Sun Valley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Idaho, United States
Is Airbnb profitable in Sun Valley in 2025? Explore comprehensive Airbnb analytics for Sun Valley, Idaho, United States to uncover income potential. This 2025 STR market report for Sun Valley, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 262 active listings.
Whether you're considering an Airbnb investment in Sun Valley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sun Valley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sun Valley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sun Valley (2025)
Understanding the monthly revenue variations for Airbnb listings in Sun Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sun Valley is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sun Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,963+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,229 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,778 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,321, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sun Valley
Sun Valley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sun Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sun Valley:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sun Valley
Average Daily Rate (ADR) Airbnb Trends in Sun Valley (2025)
Effective short term rental pricing strategy in Sun Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sun Valley typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $736+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $486 or more.
- Typical properties (Median) charge around $324 per night.
- Entry-level properties (Bottom 25%) earn around $218 per night.
Average Daily Rate (ADR) Trend by Month in Sun Valley
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Airbnb Seasonality Analysis & Trends in Sun Valley (2025)
Peak Season (July, March, August)
- Revenue averages $5,488 per month
- Occupancy rates average 41.9%
- Daily rates average $446
Shoulder Season
- Revenue averages $4,157 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $431
Low Season (September, October, November)
- Revenue drops to average $2,359 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $374
Seasonality Insights for Sun Valley
- The Airbnb seasonality in Sun Valley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sun Valley's highest earning potential, with monthly revenues capable of climbing to $6,034, occupancy reaching a high of 47.5%, and ADRs peaking at $508.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,244, occupancy could drop to 21.5%, and ADRs may adjust down to $358.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sun Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sun Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sun Valley (2025)
Exploring the top neighborhoods for short-term rentals in Sun Valley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ketchum | A charming mountain town that serves as the heart of the Sun Valley resort area. Offers a vibrant arts scene and access to outdoor activities year-round, making it ideal for tourists. | Sun Valley Ski Resort, Bald Mountain, Ketchum’s downtown shops, Sun Valley Pavilion, Wood River Valley trails, Ketchum Farmers Market |
| Sun Valley | Known for its luxury accommodations and celebrity sightings, Sun Valley is famous for skiing and upscale living. Attracts high-end clientele looking for premium vacation rentals. | Sun Valley Resort, Dollar Mountain, Sun Valley Ice Rink, Sun Valley Botanical Garden, Sun Valley Arts Center |
| Warm Springs | A quiet neighborhood near the ski lifts, Warm Springs offers a more relaxed atmosphere while still being close to skiing and hiking. Great for families and outdoor enthusiasts. | Warm Springs Ski Area, Bald Mountain ski runs, Sun Valley River, Wood River Trail, Warm Springs Lodge |
| Elkhorn | A serene residential community with golf courses and nature trails. Ideal for guests seeking a peaceful retreat while being close to the action in nearby Ketchum and Sun Valley. | Elkhorn Golf Club, Elkhorn Springs, Hiking trails, Family-friendly parks, Nearby ski access |
| Galena Lodge | A bit further from the busy towns, Galena Lodge is surrounded by stunning natural beauty and is popular for outdoor activities like hiking and mountain biking. A great escape for nature lovers. | Galena Lodge, Nordic skiing trails, Mountain biking trails, Scenic views, Picnic areas |
| Trail Creek | A scenic area that offers easy access to outdoor activities and beautiful landscapes. Popular for fall foliage and summer outdoor sports, appealing to adventure seekers. | Trail Creek Pass, Hiking trails, Scenic picnic spots, Wildlife viewing, Mountain biking |
| River Run | Located at the base of the Mountain, River Run provides convenient access to ski lifts and various summer activities. Great for families and those seeking convenience during their stay. | River Run Lodge, Ski lifts access, Mountain bike park, Hiking trails access, Wood River |
| Hailey | Just a short drive from Sun Valley, Hailey offers a more affordable option with local amenities. Attracts visitors looking for budget-friendly accommodations while still being close to attractions. | Hailey Main Street, Local restaurants and shops, Wood River Valley, City parks, Nearby skiing options |
Understanding Airbnb License Requirements & STR Laws in Sun Valley (2025)
While Sun Valley, Idaho, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sun Valley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sun Valley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sun Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sun Valley Home. Perfect Location. Spacious.
