Aurora Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Illinois, United States
Is Airbnb profitable in Aurora in 2025? Explore comprehensive Airbnb analytics for Aurora, Illinois, United States to uncover income potential. This 2025 STR market report for Aurora, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.
Whether you're considering an Airbnb investment in Aurora, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aurora Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aurora Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aurora (2025)
Understanding the monthly revenue variations for Airbnb listings in Aurora is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aurora is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aurora across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,640+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,081 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,633 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $798, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aurora
Aurora Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aurora STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aurora:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aurora
Average Daily Rate (ADR) Airbnb Trends in Aurora (2025)
Effective short term rental pricing strategy in Aurora involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aurora typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Aurora
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Airbnb Seasonality Analysis & Trends in Aurora (2025)
Peak Season (May, June, April)
- Revenue averages $2,896 per month
- Occupancy rates average 50.1%
- Daily rates average $128
Shoulder Season
- Revenue averages $2,174 per month
- Occupancy maintains around 50.8%
- Daily rates hold near $129
Low Season (January, February, March)
- Revenue drops to average $1,475 per month
- Occupancy decreases to average 40.3%
- Daily rates adjust to average $120
Seasonality Insights for Aurora
- The Airbnb seasonality in Aurora shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aurora's highest earning potential, with monthly revenues capable of climbing to $3,034, occupancy reaching a high of 60.5%, and ADRs peaking at $131.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,386, occupancy could drop to 36.3%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aurora.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aurora seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aurora (2025)
Exploring the top neighborhoods for short-term rentals in Aurora? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Aurora | The bustling heart of Aurora featuring restaurants, shops, and entertainment venues. Close proximity to the Paramount Theatre and the Fox River makes it a major draw for visitors. | Paramount Theatre, Fox River, Aurora Regional Fire Museum, Miller Park, Aunt Martha's, Grand Army of the Republic Memorial |
| West Aurora | A vibrant community with easy access to major highways and a range of amenities. Offers a suburban feel with parks and family-friendly attractions, appealing to both business travelers and families. | Red Oak Nature Center, West Aurora Plaza, Entertainment venues, Parks and Recreational areas, Schools and Family Fun |
| East Aurora | Known for its historical charm and proximity to cultural attractions. This area attracts visitors interested in local history and small-town vibes with modern amenities. | Aurora Historical Museum, Phillips Park Zoo, DuPage River Park, Local shops and cafes, Historic Downtown Aurora |
| North Aurora | A quieter, residential area that provides a peaceful retreat. The nearby Fox River offers opportunities for outdoor activities, making it appealing for nature lovers. | North Aurora Island Park, Fox River Trail, Local parks, Recreational areas, Shopping centers |
| South Aurora | A growing area with a mix of residential and commercial developments. Close to major shopping destinations and entertainment, catering to a diverse audience. | Chicago Premium Outlets, Southlands Shopping Center, Parks, Cinemas, Dining options |
| Aurora University Area | Home to a major private university, this area draws in students, visiting families, and academic professionals, creating a vibrant atmosphere year-round. | Aurora University, Cultural events, Local cafes, Student-friendly amenities, Parks |
| Civic Center Area | The Civic Center is home to government buildings and parks, making it an attractive spot for business professionals and visitors attending civic events. | Aurora Civic Center, Parks, Local eateries, Nearby residential areas, Cultural events |
| Fox Valley Mall Area | This shopping destination attracts visitors from all around the suburbs, offering a variety of retail and dining experiences along with entertainment options. | Fox Valley Mall, Dining establishments, Entertainment venues, Seasonal events, Nearby recreational parks |
Understanding Airbnb License Requirements & STR Laws in Aurora (2025)
While Aurora, Illinois, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aurora to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Aurora (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aurorabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
California King Bed | Fast Wi-Fi | 75" Smart TV
Entire Place • 3 bedrooms
Large Family Home w/Garage-King beds, Fast Wi-Fi
Entire Place • 4 bedrooms
3 Condos togetherSleeps up to 24
Entire Place • 6 bedrooms
Beautifully New in Aero Estates
Entire Place • 3 bedrooms
4 Bedroom House - Close to Everything - Naperville
Entire Place • 4 bedrooms
Naperville/Aurora | Fenced Yard!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aurora (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aurora based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Naper | 3 | $149,276 | 157 | 4.90/5.0 |
| Aurora Stays | 4 | $146,158 | 69 | 4.61/5.0 |
| Vic | 2 | $136,331 | 188 | 4.88/5.0 |
| Rachel | 2 | $92,394 | 106 | 4.78/5.0 |
| Dawn | 12 | $81,005 | 59 | 2.71/5.0 |
| Veronica-Ernesto | 3 | $78,136 | 52 | 3.14/5.0 |
| Nickolay (IT BUILT) | 1 | $75,161 | 162 | 4.89/5.0 |
| Charles | 3 | $70,266 | 99 | 4.62/5.0 |
| Djamila | 2 | $53,437 | 27 | 4.82/5.0 |
| David | 1 | $52,400 | 34 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aurora.
