Pocatello Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Idaho, United States
Is Airbnb profitable in Pocatello in 2025? Explore comprehensive Airbnb analytics for Pocatello, Idaho, United States to uncover income potential. This 2025 STR market report for Pocatello, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 197 active listings.
Whether you're considering an Airbnb investment in Pocatello, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pocatello Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pocatello Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pocatello (2025)
Understanding the monthly revenue variations for Airbnb listings in Pocatello is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pocatello is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pocatello across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,405+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,310 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,430 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $799, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pocatello
Pocatello Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pocatello STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pocatello:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pocatello
Average Daily Rate (ADR) Airbnb Trends in Pocatello (2025)
Effective short term rental pricing strategy in Pocatello involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pocatello typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $188+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Pocatello
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Airbnb Seasonality Analysis & Trends in Pocatello (2025)
Peak Season (June, July, May)
- Revenue averages $2,547 per month
- Occupancy rates average 53.1%
- Daily rates average $122
Shoulder Season
- Revenue averages $1,769 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $120
Low Season (February, March, November)
- Revenue drops to average $1,408 per month
- Occupancy decreases to average 39.1%
- Daily rates adjust to average $121
Seasonality Insights for Pocatello
- The Airbnb seasonality in Pocatello shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pocatello's highest earning potential, with monthly revenues capable of climbing to $2,578, occupancy reaching a high of 60.0%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,313, occupancy could drop to 35.7%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pocatello.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pocatello seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pocatello (2025)
Exploring the top neighborhoods for short-term rentals in Pocatello? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Pocatello | Historic area featuring charming architecture, shops, and dining. A popular spot for visitors interested in local history and culture. | Pocatello Historic Downtown, Idaho State University, Fort Hall Mines, Portneuf River, Old Town Depot |
| Lower Highlands | Scenic neighborhood with access to parks and outdoor activities, ideal for nature lovers and families. Close to hiking and biking trails. | Highland Park, Portneuf Greenway, Hiking Trails, Pocatello Zoo, Museum of Clean |
| Northgate | A growing area with new developments and shopping centers. Attracts business travelers and families due to its amenities and proximity to the freeway. | Northgate Mile Shopping Center, East Idaho State Fair, Sunnyside Park, Aquatic Center |
| South Pocatello | Residential area with family-friendly parks and schools. Popular for longer stays, especially among families and professionals. | Taysom Trail, Sunnyside Park, Browning Park, Highland High School |
| West Pocatello | Offers a quieter suburban experience while still being close to downtown amenities. Ideal for those looking for a retreat from the bustling city. | American Falls Reservoir, Hiking and biking trails, Community parks |
| East Pocatello | Centrally located, providing easy access to businesses, schools, and outdoor recreational activities. Attractive to both tourists and locals. | Pocatello Fairgrounds, Idaho Museum of Natural History, Pinecrest Golf Course |
| Murray & Jefferson | A cozy neighborhood with beautiful parks and local shops, perfect for tourists wanting a unique Idaho experience. | Veterans Memorial Park, Public Art Displays, Idaho State Historical Society |
| University District | Close to Idaho State University, this area attracts students and families visiting the campus, making it ideal for short-term rentals. | Idaho State University, Fine Arts Building, L.E. and Thelma E. Stephens Performing Arts Center |
Understanding Airbnb License Requirements & STR Laws in Pocatello (2025)
While Pocatello, Idaho, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pocatello to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Pocatello (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pocatellobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Purpose Executive Suites
Entire Place • 8 bedrooms
Luxury home with pool and a park!
Entire Place • 6 bedrooms
McKinley Mansion, Bball Gym sleeps 70, 13,000 sqft
Entire Place • 13 bedrooms
Two Mountain Homes, gated, views, games, & nature!
