Rexburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Idaho, United States
Is Airbnb profitable in Rexburg in 2025? Explore comprehensive Airbnb analytics for Rexburg, Idaho, United States to uncover income potential. This 2025 STR market report for Rexburg, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 196 active listings.
Whether you're considering an Airbnb investment in Rexburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rexburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rexburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rexburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Rexburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rexburg is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rexburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,934+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,589 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,646 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $906, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rexburg
Rexburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rexburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rexburg:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rexburg
Average Daily Rate (ADR) Airbnb Trends in Rexburg (2025)
Effective short term rental pricing strategy in Rexburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rexburg typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $238+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Rexburg
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Airbnb Seasonality Analysis & Trends in Rexburg (2025)
Peak Season (July, June, May)
- Revenue averages $2,882 per month
- Occupancy rates average 53.7%
- Daily rates average $149
Shoulder Season
- Revenue averages $1,892 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $141
Low Season (January, February, November)
- Revenue drops to average $1,329 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $135
Seasonality Insights for Rexburg
- The Airbnb seasonality in Rexburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rexburg's highest earning potential, with monthly revenues capable of climbing to $3,040, occupancy reaching a high of 66.3%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,091, occupancy could drop to 35.1%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rexburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rexburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rexburg (2025)
Exploring the top neighborhoods for short-term rentals in Rexburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| University District | Proximity to Brigham Young University-Idaho makes this neighborhood a hotspot for student and family rentals. Ideal for short-term stays during university events and activities. | Brigham Young University-Idaho, Rexburg Rapids, Rexburg Tabernacle, Harmon Park, The Legacy Flight Museum |
| Downtown Rexburg | The heart of Rexburg offers a mix of local shops, dining options, and cultural experiences. Attractive for visitors seeking a vibrant local atmosphere. | Rexburg Main Street, Rexburg Cultural Arts Center, The Eliza R. Snow Performing Arts Center, Local Restaurants and Cafes |
| Rexburg South | This area features residential neighborhoods that are popular among families and visitors seeking a quieter stay while still being close to amenities. | South Fork of the Snake River, Bear Lake, Nature Trails, Local Parks |
| Near Splash Park | Family-friendly area close to the recreation facilities, perfect for guests visiting in the summer and looking for outdoor activities. | Rexburg Splash Park, Rexburg River Trail, Local Playground, Outdoor Picnic Areas |
| Bear Lake Area | A beautiful scenic area that attracts tourists year-round for outdoor activities and water sports, popular for vacation rentals. | Bear Lake, Trasher Island, Garden City beaches, Bear Lake State Park |
| St. Anthony | Just a short drive from Rexburg, this charming town offers a mix of small-town atmosphere and access to outdoor adventures, ideal for tourists looking to explore Idaho's beauty. | The St. Anthony Sand Dunes, Fishing and Boating, Local Parks, Nearby Wildlife Refuge |
| Ririe | Located near scenic lakes and recreation areas, Ririe appeals to those interested in water activities and disconnecting from the hustle, making it ideal for nature lovers. | Ririe Reservoir, Outdoor Camping Areas, Fishing Spots, Hiking Trails |
| Swan Valley | A rural area known for its stunning landscapes and outdoor adventures, appealing for those looking for rustic cabins and beautiful views for a getaway. | Whitewater Rafting, Fishing on the Snake River, Scenic Drives, Wildlife Viewing |
Understanding Airbnb License Requirements & STR Laws in Rexburg (2025)
While Rexburg, Idaho, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rexburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rexburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rexburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Idaho Home: Ski, Hike, & Fish!
