Airbnb Market Analytics, Statistics and Data in Bloomington, Illinois, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bloomington? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bloomington:
How much do Airbnb hosts make on average per month in Bloomington?
The short-term rental market in Bloomington shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,867 per month
- Strong performing properties (top 25%) make $2,885 or more
- Best-in-class properties (top 10%) achieve $4,378+ monthly
- Entry-level properties (bottom 25%) typically earn around $860
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bloomington
The market in Bloomington shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bloomington
Daily rates in Bloomington vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $99 per night
- Strong performing properties (top 25%) secure $143 or more
- Best-in-class properties (top 10%) pull in $232+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Bloomington
Peak Season (June, July, May)
- Revenue peaks at $2975.20 per month
- Occupancy rates reach 59.82%
- Daily rates average $134.13
Shoulder Season
- Revenue averages $2382.02 per month
- Occupancy maintains 46.97%
- Daily rates hold at $128.78
Low Season (October, February, January)
- Revenue drops to $1598.77 per month
- Occupancy decreases to 34.88%
- Daily rates adjust to $121.03
Is it still profitable to do Airbnb in Bloomington in 2025?
Yes! Bloomington demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $2382 and The market's 125 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bloomington
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Bloomington | The heart of the city, offering a vibrant atmosphere with restaurants, shops, and entertainment. Ideal for guests wanting to experience city life close to attractions like museums and theaters. | McLean County Museum of History, Bloomington Center for the Performing Arts, Ewing Manor, Children's Discovery Museum, Public Art Display |
| Illinois State University | Home to a large student population and numerous university events throughout the year. Attractive for families visiting students as well as for those attending university events. | ISU campus, Braden Auditorium, Redbird Arena, ISU Art Museum, Horticulture Center |
| The Constitution Trail | A scenic area perfect for outdoor enthusiasts. Close proximity to parks and nature trails makes it appealing for guests looking for a peaceful getaway amidst nature. | Constitution Trail, Morrisey Park, Lake Bloomington, Veterans Parkway Park, Parks and Recreation Trail Access |
| Normal Town Center | The downtown area of Normal, with a nice blend of shops, restaurants, and local events. Provides a small-town charm with easy access to ISU and Bloomington attractions. | The Normal Theater, Children's Discovery Museum in Normal, Normal Downtown Arts District, East Washington Street, Fairview Park |
| East Bloomington | Residential area that offers a quiet environment with shopping centers and local eateries. Suitable for families and longer-term stays. | Eastland Mall, Miller Park Zoo, East Bay Campground, Lutz Park, Funks Grove Maple Sirup |
| West Bloomington | Another suburban neighborhood that provides family-friendly amenities and a relaxed atmosphere. Great for guests looking for a home-away-from-home experience. | Parkside Park, Sugar Creek Park, Bloomington-Normal Rail Trail, Leroy Oakes Forest Preserve, Chautauqua Park |
| The Avenue of the Cities | A bustling area with diverse dining options and shopping experiences. Attracts visitors who enjoy convenience and a lively environment. | Shoppes at College Hills, Nord Farms, Heartland Community College, Grove Street Plaza, College Avenue Shopping |
| Lake Bloomington | A popular recreational area for those who enjoy water activities such as boating and fishing. Appeals to guests looking for a relaxing retreat in nature. | Lake Bloomington, Bloomington Boat Club, Shelbyville Lake, Campgrounds, Fishing Docks |
Do you need a license for Airbnb in Bloomington?
We recommend checking directly with Bloomington's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bloomington
Rustic XL Log Cabin w/ Hot Tub & Gaming!
