Mount Vernon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Mount Vernon in 2025? Explore comprehensive Airbnb analytics for Mount Vernon, Illinois, United States to uncover income potential. This 2025 STR market report for Mount Vernon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Mount Vernon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mount Vernon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mount Vernon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mount Vernon (2025)
Understanding the monthly revenue variations for Airbnb listings in Mount Vernon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mount Vernon is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mount Vernon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,644+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,217 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,054 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,056, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mount Vernon
Mount Vernon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mount Vernon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mount Vernon:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mount Vernon
Average Daily Rate (ADR) Airbnb Trends in Mount Vernon (2025)
Effective short term rental pricing strategy in Mount Vernon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mount Vernon typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Mount Vernon
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Airbnb Seasonality Analysis & Trends in Mount Vernon (2025)
Peak Season (April, May, July)
- Revenue averages $2,998 per month
- Occupancy rates average 53.1%
- Daily rates average $155
Shoulder Season
- Revenue averages $2,463 per month
- Occupancy maintains around 47.6%
- Daily rates hold near $147
Low Season (February, March, September)
- Revenue drops to average $1,863 per month
- Occupancy decreases to average 31.5%
- Daily rates adjust to average $141
Seasonality Insights for Mount Vernon
- The Airbnb seasonality in Mount Vernon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mount Vernon's highest earning potential, with monthly revenues capable of climbing to $3,390, occupancy reaching a high of 62.6%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,644, occupancy could drop to 21.4%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mount Vernon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mount Vernon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mount Vernon (2025)
Exploring the top neighborhoods for short-term rentals in Mount Vernon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Mount Vernon | The heart of the city with access to dining, shopping, and local events. Ideal for guests looking for convenience and local culture. | Jefferson County Historical Village, Marion Carnegie Library, Cedarhurst Center for the Arts, Mount Vernon City Park, Railroad Museum |
| Cedarhurst Area | Home to the Cedarhurst Center for the Arts, this area attracts art lovers and tourists alike, providing a cultural experience with beautiful grounds. | Cedarhurst Center for the Arts, Cedarhurst Park, Local Art Exhibits, Nature Trails |
| Veterans Memorial Park | A scenic area with recreational facilities and a focus on outdoor activities, appealing for families and nature enthusiasts. | Veterans Memorial Park, Fishing Lake, Picnic Areas, Playgrounds, Walking Trails |
| Mount Vernon Outland Airport | Convenient for travelers needing quick access to air transportation, suitable especially for business travelers or those attending events nearby. | Airport Facilities, Fly-in Events, Travel Hubs |
| Grayson County Oak Grove | A quieter residential area that offers a peaceful retreat while being close to the city, perfect for long-term stays. | Local Parks, Community Events, Nature Trails |
| Lakeside Area | A picturesque area around local lakes, great for guests seeking relaxation, fishing, and outdoor sports. | Lake relaxation areas, Fishing spots, Nature trails, Picnic spots |
| Historic Downtown District | Rich in history and charm, perfect for those interested in local heritage and quaint shops, providing a unique Airbnb experience. | Historic Buildings, Local Shops, Restaurants, Cultural Festivals |
| Green Hills Estates | A suburban neighborhood known for its family-friendly environment, appealing to longer-stay visitors and families. | Suburban Parks, Walking Paths, Community Centers |
Understanding Airbnb License Requirements & STR Laws in Mount Vernon (2025)
While Mount Vernon, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mount Vernon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mount Vernon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mount Vernonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A Place on the Water Lakefront - Spa
Entire Place • 3 bedrooms
Summersville Cottage
Entire Place • 4 bedrooms
Lights of Home
Entire Place • 5 bedrooms
SunnyHill Cottage
Entire Place • 5 bedrooms
Farmhouse warmth w/city amenity
Entire Place • 4 bedrooms
Quiet Country Get a Way
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mount Vernon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mount Vernon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rosemary | 3 | $90,843 | 266 | 4.83/5.0 |
| Michelle | 1 | $86,886 | 21 | 5.00/5.0 |
| Cindy | 7 | $77,892 | 150 | 3.40/5.0 |
| Ryan | 3 | $46,309 | 166 | 4.87/5.0 |
| Martha | 1 | $29,509 | 158 | 4.82/5.0 |
| Host #323151389 | 1 | $12,643 | 5 | 5.00/5.0 |
| Aathif | 1 | $12,328 | 78 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mount Vernon.
Dive Deeper: Advanced Mount Vernon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mount Vernon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMount Vernon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mount Vernon
- The Mount Vernon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mount Vernon, House properties are the most common (88.2%), reflecting the local real estate landscape.
- Houses represent a significant 88.2% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Mount Vernon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mount Vernon
- The dominant room capacity in Mount Vernon is 3 bedrooms listings, making up 23.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 47.0% of the active Airbnb listings in Mount Vernon, indicating a high concentration in these sizes.
- A significant 47.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mount Vernon.
Mount Vernon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mount Vernon
- The most common guest capacity trend in Mount Vernon vacation rentals is listings accommodating 8+ guests (41.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mount Vernon STR market, accounting for 64.7% of listings.
- 53.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mount Vernon.
- On average, properties in Mount Vernon are equipped to host 5.2 guests.
Mount Vernon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mount Vernon
- The most common availability pattern in Mount Vernon falls within the 181-270 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mount Vernon (58.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mount Vernon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
93.8% of total
3 Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mount Vernon is 1 Night, adopted by 93.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.8%) of the Mount Vernon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 93.8% of Mount Vernon hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mount Vernon.
Mount Vernon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
61.5% of total
Firm
2 listings
15.4% of total
Strict
3 listings
23.1% of total
Cancellation Policy Insights for Mount Vernon
- The prevailing Airbnb cancellation policy trend in Mount Vernon is Flexible, used by 61.5% of listings.
- There's a relatively balanced mix between guest-friendly (61.5%) and stricter (38.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 61.5% market standard in Mount Vernon.
- Given the high prevalence of Flexible policies (61.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Mount Vernon.
Mount Vernon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mount Vernon
- The overall average booking lead time for vacation rentals in Mount Vernon is 30 days.
- Guests book furthest in advance for stays during April (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (46 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Mount Vernon.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Mount Vernon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mount Vernon (2025)
Amenity Prevalence
Amenity Insights for Mount Vernon
- Essential amenities in Mount Vernon that guests expect include: Heating, Air conditioning, Essentials, Smoke alarm, Wifi, Kitchen, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mount Vernon: Heating, Air conditioning, Essentials, Smoke alarm, Wifi, Kitchen, Hot water, Free parking on premises.
- Consider adding popular differentiators like Coffee maker or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mount Vernon to stay competitive.
Mount Vernon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mount Vernon
- The typical guest profile for Airbnb in Mount Vernon consists of primarily domestic travelers (99%), often arriving from nearby Fort Worth, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Malaysia (0.7%).
- Top languages spoken are English (74.5%) followed by Spanish (23.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fort Worth and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mount Vernon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creal Springs | 27 | $3,672 | $300.36 | 49% |
| Rockville | 21 | $3,393 | $231.10 | 43% |
| Makanda | 20 | $3,379 | $236.42 | 53% |
| Goreville | 26 | $3,177 | $244.20 | 42% |
| Effingham | 20 | $3,130 | $224.05 | 51% |
| Edwardsville | 14 | $2,969 | $176.30 | 58% |
| Vandalia | 10 | $2,812 | $243.63 | 53% |
| Centralia | 15 | $2,808 | $233.27 | 49% |
| Dale | 11 | $2,685 | $261.13 | 34% |
| Marion | 60 | $2,640 | $214.73 | 49% |