East Peoria Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in East Peoria in 2025? Explore comprehensive Airbnb analytics for East Peoria, Illinois, United States to uncover income potential. This 2025 STR market report for East Peoria, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.

Whether you're considering an Airbnb investment in East Peoria, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East Peoria Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key East Peoria Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$195
The average rental revenue earned for an occupied room per day in East Peoria.
Occupancy Rate(?)
52.1%
High demand. Good booking frequency.
Median Annual Revenue(?)
$31,664
Typical annual income for an Airbnb listing in East Peoria. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.8%
Slight decrease (-5.8%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in East Peoria.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in East Peoria.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
28
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in East Peoria (2025)

Understanding the monthly revenue variations for Airbnb listings in East Peoria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Peoria is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Peoria across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,175+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,017 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,417 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,460, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in East Peoria

East Peoria Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the East Peoria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Peoria:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 51%.
  • Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in East Peoria

Average Daily Rate (ADR) Airbnb Trends in East Peoria (2025)

Effective short term rental pricing strategy in East Peoria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Peoria typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $399+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
  • Typical properties (Median) charge around $136 per night.
  • Entry-level properties (Bottom 25%) earn around $80 per night.

Average Daily Rate (ADR) Trend by Month in East Peoria

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Airbnb Seasonality Analysis & Trends in East Peoria (2025)

Peak Season (June, May, April)
  • Revenue averages $3,938 per month
  • Occupancy rates average 51.8%
  • Daily rates average $188
Shoulder Season
  • Revenue averages $3,229 per month
  • Occupancy maintains around 55.3%
  • Daily rates hold near $196
Low Season (January, February, March)
  • Revenue drops to average $1,944 per month
  • Occupancy decreases to average 40.0%
  • Daily rates adjust to average $185

Seasonality Insights for East Peoria

  • The Airbnb seasonality in East Peoria shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases East Peoria's highest earning potential, with monthly revenues capable of climbing to $4,107, occupancy reaching a high of 60.1%, and ADRs peaking at $205.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,446, occupancy could drop to 32.8%, and ADRs may adjust down to $177.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East Peoria.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these East Peoria seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in East Peoria (2025)

Exploring the top neighborhoods for short-term rentals in East Peoria? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown East Peoria
The vibrant center of the city, offering easy access to restaurants, shops, and local events. A great location for both business and leisure travelers.
East Peoria City Hall, EastSide Centre, Pekin Park District, Tazewell County Museum, Local dining options
Peoria Lake
A scenic area with beautiful waterfront views, ideal for those looking to relax by the water. Attractions include recreational activities like boating and fishing.
Peoria Lake, Boat rentals, Fisherman’s Wharf, Peoria Riverfront Museum, Caterpillar Visitors Center
Marina District
A unique waterfront area offering boating and outdoor activities, perfect for guests looking for an adventurous experience on the water.
Marina amenities, Fishing spots, Water activities, Walking trails, Local cafes and restaurants
Washington Street
Known for its charming shops and cafes, this street attracts visitors looking for a quaint shopping experience and local dining.
Local boutiques, Coffee shops, Restaurants, Art galleries, Community events
Glen Oak Park
A beautiful park area that attracts families and nature lovers, offering outdoor activities and a peaceful environment.
Glen Oak Zoo, Peoria PlayHouse Children's Museum, Walking trails, Picnic areas, Events in the park
Highway 40 Corridor
Easy access to major highways and popular attractions in the region makes this area suitable for travelers looking for convenience and accessibility.
Access to Peoria, Shopping centers, Local restaurants, Nearby attractions
Riverfront District
A revitalized area along the river with restaurants, entertainment, and events, ideal for guests looking for a lively atmosphere.
Peoria Riverfront, Live music venues, Dining options, Festival events, Cultural attractions
Northwoods Mall Area
A major shopping destination that attracts tourists and locals alike, perfect for visitors wanting a combination of shopping and dining.
Northwoods Mall, Shopping outlets, Restaurants, Entertainment options, Events at the mall

Understanding Airbnb License Requirements & STR Laws in East Peoria (2025)

While East Peoria, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East Peoria to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in East Peoria (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in East Peoriabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Medley Manor 16 great themed bedrooms  7 bathrooms

Medley Manor 16 great themed bedrooms 7 bathrooms

Entire Place • 16 bedrooms

$107,609
Revenue
35.6%
Occupancy
$811.89
Daily Rate
THE MANOR HOUSE - Private Country Retreat