Entire Place • 7 bedrooms
Tudor Cottage w/ a King Suite
Entire Place • 5 bedrooms
Rexburg 5 Bedroom Home With Rock Climbing Wall & M
Entire Place • 5 bedrooms
Private Rexburg 5 Bedroom Home with Bonus Loft The
Entire Place • 6 bedrooms
Cheerful 5-bedroom home with indoor fireplace
Entire Place • 5 bedrooms
Elegant Oxbow Farmhouse - Sleeps 22
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rexburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rexburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lyn | 11 | $229,849 | 1431 | 4.82/5.0 |
| Kacey & Tiffanie | 4 | $193,734 | 134 | 4.75/5.0 |
| Tamie | 3 | $91,732 | 234 | 4.94/5.0 |
| Evolve | 2 | $91,311 | 46 | 4.67/5.0 |
| Angel Host | 3 | $80,111 | 400 | 4.73/5.0 |
| Sam | 3 | $78,929 | 468 | 4.98/5.0 |
| Kaitlyn | 5 | $69,642 | 154 | 4.93/5.0 |
| McKinley | 3 | $60,603 | 13 | 5.00/5.0 |
| Christina Marie | 1 | $58,098 | 94 | 5.00/5.0 |
| Michael | 3 | $55,533 | 91 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rexburg.
Dive Deeper: Advanced Rexburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rexburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRexburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rexburg
- The Rexburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.6% of the 196 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rexburg, House properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 55.1% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 6.7%) offer potential for unique stay experiences.
Rexburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rexburg
- The dominant room capacity in Rexburg is 2 bedrooms listings, making up 29.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.0% of the active Airbnb listings in Rexburg, indicating a high concentration in these sizes.
- A significant 40.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rexburg.
Rexburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rexburg
- The most common guest capacity trend in Rexburg vacation rentals is listings accommodating 8+ guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rexburg STR market, accounting for 53.0% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rexburg.
- On average, properties in Rexburg are equipped to host 5.2 guests.
Rexburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rexburg
- The most common availability pattern in Rexburg falls within the 181-270 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rexburg (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rexburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
99 listings
56.3% of total
2 Nights
48 listings
27.3% of total
3 Nights
16 listings
9.1% of total
30+ Nights
13 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in Rexburg is 1 Night, adopted by 56.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.6%) of the Rexburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.3% of Rexburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rexburg.
Rexburg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.6% of total
Non-refundable
4 listings
2.3% of total
Refundable
7 listings
4% of total
Flexible
56 listings
32.4% of total
Moderate
55 listings
31.8% of total
Firm
28 listings
16.2% of total
Strict
22 listings
12.7% of total
Cancellation Policy Insights for Rexburg
- The prevailing Airbnb cancellation policy trend in Rexburg is Flexible, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (64.2%) and stricter (28.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.4% market standard in Rexburg.
- Using a Strict policy might deter some guests, as only 12.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rexburg.
Rexburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rexburg
- The overall average booking lead time for vacation rentals in Rexburg is 42 days.
- Guests book furthest in advance for stays during July (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Rexburg.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Rexburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rexburg (2025)
Amenity Prevalence
Amenity Insights for Rexburg
- Essential amenities in Rexburg that guests expect include: Wifi, Free parking on premises, Heating, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rexburg: Wifi, Free parking on premises, Heating, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Heating, Hot water, Smoke alarm.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rexburg to stay competitive.
Rexburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rexburg
- The typical guest profile for Airbnb in Rexburg consists of primarily domestic travelers (92%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.0% of guests.
- Key international markets include United States (92%) and Canada (2.3%).
- Top languages spoken are English (67%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Boise.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rexburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Teton Village | 260 | $6,690 | $765.79 | 42% |
| Fish Haven | 51 | $6,223 | $765.39 | 35% |
| Jackson | 322 | $6,016 | $542.49 | 46% |
| Wilson | 251 | $4,206 | $438.40 | 45% |
| Island Park | 872 | $4,160 | $397.60 | 47% |
| West Yellowstone | 257 | $3,764 | $362.33 | 46% |
| Tetonia | 102 | $3,413 | $310.64 | 46% |
| Driggs | 326 | $3,341 | $274.79 | 48% |
| Alpine | 50 | $3,274 | $343.29 | 42% |
| Ashton | 78 | $3,237 | $298.81 | 48% |