Airbnb Market Analytics, Statistics and Data in Twin Falls, Idaho, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Twin Falls? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Twin Falls:

Average Daily Rate

$136

Occupancy Rate

50.68%

Annual Revenue

$23,853

Revenue Growth YoY

12.82%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

223

How much do Airbnb hosts make on average per month in Twin Falls?

The short-term rental market in Twin Falls shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,171 per month
Strong performing properties (top 25%) make $3,303 or more
Best-in-class properties (top 10%) achieve $4,523+ monthly
Entry-level properties (bottom 25%) typically earn around $1,150

Revenue Variations by Month

Occupancy Rates Throughout the Year in Twin Falls

The market in Twin Falls shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 50% occupancy rates
Strong performing properties (top 25%) achieve 68% or higher
Best-in-class properties (top 10%) reach 82%+occupancy
Entry-level properties (bottom 25%) average around 31%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Twin Falls

Daily rates in Twin Falls vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $116 per night
Strong performing properties (top 25%) secure $163 or more
Best-in-class properties (top 10%) pull in $216+ per night
Entry-level properties (bottom 25%) earn around $83

Daily Rate Variations by Month

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Seasonality patterns in Twin Falls

Peak Season (June, July, May)

Revenue peaks at $3267.64 per month
Occupancy rates reach 67.38%
Daily rates average $143.91

Shoulder Season

Revenue averages $2446.80 per month
Occupancy maintains 49.65%
Daily rates hold at $135.42

Low Season (February, December, January)

Revenue drops to $1371.06 per month
Occupancy decreases to 33.75%
Daily rates adjust to $126.63

Is it still profitable to do Airbnb in Twin Falls in 2025?

Yes! Twin Falls demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $2447 and With 223 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Twin Falls

Area	Why Choose This Area	Key Attractions
Downtown Twin Falls	The heart of Twin Falls, bustling with restaurants, shops, and cultural attractions. This area is popular among tourists for its accessibility to local amenities and events.	Comic Con, Twin Falls Center for the Arts, Local Restaurants, Farmers Market, Twin Falls Public Library
Shoshone Falls Park	Known as the 'Niagara of the West', Shoshone Falls is a major natural attraction. Visitors come for the stunning views and outdoor activities, making it a prime Airbnb spot.	Shoshone Falls, Perrine Bridge, Walking Trails, Scenic Overlooks, Picnic Areas
Twin Falls Canyon	A beautiful natural area offering hiking, biking, and scenic views. Attracts outdoor enthusiasts looking for adventure and picturesque landscapes.	Canyon Rim Trail, Hiking Trails, Rock Climbing, Perrine Cove, Fishing Spots
Chobani Yogurt Factory	Home of the well-known yogurt brand, this area attracts visitors interested in factory tours and local food experiences. A unique opportunity for hosting guests.	Chobani Factory Tours, Taste Testing, Local Shops, Food Events
Camas Prairie	A scenic area offering access to nature and tranquility. Popular with guests looking to escape to the countryside while still being close to Twin Falls.	Camas National Wildlife Refuge, Bird Watching, Scenic Drives, Hiking Trails
Magic Valley Mall	The largest shopping center in the region with a variety of shops, restaurants, and entertainment options. Ideal for families and shopping tourists.	Magic Valley Mall, Movie Theaters, Restaurants, Play Area
The Snake River	The Snake River presents stunning views and outdoor activities such as boating, fishing, and kayaking, drawing outdoor adventurers and nature lovers.	Fishing Areas, Boating Spots, River Walks, Parks Near the River
Local Wineries	Twin Falls is becoming known for its wineries and vineyards, attracting wine enthusiasts and tourists interested in local cuisine and tasting experiences.	Wine Tastings, Winery Tours, Dining Experiences, Grape Festivals

Do you need a license for Airbnb in Twin Falls?

