Murphysboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Murphysboro in 2025? Explore comprehensive Airbnb analytics for Murphysboro, Illinois, United States to uncover income potential. This 2025 STR market report for Murphysboro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Murphysboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murphysboro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murphysboro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murphysboro (2025)
Understanding the monthly revenue variations for Airbnb listings in Murphysboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murphysboro is typically November, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murphysboro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,382+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,748 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,804 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,048, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murphysboro
Murphysboro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murphysboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murphysboro:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murphysboro
Average Daily Rate (ADR) Airbnb Trends in Murphysboro (2025)
Effective short term rental pricing strategy in Murphysboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murphysboro typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Murphysboro
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Airbnb Seasonality Analysis & Trends in Murphysboro (2025)
Peak Season (November, July, June)
- Revenue averages $2,777 per month
- Occupancy rates average 48.9%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,310 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $147
Low Season (January, February, March)
- Revenue drops to average $1,683 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $149
Seasonality Insights for Murphysboro
- The Airbnb seasonality in Murphysboro shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murphysboro's highest earning potential, with monthly revenues capable of climbing to $2,958, occupancy reaching a high of 57.3%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,618, occupancy could drop to 30.4%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murphysboro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murphysboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murphysboro (2025)
Exploring the top neighborhoods for short-term rentals in Murphysboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murphysboro Main Street | The heart of Murphysboro with vibrant local shops and restaurants. Ideal for visitors looking to experience the local culture and community events. | Giant City State Park, Murphysboro Farmers Market, Murphysboro Golf Course, Local dining options, Historic downtown architecture |
| Parks and Recreation Area | Close proximity to outdoor activities and nature trails. Perfect for guests who enjoy hiking, fishing, and other outdoor adventures. | Bunker Hill Park, Little Grassy Lake, Horseshoe Lake, Fishing spots, Picnic areas |
| Wine Country | Located near several wineries and vineyards, attracting tourists interested in wine tasting and scenic views. A great location for wine enthusiasts. | Hickory Ridge Vineyard & Winery, Starview Vineyards, Pine Hills Vineyard, Scenic drives, Wine tasting events |
| Civic Center Area | Home to local events and community gatherings, making it ideal for visitors participating in events or attending conferences. | Murphysboro Civic Center, Local parks and sports complexes, Community events, Art festivals, Concerts |
| Nearby Carbondale | Just a short drive away, Carbondale offers additional amenities and attractions, making it a good choice for those looking to explore nearby areas. | Southern Illinois University, Carbondale Town Square, Local dining and nightlife, SIU Fine Arts Gallery, Cultural events |
| Outdoor Adventure Zone | Attracts adventure seekers looking for activities like kayaking, mountain biking, and camping. | Shawnee National Forest, Kayaking on the river, Mountain biking trails, Camping spots, Scenic overlooks |
| Historical Murphysboro | Rich in history, this area appeals to visitors interested in the local heritage and historic sites. | Murphysboro History Museum, Historic homes, Local landmarks, Annual history events, Guided tours |
| Family-Friendly Neighborhoods | Ideal for families visiting the area for events or reunions, offering safe and comfortable accommodations. | Local schools and parks, Family-friendly restaurants, Community pools, Safe neighborhoods, Playgrounds |
Understanding Airbnb License Requirements & STR Laws in Murphysboro (2025)
While Murphysboro, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murphysboro to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Murphysboro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murphysborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
*4Bdrm~eachw/PRIVATEBathrms*
Entire Place • 4 bedrooms
Embers of Murphysboro
Entire Place • 4 bedrooms
Hilltop Retreat 2: Spacious, pondfront home for 12
Entire Place • 4 bedrooms
Sweet Little House w/Fenced Yard
Entire Place • 2 bedrooms
Country Club Road Getaway
Entire Place • 2 bedrooms
Convenient Comfy Country Ranch
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murphysboro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murphysboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Casey | 1 | $86,278 | 44 | 4.95/5.0 |
| Ashley | 3 | $81,401 | 167 | 4.94/5.0 |
| Kasia | 1 | $81,182 | 100 | 5.00/5.0 |
| Debby | 3 | $61,431 | 57 | 4.76/5.0 |
| Laramie | 1 | $25,002 | 34 | 5.00/5.0 |
| Cindy Canning | 1 | $25,001 | 35 | 4.94/5.0 |
| Evolve | 1 | $24,499 | 18 | 4.83/5.0 |
| Randy | 1 | $23,053 | 62 | 4.98/5.0 |
| Michael | 1 | $22,681 | 153 | 4.70/5.0 |
| David | 3 | $22,510 | 52 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murphysboro.
Dive Deeper: Advanced Murphysboro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murphysboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurphysboro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murphysboro
- The Murphysboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murphysboro, House properties are the most common (63.3%), reflecting the local real estate landscape.
- Houses represent a significant 63.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Murphysboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murphysboro
- The dominant room capacity in Murphysboro is 2 bedrooms listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 80.0% of the active Airbnb listings in Murphysboro, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murphysboro.
Murphysboro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murphysboro
- The most common guest capacity trend in Murphysboro vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Murphysboro STR market, accounting for 70.0% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murphysboro.
- On average, properties in Murphysboro are equipped to host 5.3 guests.
Murphysboro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murphysboro
- The most common availability pattern in Murphysboro falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murphysboro (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murphysboro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
37.9% of total
2 Nights
14 listings
48.3% of total
3 Nights
3 listings
10.3% of total
30+ Nights
1 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Murphysboro is 2 Nights, adopted by 48.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.2%) of the Murphysboro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.3% of Murphysboro hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murphysboro.
Murphysboro Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
20.7% of total
Moderate
10 listings
34.5% of total
Firm
7 listings
24.1% of total
Strict
6 listings
20.7% of total
Cancellation Policy Insights for Murphysboro
- The prevailing Airbnb cancellation policy trend in Murphysboro is Moderate, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (55.2%) and stricter (44.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.5% market standard in Murphysboro.
- Regularly review your cancellation policy against competitors and market demand shifts in Murphysboro.
Murphysboro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murphysboro
- The overall average booking lead time for vacation rentals in Murphysboro is 40 days.
- Guests book furthest in advance for stays during April (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Murphysboro.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Murphysboro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murphysboro (2025)
Amenity Prevalence
Amenity Insights for Murphysboro
- Essential amenities in Murphysboro that guests expect include: Kitchen, Refrigerator, Heating, Coffee maker, Free parking on premises, Smoke alarm, Dishes and silverware, Air conditioning, TV, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murphysboro: Kitchen, Refrigerator, Heating, Coffee maker, Free parking on premises, Smoke alarm, Dishes and silverware, Air conditioning, TV, Hot water.
- Prioritize adding missing essentials: TV, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murphysboro to stay competitive.
Murphysboro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murphysboro
- The typical guest profile for Airbnb in Murphysboro consists of primarily domestic travelers (99%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and Ireland (0.6%).
- Top languages spoken are English (83.7%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murphysboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,679 | $381.76 | 39% |
| Creal Springs | 27 | $3,672 | $300.36 | 49% |
| Makanda | 20 | $3,379 | $236.42 | 53% |
| O’Fallon | 34 | $3,295 | $198.73 | 58% |
| Harvester | 15 | $3,250 | $206.10 | 52% |
| Goreville | 26 | $3,177 | $244.20 | 42% |
| Potosi | 21 | $3,112 | $234.52 | 39% |
| Edwardsville | 14 | $2,969 | $176.30 | 58% |
| Saint Charles | 164 | $2,815 | $194.69 | 53% |
| Vandalia | 10 | $2,812 | $243.63 | 53% |