Naperville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Naperville in 2025? Explore comprehensive Airbnb analytics for Naperville, Illinois, United States to uncover income potential. This 2025 STR market report for Naperville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Naperville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Naperville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Naperville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Naperville (2025)
Understanding the monthly revenue variations for Airbnb listings in Naperville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naperville is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naperville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,635+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,649 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,569 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,309, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naperville
Naperville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Naperville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naperville:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naperville
Average Daily Rate (ADR) Airbnb Trends in Naperville (2025)
Effective short term rental pricing strategy in Naperville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naperville typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $432+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $254 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Naperville
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Airbnb Seasonality Analysis & Trends in Naperville (2025)
Peak Season (July, June, May)
- Revenue averages $3,846 per month
- Occupancy rates average 63.6%
- Daily rates average $190
Shoulder Season
- Revenue averages $3,397 per month
- Occupancy maintains around 57.4%
- Daily rates hold near $194
Low Season (January, February, March)
- Revenue drops to average $2,276 per month
- Occupancy decreases to average 42.5%
- Daily rates adjust to average $194
Seasonality Insights for Naperville
- The Airbnb seasonality in Naperville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naperville's highest earning potential, with monthly revenues capable of climbing to $4,157, occupancy reaching a high of 69.7%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,856, occupancy could drop to 38.1%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naperville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Naperville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Naperville (2025)
Exploring the top neighborhoods for short-term rentals in Naperville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Naperville | The heart of Naperville featuring vibrant restaurants, shops, and the scenic Riverwalk. A prime location for visitors who enjoy urban amenities and culture. | Naperville Riverwalk, Centennial Beach, Naper Settlement, Downtown shopping districts, North Central College |
| Riverwalk Area | A picturesque area along the DuPage River ideal for leisurely walks and outdoor activities. Attracts families and couples for its beauty and recreational options. | DuPage River, Riverwalk Park, Boathouse, Washington Street Bridge, historic buildings |
| Old Naperville | A charming and historic neighborhood with quaint shops, cafes, and restaurants. Perfect for those wanting a cozy and slow-paced environment. | Naper Settlement, Riverwalk, local boutiques, cultural events, community parks |
| East Naperville | A suburban area with excellent schools and family-friendly amenities. Attracts families and professionals seeking a quieter stay near the city. | Naperville's best schools, green parks, family-friendly attractions, shopping centers, restaurants |
| West Naperville | Known for spacious homes and close proximity to outdoor parks. A suburban area ideal for those who prefer a larger living space while staying in Naperville. | Knoch Knolls Park, Naperville Riverwalk, local sports complexes, community events, shopping districts |
| South Naperville | This area features a mix of residential and commercial spaces, offering a convenient location for guests needing access to both city life and suburban comfort. | Shopping centers, restaurants, movie theaters, parks, community amenities |
| North Central College Area | Home to a prestigious college, this area attracts students and parents visiting during school events, as well as those interested in local arts and culture. | North Central College, fine arts events, theatre performances, community events, close to downtown |
| Naperville Settlement Area | A historical area showcasing Naperville's rich heritage, attracting visitors interested in history and cultural experiences. | Naper Settlement museum, historic buildings, local history tours, community events, craft festivals |
Understanding Airbnb License Requirements & STR Laws in Naperville (2025)
While Naperville, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Naperville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Naperville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Napervillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Naperville Nest
Entire Place • 4 bedrooms
Downtown Naperville 4 Bed 2.5bath/Garage/Pets OK
Entire Place • 4 bedrooms
Dog Friendly Cozy North Naperville 3 BED/2 BA Home
Entire Place • 3 bedrooms
Newly Renovated Home Near Naperville Downtown
Entire Place • 3 bedrooms
Nostalgic Naperville Escape 3Br, 1.5 Ba
Entire Place • 3 bedrooms
Home away from home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Naperville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Naperville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nikos | 1 | $68,380 | 7 | 5.00/5.0 |
| Curt | 1 | $67,264 | 6 | 5.00/5.0 |
| Liz | 1 | $64,754 | 113 | 4.84/5.0 |
| Sylvia | 1 | $59,795 | 93 | 4.98/5.0 |
| Blaine | 1 | $54,924 | 4 | 4.75/5.0 |
| Vytautas | 1 | $47,360 | 126 | 4.88/5.0 |
| Betty Vel | 1 | $44,285 | 16 | 4.81/5.0 |
| Naper | 2 | $43,109 | 42 | 4.93/5.0 |
| Tracy | 1 | $42,941 | 16 | 4.81/5.0 |
| Diana | 1 | $42,739 | 25 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naperville.
Dive Deeper: Advanced Naperville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naperville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaperville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naperville
- The Naperville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.1% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naperville, House properties are the most common (67.4%), reflecting the local real estate landscape.
- Houses represent a significant 67.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.7%) offer potential for unique stay experiences.
Naperville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naperville
- The dominant room capacity in Naperville is 3 bedrooms listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 46.5% of the active Airbnb listings in Naperville, indicating a high concentration in these sizes.
- A significant 51.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Naperville.
Naperville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naperville
- The most common guest capacity trend in Naperville vacation rentals is listings accommodating 8+ guests (30.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Naperville STR market, accounting for 48.8% of listings.
- 51.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naperville.
- On average, properties in Naperville are equipped to host 4.5 guests.
Naperville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naperville
- The most common availability pattern in Naperville falls within the 91-180 days range, representing 34.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Naperville (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Naperville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
16.7% of total
2 Nights
8 listings
19% of total
3 Nights
7 listings
16.7% of total
4-6 Nights
3 listings
7.1% of total
7-29 Nights
5 listings
11.9% of total
30+ Nights
12 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Naperville is 30+ Nights, adopted by 28.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Naperville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28.6% of Naperville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naperville.
Naperville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
25.7% of total
Moderate
8 listings
22.9% of total
Firm
9 listings
25.7% of total
Strict
9 listings
25.7% of total
Cancellation Policy Insights for Naperville
- The prevailing Airbnb cancellation policy trend in Naperville is Flexible, used by 25.7% of listings.
- A majority (51.4%) of hosts in Naperville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 25.7% market standard in Naperville.
- Regularly review your cancellation policy against competitors and market demand shifts in Naperville.
Naperville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Naperville
- The overall average booking lead time for vacation rentals in Naperville is 42 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Fall (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Naperville.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Naperville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Naperville (2025)
Amenity Prevalence
Amenity Insights for Naperville
- Essential amenities in Naperville that guests expect include: Air conditioning, Heating, Free parking on premises, Smoke alarm, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naperville: Air conditioning, Heating, Free parking on premises, Smoke alarm, Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Carbon monoxide alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naperville to stay competitive.
Naperville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Naperville
- The typical guest profile for Airbnb in Naperville consists of primarily domestic travelers (94%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and Mexico (1.3%).
- Top languages spoken are English (67.3%) followed by Spanish (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Naperville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Naperville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,213 | $658.36 | 50% |
| Twin Lakes | 26 | $6,719 | $515.43 | 45% |
| Lake Geneva | 167 | $4,958 | $408.65 | 44% |
| Lake Villa | 10 | $4,889 | $294.85 | 57% |
| McHenry | 31 | $4,820 | $436.41 | 44% |
| Morris | 10 | $4,502 | $256.46 | 48% |
| Town of Geneva | 52 | $4,463 | $357.85 | 45% |
| Addison Township | 15 | $4,432 | $325.60 | 51% |
| Tichigan | 13 | $4,291 | $385.55 | 42% |
| Como | 59 | $4,258 | $337.64 | 44% |