Grafton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Grafton in 2025? Explore comprehensive Airbnb analytics for Grafton, Illinois, United States to uncover income potential. This 2025 STR market report for Grafton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.

Whether you're considering an Airbnb investment in Grafton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grafton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Grafton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$270
The average rental revenue earned for an occupied room per day in Grafton.
Occupancy Rate(?)
29.6%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$27,034
Typical annual income for an Airbnb listing in Grafton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
0.2%
Positive growth (0.2%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Grafton.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Grafton.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
59
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Grafton (2025)

Understanding the monthly revenue variations for Airbnb listings in Grafton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grafton is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grafton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,681+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,880 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,971 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $899, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Grafton

Grafton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Grafton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grafton:

  • Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Grafton

Average Daily Rate (ADR) Airbnb Trends in Grafton (2025)

Effective short term rental pricing strategy in Grafton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grafton typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $527+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $300 or more.
  • Typical properties (Median) charge around $196 per night.
  • Entry-level properties (Bottom 25%) earn around $168 per night.

Average Daily Rate (ADR) Trend by Month in Grafton

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Airbnb Seasonality Analysis & Trends in Grafton (2025)

Peak Season (June, May, July)
  • Revenue averages $3,731 per month
  • Occupancy rates average 33.3%
  • Daily rates average $270
Shoulder Season
  • Revenue averages $2,832 per month
  • Occupancy maintains around 31.0%
  • Daily rates hold near $267
Low Season (January, February, March)
  • Revenue drops to average $1,681 per month
  • Occupancy decreases to average 22.9%
  • Daily rates adjust to average $270

Seasonality Insights for Grafton

  • The Airbnb seasonality in Grafton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Grafton's highest earning potential, with monthly revenues capable of climbing to $4,135, occupancy reaching a high of 41.7%, and ADRs peaking at $273.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,390, occupancy could drop to 20.1%, and ADRs may adjust down to $262.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grafton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Grafton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Grafton (2025)

Exploring the top neighborhoods for short-term rentals in Grafton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Grafton Riverfront
Picturesque riverfront area that attracts tourists for its beautiful views and outdoor recreational activities. Ideal for guests seeking nature-related experiences and relaxation by the river.
Mississippi River, Pere Marquette State Park, Grafton Zipline Adventures, Beaver Dam State Park, Grafton Winery and Brewhaus
Nauvoo
Historic town known for its religious significance and well-preserved historical buildings. A draw for history enthusiasts and visitors interested in religious tourism.
Nauvoo Historic District, Nauvoo Temple, Joseph Smith Historic Site, Nauvoo Pageant, Old Nauvoo
Alton
Charming river town with rich history and beautiful architecture. Offers a variety of activities and attractions that appeal to families and couples alike.
Historic Alton Ghost Tours, Riverlands Migratory Bird Sanctuary, Alton Museum of History & Art, Pere Marquette State Park, Mississippi River Tours
Pere Marquette State Park
Large state park known for outdoor activities such as hiking, camping, and wildlife viewing. Perfect for those looking to connect with nature during their stay.
Scenic Overlooks, Hiking Trails, Wildlife Viewing, Fishing, Campgrounds
Jerseyville
Peaceful small town with a mix of history and nature. Great for families and individuals looking for a quiet getaway close to Grafton.
Jersey County Historical Society, Woods Ranch, Treehouse Wildlife Center, Myrtledale Farm, Historic Route 66
Wood River
Residential area with convenient access to nearby attractions and amenities. Suitable for guests visiting the surrounding region or working in the area.
Wood River Nature Center, Bunker Hill Historic Museum, Hayner Public Library, Parks and Recreation areas, Local eateries and shops
Bradley
Affordable destination with a friendly atmosphere, attracting visitors who want to experience local culture and hospitality in a small-town setting.
Bradley Bourbonnais Historical Society, Local Parks, Community Events, Shopping District, Dining Options
East Alton
Developing area with various attractions and activities, suitable for guests interested in exploring the nearby metro region and its offerings.
East Alton Historical Society, Local parks and recreation areas, Shopping and dining options, Access to major highways, Cultivated community events

Understanding Airbnb License Requirements & STR Laws in Grafton (2025)

While Grafton, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grafton to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Grafton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Graftonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

River's Paradise

River's Paradise

Entire Place • 4 bedrooms

$136,567
Revenue
52.0%
Occupancy
$595.26
Daily Rate
Main Street+River View+3 Bedrooms

Main Street+River View+3 Bedrooms

Entire Place • 3 bedrooms

$75,533
Revenue
56.5%
Occupancy
$297.85
Daily Rate
Sleeps 10+Main Street+Private Courtyard

