Libertyville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Libertyville in 2025? Explore comprehensive Airbnb analytics for Libertyville, Illinois, United States to uncover income potential. This 2025 STR market report for Libertyville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 57 active listings.

Whether you're considering an Airbnb investment in Libertyville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Libertyville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Libertyville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$198
The average rental revenue earned for an occupied room per day in Libertyville.
Occupancy Rate(?)
43.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,885
Typical annual income for an Airbnb listing in Libertyville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-0.7%
Slight decrease (-0.7%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Libertyville.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Libertyville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
57
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Libertyville (2025)

Understanding the monthly revenue variations for Airbnb listings in Libertyville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Libertyville is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Libertyville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,591+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,824 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,400 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,637, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Libertyville

Libertyville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Libertyville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Libertyville:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Libertyville

Average Daily Rate (ADR) Airbnb Trends in Libertyville (2025)

Effective short term rental pricing strategy in Libertyville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Libertyville typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $235 or more.
  • Typical properties (Median) charge around $180 per night.
  • Entry-level properties (Bottom 25%) earn around $141 per night.

Average Daily Rate (ADR) Trend by Month in Libertyville

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Airbnb Seasonality Analysis & Trends in Libertyville (2025)

Peak Season (May, August, September)
  • Revenue averages $3,394 per month
  • Occupancy rates average 55.9%
  • Daily rates average $211
Shoulder Season
  • Revenue averages $3,068 per month
  • Occupancy maintains around 51.7%
  • Daily rates hold near $209
Low Season (June, November, December)
  • Revenue drops to average $2,118 per month
  • Occupancy decreases to average 37.3%
  • Daily rates adjust to average $191

Seasonality Insights for Libertyville

  • The Airbnb seasonality in Libertyville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Libertyville's highest earning potential, with monthly revenues capable of climbing to $3,471, occupancy reaching a high of 67.6%, and ADRs peaking at $253.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,616, occupancy could drop to 29.5%, and ADRs may adjust down to $188.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Libertyville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Libertyville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Libertyville (2025)

Exploring the top neighborhoods for short-term rentals in Libertyville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Libertyville
The bustling center of Libertyville with shops, restaurants, and entertainment options, making it a desirable location for travelers looking to explore the local culture and amenities.
Libertyville Sport Complex, Liberty Theatre, Historic downtown shops, Dining options like Eggsperience and Wildfire
Cook Park
A beautiful area featuring a scenic park and recreational opportunities, ideal for families and outdoor enthusiasts.
Cook Park, Libertyville Golf Course, outdoor movie nights, playgrounds, parks
Butterfield Park
A residential neighborhood with access to parks and schools, offering a quiet retreat for families and longer-term stays.
Butterfield Park, playgrounds, local schools
Lake Minear
A serene area ideal for guests wanting to connect with nature, focusing on fishing and tranquil lakeside activities.
Lake Minear, fishing, picnicking, nature walks
Aspen Drive
A suburban neighborhood that offers a family-friendly environment with easy access to amenities and attractions nearby.
Aspen Drive Library, local shopping, family-oriented activities
Libertyville Township
A mix of suburban charm and rural aesthetics, attracting visitors interested in nature and local history.
Lake County Forest Preserves, historical sites, scenic views
Highland Avenue
A residential area that provides a local feel while remaining close to downtown, suitable for tourists wanting a more home-like experience.
historic homes, parks, local shops
East Side Libertyville
Known for its family-friendly atmosphere and access to schools and parks, appealing to longer-stay guests.
local parks, schools, community events

Understanding Airbnb License Requirements & STR Laws in Libertyville (2025)

While Libertyville, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Libertyville to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 7% licensed listings)

Top Performing Airbnb Properties in Libertyville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Libertyvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Ranch Home w/ Air Hockey & PacMan near Naval Base!

Ranch Home w/ Air Hockey & PacMan near Naval Base!

Entire Place • 3 bedrooms

$71,784
Revenue
62.9%
Occupancy
$338.91
Daily Rate
Historic Downtown Libertyville Loft

Historic Downtown Libertyville Loft

Entire Place • 2 bedrooms

$56,821
Revenue
77.7%
Occupancy
$196.91
Daily Rate
Spacious Home in DT Libertyville Near Naval Base

Spacious Home in DT Libertyville Near Naval Base

Entire Place • 5 bedrooms

$45,655
Revenue
48.5%
Occupancy
$321.10
Daily Rate
DT Libertyville home w/ 2 Fireplaces by Navy Base!

DT Libertyville home w/ 2 Fireplaces by Navy Base!

Entire Place • 4 bedrooms

$43,918
Revenue
46.9%
Occupancy
$365.08
Daily Rate
Amazing home in DT Libertyville - Near Naval Base!

