Airbnb Market Analytics, Statistics and Data in Pocatello, Idaho, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pocatello? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pocatello:
How much do Airbnb hosts make on average per month in Pocatello?
The short-term rental market in Pocatello shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,495 per month
- Strong performing properties (top 25%) make $2,453 or more
- Best-in-class properties (top 10%) achieve $3,676+ monthly
- Entry-level properties (bottom 25%) typically earn around $841
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pocatello
The market in Pocatello shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pocatello
Daily rates in Pocatello vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $94 per night
- Strong performing properties (top 25%) secure $130 or more
- Best-in-class properties (top 10%) pull in $184+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Pocatello
Peak Season (June, July, May)
- Revenue peaks at $2650.42 per month
- Occupancy rates reach 59.77%
- Daily rates average $123.66
Shoulder Season
- Revenue averages $2023.67 per month
- Occupancy maintains 45.85%
- Daily rates hold at $117.80
Low Season (December, September, January)
- Revenue drops to $1338.30 per month
- Occupancy decreases to 35.91%
- Daily rates adjust to $111.58
Is it still profitable to do Airbnb in Pocatello in 2025?
Yes! Pocatello demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $2024 and The market's 194 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pocatello
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Pocatello | Historic district with charming architecture and a vibrant local culture. Ideal for tourists looking to explore local shops, restaurants, and museums. | Pocatello Arts Council, Pocatello Museum, Old Town Depot, local shops and galleries |
| Lava Hot Springs | Famous for its natural hot springs and outdoor recreation, attracting visitors year-round. A perfect getaway destination for relaxation and adventure. | Lava Hot Springs Aquatic Center, River Tubing, Hot Springs, Pineview Reservoir, Scenic hiking trails |
| Portneuf River | Scenic river area offering outdoor adventures and beautiful views. Great for those interested in hiking, fishing, and tubing. | Portneuf River Greenway, Hiking Trails, Fishing spots, Kayaking opportunities, Whiting Cabin |
| Idaho State University | Home to a large student population and numerous events, making it a prime location for short-term rentals throughout the school year and during college-related events. | ISU Museum of Natural History, Bengal student events, ISU Sports, Campus activities |
| Fort Hall Reservation | Unique cultural and historical significance, along with several events and festivals throughout the year. An engaging area for cultural experiences. | Fort Hall Casino, Native American Events, Cultural Exhibitions |
| Highland Area | A suburban neighborhood with family-friendly amenities and close access to parks. Attractive for families visiting or relocating temporarily. | Burtenshaw Park, Highland Golf Course, Shopping Centers, Family-friendly Restaurants |
| Chubbuck | A neighboring city to Pocatello with its own amenities and attractions, often appealing to families and business travelers. | Chubbuck Park and Recreation, Kirkham Hot Springs, Shopping Malls, Local dining options |
| The Wilderness Area | Beautiful natural area for outdoor enthusiasts, attracting travelers looking for hiking, camping, and nature experiences. | Caribou-Targhee National Forest, Hiking Trails, Camping Sites, Scenic Views |
Do you need a license for Airbnb in Pocatello?
We recommend checking directly with Pocatello's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pocatello
Luxury home with pool and a park!
Entire Place • 6 bedrooms
Purpose Executive Suites
Entire Place • 8 bedrooms
McKinley Mansion, Bball Gym sleeps 70, 13,000 sqft
Entire Place • 13 bedrooms
Two Mountain Homes, gated, views, games, & nature!
Entire Place • 8 bedrooms
Huge Home - 2 Kitchens - Hot Tub
Entire Place • 6 bedrooms
Bengal Den @ Idaho State University | Hot Tub
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Pocatello
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Presli | 14 | $424,894 | 887 | 4.73/5.0 |
| Andrew | 1 | $174,992 | 44 | 4.98/5.0 |
| Joshua | 2 | $156,594 | 32 | 4.93/5.0 |
| Jenna | 2 | $145,288 | 65 | 4.80/5.0 |
| Craig | 1 | $135,917 | 25 | 5.00/5.0 |
| Shannalee | 3 | $83,467 | 164 | 4.76/5.0 |
| Mitchell | 4 | $79,930 | 168 | 5.00/5.0 |
| Xochithl | 3 | $78,419 | 283 | 4.97/5.0 |
| Mike | 3 | $71,392 | 117 | 4.77/5.0 |
| Alin & Melissa | 2 | $60,442 | 178 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pocatello
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.7%), with house and apartment & condo properties comprising 88.2% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, unique stays segments (6.2% combined)
Room Capacity Distribution
Analysis of 194 properties in Pocatello shows that 2 bedrooms properties are most prevalent, making up 29.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 53.1% of all listings.
Key Insights
- Most common: 2 bedrooms (29.4%)
- Least common: 5+ bedrooms (7.7%)
- Market concentration: 53.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 194 properties in Pocatello reveals that 4 guests properties dominate the market, representing 25.3% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 48.5% of the market.
Key Insights
- Most common capacity: 4 guests (25.3% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 194 properties in Pocatello, the most common availability pattern is 181-270 days (33% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33% of properties).
Key Insights
- Most common availability window: 181-270 days (33%)
- Most common booking duration: 181-270 days (33%)
- Properties with high availability (180+ days): 62.9%
- Properties with long-term bookings (180+ days): 41.2%
Minimum Stay Distributions
1 Night
109 listings
59.2% of total
2 Nights
49 listings
26.6% of total
3 Nights
6 listings
3.3% of total
4-6 Nights
5 listings
2.7% of total
7-29 Nights
3 listings
1.6% of total
30+ Nights
12 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.8%
- Mid-length stays (4-6 nights) represent 2.7% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 89.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
59 listings
33.1% of total
Moderate
57 listings
32% of total
Firm
32 listings
18% of total
Strict
30 listings
16.9% of total
Key Insights
- Flexible is the preferred policy at 33.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.1% of the market
- Strict policies are least common at 16.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 45 days
- Shortest booking windows are in Jan, Sep, Oct, averaging 28 days
- Spring shows the longest average booking window at 40 days, while Fall has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 40 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Oct when lead times are shortest
Popular Airbnb Amenities in Pocatello
Below is the distribution of amenities across listings in Pocatello:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.2%) and Australia (0.2%)
- English is the top language at 80.4%, followed by Spanish (14.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Boise and Salt Lake City markets
- Develop localized content for Canada and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pocatello. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fish Haven | 56 | $6,322 | $810.78 | 35% |
| Tetonia | 104 | $3,475 | $302.09 | 47% |
| Alpine | 52 | $3,433 | $336.87 | 44% |
| Driggs | 336 | $3,313 | $266.66 | 47% |
| Huntsville | 80 | $3,307 | $382.71 | 36% |
| Lava Hot Springs | 117 | $3,292 | $256.28 | 37% |
| Garden City | 558 | $3,136 | $409.87 | 33% |
| Victor | 338 | $3,093 | $309.09 | 47% |
| Mountain Green | 13 | $3,009 | $236.23 | 44% |
| Alta | 16 | $2,969 | $295.80 | 38% |
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