Sleeps 10+Main Street+Private Courtyard

Entire Place • 5 bedrooms

$66,051
Revenue
45.7%
Occupancy
$381.74
Daily Rate
Dee's Riverside Retreat

Dee's Riverside Retreat

Entire Place • 7 bedrooms

$59,163
Revenue
26.1%
Occupancy
$918.65
Daily Rate
The Bonney Grey Guesthouse in Grafton

The Bonney Grey Guesthouse in Grafton

Entire Place • 5 bedrooms

$57,231
Revenue
40.4%
Occupancy
$636.04
Daily Rate
Grafton Getaway@Riverhouse (a waterfront property)

Grafton Getaway@Riverhouse (a waterfront property)

Entire Place • 4 bedrooms

$51,594
Revenue
51.3%
Occupancy
$258.62
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Grafton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Grafton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jacqi8$341,6832064.90/5.0
Richard1$136,567245.00/5.0
Denyse8$105,9073304.62/5.0
Brandon2$101,9764084.99/5.0
Louvier5$89,2392004.89/5.0
Kim3$63,9504794.90/5.0
Bill7$63,4563474.90/5.0
Christina1$57,23175.00/5.0
Jennifer1$50,866704.99/5.0
Patricia1$49,313735.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grafton.

Dive Deeper: Advanced Grafton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grafton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Grafton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Grafton

  • The Grafton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.9% of the 59 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Grafton, House properties are the most common (42.4%), reflecting the local real estate landscape.
  • Houses represent a significant 42.4% portion, catering likely to families or larger groups.
  • The presence of 27.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Grafton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Grafton

  • The dominant room capacity in Grafton is 1 bedroom listings, making up 32.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 54.2% of the active Airbnb listings in Grafton, indicating a high concentration in these sizes.
  • A significant 42.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grafton.

Grafton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Grafton

  • The most common guest capacity trend in Grafton vacation rentals is listings accommodating 8+ guests (28.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Grafton STR market, accounting for 57.6% of listings.
  • 49.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grafton.
  • On average, properties in Grafton are equipped to host 5.2 guests.

Grafton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Grafton

  • The most common availability pattern in Grafton falls within the 271-366 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Grafton (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Grafton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (55.4%)

1 Night

31 listings

55.4% of total

2 Nights (42.9%)

2 Nights

24 listings

42.9% of total

30+ Nights (1.8%)

30+ Nights

1 listings

1.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Grafton is 1 Night, adopted by 55.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (98.3%) of the Grafton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (1.8%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 55.4% of Grafton hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grafton.

Grafton Airbnb Cancellation Policy Trends Analysis (2025)

Flexible

2 listings

3.5% of total

Moderate (31.6%)

Moderate

18 listings

31.6% of total

Firm (22.8%)

Firm

13 listings

22.8% of total

Strict (42.1%)

Strict

24 listings

42.1% of total

Cancellation Policy Insights for Grafton

  • The prevailing Airbnb cancellation policy trend in Grafton is Strict, used by 42.1% of listings.
  • A majority (64.9%) of hosts in Grafton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 42.1% market standard in Grafton.
  • With 42.1% using Strict terms, this is a viable option in Grafton, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Grafton.

Grafton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Grafton

  • The overall average booking lead time for vacation rentals in Grafton is 50 days.
  • Guests book furthest in advance for stays during July (average 63 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Grafton.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
  • Monitor your own booking lead times against these Grafton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Grafton (2025)

Amenity Prevalence

Amenity Insights for Grafton

  • Essential amenities in Grafton that guests expect include: Smoke alarm, Heating, Air conditioning, Free parking on premises, Coffee maker, Dishes and silverware. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Grafton: Smoke alarm, Heating, Air conditioning, Free parking on premises, Coffee maker, Dishes and silverware.
  • Prioritize adding missing essentials: Free parking on premises, Coffee maker, Dishes and silverware.
  • Consider adding popular differentiators like TV or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Grafton to stay competitive.

Grafton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Grafton

  • The typical guest profile for Airbnb in Grafton consists of primarily domestic travelers (99%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.4% of guests.
  • Key international markets include United States (99.4%) and Australia (0.2%).
  • Top languages spoken are English (89.3%) followed by Spanish (5.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from St. Louis and Springfield.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Grafton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ste. Genevieve11$4,679$381.7639%
Innsbrook162$3,991$350.7337%
Makanda20$3,379$236.4253%
O’Fallon34$3,295$198.7358%
Harvester15$3,250$206.1052%
Potosi21$3,112$234.5239%
Edwardsville14$2,969$176.3058%
Saint Charles164$2,815$194.6953%
Vandalia10$2,812$243.6353%
Centralia15$2,808$233.2749%

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