Amazing home in DT Libertyville - Near Naval Base!

Entire Place • 4 bedrooms

$37,821
Revenue
40.8%
Occupancy
$370.24
Daily Rate
Heart of Downtown Luxury 4 Bed 3.5 Ba 2400sf $1M+

Heart of Downtown Luxury 4 Bed 3.5 Ba 2400sf $1M+

Entire Place • 4 bedrooms

$34,235
Revenue
30.8%
Occupancy
$566.43
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Libertyville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Libertyville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sundown Vista8$237,398754.78/5.0
Sundown Vista6$157,467474.89/5.0
Sundown Vista8$121,620544.63/5.0
Ben2$81,238864.94/5.0
Sundown Vista4$77,059684.88/5.0
Andrew4$62,1842424.90/5.0
RTO Property13$60,762404.44/5.0
Sharon2$53,496864.88/5.0
Lori1$34,23585.00/5.0
Diana1$29,17994.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Libertyville.

Dive Deeper: Advanced Libertyville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Libertyville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Libertyville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Libertyville

  • The Libertyville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.5% of the 57 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Libertyville, Apartment/Condo properties are the most common (59.6%), reflecting the local real estate landscape.
  • Houses represent a significant 40.4% portion, catering likely to families or larger groups.

Libertyville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Libertyville

  • The dominant room capacity in Libertyville is 2 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 61.4% of the active Airbnb listings in Libertyville, indicating a high concentration in these sizes.
  • A significant 49.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Libertyville.

Libertyville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Libertyville

  • The most common guest capacity trend in Libertyville vacation rentals is listings accommodating 8+ guests (50.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Libertyville STR market, accounting for 73.7% of listings.
  • 73.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Libertyville.
  • On average, properties in Libertyville are equipped to host 6.2 guests.

Libertyville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Libertyville

  • The most common availability pattern in Libertyville falls within the 271-366 days range, representing 64.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Libertyville (45.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Libertyville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.8%)

1 Night

9 listings

15.8% of total

2 Nights (7%)

2 Nights

4 listings

7% of total

3 Nights (3.5%)

3 Nights

2 listings

3.5% of total

7-29 Nights (5.3%)

7-29 Nights

3 listings

5.3% of total

30+ Nights (68.4%)

30+ Nights

39 listings

68.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Libertyville is 30+ Nights, adopted by 68.4% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (68.4%) caters to monthly stays (30+ nights) in Libertyville, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 68.4% of Libertyville hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 68.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Libertyville.

Libertyville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (5.7%)

Flexible

3 listings

5.7% of total

Moderate (13.2%)

Moderate

7 listings

13.2% of total

Firm (77.4%)

Firm

41 listings

77.4% of total

Strict

2 listings

3.8% of total

Cancellation Policy Insights for Libertyville

  • The prevailing Airbnb cancellation policy trend in Libertyville is Firm, used by 77.4% of listings.
  • A majority (81.2%) of hosts in Libertyville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
  • Strict cancellation policies are quite rare (3.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 77.4% market standard in Libertyville.
  • Using a Strict policy might deter some guests, as only 3.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Libertyville.

Libertyville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Libertyville

  • The overall average booking lead time for vacation rentals in Libertyville is 25 days.
  • Guests book furthest in advance for stays during November (average 57 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (44 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Libertyville.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
  • Monitor your own booking lead times against these Libertyville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Libertyville (2025)

Amenity Prevalence

Amenity Insights for Libertyville

  • Essential amenities in Libertyville that guests expect include: Carbon monoxide alarm, Washer, Heating, Dryer, Smoke alarm, Air conditioning, Wifi, Refrigerator, Hot water, Essentials. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Libertyville: Carbon monoxide alarm, Washer, Heating, Dryer, Smoke alarm, Air conditioning, Wifi, Refrigerator, Hot water, Essentials.
  • Prioritize adding missing essentials: Air conditioning, Wifi, Refrigerator, Hot water, Essentials.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Libertyville to stay competitive.

Libertyville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Libertyville

  • The typical guest profile for Airbnb in Libertyville consists of primarily domestic travelers (94%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.1% of guests.
  • Key international markets include United States (94.1%) and Canada (1.7%).
  • Top languages spoken are English (70.7%) followed by Spanish (18.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Libertyville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Libertyville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Town of Sugar Creek18$8,336$646.2148%
Twin Lakes27$6,230$526.9142%
Port Sheldon Township27$4,966$524.1751%
Laketown Township63$4,922$478.9444%
Fennville10$4,871$381.3041%
Saugatuck Township145$4,610$466.4742%
Town of Holland15$4,609$422.3652%
Summit10$4,551$484.5537%
Ganges Township59$4,234$526.6636%
Lake Geneva185$4,232$418.7241%

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