Macomb Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Macomb in 2025? Explore comprehensive Airbnb analytics for Macomb, Illinois, United States to uncover income potential. This 2025 STR market report for Macomb, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Macomb, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Macomb Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Macomb Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Macomb (2025)
Understanding the monthly revenue variations for Airbnb listings in Macomb is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Macomb is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Macomb across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,343+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,633 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,896 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,120, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Macomb
Macomb Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Macomb STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Macomb:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Macomb
Average Daily Rate (ADR) Airbnb Trends in Macomb (2025)
Effective short term rental pricing strategy in Macomb involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Macomb typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Macomb
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Airbnb Seasonality Analysis & Trends in Macomb (2025)
Peak Season (October, March, August)
- Revenue averages $2,367 per month
- Occupancy rates average 59.2%
- Daily rates average $137
Shoulder Season
- Revenue averages $2,001 per month
- Occupancy maintains around 49.1%
- Daily rates hold near $138
Low Season (February, September, December)
- Revenue drops to average $1,529 per month
- Occupancy decreases to average 40.1%
- Daily rates adjust to average $137
Seasonality Insights for Macomb
- The Airbnb seasonality in Macomb shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Macomb's highest earning potential, with monthly revenues capable of climbing to $2,409, occupancy reaching a high of 62.5%, and ADRs peaking at $142.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,457, occupancy could drop to 33.6%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Macomb.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Macomb seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Macomb (2025)
Exploring the top neighborhoods for short-term rentals in Macomb? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Macomb | The heart of the city with local shops, restaurants, and attractions. Convenient for guests due to proximity to Illinois State University. | Macomb Arts Center, Western Illinois University, Big Creek Park, Macomb Mall, Heritage Canyon |
| West Macomb | A residential area with family-friendly neighborhoods and access to parks and recreational facilities. Great for family travelers looking for a home-like environment. | Macomb Riverfront Park, Ramblewood Park, Macomb Community Park, The Crossing Park |
| East Macomb | A peaceful suburban neighborhood with access to local amenities and university facilities, ideal for traveling academics and visiting families. | Evergreen Park, University Shops, Macomb Walmart, Various local eateries |
| North Macomb | Close to outdoor recreational activities and is a growing community, making it attractive for nature lovers and outdoor enthusiasts. | Lake Argyle, Macomb Golf Club, Wildlife Parks, Nature Trails |
| South Macomb | A more affordable area with access to local entertainment and dining options, appealing to budget travelers. | Macomb Cinema, Local diners, Parks with picnic areas, Community events |
| Macomb Historic District | Rich in history and charm, this area features preserved historical buildings and is popular among tourists seeking a unique local experience. | McDonough County Historical Society Museum, Old Macomb Courthouse, Historic walking tours, Antique shops |
| Macomb Heights | A quiet residential area with family homes and access to schools and parks, perfect for long-term stays and families. | Macomb High School, Woods Park, Family-friendly restaurants, Community centers |
| West Village | A quaint community close to the university offering a mix of residential and rental properties, favored by students and visiting professors. | Campus recreational facilities, Boutique shops, Local breweries, Community park events |
Understanding Airbnb License Requirements & STR Laws in Macomb (2025)
While Macomb, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Macomb to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Macomb (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Macombbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Warm, Spacious Country Home
Entire Place • 4 bedrooms
Blue Sky Bungalow -Extended Stays Welcomed
Entire Place • 2 bedrooms
Quiet home in Macomb! Extended stays welcome!
Entire Place • 3 bedrooms
The Blue Pearl - A Peaceful Retreat in Macomb
Entire Place • 2 bedrooms
The Loft
Entire Place • 1 bedroom
The Cottage on Campbell
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Macomb (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Macomb based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kristene | 2 | $55,040 | 106 | 4.96/5.0 |
| Stacy | 2 | $39,733 | 148 | 4.76/5.0 |
| Melisa | 1 | $34,564 | 75 | 5.00/5.0 |
| Giovanni | 3 | $32,854 | 20 | 4.49/5.0 |
| Jennifer | 1 | $30,719 | 50 | 4.96/5.0 |
| Carissa | 1 | $29,470 | 81 | 5.00/5.0 |
| Carrie | 1 | $26,141 | 105 | 4.95/5.0 |
| Sarah | 1 | $24,300 | 31 | 5.00/5.0 |
| Noel | 1 | $21,397 | 83 | 4.99/5.0 |
| Jess | 1 | $20,952 | 53 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Macomb.
Dive Deeper: Advanced Macomb STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Macomb. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMacomb Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Macomb
- The Macomb Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Macomb, House properties are the most common (56%), reflecting the local real estate landscape.
- Houses represent a significant 56% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, unique stays (combined 8.0%) offer potential for unique stay experiences.
Macomb Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Macomb
- The dominant room capacity in Macomb is 2 bedrooms listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 80.0% of the active Airbnb listings in Macomb, indicating a high concentration in these sizes.
Macomb Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Macomb
- The most common guest capacity trend in Macomb vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Macomb STR market, accounting for 60.0% of listings.
- 24.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Macomb.
- On average, properties in Macomb are equipped to host 4.6 guests.
Macomb Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Macomb
- The most common availability pattern in Macomb falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Macomb (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Macomb Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
58.3% of total
2 Nights
4 listings
16.7% of total
3 Nights
1 listings
4.2% of total
4-6 Nights
1 listings
4.2% of total
7-29 Nights
1 listings
4.2% of total
30+ Nights
3 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Macomb is 1 Night, adopted by 58.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Macomb Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Macomb, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.3% of Macomb hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Macomb.
Macomb Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
26.1% of total
Moderate
8 listings
34.8% of total
Firm
6 listings
26.1% of total
Strict
3 listings
13% of total
Cancellation Policy Insights for Macomb
- The prevailing Airbnb cancellation policy trend in Macomb is Moderate, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (60.9%) and stricter (39.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.8% market standard in Macomb.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Macomb.
Macomb STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Macomb
- The overall average booking lead time for vacation rentals in Macomb is 33 days.
- Guests book furthest in advance for stays during October (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (53 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Macomb.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Macomb averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Macomb (2025)
Amenity Prevalence
Amenity Insights for Macomb
- Essential amenities in Macomb that guests expect include: Wifi, Air conditioning, Carbon monoxide alarm, Kitchen, TV, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Macomb: Wifi, Air conditioning, Carbon monoxide alarm, Kitchen, TV, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Carbon monoxide alarm, Kitchen, TV, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Macomb to stay competitive.
Macomb Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Macomb
- The typical guest profile for Airbnb in Macomb consists of primarily domestic travelers (100%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.6% of guests.
- Key international markets include United States (99.6%) and Saint Kitts and Nevis (0.4%).
- Top languages spoken are English (83.2%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Elgin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Macomb Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| University Heights | 14 | $2,986 | $320.74 | 36% |
| East Peoria | 28 | $2,498 | $203.40 | 51% |
| Petersburg | 15 | $2,447 | $207.17 | 38% |
| LaSalle | 15 | $2,416 | $183.75 | 48% |
| Galesburg | 21 | $2,014 | $144.96 | 51% |
| Iowa City | 157 | $1,865 | $211.04 | 43% |
| Coralville | 34 | $1,830 | $219.24 | 35% |
| Bettendorf | 38 | $1,811 | $156.43 | 48% |
| North Utica | 50 | $1,774 | $195.88 | 38% |
| Nauvoo | 54 | $1,747 | $217.11 | 40% |