Highland Park Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Highland Park in 2025? Explore comprehensive Airbnb analytics for Highland Park, Illinois, United States to uncover income potential. This 2025 STR market report for Highland Park, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Highland Park, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Highland Park Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Highland Park Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Highland Park (2025)
Understanding the monthly revenue variations for Airbnb listings in Highland Park is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Highland Park is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Highland Park across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,700+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,990 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,314 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,909, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Highland Park
Highland Park Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Highland Park STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Highland Park:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Highland Park
Average Daily Rate (ADR) Airbnb Trends in Highland Park (2025)
Effective short term rental pricing strategy in Highland Park involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Highland Park typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $687+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $332 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Highland Park
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Airbnb Seasonality Analysis & Trends in Highland Park (2025)
Peak Season (July, August, June)
- Revenue averages $6,286 per month
- Occupancy rates average 64.0%
- Daily rates average $276
Shoulder Season
- Revenue averages $5,176 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $278
Low Season (February, March, April)
- Revenue drops to average $3,351 per month
- Occupancy decreases to average 43.8%
- Daily rates adjust to average $279
Seasonality Insights for Highland Park
- The Airbnb seasonality in Highland Park shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Highland Park's highest earning potential, with monthly revenues capable of climbing to $6,614, occupancy reaching a high of 69.2%, and ADRs peaking at $301.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,328, occupancy could drop to 38.7%, and ADRs may adjust down to $256.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Highland Park.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Highland Park seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Highland Park (2025)
Exploring the top neighborhoods for short-term rentals in Highland Park? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Highland Park | The heart of Highland Park, featuring a mix of shopping, dining, and cultural attractions. A prime spot for visitors looking to experience the local vibe. | Highland Park Historical Society, Rosewood Beach, Ravinia Park, Local boutique shops, Highland Park Art Center |
| Ravinia | Known for the Ravinia Festival, this area attracts visitors during the summer concert season. It's great for those looking to enjoy outdoor music and arts. | Ravinia Festival, Ravinia Park, Highland Park Country Club |
| Lake Michigan Shore | Offers beautiful lakefront views and access to outdoor activities. It's ideal for families and those wanting a peaceful retreat with water activities. | Rosewood Beach, Lloyd Beach, Lakefront Bike Path, Picnic areas |
| Green Bay Road | A bustling area with a variety of shops and restaurants, making it attractive for those looking for convenience and local experiences. | Local dining spots, Shops and small businesses, Community events |
| North Shore | Known for its scenic views and upscale neighborhoods, this area appeals to tourists looking for a luxurious stay near the water. | Beach access, Parks and recreational areas, Scenic drives |
| Pine Street District | A charming residential area with historical homes, perfect for those seeking a cozy and quaint experience while being close to attractions. | Historical homes, Pine Street park, Neighborhood walks |
| Central Highland Park | Offers a mix of residential serenity and proximity to city amenities, ideal for those who want a blend of suburban and urban experiences. | Highland Park Art Center, Farmers Market, Local parks |
| East Highland Park | A quiet, family-friendly area with easy access to schools and playgrounds, great for families vacationing together. | Local parks, Family-friendly attractions, School facilities |
Understanding Airbnb License Requirements & STR Laws in Highland Park (2025)
While Highland Park, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Highland Park to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Highland Park (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Highland Parkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2-Acre Highland Park Retreat with Heated Pool ~ 5*
Entire Place • 6 bedrooms
The Sunset Manor - Luxe Mansion for Serene retreat
Entire Place • 6 bedrooms
Witness Sunrise Over Lake Michigan
Entire Place • 4 bedrooms
Highland Park Retreat
Entire Place • 4 bedrooms
Modern Luxe Home w/Gameroom and Electric Fireplace
Entire Place • 4 bedrooms
Rejuvenate and Relax in the North Shore
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Highland Park (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Highland Park based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vamsi | 2 | $244,534 | 65 | 4.91/5.0 |
| Kailash | 1 | $156,463 | 141 | 4.91/5.0 |
| Dermot | 1 | $124,823 | 49 | 4.92/5.0 |
| Abigail | 4 | $114,311 | 28 | 4.97/5.0 |
| Amy | 1 | $94,476 | 11 | 5.00/5.0 |
| Lana And Luca | 1 | $76,160 | 120 | 4.90/5.0 |
| Rachell | 1 | $70,407 | 20 | 5.00/5.0 |
| Daniel | 1 | $65,719 | 73 | 4.97/5.0 |
| Rachel | 1 | $64,359 | 17 | 5.00/5.0 |
| Debra | 1 | $63,958 | 28 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Highland Park.
Dive Deeper: Advanced Highland Park STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Highland Park. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHighland Park Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Highland Park
- The Highland Park Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.4% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Highland Park, House properties are the most common (73.5%), reflecting the local real estate landscape.
- Houses represent a significant 73.5% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.9%) offer potential for unique stay experiences.
Highland Park Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Highland Park
- The dominant room capacity in Highland Park is 4 bedrooms listings, making up 17.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 1 bedroom properties represent 35.2% of the active Airbnb listings in Highland Park, indicating a high concentration in these sizes.
- A significant 38.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Highland Park.
Highland Park Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Highland Park
- The most common guest capacity trend in Highland Park vacation rentals is listings accommodating 8+ guests (20.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Highland Park STR market, accounting for 41.2% of listings.
- 35.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Highland Park.
- On average, properties in Highland Park are equipped to host 3.9 guests.
Highland Park Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Highland Park
- The most common availability pattern in Highland Park falls within the 91-180 days range, representing 35.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Highland Park (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Highland Park Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
29% of total
2 Nights
4 listings
12.9% of total
3 Nights
5 listings
16.1% of total
4-6 Nights
5 listings
16.1% of total
7-29 Nights
3 listings
9.7% of total
30+ Nights
5 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Highland Park is 1 Night, adopted by 29% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Highland Park, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29% of Highland Park hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Highland Park.
Highland Park Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
12.9% of total
Moderate
9 listings
29% of total
Firm
9 listings
29% of total
Strict
9 listings
29% of total
Cancellation Policy Insights for Highland Park
- The prevailing Airbnb cancellation policy trend in Highland Park is Moderate, used by 29% of listings.
- A majority (58.0%) of hosts in Highland Park utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29% market standard in Highland Park.
- Regularly review your cancellation policy against competitors and market demand shifts in Highland Park.
Highland Park STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Highland Park
- The overall average booking lead time for vacation rentals in Highland Park is 47 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Highland Park.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Highland Park averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Highland Park (2025)
Amenity Prevalence
Amenity Insights for Highland Park
- Essential amenities in Highland Park that guests expect include: Smoke alarm, Air conditioning, Wifi, Free parking on premises, Hot water, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Kitchen, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Highland Park: Smoke alarm, Air conditioning, Wifi, Free parking on premises, Hot water, Carbon monoxide alarm, Heating.
- Prioritize adding missing essentials: Free parking on premises, Hot water, Carbon monoxide alarm, Heating.
- Consider adding popular differentiators like Shampoo or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Highland Park to stay competitive.
Highland Park Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Highland Park
- The typical guest profile for Airbnb in Highland Park consists of primarily domestic travelers (92%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.8% of guests.
- Key international markets include United States (91.8%) and United Kingdom (1.3%).
- Top languages spoken are English (66.7%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Highland Park Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,213 | $658.36 | 50% |
| Twin Lakes | 26 | $6,719 | $515.43 | 45% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Lake Geneva | 167 | $4,958 | $408.65 | 44% |
| Lake Villa | 10 | $4,889 | $294.85 | 57% |