Marion Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Marion in 2025? Explore comprehensive Airbnb analytics for Marion, Illinois, United States to uncover income potential. This 2025 STR market report for Marion, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 60 active listings.
Whether you're considering an Airbnb investment in Marion, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marion Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marion Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marion (2025)
Understanding the monthly revenue variations for Airbnb listings in Marion is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marion is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marion across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,986+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,967 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,367 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,379, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marion
Marion Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marion STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marion:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marion
Average Daily Rate (ADR) Airbnb Trends in Marion (2025)
Effective short term rental pricing strategy in Marion involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marion typically peaks in April and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $395+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Marion
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Airbnb Seasonality Analysis & Trends in Marion (2025)
Peak Season (June, July, April)
- Revenue averages $4,271 per month
- Occupancy rates average 55.7%
- Daily rates average $204
Shoulder Season
- Revenue averages $3,384 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $197
Low Season (January, February, March)
- Revenue drops to average $2,333 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $213
Seasonality Insights for Marion
- The Airbnb seasonality in Marion shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marion's highest earning potential, with monthly revenues capable of climbing to $4,627, occupancy reaching a high of 60.7%, and ADRs peaking at $215.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,113, occupancy could drop to 34.8%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marion.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marion seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marion (2025)
Exploring the top neighborhoods for short-term rentals in Marion? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Marion | The heart of Marion, with a mix of local shops, restaurants, and entertainment options. Great for travelers wanting to experience local culture and amenities. | Marion Cultural and Civic Center, Heartland Regional Medical Center, John A. Logan College, Local dining options, Parks and recreational areas |
| Marion Community Park | A family-friendly area with access to recreation and outdoor activities, ideal for those looking to relax in nature after a day out. | Wildlife observation areas, Walking trails, Picnic spots, Playgrounds, Community events |
| Williamson County Historical Society | Rich in history, this area attracts visitors interested in local heritage and events, making it a great spot for educational tourism. | Williamson County Historical Museum, Local historical landmarks, Heritage festivals, Guided tours, Educational programs |
| Lake of Egypt | A popular recreational area for boating, fishing, and other water activities, perfect for families and outdoor enthusiasts. | Lake of Egypt, Fishing spots, Boat rentals, Picnic areas, Nature trails |
| Marion Mall | A shopping hub that attracts visitors looking for retail therapy, dining options, and entertainment, making it ideal for short-term stays. | Marion Mall retailers, Dining establishments, Cinemas, Monthly events and festivals, Shopping promotions |
| Crenshaw Park | Offers beautiful green spaces and recreational facilities, appealing to travelers looking for outdoor activities and relaxation. | Sports fields, Walking paths, Playgrounds, Community events, Summer concerts |
| Southern Illinois Mining and Plant Museum | Attracts history buffs and families interested in learning about the area's mining heritage, adding unique cultural value to stays. | Mining exhibits, Educational activities, Local history tours, Event space, Community involvement |
| Rural Marion Area | Offers a tranquil escape with scenic views and rural charm, appealing to those wanting to disconnect and enjoy nature. | Scenic countryside views, Hiking and biking trails, Local farms, Berry picking, Community markets |
Understanding Airbnb License Requirements & STR Laws in Marion (2025)
While Marion, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marion to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marion (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakehouse-indoor pool and hottub
Entire Place • 4 bedrooms
Great location! Hot Tub! Firepit! 3 King Bedrooms
Entire Place • 3 bedrooms
Excellent Swimming * Loc in Ski Area!
Entire Place • 5 bedrooms
Paradise Peninsula - Lake Estate
Entire Place • 6 bedrooms
Stunner Golf Course View | Walkable to Club House
Entire Place • 3 bedrooms
Lakefront Boho Chic 4BR | Playground & Waterslide
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marion (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marion based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Allison | 9 | $478,195 | 754 | 4.41/5.0 |
| Megan | 10 | $184,574 | 595 | 4.92/5.0 |
| Rhonda | 1 | $133,938 | 31 | 4.84/5.0 |
| Tina | 1 | $118,275 | 12 | 5.00/5.0 |
| J | 4 | $108,840 | 99 | 4.67/5.0 |
| Todd | 1 | $93,170 | 3 | 5.00/5.0 |
| Bell | 3 | $85,350 | 751 | 4.86/5.0 |
| Mercedes | 3 | $71,547 | 70 | 4.92/5.0 |
| Christy | 1 | $52,675 | 14 | 4.93/5.0 |
| Trenton | 1 | $50,649 | 27 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marion.
Dive Deeper: Advanced Marion STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marion. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarion Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marion
- The Marion Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 60 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marion, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 3.3%) offer potential for unique stay experiences.
Marion Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marion
- The dominant room capacity in Marion is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Marion, indicating a high concentration in these sizes.
- A significant 46.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marion.
Marion Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marion
- The most common guest capacity trend in Marion vacation rentals is listings accommodating 8+ guests (28.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marion STR market, accounting for 53.3% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marion.
- On average, properties in Marion are equipped to host 5.8 guests.
Marion Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marion
- The most common availability pattern in Marion falls within the 181-270 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marion (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marion Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
41.4% of total
2 Nights
26 listings
44.8% of total
3 Nights
1 listings
1.7% of total
30+ Nights
7 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in Marion is 2 Nights, adopted by 44.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.2%) of the Marion Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in Marion, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.8% of Marion hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marion.
Marion Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
13% of total
Moderate
5 listings
9.3% of total
Firm
31 listings
57.4% of total
Strict
11 listings
20.4% of total
Cancellation Policy Insights for Marion
- The prevailing Airbnb cancellation policy trend in Marion is Firm, used by 57.4% of listings.
- A majority (77.8%) of hosts in Marion utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 57.4% market standard in Marion.
- Regularly review your cancellation policy against competitors and market demand shifts in Marion.
Marion STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marion
- The overall average booking lead time for vacation rentals in Marion is 47 days.
- Guests book furthest in advance for stays during April (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Marion.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Marion averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marion (2025)
Amenity Prevalence
Amenity Insights for Marion
- Essential amenities in Marion that guests expect include: Smoke alarm, Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marion: Smoke alarm, Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Hot water, Heating.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, Hot water, Heating.
- Consider adding popular differentiators like Coffee maker or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marion to stay competitive.
Marion Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marion
- The typical guest profile for Airbnb in Marion consists of primarily domestic travelers (99%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Canada (0.5%).
- Top languages spoken are English (82.3%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marion Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Creal Springs | 27 | $3,672 | $300.36 | 49% |
| Makanda | 20 | $3,379 | $236.42 | 53% |
| Goreville | 26 | $3,177 | $244.20 | 42% |
| Edwardsville | 14 | $2,969 | $176.30 | 58% |
| Pegram | 19 | $2,890 | $226.75 | 49% |
| Cadiz | 124 | $2,843 | $281.84 | 35% |
| Vandalia | 10 | $2,812 | $243.63 | 53% |
| Centralia | 15 | $2,808 | $233.27 | 49% |
| Dale | 11 | $2,685 | $261.13 | 34% |