THE MANOR HOUSE - Private Country Retreat

Entire Place • 5 bedrooms

$65,090
Revenue
46.6%
Occupancy
$413.97
Daily Rate
Eastside Lodge

Eastside Lodge

Entire Place • 3 bedrooms

$60,938
Revenue
60.3%
Occupancy
$231.67
Daily Rate
Blackbird…On the Drive

Blackbird…On the Drive

Entire Place • 2 bedrooms

$56,841
Revenue
72.0%
Occupancy
$214.92
Daily Rate
Paradise with a River View

Paradise with a River View

Entire Place • 4 bedrooms

$50,361
Revenue
36.8%
Occupancy
$368.12
Daily Rate
Cozy Carroll House 3bd 2ba

Cozy Carroll House 3bd 2ba

Entire Place • 3 bedrooms

$42,567
Revenue
53.4%
Occupancy
$180.55
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in East Peoria (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in East Peoria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Pete1$107,6091404.91/5.0
Tressa3$98,9143314.92/5.0
Joseph4$91,3131964.61/5.0
Matthew3$74,8813044.75/5.0
Doug1$65,0901774.91/5.0
Melissa1$60,938584.88/5.0
Jim And Rebecca1$56,841725.00/5.0
Chris1$50,361434.84/5.0
Rebecca1$42,567704.94/5.0
Anabelle1$41,8011084.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Peoria.

Dive Deeper: Advanced East Peoria STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Peoria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

East Peoria Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for East Peoria

  • The East Peoria Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 28 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in East Peoria, House properties are the most common (67.9%), reflecting the local real estate landscape.
  • Houses represent a significant 67.9% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays (combined 3.6%) offer potential for unique stay experiences.

East Peoria Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for East Peoria

  • The dominant room capacity in East Peoria is 2 bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 57.1% of the active Airbnb listings in East Peoria, indicating a high concentration in these sizes.
  • A significant 42.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in East Peoria.

East Peoria Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for East Peoria

  • The most common guest capacity trend in East Peoria vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the East Peoria STR market, accounting for 53.6% of listings.
  • 46.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Peoria.
  • On average, properties in East Peoria are equipped to host 5.1 guests.

East Peoria Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for East Peoria

  • The most common availability pattern in East Peoria falls within the 91-180 days range, representing 39.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 53.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in East Peoria (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 53.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

East Peoria Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (33.3%)

1 Night

9 listings

33.3% of total

2 Nights (33.3%)

2 Nights

9 listings

33.3% of total

7-29 Nights (11.1%)

7-29 Nights

3 listings

11.1% of total

30+ Nights (22.2%)

30+ Nights

6 listings

22.2% of total

Key Insights

  • The most prevalent minimum stay requirement in East Peoria is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (66.6%) of the East Peoria Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (22.2%) caters to monthly stays (30+ nights) in East Peoria, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 33.3% of East Peoria hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Peoria.

East Peoria Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (8%)

Flexible

2 listings

8% of total

Moderate (40%)

Moderate

10 listings

40% of total

Firm

1 listings

4% of total

Strict (48%)

Strict

12 listings

48% of total

Cancellation Policy Insights for East Peoria

  • The prevailing Airbnb cancellation policy trend in East Peoria is Strict, used by 48% of listings.
  • A majority (52.0%) of hosts in East Peoria utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 48% market standard in East Peoria.
  • With 48% using Strict terms, this is a viable option in East Peoria, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in East Peoria.

East Peoria STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for East Peoria

  • The overall average booking lead time for vacation rentals in East Peoria is 42 days.
  • Guests book furthest in advance for stays during May (average 69 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in East Peoria.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these East Peoria averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in East Peoria (2025)

Amenity Prevalence

No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.

Amenity Insights for East Peoria

  • Essential amenities in East Peoria that guests expect include: Essentials, Hair dryer, Refrigerator, Kitchen, TV, Air conditioning, Dishes and silverware, Smoke alarm, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for East Peoria: Essentials, Hair dryer, Refrigerator, Kitchen, TV, Air conditioning, Dishes and silverware, Smoke alarm, Hot water, Free parking on premises.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in East Peoria to stay competitive.

East Peoria Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for East Peoria

  • The typical guest profile for Airbnb in East Peoria consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.7% of guests.
  • Key international markets include United States (98.7%) and DC (0.5%).
  • Top languages spoken are English (80.9%) followed by Spanish (9.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Peoria.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the East Peoria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Morris10$4,502$256.4648%
Glen Ellyn18$4,093$271.7250%
Geneva29$3,551$197.0956%
Roselle10$3,384$177.7556%
Wheaton26$3,153$188.2456%
Effingham20$3,130$224.0551%
St. Charles34$3,090$192.5258%
St. Charles Township16$3,035$238.9849%
Galesburg17$2,803$152.9253%
Petersburg14$2,802$209.4141%

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