Airbnb Market Analytics, Statistics and Data in Rexburg, Idaho, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rexburg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rexburg:
How much do Airbnb hosts make on average per month in Rexburg?
The short-term rental market in Rexburg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,724 per month
- Strong performing properties (top 25%) make $2,758 or more
- Best-in-class properties (top 10%) achieve $4,310+ monthly
- Entry-level properties (bottom 25%) typically earn around $923
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rexburg
The market in Rexburg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rexburg
Daily rates in Rexburg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $104 per night
- Strong performing properties (top 25%) secure $167 or more
- Best-in-class properties (top 10%) pull in $236+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Rexburg
Peak Season (June, July, May)
- Revenue peaks at $3084.02 per month
- Occupancy rates reach 66.82%
- Daily rates average $152.53
Shoulder Season
- Revenue averages $2106.34 per month
- Occupancy maintains 44.91%
- Daily rates hold at $137.07
Low Season (November, February, January)
- Revenue drops to $1318.88 per month
- Occupancy decreases to 31.25%
- Daily rates adjust to $122.52
Is it still profitable to do Airbnb in Rexburg in 2025?
Yes! Rexburg demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and solid monthly revenue averaging $2106 and The market's 197 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rexburg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Rexburg Downtown | The heart of Rexburg, this area is vibrant with local shops, eateries, and entertainment options. It's ideal for tourists looking to explore the town's charm and local culture. | Rexburg Idaho Temple, Legacy Flight Museum, Rexburg River Park, Madison County Historical Museum, Brigham Young University-Idaho |
| Bear Lake | A short drive from Rexburg, Bear Lake is a beautiful recreational area known for summer activities such as boating and fishing, making it a great spot for vacation rentals. | Bear Lake State Park, Bear Lake Marina, Garden City Boardwalk, Bear Lake Beach |
| Great Rift | A unique geological area near Rexburg, known for its natural beauty and hiking trails. Attracts outdoor enthusiasts and nature lovers year-round. | St. Anthony Sand Dunes, Toadstool Geological Park, Rattlesnake Cave, Hiking Trails |
| Teton Valley | Just a bit further from Rexburg, Teton Valley offers stunning views of the Teton Mountains and is an excellent area for winter sports and summer hikes. | Grand Targhee Ski Resort, Teton Pass, Jackson Hole, Hiking and Biking Trails |
| Yellowstone National Park | Though a drive away, the proximity to Yellowstone makes Rexburg an ideal launching place for visitors seeking to explore this iconic national park. | Old Faithful, Grand Prismatic Spring, Yellowstone Lake, Wildlife Viewing |
| Idaho Falls | Nearby Idaho Falls is a larger city with shopping, restaurants, and attractions. It expands the potential market for guests looking for convenience and amenities. | Idaho Falls Zoo, Snake River Greenbelt, Museum of Idaho, Idaho Falls Temple |
| Palisades Reservoir | A water recreation area offering stunning scenery and activities like boating and fishing, appealing to those looking for a lakeside retreat. | Palisades Dam, Camping Sites, Boating and Fishing |
| Mesa Falls | A picturesque waterfall area that draws tourists and nature lovers. It’s perfect for those seeking a serene environment and outdoor exploration. | Upper Mesa Falls, Lower Mesa Falls, Trails and Scenic Overlooks |
Do you need a license for Airbnb in Rexburg?
We recommend checking directly with Rexburg's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rexburg
Rexburg 5 Bedroom Home With Rock Climbing Wall & M
Entire Place • 5 bedrooms
Adventurous Rexburg Home | 5 bedroom
Entire Place • 5 bedrooms
Amazing Elk Ranch Retreat Luxury 6 Bedroom Home
Entire Place • 6 bedrooms
Tudor Cottage w/ a King Suite
Entire Place • 5 bedrooms
Cheerful 5-bedroom home with indoor fireplace
Entire Place • 5 bedrooms
Spacious Idaho Home: Ski, Hike, & Fish!
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Rexburg
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lyn | 11 | $229,890 | 1431 | 4.82/5.0 |
| Kacey & Tiffanie | 4 | $210,142 | 134 | 4.75/5.0 |
| Angel Host | 3 | $115,864 | 400 | 4.73/5.0 |
| Tamie | 3 | $93,875 | 234 | 4.94/5.0 |
| Evolve | 2 | $80,652 | 46 | 4.67/5.0 |
| Kaitlyn | 5 | $76,773 | 154 | 4.93/5.0 |
| McKinley | 3 | $60,375 | 13 | 5.00/5.0 |
| Roy | 1 | $59,004 | 90 | 4.94/5.0 |
| Christina Marie | 1 | $57,959 | 94 | 5.00/5.0 |
| Heidi | 1 | $57,413 | 81 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rexburg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.2%), with house and apartment & condo properties comprising 87.8% of inventory
- Untapped potential in outdoor & mobile, others segments (7.1% combined)
Room Capacity Distribution
Analysis of 197 properties in Rexburg shows that 2 bedrooms properties are most prevalent, making up 30.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 52.3% of all listings.
Key Insights
- Most common: 2 bedrooms (30.5%)
- Least common: 4 bedrooms (8.6%)
- Market concentration: 52.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 197 properties in Rexburg reveals that 8+ guests properties dominate the market, representing 31% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 54.3% of the market.
Key Insights
- Most common capacity: 8+ guests (31% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 54.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 197 properties in Rexburg, the most common availability pattern is 181-270 days (37.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.1% of properties).
Key Insights
- Most common availability window: 181-270 days (37.6%)
- Most common booking duration: 91-180 days (38.1%)
- Properties with high availability (180+ days): 64.0%
- Properties with long-term bookings (180+ days): 39.1%
Minimum Stay Distributions
1 Night
99 listings
57.2% of total
2 Nights
47 listings
27.2% of total
3 Nights
20 listings
11.6% of total
4-6 Nights
1 listings
0.6% of total
30+ Nights
6 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.4%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 96.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.6% of total
Non-refundable
4 listings
2.3% of total
Refundable
7 listings
4.1% of total
Flexible
57 listings
33.1% of total
Moderate
55 listings
32% of total
Firm
27 listings
15.7% of total
Strict
21 listings
12.2% of total
Key Insights
- Flexible is the preferred policy at 33.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.1% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Dec, averaging 59 days
- Shortest booking windows are in Jan, Oct, Feb, averaging 34 days
- Summer shows the longest average booking window at 56 days, while Fall has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Rexburg
Every property in Rexburg comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 92% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.5%) and Germany (1%)
- English is the top language at 75.5%, followed by Spanish (15.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Salt Lake City and Boise markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rexburg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Teton Village | 275 | $6,842 | $773.12 | 42% |
| Fish Haven | 56 | $6,322 | $810.78 | 35% |
| Jackson | 320 | $6,037 | $578.62 | 45% |
| Island Park | 883 | $4,245 | $397.18 | 48% |
| Wilson | 262 | $4,071 | $446.39 | 45% |
| West Yellowstone | 254 | $3,852 | $361.05 | 46% |
| Tetonia | 104 | $3,475 | $302.09 | 47% |
| Alpine | 52 | $3,433 | $336.87 | 44% |
| Star Valley Ranch | 42 | $3,334 | $282.16 | 51% |
| Driggs | 336 | $3,313 | $266.66 | 47% |
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