Rigby Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Idaho, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rigby in 2025? Explore comprehensive Airbnb analytics for Rigby, Idaho, United States to uncover income potential. This 2025 STR market report for Rigby, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.

Whether you're considering an Airbnb investment in Rigby, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rigby Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rigby Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$184
The average rental revenue earned for an occupied room per day in Rigby.
Occupancy Rate(?)
37.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$18,832
Typical annual income for an Airbnb listing in Rigby. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
19.5%
Strong growth (19.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Rigby.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Rigby.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
52
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rigby (2025)

Understanding the monthly revenue variations for Airbnb listings in Rigby is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rigby is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rigby across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,877+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,657 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,408 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $783, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rigby

Rigby Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rigby STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rigby:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rigby

Average Daily Rate (ADR) Airbnb Trends in Rigby (2025)

Effective short term rental pricing strategy in Rigby involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rigby typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $355+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
  • Typical properties (Median) charge around $127 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Rigby

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Airbnb Seasonality Analysis & Trends in Rigby (2025)

Peak Season (July, June, August)
  • Revenue averages $3,318 per month
  • Occupancy rates average 47.8%
  • Daily rates average $198
Shoulder Season
  • Revenue averages $2,054 per month
  • Occupancy maintains around 32.6%
  • Daily rates hold near $186
Low Season (January, February, March)
  • Revenue drops to average $1,215 per month
  • Occupancy decreases to average 26.8%
  • Daily rates adjust to average $180

Seasonality Insights for Rigby

  • The Airbnb seasonality in Rigby shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rigby's highest earning potential, with monthly revenues capable of climbing to $3,745, occupancy reaching a high of 53.6%, and ADRs peaking at $199.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,016, occupancy could drop to 23.5%, and ADRs may adjust down to $179.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rigby.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rigby seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rigby (2025)

Exploring the top neighborhoods for short-term rentals in Rigby? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Rigby
Charming downtown area with historical significance. Great for visitors interested in local history and culture, making it a perfect spot for family-friendly getaways.
Rigby Lake, Rigby Historic Depot, Jefferson County Museum, Kirkham Hot Springs
Rigby Lake
A beautiful natural area perfect for outdoor recreation. Ideal for families and nature lovers seeking a relaxing lake experience and various water activities.
Rigby Lake Park, beach access, picnic areas, fishing opportunities
Jefferson County
Wide open spaces with opportunities for outdoor adventures. It's a good spot for visitors seeking a peaceful retreat in nature with access to recreational activities.
Hiking trails, birdwatching, scenic drives across the county
Nearby Idaho Falls
A convenient city nearby with attractions and amenities. Perfect for guests wanting more urban activities while still being near the tranquility of Rigby.
Idaho Falls River Walk, Idaho Falls Zoo, Museum of Idaho, Tautphaus Park
Swan Valley
Known for its stunning scenery and outdoor activities. Great for adventurous travelers looking for fishing, hiking, and winter sports.
Swan Valley Recreation Area, South Fork of the Snake River, Hiking trails, Snowmobile Parks
Cottonwood Canyon
Beautiful remote area ideal for nature lovers and those seeking peace and quiet away from the hustle. Attracts camping and hiking enthusiasts.
Camping sites, Hiking trails, Scenic viewpoints
South Fork River
Perfect for visitors looking to enjoy water sports and fishing. Offers a mix of relaxation and adventure in a stunning natural setting.
Fishing spots, Kayaking, Rafting opportunities
Local Farms and Orchards
A unique experience for visitors interested in agrotourism and local food. Enjoy farm tours and fresh produce.
Local fruit orchards, Farm visits, Pumpkin patches in fall

Understanding Airbnb License Requirements & STR Laws in Rigby (2025)

While Rigby, Idaho, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rigby to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Rigby (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rigbybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Private Island: Big Cabin, Hot Tub, Firepit, Games

Private Island: Big Cabin, Hot Tub, Firepit, Games

Entire Place • 4 bedrooms

$118,701
Revenue
53.3%
Occupancy
$597.90
Daily Rate
Spacious and Stunning LaBelle Lake Retreat

Spacious and Stunning LaBelle Lake Retreat

Entire Place • 7 bedrooms

$85,631
Revenue
27.6%
Occupancy
$1402.77
Daily Rate
Cozy home minutes from Rigby Lake

Cozy home minutes from Rigby Lake

Entire Place • 6 bedrooms

$53,359
Revenue
58.3%
Occupancy
$204.62
Daily Rate
Heise Gathering Place sleeps 28+

