Preston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Idaho, United States
Is Airbnb profitable in Preston in 2025? Explore comprehensive Airbnb analytics for Preston, Idaho, United States to uncover income potential. This 2025 STR market report for Preston, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Preston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Preston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Preston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Preston (2025)
Understanding the monthly revenue variations for Airbnb listings in Preston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Preston is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Preston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,790+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,698 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,649 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $793, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Preston
Preston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Preston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Preston:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Preston
Average Daily Rate (ADR) Airbnb Trends in Preston (2025)
Effective short term rental pricing strategy in Preston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Preston typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $359+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Preston
Get Live Preston Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Preston (2025)
Peak Season (June, August, July)
- Revenue averages $2,929 per month
- Occupancy rates average 47.7%
- Daily rates average $174
Shoulder Season
- Revenue averages $2,327 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $159
Low Season (January, February, March)
- Revenue drops to average $1,242 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $142
Seasonality Insights for Preston
- The Airbnb seasonality in Preston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Preston's highest earning potential, with monthly revenues capable of climbing to $3,211, occupancy reaching a high of 55.7%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $954, occupancy could drop to 27.5%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Preston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Preston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Preston (2025)
Exploring the top neighborhoods for short-term rentals in Preston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Preston | The heart of Preston with access to local shops, dining, and events. Ideal for visitors looking to explore the town's amenities and proximity to recreational activities. | Bear Lake, Preston Golf Club, Local restaurants, Historic sites, Annual Country Fair |
| Bear Lake Area | Famous for its stunning turquoise waters and recreational activities, Bear Lake is a prime vacation destination for outdoor enthusiasts and families. | Bear Lake State Park, Laketown, Rainbow Cove, Bear Lake Marina, Chautauqua |
| Preston Valley | A scenic area just outside downtown Preston, perfect for those who want a quiet retreat while still being close to town. | Fishing and hiking trails, Beautiful valley views, Picnic areas, Local wildlife, Great for cycling |
| Franklin | A small, historic town near Preston known for its charm and community events, attracting visitors who wish to experience local culture. | Historic Franklin,”, Evans Research Center, Local shops, Hiking trails, Annual fairs |
| Fish Creek | A tranquil area with access to outdoor recreation, such as fishing, hiking, and camping, appealing to nature lovers and adventurers. | Fish Creek reservoir, Scenic hiking paths, Wildlife observation, Fishing spots, Camping grounds |
| Soda Springs | An outdoor adventure hub with natural springs and recreation options, great for families and outdoor enthusiasts. | Soda Springs Geyser, Bear Lake, Hiking trails, Fishing and boating, Picnic areas |
| Montpelier | Neighboring town with rich history and access to outdoor and recreational activities, ideal for those wanting to explore more off the beaten path. | Bear Lake National Wildlife Refuge, Montpelier Historical Museum, Local shops, Hiking trails, Scenic drives |
| Ovid | A quiet, rural area known for its friendly community and access to outdoor activities, perfect for travelers looking to escape the city. | Local farms, Great for hiking and biking, Community events, Scenic views, Peaceful atmosphere |
Understanding Airbnb License Requirements & STR Laws in Preston (2025)
While Preston, Idaho, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Preston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Preston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Prestonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cub River Hideout Cabin
Entire Place • 5 bedrooms
Adendale Shire
Entire Place • 3 bedrooms
Log cabin in the country
Entire Place • 3 bedrooms
THE HEART OF PRESTON ❤️ (Vacation And Event Center)
Entire Place • 2 bedrooms
Cozy Cottage in Mink Creek
Entire Place • 6 bedrooms
Cow Palace
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Preston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Preston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tim | 1 | $97,465 | 66 | 4.95/5.0 |
| Justin | 1 | $56,970 | 13 | 4.77/5.0 |
| Mike | 1 | $36,860 | 30 | 5.00/5.0 |
| Tammy | 1 | $32,203 | 120 | 4.97/5.0 |
| Jennifer | 1 | $32,004 | 26 | 4.92/5.0 |
| Jane | 1 | $28,958 | 58 | 4.98/5.0 |
| Ashlyn | 1 | $27,156 | 5 | 5.00/5.0 |
| Evolve | 2 | $27,131 | 41 | 4.67/5.0 |
| Sheyenne | 1 | $25,681 | 53 | 4.89/5.0 |
| Logan | 1 | $24,178 | 12 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Preston.
Dive Deeper: Advanced Preston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Preston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPreston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Preston
- The Preston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Preston, House properties are the most common (42.3%), reflecting the local real estate landscape.
- Houses represent a significant 42.3% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 3.8%) offer potential for unique stay experiences.
Preston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Preston
- The dominant room capacity in Preston is 3 bedrooms listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 65.4% of the active Airbnb listings in Preston, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Preston.
Preston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Preston
- The most common guest capacity trend in Preston vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Preston STR market, accounting for 65.4% of listings.
- 69.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Preston.
- On average, properties in Preston are equipped to host 6.6 guests.
Preston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Preston
- The most common availability pattern in Preston falls within the 271-366 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Preston (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Preston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
64% of total
2 Nights
4 listings
16% of total
3 Nights
1 listings
4% of total
30+ Nights
4 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Preston is 1 Night, adopted by 64% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Preston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16%) caters to monthly stays (30+ nights) in Preston, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64% of Preston hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Preston.
Preston Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
20% of total
Moderate
7 listings
28% of total
Firm
5 listings
20% of total
Strict
8 listings
32% of total
Cancellation Policy Insights for Preston
- The prevailing Airbnb cancellation policy trend in Preston is Strict, used by 32% of listings.
- A majority (52.0%) of hosts in Preston utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32% market standard in Preston.
- With 32% using Strict terms, this is a viable option in Preston, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Preston.
Preston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Preston
- The overall average booking lead time for vacation rentals in Preston is 44 days.
- Guests book furthest in advance for stays during December (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Spring (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Preston.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Preston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Preston (2025)
Amenity Prevalence
Amenity Insights for Preston
- Essential amenities in Preston that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Microwave, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Preston: Free parking on premises.
- Consider adding popular differentiators like Microwave or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Preston to stay competitive.
Preston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Preston
- The typical guest profile for Airbnb in Preston consists of primarily domestic travelers (97%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and Canada (0.9%).
- Top languages spoken are English (74.8%) followed by Spanish (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Twin Falls.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Preston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Teton Village | 260 | $6,690 | $765.79 | 42% |
| Fish Haven | 51 | $6,223 | $765.39 | 35% |
| Jackson | 322 | $6,016 | $542.49 | 46% |
| Wilson | 251 | $4,206 | $438.40 | 45% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Tetonia | 102 | $3,413 | $310.64 | 46% |
| Driggs | 326 | $3,341 | $274.79 | 48% |
| Alpine | 50 | $3,274 | $343.29 | 42% |
| Star Valley Ranch | 45 | $3,080 | $273.96 | 49% |
| Lava Hot Springs | 115 | $3,074 | $253.83 | 37% |