Entire Place • 5 bedrooms
#HabitueHomes - Teleidoscope Retreat
Entire Place • 3 bedrooms
Stunning home w/Entertaining Area - Sleeps 12
Entire Place • 5 bedrooms
Creekside home-private spa, big yard, walk to town
Entire Place • 4 bedrooms
Family-Friendly Sun Valley Elkhorn Condo
Entire Place • 3 bedrooms
NEW! Luxury Single Level Condo
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sun Valley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sun Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 29 | $1,324,191 | 351 | 4.22/5.0 |
| Alpine | 47 | $1,113,373 | 276 | 3.08/5.0 |
| Evolve | 8 | $448,838 | 175 | 4.17/5.0 |
| Natural Retreats (W) | 11 | $345,392 | 28 | 2.65/5.0 |
| Vacasa Idaho | 26 | $289,665 | 1066 | 4.39/5.0 |
| Vacasa Idaho | 30 | $250,053 | 659 | 3.42/5.0 |
| Pat And Barrett - SV Vacation | 5 | $207,887 | 67 | 3.90/5.0 |
| Andrew | 4 | $199,598 | 87 | 4.97/5.0 |
| Maggie | 1 | $198,493 | 20 | 4.95/5.0 |
| Habitue | 1 | $185,594 | 18 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sun Valley.
Dive Deeper: Advanced Sun Valley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sun Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSun Valley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sun Valley
- The Sun Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.6% of the 262 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sun Valley, Apartment/Condo properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 28.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 1.2%) offer potential for unique stay experiences.
Sun Valley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sun Valley
- The dominant room capacity in Sun Valley is 2 bedrooms listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.7% of the active Airbnb listings in Sun Valley, indicating a high concentration in these sizes.
- A significant 43.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sun Valley.
Sun Valley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sun Valley
- The most common guest capacity trend in Sun Valley vacation rentals is listings accommodating 8+ guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Sun Valley STR market, accounting for 53.4% of listings.
- 56.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sun Valley.
- On average, properties in Sun Valley are equipped to host 5.5 guests.
Sun Valley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sun Valley
- The most common availability pattern in Sun Valley falls within the 271-366 days range, representing 65.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sun Valley (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sun Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
12.2% of total
2 Nights
55 listings
21.6% of total
3 Nights
37 listings
14.5% of total
4-6 Nights
26 listings
10.2% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
104 listings
40.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sun Valley is 30+ Nights, adopted by 40.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.8%) caters to monthly stays (30+ nights) in Sun Valley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.8% of Sun Valley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sun Valley.
Sun Valley Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
37 listings
17.1% of total
Super Strict 60 Days
6 listings
2.8% of total
Flexible
5 listings
2.3% of total
Moderate
88 listings
40.7% of total
Firm
41 listings
19% of total
Strict
39 listings
18.1% of total
Cancellation Policy Insights for Sun Valley
- The prevailing Airbnb cancellation policy trend in Sun Valley is Moderate, used by 40.7% of listings.
- There's a relatively balanced mix between guest-friendly (43.0%) and stricter (37.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.7% market standard in Sun Valley.
- Regularly review your cancellation policy against competitors and market demand shifts in Sun Valley.
Sun Valley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sun Valley
- The overall average booking lead time for vacation rentals in Sun Valley is 73 days.
- Guests book furthest in advance for stays during July (average 125 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 55 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Fall (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Sun Valley.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Sun Valley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sun Valley (2025)
Amenity Prevalence
Amenity Insights for Sun Valley
- Essential amenities in Sun Valley that guests expect include: Smoke alarm, Wifi, TV, Kitchen, Heating, Essentials, Hot water, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sun Valley: Smoke alarm, Wifi, TV, Kitchen, Heating, Essentials, Hot water, Coffee maker.
- Prioritize adding missing essentials: Wifi, TV, Kitchen, Heating, Essentials, Hot water, Coffee maker.
- Consider adding popular differentiators like Carbon monoxide alarm or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sun Valley to stay competitive.
Sun Valley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sun Valley
- The typical guest profile for Airbnb in Sun Valley consists of primarily domestic travelers (99%), often arriving from nearby Boise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and DC (0.5%).
- Top languages spoken are English (74.4%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boise and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sun Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Filer | 11 | $3,722 | $210.73 | 53% |
| Ketchum | 345 | $3,308 | $468.22 | 36% |
| Hailey | 91 | $3,055 | $292.97 | 46% |
| Stanley | 77 | $2,813 | $288.25 | 50% |
| Garden Valley | 142 | $2,596 | $243.60 | 39% |
| Heyburn | 13 | $2,349 | $181.59 | 50% |
| Mountain Home | 29 | $2,059 | $192.65 | 47% |
| Bellevue | 19 | $2,052 | $157.64 | 54% |
| Fairfield | 11 | $1,971 | $235.21 | 36% |
| Twin Falls | 220 | $1,914 | $137.58 | 51% |