McCall Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Idaho, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in McCall in 2025? Explore comprehensive Airbnb analytics for McCall, Idaho, United States to uncover income potential. This 2025 STR market report for McCall, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 518 active listings.

Whether you're considering an Airbnb investment in McCall, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the McCall Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key McCall Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$293
The average rental revenue earned for an occupied room per day in McCall.
Occupancy Rate(?)
35.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$32,240
Typical annual income for an Airbnb listing in McCall. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.7%
Slight decrease (-3.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in McCall.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in McCall.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
518
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in McCall (2025)

Understanding the monthly revenue variations for Airbnb listings in McCall is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in McCall is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in McCall across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,354+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,761 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,738 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,449, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in McCall

McCall Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the McCall STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in McCall:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in McCall

Average Daily Rate (ADR) Airbnb Trends in McCall (2025)

Effective short term rental pricing strategy in McCall involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in McCall typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $458+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $337 or more.
  • Typical properties (Median) charge around $245 per night.
  • Entry-level properties (Bottom 25%) earn around $181 per night.

Average Daily Rate (ADR) Trend by Month in McCall

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Airbnb Seasonality Analysis & Trends in McCall (2025)

Peak Season (July, August, June)
  • Revenue averages $5,752 per month
  • Occupancy rates average 51.6%
  • Daily rates average $311
Shoulder Season
  • Revenue averages $3,206 per month
  • Occupancy maintains around 33.1%
  • Daily rates hold near $291
Low Season (March, October, November)
  • Revenue drops to average $2,205 per month
  • Occupancy decreases to average 30.0%
  • Daily rates adjust to average $267

Seasonality Insights for McCall

  • The Airbnb seasonality in McCall shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases McCall's highest earning potential, with monthly revenues capable of climbing to $6,917, occupancy reaching a high of 62.0%, and ADRs peaking at $324.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,054, occupancy could drop to 28.3%, and ADRs may adjust down to $263.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in McCall.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these McCall seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in McCall (2025)

Exploring the top neighborhoods for short-term rentals in McCall? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
McCall Lakefront
Scenic area offering stunning views of Payette Lake. Ideal for tourists and families seeking water activities and outdoor recreational opportunities.
Payette Lake, McCall City Park, Brundage Mountain Resort, Ponderosa State Park, McCall Golf Club
Downtown McCall
Vibrant area filled with local shops, restaurants, and cultural experiences. A great spot for those wanting to enjoy the local community and events.
McCall Arts and Humanities Council, Local Breweries, Shore Lodge, Shopping and Dining, Winter Carnival
North Beach
Beautiful beach area along Payette Lake, perfect for summer water sports and relaxation. Attracts families and groups seeking fun by the water.
North Beach Park, Beach Access, Picnic Areas, Water Sports Rentals, Fishing spots
Ponderosa State Park
A nature lover's paradise with hiking trails, camping, and beautiful views. Appealing to outdoor enthusiasts and those seeking tranquility.
Hiking Trails, Camping Grounds, Nature Center, Mountain Biking, Wildlife Viewing
Brundage Mountain Ski Resort
Popular ski destination during winter months, attracting skiing and snowboarding enthusiasts. Provides year-round outdoor activities.
Skiing and Snowboarding, Mountain Biking in Summer, Brundage Mountain Lodge, Scenic Chairlift Rides
Spring Mountain Ranch
A quiet residential neighborhood with beautiful lodges and easy access to outdoor activities. Good for families and larger groups.
Hiking Trails, Community Activities, Easy Access to Lake, Peaceful Environment, Nature Views
Cascade Lake
Less crowded alternative to Payette Lake, offering a more serene experience. Ideal for guests looking for relaxation and nature.
Cascade Lake Wildlife Refuge, Fishing, Boating, Hiking Trails, Scenic Views
Lake Fork
A scenic area near McCall, popular with those wanting a rural feel while being close to the town's attractions. Great for cabins and retreats.
Outdoor Activities, Fishing, Camping, Natural Scenery, Nearby Lakes

Understanding Airbnb License Requirements & STR Laws in McCall (2025)

While McCall, Idaho, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for McCall to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in McCall (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in McCallbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Winter Haven, Arcades, Firepit, Hot Tub

Winter Haven, Arcades, Firepit, Hot Tub

Entire Place • 4 bedrooms

$196,845
Revenue
90.5%
Occupancy
$575.57
Daily Rate
Broken Ridge-sleeps34-hottub-game rm-AC-kids area

Broken Ridge-sleeps34-hottub-game rm-AC-kids area

Entire Place • 8 bedrooms

$192,321
Revenue
33.8%
Occupancy
$1394.08
Daily Rate
Vacation Home of Your Dreams w/ Mountain Views!

Vacation Home of Your Dreams w/ Mountain Views!