$203.29

Daily Rate

Top Performing Professional Hosts in Twin Falls

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Ryleigh	23	$638,966	880	4.92/5.0
Lane	17	$589,133	1444	4.88/5.0
Mari	1	$249,044	22	4.95/5.0
Prg	8	$217,574	622	4.79/5.0
Paul & Mandie	4	$192,133	161	4.85/5.0
Shelli	6	$120,215	481	4.83/5.0
Amy	4	$112,041	287	3.57/5.0
Tammi	2	$95,094	136	5.00/5.0
Marisa	2	$91,028	137	5.00/5.0
Wyatt	3	$88,819	115	4.94/5.0

Additional analytics on vacation rental, real estate, short term rental data in Twin Falls

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (90.1%), with house and apartment & condo properties comprising 93.7% of inventory
Untapped potential in others, outdoor & mobile, boutique & hotels segments (6.3% combined)

Room Capacity Distribution

Analysis of 223 properties in Twin Falls shows that 3 bedrooms properties are most prevalent, making up 36.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 55.6% of all listings.

Key Insights

Most common: 3 bedrooms (36.3%)
Least common: 5+ bedrooms (3.6%)
Market concentration: 55.6% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 223 properties in Twin Falls reveals that 6 guests properties dominate the market, representing 25.6% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 50.7% of the market.

Key Insights

Most common capacity: 6 guests (25.6% of market)
Least common capacity: 1 guest (0.4% of market)
Average guest capacity: 5.2 guests per property
Market concentration: 50.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 223 properties in Twin Falls, the most common availability pattern is 181-270 days (36.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (36.3% of properties).

Key Insights

Most common availability window: 181-270 days (36.3%)
Most common booking duration: 181-270 days (36.3%)
Properties with high availability (180+ days): 55.2%
Properties with long-term bookings (180+ days): 48.9%

Minimum Stay Distributions

1 Night (66.3%)

1 Night

134 listings

66.3% of total

2 Nights (21.3%)

2 Nights

43 listings

21.3% of total

3 Nights (6.4%)

3 Nights

13 listings

6.4% of total

4-6 Nights (1.5%)

4-6 Nights

3 listings

1.5% of total

7-29 Nights (1.5%)

7-29 Nights

3 listings

1.5% of total

30+ Nights (3%)

30+ Nights

6 listings

3% of total

Key Insights

Short stays (1-2 nights) dominate the market at 87.6%
Mid-length stays (4-6 nights) represent 1.5% of listings
Monthly+ stays (3%) suggest a stable extended-stay market
High market flexibility with 94.0% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (34%)

Flexible

67 listings

34% of total

Moderate (31.5%)

Moderate

62 listings

31.5% of total

Firm (21.8%)

Firm

43 listings

21.8% of total

Strict (12.7%)

Strict

25 listings

12.7% of total

Key Insights

Flexible is the preferred policy at 34.0% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 65.5% of the market
Strong market consensus around Flexible policies
Strict policies are least common at 12.7% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, May, averaging 48 days
Shortest booking windows are in Oct, Dec, Feb, averaging 25 days
Summer shows the longest average booking window at 47 days, while Winter has the shortest at 26 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 47 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Oct-Feb when lead times are shortest

Popular Airbnb Amenities in Twin Falls

Every property in Twin Falls comes standard with Wifi. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 96.1% of total guests, indicating a dominant local market share.
Primary international markets: Canada (1.4%) and United Kingdom (0.4%)
English is the top language at 80.5%, followed by Spanish (14.1%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%

Recommendations

Target marketing campaigns for Boise and Salt Lake City markets
Develop localized content for Canada and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Twin Falls. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Filer	11	$4,048	$209.87	55%
Hailey	89	$3,113	$291.63	44%
Ketchum	346	$3,101	$457.12	36%
Sun Valley	275	$2,588	$412.60	30%
Heyburn	13	$2,412	$184.79	48%
Mountain Home	28	$2,142	$162.52	48%
Burley	42	$1,965	$170.87	45%
Fairfield	11	$1,880	$229.46	35%
Idaho City	32	$1,850	$212.91	36%
Buhl	19	$1,817	$106.22	46%

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