricing strategy in North Utica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in North Utica typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $348+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $235 or more.
  • Typical properties (Median) charge around $178 per night.
  • Entry-level properties (Bottom 25%) earn around $137 per night.

Average Daily Rate (ADR) Trend by Month in North Utica

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Airbnb Seasonality Analysis & Trends in North Utica (2025)

Peak Season (June, July, May)
  • Revenue averages $3,577 per month
  • Occupancy rates average 47.2%
  • Daily rates average $220
Shoulder Season
  • Revenue averages $2,591 per month
  • Occupancy maintains around 42.0%
  • Daily rates hold near $209
Low Season (January, February, November)
  • Revenue drops to average $1,768 per month
  • Occupancy decreases to average 34.0%
  • Daily rates adjust to average $191

Seasonality Insights for North Utica

  • The Airbnb seasonality in North Utica shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases North Utica's highest earning potential, with monthly revenues capable of climbing to $4,017, occupancy reaching a high of 53.5%, and ADRs peaking at $220.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,432, occupancy could drop to 24.6%, and ADRs may adjust down to $189.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in North Utica.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these North Utica seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in North Utica (2025)

Exploring the top neighborhoods for short-term rentals in North Utica? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Utica
Central business district with access to local shops and restaurants. Attractive for travelers seeking convenience and urban experiences.
Utica Square, Local Artisan Markets, Utica Historical Society, Restaurants and cafes, City Parks
Starved Rock State Park
A natural gem nearby, known for hiking, canyoneering, and beautiful scenery. Perfect for nature lovers and outdoor enthusiasts looking for a picturesque retreat.
Starved Rock State Park, St. Louis Canyon, East and West Bowers Canyon, Hiking Trails, Wildlife Viewing
Illinois River
Offers scenic views and river activities. Ideal for guests who enjoy leisurely outdoor activities such as fishing and boating.
Illinois River, Fishing Spots, Boating and Kayaking, Picnic Areas, Wildlife Watching
Utica Historic District
Charming area with historic architecture and a friendly small-town atmosphere. Great for visitors looking for vacation homes in a quaint setting.
Historic Homes, Local Shops, Festivals, Nearby Restaurants, Unique Cafes
La Salle
Neighboring town with additional amenities and attractions. Expands the options for potential guests seeking variety in their stay.
The Hegeler Carus Mansion, La Salle County Historical Society, Dining Options, Shopping District, Cultural Events
Oglesby
A small city close to Utica, ideal for extended stays while exploring nearby attractions. Provides a peaceful atmosphere with access to local amenities.
Oglesby Waterfalls, Local Parks, Chemical Factory Tours, Cafes, Cycling and Walking Trails
Peru
Larger town that supports Utica visitors with more restaurants and entertainment options. Offers a balance between small-town charm and larger amenities.
Peru Municipal Pool, Restaurants and Bars, Historic Landmarks, Festivals, Shopping Areas
Sandy Ford Park
A nearby park offering plenty of green space for outdoor activities. Attracts families and outdoor enthusiasts throughout the year.
Nature Trails, Playgrounds, Picnic Areas, Seasonal Events, Wildflower Viewing

Understanding Airbnb License Requirements & STR Laws in North Utica (2025)

While North Utica, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for North Utica to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in North Utica (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in North Uticabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxurious Cabin / Starved Rock!

Luxurious Cabin / Starved Rock!

Entire Place • 3 bedrooms

$93,057
Revenue
40.8%
Occupancy
$389.73
Daily Rate
Luxurious Cabin / King Suite / Starved Rock!

Luxurious Cabin / King Suite / Starved Rock!

Entire Place • 3 bedrooms

$72,225
Revenue
57.7%
Occupancy
$371.13
Daily Rate
Jacuzzis & Family Kitchen & Entertainment Area

Jacuzzis & Family Kitchen & Entertainment Area

Entire Place • 3 bedrooms

$67,656
Revenue
42.0%
Occupancy
$447.33
Daily Rate
Schoolhouse Canyon at Starved Rock, Modern Getaway

Schoolhouse Canyon at Starved Rock, Modern Getaway

Entire Place • N/A

$45,520
Revenue
49.5%
Occupancy
$197.81
Daily Rate
Historic Loft/Charlotte Suite/Starved Rock/Utica