Entire Place • 8 bedrooms
Huge Home - 2 Kitchens - Hot Tub
Entire Place • 6 bedrooms
Meadowbrook Retreat Entire House
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pocatello (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pocatello based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Presli | 14 | $412,036 | 887 | 4.73/5.0 |
| Joshua | 2 | $154,970 | 32 | 4.93/5.0 |
| Craig | 1 | $150,191 | 25 | 5.00/5.0 |
| Andrew | 1 | $133,221 | 44 | 4.98/5.0 |
| Jenna | 2 | $103,403 | 65 | 4.80/5.0 |
| Shannalee | 3 | $82,910 | 164 | 4.76/5.0 |
| Xochithl | 3 | $82,345 | 283 | 4.97/5.0 |
| Mitchell | 4 | $80,602 | 168 | 5.00/5.0 |
| Mike | 3 | $62,229 | 117 | 4.77/5.0 |
| Alin & Melissa | 2 | $62,124 | 178 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pocatello.
Dive Deeper: Advanced Pocatello STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pocatello. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPocatello Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pocatello
- The Pocatello Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 197 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pocatello, House properties are the most common (62.9%), reflecting the local real estate landscape.
- Houses represent a significant 62.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 6.1%) offer potential for unique stay experiences.
Pocatello Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pocatello
- The dominant room capacity in Pocatello is 2 bedrooms listings, making up 29.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 53.8% of the active Airbnb listings in Pocatello, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pocatello.
Pocatello Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pocatello
- The most common guest capacity trend in Pocatello vacation rentals is listings accommodating 4 guests (26.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Pocatello STR market, accounting for 49.8% of listings.
- 40.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pocatello.
- On average, properties in Pocatello are equipped to host 4.8 guests.
Pocatello Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pocatello
- The most common availability pattern in Pocatello falls within the 181-270 days range, representing 33.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pocatello (33.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pocatello Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
110 listings
57.9% of total
2 Nights
48 listings
25.3% of total
3 Nights
6 listings
3.2% of total
4-6 Nights
5 listings
2.6% of total
7-29 Nights
4 listings
2.1% of total
30+ Nights
17 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in Pocatello is 1 Night, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.2%) of the Pocatello Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.9% of Pocatello hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pocatello.
Pocatello Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
62 listings
33.9% of total
Moderate
59 listings
32.2% of total
Firm
32 listings
17.5% of total
Strict
30 listings
16.4% of total
Cancellation Policy Insights for Pocatello
- The prevailing Airbnb cancellation policy trend in Pocatello is Flexible, used by 33.9% of listings.
- There's a relatively balanced mix between guest-friendly (66.1%) and stricter (33.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.9% market standard in Pocatello.
- Regularly review your cancellation policy against competitors and market demand shifts in Pocatello.
Pocatello STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pocatello
- The overall average booking lead time for vacation rentals in Pocatello is 33 days.
- Guests book furthest in advance for stays during June (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Pocatello.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Pocatello averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pocatello (2025)
Amenity Prevalence
Amenity Insights for Pocatello
- Essential amenities in Pocatello that guests expect include: TV, Smoke alarm, Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pocatello: TV, Smoke alarm, Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: TV, Smoke alarm, Wifi, Heating, Kitchen.
- Consider adding popular differentiators like Carbon monoxide alarm or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pocatello to stay competitive.
Pocatello Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pocatello
- The typical guest profile for Airbnb in Pocatello consists of primarily domestic travelers (97%), often arriving from nearby Boise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and Canada (1.2%).
- Top languages spoken are English (76.6%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boise and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pocatello Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fish Haven | 51 | $6,223 | $765.39 | 35% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Tetonia | 102 | $3,413 | $310.64 | 46% |
| Driggs | 326 | $3,341 | $274.79 | 48% |
| Alpine | 50 | $3,274 | $343.29 | 42% |
| Lava Hot Springs | 115 | $3,074 | $253.83 | 37% |
| Victor | 333 | $3,053 | $312.48 | 47% |
| Mountain Green | 15 | $2,899 | $241.53 | 47% |
| Garden City | 542 | $2,843 | $389.74 | 33% |
| Alta | 15 | $2,813 | $276.78 | 37% |