Heise Gathering Place sleeps 28+

Entire Place • 6 bedrooms

$53,302
Revenue
39.6%
Occupancy
$495.56
Daily Rate
Fast WiFi|Fly Tying|Foosball

Fast WiFi|Fly Tying|Foosball

Entire Place • 3 bedrooms

$42,327
Revenue
35.8%
Occupancy
$196.40
Daily Rate
Spacious Home with Fairway Views

Spacious Home with Fairway Views

Entire Place • 3 bedrooms

$40,275
Revenue
61.4%
Occupancy
$186.11
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rigby (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rigby based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lauranna1$118,701515.00/5.0
Sharon12$102,3915624.83/5.0
Host #1173177371$85,631404.95/5.0
Brayden1$53,359494.92/5.0
Taylor1$53,302104.90/5.0
Shannon2$48,0511904.96/5.0
Evolve2$42,618394.72/5.0
Ghost Host Rentals By Conmigo1$42,327394.87/5.0
Heath1$40,275345.00/5.0
Kayla1$36,875344.65/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rigby.

Dive Deeper: Advanced Rigby STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rigby. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rigby Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rigby

  • The Rigby Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 52 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rigby, House properties are the most common (51.9%), reflecting the local real estate landscape.
  • Houses represent a significant 51.9% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays, hotel/boutique (combined 3.8%) offer potential for unique stay experiences.

Rigby Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rigby

  • The dominant room capacity in Rigby is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Rigby, indicating a high concentration in these sizes.
  • A significant 46.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rigby.

Rigby Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rigby

  • The most common guest capacity trend in Rigby vacation rentals is listings accommodating 8+ guests (34.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Rigby STR market, accounting for 63.4% of listings.
  • 53.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rigby.
  • On average, properties in Rigby are equipped to host 5.3 guests.

Rigby Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rigby

  • The most common availability pattern in Rigby falls within the 271-366 days range, representing 51.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Rigby (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rigby Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (57.4%)

1 Night

27 listings

57.4% of total

2 Nights (25.5%)

2 Nights

12 listings

25.5% of total

3 Nights (2.1%)

3 Nights

1 listings

2.1% of total

30+ Nights (14.9%)

30+ Nights

7 listings

14.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Rigby is 1 Night, adopted by 57.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (82.9%) of the Rigby Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (14.9%) caters to monthly stays (30+ nights) in Rigby, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 57.4% of Rigby hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 14.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rigby.

Rigby Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

2% of total

Flexible (20%)

Flexible

10 listings

20% of total

Moderate (24%)

Moderate

12 listings

24% of total

Firm (12%)

Firm

6 listings

12% of total

Strict (42%)

Strict

21 listings

42% of total

Cancellation Policy Insights for Rigby

  • The prevailing Airbnb cancellation policy trend in Rigby is Strict, used by 42% of listings.
  • A majority (54.0%) of hosts in Rigby utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 42% market standard in Rigby.
  • With 42% using Strict terms, this is a viable option in Rigby, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rigby.

Rigby STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rigby

  • The overall average booking lead time for vacation rentals in Rigby is 57 days.
  • Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Rigby.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
  • Monitor your own booking lead times against these Rigby averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rigby (2025)

Amenity Prevalence

Amenity Insights for Rigby

  • Essential amenities in Rigby that guests expect include: Hot water, Heating, Free parking on premises, Smoke alarm, Microwave. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Kitchen, Shampoo are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rigby: Hot water, Heating, Free parking on premises, Smoke alarm, Microwave.
  • Prioritize adding missing essentials: Smoke alarm, Microwave.
  • Consider adding popular differentiators like Refrigerator or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rigby to stay competitive.

Rigby Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rigby

  • The typical guest profile for Airbnb in Rigby consists of primarily domestic travelers (96%), often arriving from nearby Boise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.1% of guests.
  • Key international markets include United States (96.1%) and Canada (1.2%).
  • Top languages spoken are English (76.7%) followed by Spanish (12%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Boise and Salt Lake City.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rigby Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Teton Village260$6,690$765.7942%
Fish Haven51$6,223$765.3935%
Jackson322$6,016$542.4946%
Wilson251$4,206$438.4045%
Island Park872$4,160$397.6047%
West Yellowstone257$3,764$362.3346%
Tetonia102$3,413$310.6446%
Driggs326$3,341$274.7948%
Alpine50$3,274$343.2942%
Ashton78$3,237$298.8148%

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