Nampa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Idaho, United States
Is Airbnb profitable in Nampa in 2025? Explore comprehensive Airbnb analytics for Nampa, Idaho, United States to uncover income potential. This 2025 STR market report for Nampa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 199 active listings.
Whether you're considering an Airbnb investment in Nampa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nampa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nampa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nampa (2025)
Understanding the monthly revenue variations for Airbnb listings in Nampa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nampa is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nampa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,626+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,209 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,073 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,200, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nampa
Nampa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nampa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nampa:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nampa
Average Daily Rate (ADR) Airbnb Trends in Nampa (2025)
Effective short term rental pricing strategy in Nampa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nampa typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $245+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Nampa
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Airbnb Seasonality Analysis & Trends in Nampa (2025)
Peak Season (June, May, July)
- Revenue averages $3,268 per month
- Occupancy rates average 54.7%
- Daily rates average $161
Shoulder Season
- Revenue averages $2,485 per month
- Occupancy maintains around 52.0%
- Daily rates hold near $152
Low Season (January, February, March)
- Revenue drops to average $1,749 per month
- Occupancy decreases to average 46.2%
- Daily rates adjust to average $136
Seasonality Insights for Nampa
- The Airbnb seasonality in Nampa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nampa's highest earning potential, with monthly revenues capable of climbing to $3,461, occupancy reaching a high of 62.4%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,665, occupancy could drop to 43.1%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nampa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nampa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nampa (2025)
Exploring the top neighborhoods for short-term rentals in Nampa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Nampa | The heart of Nampa, filled with local shops, restaurants, and entertainment options. Attracts visitors for events and local culture. | Nampa Civic Center, Canyon County Historical Museum, Old Nampa Train Depot, Lakeview Park, Karcher Mall |
| Lake Lowell | A beautiful recreational area ideal for outdoor enthusiasts. Popular for fishing, boating, and picnics, drawing in families and nature lovers. | Lake Lowell Park, Deer Flat National Wildlife Refuge, Boise River, Picnic Areas, Water Sports Activities |
| Nampa Gateway Center | A shopping and dining hub that attracts both locals and visitors. Its entertainment options draw in crowds, making it a good investment area. | Cinemark Movies 14, Costco, Kirkland’s, Red Robin, PetSmart |
| North Nampa | A growing residential area with new developments and community amenities. Ideal for longer-term rentals and families. | West Park, Nampa High School, Nampa Dog Park, Nampa Adult Softball League, Hiking Trails |
| South Nampa | Features a mix of suburban living and proximity to cities. It's a quiet area but also close to amenities, making it attractive to families and professionals. | Nampa Sports Center, South Nampa Park, Skyview High School, Close to I-84 for easy commuting |
| Caldwell | Located nearby, Caldwell offers affordable housing and attractions like the College of Idaho. Fetches visitors for events and college-related activities. | College of Idaho, Caldwell Fine Arts, Riverfront Park, Caldwell Night Rodeo, Caldwell Farmers Market |
| Nampa Festival of the Arts | An annual event that attracts visitors from all over. Having an Airbnb nearby can capture the influx of tourists during festival time. | Art Exhibits, Food and Drink Vendors, Music Performances, Children's Activities |
| Shoshone Falls | A little further out, but attracts many visitors for its stunning waterfall and natural beauty, appealing to nature-loving tourists. | Shoshone Falls Park, Twin Falls, Snake River, Hiking Trails, Picnic Areas |
Understanding Airbnb License Requirements & STR Laws in Nampa (2025)
While Nampa, Idaho, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nampa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nampa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nampabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Red Roof Farmhouse Wedding & Retreat Center
Entire Place • 9 bedrooms
Hot Tub*Game Room*Fire Pit*600mbps*Large Patio
Entire Place • 3 bedrooms
2Min>RedhawkGolfCourse*LongStays*300mbps*1300ft²*
Entire Place • 3 bedrooms
2Min>NNU/NampaHS*LongStays*300mbps*1600ft²*
Entire Place • 3 bedrooms
Perfect Family Vacation Home
Entire Place • 5 bedrooms
Karcher House 3,200sqft on 5 commercial acres
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nampa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nampa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Austin And Hannah | 7 | $408,904 | 300 | 4.88/5.0 |
| Kacey & Tiffanie | 14 | $363,278 | 397 | 4.71/5.0 |
| Bryce & Callie | 8 | $304,042 | 328 | 4.81/5.0 |
| Evolve | 10 | $217,957 | 254 | 4.77/5.0 |
| Jeff R. | 4 | $209,568 | 100 | 4.74/5.0 |
| Patrick | 7 | $138,629 | 800 | 4.79/5.0 |
| Reagan | 4 | $122,318 | 117 | 4.92/5.0 |
| Bryce | 3 | $100,960 | 327 | 4.94/5.0 |
| Boise BnB | 3 | $95,977 | 48 | 4.72/5.0 |
| Freedom Property | 3 | $87,165 | 164 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nampa.