Dive Deeper: Advanced Aurora STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aurora. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAurora Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aurora
- The Aurora Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.7% of the 99 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aurora, House properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 54.5% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.0%) offer potential for unique stay experiences.
Aurora Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aurora
- The dominant room capacity in Aurora is 1 bedroom listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.5% of the active Airbnb listings in Aurora, indicating a high concentration in these sizes.
- A significant 25.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aurora.
Aurora Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aurora
- The most common guest capacity trend in Aurora vacation rentals is listings accommodating 2 guests (21.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Aurora STR market, accounting for 39.4% of listings.
- 37.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aurora.
- On average, properties in Aurora are equipped to host 3.7 guests.
Aurora Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aurora
- The most common availability pattern in Aurora falls within the 271-366 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Aurora (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aurora Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
20.4% of total
2 Nights
26 listings
28% of total
3 Nights
4 listings
4.3% of total
4-6 Nights
17 listings
18.3% of total
7-29 Nights
20 listings
21.5% of total
30+ Nights
7 listings
7.5% of total
Key Insights
- The most prevalent minimum stay requirement in Aurora is 2 Nights, adopted by 28% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28% of Aurora hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aurora.
Aurora Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
20% of total
Moderate
19 listings
22.4% of total
Firm
28 listings
32.9% of total
Strict
21 listings
24.7% of total
Cancellation Policy Insights for Aurora
- The prevailing Airbnb cancellation policy trend in Aurora is Firm, used by 32.9% of listings.
- A majority (57.6%) of hosts in Aurora utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.9% market standard in Aurora.
- Regularly review your cancellation policy against competitors and market demand shifts in Aurora.
Aurora STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aurora
- The overall average booking lead time for vacation rentals in Aurora is 29 days.
- Guests book furthest in advance for stays during July (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Spring (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Aurora.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Aurora averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aurora (2025)
Amenity Prevalence
Amenity Insights for Aurora
- Essential amenities in Aurora that guests expect include: Smoke alarm, Wifi, Air conditioning, Heating, Kitchen, Hot water, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aurora: Smoke alarm, Wifi, Air conditioning, Heating, Kitchen, Hot water, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Air conditioning, Heating, Kitchen, Hot water, Carbon monoxide alarm.
- Consider adding popular differentiators like Dishes and silverware or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aurora to stay competitive.
Aurora Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aurora
- The typical guest profile for Airbnb in Aurora consists of primarily domestic travelers (92%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.4% of guests.
- Key international markets include United States (92.4%) and Canada (1.4%).
- Top languages spoken are English (64.8%) followed by Spanish (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Naperville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aurora Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,213 | $658.36 | 50% |
| Twin Lakes | 26 | $6,719 | $515.43 | 45% |
| Lake Geneva | 167 | $4,958 | $408.65 | 44% |
| Lake Villa | 10 | $4,889 | $294.85 | 57% |
| McHenry | 31 | $4,820 | $436.41 | 44% |
| Morris | 10 | $4,502 | $256.46 | 48% |
| Town of Geneva | 52 | $4,463 | $357.85 | 45% |
| Addison Township | 15 | $4,432 | $325.60 | 51% |
| Tichigan | 13 | $4,291 | $385.55 | 42% |
| Como | 59 | $4,258 | $337.64 | 44% |