Entire Place • 6 bedrooms

$151,687
Revenue
24.8%
Occupancy
$1372.64
Daily Rate
Conifer Lodge

Conifer Lodge

Entire Place • 11 bedrooms

$150,402
Revenue
38.4%
Occupancy
$1556.95
Daily Rate
McCall Lakefront Oasis-Fam Summer Paradise-4BR

McCall Lakefront Oasis-Fam Summer Paradise-4BR

Entire Place • 4 bedrooms

$141,162
Revenue
46.4%
Occupancy
$662.33
Daily Rate
McCall's Premier Luxury Lodging!

McCall's Premier Luxury Lodging!

Entire Place • 4 bedrooms

$140,029
Revenue
39.0%
Occupancy
$772.62
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in McCall (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in McCall based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
DoneRight Vacation Rentals85$3,436,23814354.41/5.0
Evolve23$966,8797784.74/5.0
Jon21$924,9469524.61/5.0
McCall13$560,3154544.72/5.0
Kacey & Tiffanie10$489,7432603.79/5.0
Steven9$472,9663684.94/5.0
Aspen14$344,1561294.43/5.0
ITrip So Idaho4$310,403404.87/5.0
Prashant2$302,9651504.88/5.0
McCall Idaho10$296,0811214.42/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in McCall.

Dive Deeper: Advanced McCall STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for McCall. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

McCall Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for McCall

  • The McCall Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.8% of the 518 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in McCall, House properties are the most common (51.9%), reflecting the local real estate landscape.
  • Houses represent a significant 51.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 2.4%) offer potential for unique stay experiences.

McCall Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for McCall

  • The dominant room capacity in McCall is 3 bedrooms listings, making up 41.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 62.1% of the active Airbnb listings in McCall, indicating a high concentration in these sizes.
  • A significant 69.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in McCall.

McCall Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for McCall

  • The most common guest capacity trend in McCall vacation rentals is listings accommodating 8+ guests (53.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the McCall STR market, accounting for 75.5% of listings.
  • 79.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in McCall.
  • On average, properties in McCall are equipped to host 6.7 guests.

McCall Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for McCall

  • The most common availability pattern in McCall falls within the 271-366 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in McCall (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

McCall Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.4%)

1 Night

65 listings

13.4% of total

2 Nights (64.4%)

2 Nights

313 listings

64.4% of total

3 Nights (3.5%)

3 Nights

17 listings

3.5% of total

4-6 Nights (1.2%)

4-6 Nights

6 listings

1.2% of total

7-29 Nights (0.2%)

7-29 Nights

1 listings

0.2% of total

30+ Nights (17.3%)

30+ Nights

84 listings

17.3% of total

Key Insights

  • The most prevalent minimum stay requirement in McCall is 2 Nights, adopted by 64.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (77.8%) of the McCall Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (17.3%) caters to monthly stays (30+ nights) in McCall, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 64.4% of McCall hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.4% currently do.
  • A 2-night minimum appears standard (64.4%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 17.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in McCall.

McCall Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

15 listings

3.1% of total

Super Strict 30 Days (11.6%)

Super Strict 30 Days

56 listings

11.6% of total

Flexible

15 listings

3.1% of total

Moderate (21.7%)

Moderate

105 listings

21.7% of total

Firm (38.5%)

Firm

186 listings

38.5% of total

Strict (21.9%)

Strict

106 listings

21.9% of total

Cancellation Policy Insights for McCall

  • The prevailing Airbnb cancellation policy trend in McCall is Firm, used by 38.5% of listings.
  • A majority (60.4%) of hosts in McCall utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 38.5% market standard in McCall.
  • Regularly review your cancellation policy against competitors and market demand shifts in McCall.

McCall STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for McCall

  • The overall average booking lead time for vacation rentals in McCall is 58 days.
  • Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 39 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (86 days avg.) sees the longest lead times, while Spring (48 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in McCall.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
  • Monitor your own booking lead times against these McCall averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in McCall (2025)

Amenity Prevalence

Amenity Insights for McCall

  • Essential amenities in McCall that guests expect include: Smoke alarm, Wifi, TV, Free parking on premises, Heating, Kitchen, Hot water, Refrigerator, Coffee maker, Fire extinguisher. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for McCall: Smoke alarm, Wifi, TV, Free parking on premises, Heating, Kitchen, Hot water, Refrigerator, Coffee maker, Fire extinguisher.
  • Prioritize adding missing essentials: Smoke alarm, Wifi, TV, Free parking on premises, Heating, Kitchen, Hot water, Refrigerator, Coffee maker, Fire extinguisher.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in McCall to stay competitive.

McCall Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for McCall

  • The typical guest profile for Airbnb in McCall consists of primarily domestic travelers (99%), often arriving from nearby Boise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.2% of guests.
  • Key international markets include United States (99.2%) and DC (0.2%).
  • Top languages spoken are English (81%) followed by Spanish (9.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Boise and Meridian.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the McCall Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Donnelly183$3,155$318.1440%
Garden Valley142$2,596$243.6039%
New Meadows30$2,515$242.0736%
Meridian279$2,488$177.0453%
Riggins40$2,400$203.5041%
Eagle73$2,340$169.2851%
Middleton19$2,314$203.1247%
Baker City84$2,253$160.0849%
Cascade112$2,232$213.6840%
Boise1,184$2,173$153.4153%

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