Airbnb Market Analytics, Statistics and Data in Nampa, Idaho, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nampa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nampa:
How much do Airbnb hosts make on average per month in Nampa?
The short-term rental market in Nampa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,141 per month
- Strong performing properties (top 25%) make $3,333 or more
- Best-in-class properties (top 10%) achieve $4,879+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,212
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nampa
The market in Nampa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nampa
Daily rates in Nampa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $118 per night
- Strong performing properties (top 25%) secure $172 or more
- Best-in-class properties (top 10%) pull in $247+ per night
- Entry-level properties (bottom 25%) earn around $83
Daily Rate Variations by Month
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Seasonality patterns in Nampa
Peak Season (June, May, August)
- Revenue peaks at $3480.53 per month
- Occupancy rates reach 62.74%
- Daily rates average $166.00
Shoulder Season
- Revenue averages $2600.86 per month
- Occupancy maintains 50.73%
- Daily rates hold at $149.42
Low Season (February, December, January)
- Revenue drops to $1493.11 per month
- Occupancy decreases to 40.11%
- Daily rates adjust to $134.02
Is it still profitable to do Airbnb in Nampa in 2025?
Yes! Nampa demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $2601 and The market's 200 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nampa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Nampa | The vibrant heart of Nampa filled with restaurants, shops, and entertainment options. Ideal for visitors looking to experience local culture and events. | Nampa Civic Center, Nampa Train Depot, Old Idaho Penitentiary, Lakeview Park, Nampa Farmers Market |
| Nampa Gateway Center | A retail and entertainment hub featuring a variety of stores, dining options, and a cinema. Attracts families and shoppers looking for a full day of activities. | Nampa Gateway Center Mall, Cinemark Movies 14, Costco, Brewsky's Sports Bar & Grill, The Village at Meridian |
| Lake Lowell | Scenic area known for outdoor recreation and beautiful lake views. Perfect for nature lovers and those looking to escape the city bustle. | Lake Lowell Park, Deer Flat National Wildlife Refuge, Boise River, Fishing and water activities, Bird watching and hiking trails |
| South Nampa | A growing community with access to local parks and residential amenities, popular for longer stays and family visits. | Happy Valley Park, South Middle School, Waffle House, Local dining options, Proximity to local neighborhoods |
| North Nampa | Offers a mix of residential appeal and outdoor activities, ideal for families and those seeking a quieter place to stay. | Canyon County Historical Museum, Nampa Recreation Center, Foothills in proximity, Parks and trails, Local community events |
| Eagle Island State Park | A beautiful state park with recreational opportunities, perfect for guests who enjoy the outdoors and family-friendly activities. | Eagle Island State Park, Beach activities, Hiking trails, Picnicking areas, Wildlife watching |
| Victory Park | A neighborhood park with sports facilities and playgrounds, great for families on vacation looking for recreational activities. | Victory Park, Sports fields, Play equipment, Picnic areas, Community events |
| Caldwell | Nearby Caldwell offers a variety of cultural experiences and is close to Nampa, appealing to guests looking for a broader regional experience. | Caldwell Fine Arts, Caldwell Historic Main Street, Indian Creek Plaza, Local wineries, Annual rodeo events |
Do you need a license for Airbnb in Nampa?
We recommend checking directly with Nampa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Nampa
Red Roof Farmhouse Wedding & Retreat Center
Entire Place • 9 bedrooms
Hot Tub*Game Room*Fire Pit*600mbps*Large Patio
Entire Place • 3 bedrooms
Karcher House 3,200sqft on 5 commercial acres
Entire Place • 4 bedrooms
2Min>RedhawkGolfCourse*LongStays*300mbps*1300ft²*
Entire Place • 3 bedrooms
2Min>NNU/NampaHS*LongStays*300mbps*1600ft²*
Entire Place • 3 bedrooms
Heart of Nampa-Hot Tub-Fenced Yard-Full Kitchen
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Nampa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Austin And Hannah | 7 | $430,769 | 300 | 4.88/5.0 |
| Kacey & Tiffanie | 14 | $355,603 | 397 | 4.71/5.0 |
| Bryce & Callie | 8 | $329,674 | 328 | 4.81/5.0 |
| Evolve | 10 | $228,645 | 254 | 4.77/5.0 |
| Jeff R. | 3 | $184,644 | 53 | 4.68/5.0 |
| Reagan | 4 | $138,503 | 117 | 4.92/5.0 |
| Patrick | 7 | $136,340 | 800 | 4.79/5.0 |
| Boise BnB | 3 | $113,217 | 48 | 4.72/5.0 |
| Bryce | 3 | $104,206 | 327 | 4.94/5.0 |
| Tanja | 1 | $95,785 | 10 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nampa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.5%), with house and apartment & condo properties comprising 82.5% of inventory
- Untapped potential in others segments (4.5% combined)
Room Capacity Distribution
Analysis of 200 properties in Nampa shows that 3 bedrooms properties are most prevalent, making up 32% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 55.0% of all listings.
Key Insights
- Most common: 3 bedrooms (32%)
- Least common: 5+ bedrooms (5.5%)
- Market concentration: 55.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 200 properties in Nampa reveals that 8+ guests properties dominate the market, representing 31% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 52.5% of the market.
Key Insights
- Most common capacity: 8+ guests (31% of market)
- Least common capacity: 3 guests (1.5% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 52.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 200 properties in Nampa, the most common availability pattern is 91-180 days (42% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (40.5% of properties).
Key Insights
- Most common availability window: 91-180 days (42%)
- Most common booking duration: 181-270 days (40.5%)
- Properties with high availability (180+ days): 48.5%
- Properties with long-term bookings (180+ days): 53.5%
Minimum Stay Distributions
1 Night
71 listings
38.8% of total
2 Nights
60 listings
32.8% of total
3 Nights
29 listings
15.8% of total
4-6 Nights
3 listings
1.6% of total
7-29 Nights
12 listings
6.6% of total
30+ Nights
8 listings
4.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.6%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (4.4%) suggest a stable extended-stay market
- High market flexibility with 87.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
45 listings
24.9% of total
Moderate
70 listings
38.7% of total
Firm
32 listings
17.7% of total
Strict
34 listings
18.8% of total
Key Insights
- Moderate is the preferred policy at 38.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.6% of the market
- Firm policies are least common at 17.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 40 days
- Shortest booking windows are in Dec, Mar, Jan, averaging 25 days
- Summer shows the longest average booking window at 37 days, while Winter has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 37 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Nampa
Below is the distribution of amenities across listings in Nampa:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1%) and Germany (0.2%)
- English is the top language at 81.5%, followed by Spanish (14.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Nampa and Salt Lake City markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nampa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Donnelly | 193 | $3,222 | $319.84 | 39% |
| McCall | 534 | $2,763 | $290.18 | 36% |
| Garden Valley | 143 | $2,665 | $245.81 | 40% |
| Meridian | 277 | $2,603 | $176.26 | 53% |
| Eagle | 73 | $2,439 | $165.53 | 53% |
| Garden City | 38 | $2,347 | $161.75 | 57% |
| Middleton | 19 | $2,294 | $177.85 | 48% |
| Baker City | 84 | $2,275 | $156.02 | 49% |
| Boise | 1,187 | $2,250 | $153.65 | 53% |
| Weiser | 12 | $2,245 | $176.88 | 52% |
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