Dive Deeper: Advanced Nampa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nampa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNampa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nampa
- The Nampa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.9% of the 199 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nampa, House properties are the most common (72.4%), reflecting the local real estate landscape.
- Houses represent a significant 72.4% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.
Nampa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nampa
- The dominant room capacity in Nampa is 3 bedrooms listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 54.8% of the active Airbnb listings in Nampa, indicating a high concentration in these sizes.
- A significant 50.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nampa.
Nampa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nampa
- The most common guest capacity trend in Nampa vacation rentals is listings accommodating 8+ guests (31.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Nampa STR market, accounting for 53.3% of listings.
- 58.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nampa.
- On average, properties in Nampa are equipped to host 5.4 guests.
Nampa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nampa
- The most common availability pattern in Nampa falls within the 91-180 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Nampa (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nampa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
70 listings
37.6% of total
2 Nights
58 listings
31.2% of total
3 Nights
14 listings
7.5% of total
4-6 Nights
1 listings
0.5% of total
7-29 Nights
14 listings
7.5% of total
30+ Nights
29 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in Nampa is 1 Night, adopted by 37.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.8%) of the Nampa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in Nampa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.6% of Nampa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nampa.
Nampa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
46 listings
25.1% of total
Moderate
70 listings
38.3% of total
Firm
34 listings
18.6% of total
Strict
33 listings
18% of total
Cancellation Policy Insights for Nampa
- The prevailing Airbnb cancellation policy trend in Nampa is Moderate, used by 38.3% of listings.
- There's a relatively balanced mix between guest-friendly (63.4%) and stricter (36.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.3% market standard in Nampa.
- Regularly review your cancellation policy against competitors and market demand shifts in Nampa.
Nampa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nampa
- The overall average booking lead time for vacation rentals in Nampa is 29 days.
- Guests book furthest in advance for stays during May (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Nampa.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Nampa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nampa (2025)
Amenity Prevalence
Amenity Insights for Nampa
- Essential amenities in Nampa that guests expect include: Air conditioning, Smoke alarm, Wifi, Heating, TV, Hot water, Free parking on premises, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nampa: Air conditioning, Smoke alarm, Wifi, Heating, TV, Hot water, Free parking on premises, Refrigerator.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, Heating, TV, Hot water, Free parking on premises, Refrigerator.
- Consider adding popular differentiators like Microwave or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nampa to stay competitive.
Nampa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nampa
- The typical guest profile for Airbnb in Nampa consists of primarily domestic travelers (98%), often arriving from nearby Nampa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (1%).
- Top languages spoken are English (77%) followed by Spanish (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nampa and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nampa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Donnelly | 183 | $3,155 | $318.14 | 40% |
| McCall | 518 | $2,687 | $293.03 | 36% |
| Garden Valley | 142 | $2,596 | $243.60 | 39% |
| Meridian | 279 | $2,488 | $177.04 | 53% |
| Eagle | 73 | $2,340 | $169.28 | 51% |
| Middleton | 19 | $2,314 | $203.13 | 47% |
| Baker City | 84 | $2,253 | $160.08 | 49% |
| Cascade | 112 | $2,232 | $213.68 | 40% |
| Boise | 1,184 | $2,173 | $153.41 | 53% |
| Garden City | 43 | $2,153 | $160.00 | 56% |