Historic Loft/Charlotte Suite/Starved Rock/Utica

Entire Place • 1 bedroom

$44,032
Revenue
54.7%
Occupancy
$217.25
Daily Rate
Lander's House -3 min to Starved Rock

Lander's House -3 min to Starved Rock

Entire Place • 3 bedrooms

$44,016
Revenue
40.5%
Occupancy
$221.42
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in North Utica (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in North Utica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Amy7$192,0101014.98/5.0
Tricia2$165,282375.00/5.0
Jennifer2$79,6083264.95/5.0
Jason1$67,656754.93/5.0
Janette2$67,2461834.89/5.0
Aron2$58,1415524.92/5.0
Christy2$58,0143314.98/5.0
Shelly2$54,3811654.92/5.0
Kelly2$52,3605244.92/5.0
Evolve2$49,0851004.78/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in North Utica.

Dive Deeper: Advanced North Utica STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for North Utica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

North Utica Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for North Utica

  • The North Utica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 47 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in North Utica, House properties are the most common (48.9%), reflecting the local real estate landscape.
  • Houses represent a significant 48.9% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.

North Utica Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for North Utica

  • The dominant room capacity in North Utica is 2 bedrooms listings, making up 55.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 76.6% of the active Airbnb listings in North Utica, indicating a high concentration in these sizes.

North Utica Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for North Utica

  • The most common guest capacity trend in North Utica vacation rentals is listings accommodating 8+ guests (46.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the North Utica STR market, accounting for 65.9% of listings.
  • 68.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in North Utica.
  • On average, properties in North Utica are equipped to host 6.2 guests.

North Utica Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for North Utica

  • The most common availability pattern in North Utica falls within the 181-270 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 74.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in North Utica (55.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

North Utica Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (43.5%)

1 Night

20 listings

43.5% of total

2 Nights (45.7%)

2 Nights

21 listings

45.7% of total

7-29 Nights (2.2%)

7-29 Nights

1 listings

2.2% of total

30+ Nights (8.7%)

30+ Nights

4 listings

8.7% of total

Key Insights

  • The most prevalent minimum stay requirement in North Utica is 2 Nights, adopted by 45.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (89.2%) of the North Utica Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 45.7% of North Utica hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in North Utica.

North Utica Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (28.3%)

Flexible

13 listings

28.3% of total

Moderate (32.6%)

Moderate

15 listings

32.6% of total

Firm (17.4%)

Firm

8 listings

17.4% of total

Strict (21.7%)

Strict

10 listings

21.7% of total

Cancellation Policy Insights for North Utica

  • The prevailing Airbnb cancellation policy trend in North Utica is Moderate, used by 32.6% of listings.
  • There's a relatively balanced mix between guest-friendly (60.9%) and stricter (39.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 32.6% market standard in North Utica.
  • Regularly review your cancellation policy against competitors and market demand shifts in North Utica.

North Utica STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for North Utica

  • The overall average booking lead time for vacation rentals in North Utica is 33 days.
  • Guests book furthest in advance for stays during September (average 78 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (53 days avg.) sees the longest lead times, while Summer (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in North Utica.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
  • Monitor your own booking lead times against these North Utica averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in North Utica (2025)

Amenity Prevalence

Amenity Insights for North Utica

  • Essential amenities in North Utica that guests expect include: Smoke alarm, Heating, Air conditioning, Dishes and silverware, TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Carbon monoxide alarm, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for North Utica: Smoke alarm, Heating, Air conditioning, Dishes and silverware, TV, Wifi.
  • Prioritize adding missing essentials: Smoke alarm, Heating, Air conditioning, Dishes and silverware, TV, Wifi.
  • Consider adding popular differentiators like Carbon monoxide alarm or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in North Utica to stay competitive.

North Utica Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for North Utica

  • The typical guest profile for Airbnb in North Utica consists of primarily domestic travelers (97%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.8% of guests.
  • Key international markets include United States (96.8%) and Canada (0.4%).
  • Top languages spoken are English (75%) followed by Spanish (11.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and St. Louis.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the North Utica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Town of Sugar Creek17$8,213$658.3650%
Twin Lakes26$6,719$515.4345%
Lake Geneva167$4,958$408.6544%
Lake Villa10$4,889$294.8557%
McHenry31$4,820$436.4144%
Morris10$4,502$256.4648%
Town of Geneva52$4,463$357.8545%
Tichigan13$4,291$385.5542%
Como59$4,258$337.6444%
East Galena Township41$4,229$311.0441%

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