Entire Place • 3 bedrooms
Bloomington Estate
Entire Place • 5 bedrooms
Arcade House - Hot Tub! 2025 getaway
Entire Place • 3 bedrooms
Modern 4-Bedroom Haven with Wi-Fi Close to Golfing
Entire Place • 4 bedrooms
6 bedrooms, 3 full baths in private subdivision
Entire Place • 6 bedrooms
House of Games - Get Your Kicks on Route 66
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Bloomington
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kristin | 1 | $170,977 | 69 | 5.00/5.0 |
| Elizabeth | 1 | $169,453 | 30 | 4.87/5.0 |
| Marti | 17 | $153,028 | 176 | 4.70/5.0 |
| Andy & Marie | 1 | $107,562 | 653 | 4.99/5.0 |
| Rod | 4 | $106,228 | 44 | 4.87/5.0 |
| Karen | 1 | $100,304 | 30 | 5.00/5.0 |
| Pam | 4 | $94,537 | 16 | 5.00/5.0 |
| Greg | 2 | $73,067 | 142 | 4.95/5.0 |
| Mark & Michelle | 3 | $70,517 | 866 | 4.97/5.0 |
| Rodney | 2 | $65,909 | 23 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bloomington
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.6%), with house and apartment & condo properties comprising 89.6% of inventory
- Untapped potential in outdoor & mobile, others segments (3.2% combined)
Room Capacity Distribution
Analysis of 125 properties in Bloomington shows that 2 bedrooms properties are most prevalent, making up 29.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 53.6% of all listings.
Key Insights
- Most common: 2 bedrooms (29.6%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 53.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 125 properties in Bloomington reveals that 4 guests properties dominate the market, representing 30.4% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 46.4% of the market.
Key Insights
- Most common capacity: 4 guests (30.4% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 46.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 125 properties in Bloomington, the most common availability pattern is 271-366 days (34.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.4% of properties).
Key Insights
- Most common availability window: 271-366 days (34.4%)
- Most common booking duration: 91-180 days (34.4%)
- Properties with high availability (180+ days): 65.6%
- Properties with long-term bookings (180+ days): 34.4%
Minimum Stay Distributions
1 Night
24 listings
22% of total
2 Nights
26 listings
23.9% of total
3 Nights
10 listings
9.2% of total
4-6 Nights
9 listings
8.3% of total
7-29 Nights
29 listings
26.6% of total
30+ Nights
11 listings
10.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.9%
- Mid-length stays (4-6 nights) represent 8.3% of listings
- Monthly+ stays (10.1%) suggest a stable extended-stay market
- High market flexibility with 55.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.9% of total
Super Strict 30 Days
1 listings
0.9% of total
Flexible
22 listings
20.2% of total
Moderate
30 listings
27.5% of total
Firm
24 listings
22% of total
Strict
31 listings
28.4% of total
Key Insights
- Strict is the preferred policy at 28.4% of listings
- The market shows a balanced distribution between guest-friendly (47.7%) and strict (50.4%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 72 days
- Shortest booking windows are in Feb, Sep, Jan, averaging 34 days
- Spring shows the longest average booking window at 64 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Bloomington
Every property in Bloomington comes standard with Wifi, and Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.7% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (1.8%) and Germany (0.9%)
- English is the top language at 79.2%, followed by Spanish (14.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.8%
Recommendations
- Target marketing campaigns for Chicago and Bloomington markets
- Develop localized content for Mexico and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bloomington. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Addison Township | 14 | $4,686 | $345.39 | 50% |
| Elmhurst | 15 | $4,603 | $317.71 | 52% |
| Glen Ellyn | 17 | $4,312 | $280.50 | 51% |
| Cedar Lake | 12 | $3,873 | $250.09 | 50% |
| Rockville | 21 | $3,813 | $234.30 | 45% |
| Geneva | 30 | $3,499 | $193.04 | 55% |
| Bourbonnais | 21 | $3,429 | $194.94 | 53% |
| St. Charles Township | 16 | $3,249 | $254.44 | 51% |
| Wheaton | 27 | $3,245 | $187.02 | 58% |
| Westmont | 22 | $3,224 | $179.76 | 59% |
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