Airbnb Market Analytics, Statistics and Data in Ketchum, Idaho, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ketchum? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ketchum:
How much do Airbnb hosts make on average per month in Ketchum?
The short-term rental market in Ketchum shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,365 per month
- Strong performing properties (top 25%) make $6,262 or more
- Best-in-class properties (top 10%) achieve $10,700+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,790
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ketchum
The market in Ketchum shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ketchum
Daily rates in Ketchum vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $332 per night
- Strong performing properties (top 25%) secure $537 or more
- Best-in-class properties (top 10%) pull in $895+ per night
- Entry-level properties (bottom 25%) earn around $220
Daily Rate Variations by Month
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Seasonality patterns in Ketchum
Peak Season (February, July, March)
- Revenue peaks at $7023.63 per month
- Occupancy rates reach 53.46%
- Daily rates average $540.43
Shoulder Season
- Revenue averages $4889.55 per month
- Occupancy maintains 36.50%
- Daily rates hold at $456.49
Low Season (April, October, November)
- Revenue drops to $3108.38 per month
- Occupancy decreases to 23.57%
- Daily rates adjust to $418.69
Is it still profitable to do Airbnb in Ketchum in 2025?
Yes! Ketchum demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and strong monthly revenue averaging $4890 and With 346 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ketchum
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| River Run | Located near the base of Bald Mountain, River Run is popular for skiing and summer activities. It attracts visitors looking for close access to the slopes and beautiful views. | Bald Mountain, Ketchum's River Run Lodge, Sun Valley Ski Resort, Hiking Trails, Scenic mountain views |
| Warm Springs | This area is known for its secluded luxury homes and direct access to Warm Springs ski area, making it ideal for upscale tourists and long-term visitors. | Warm Springs Ski Area, Sun Valley Resort, Hot Springs, Year-round outdoor activities, Dining options |
| Downtown Ketchum | The vibrant heart of Ketchum with shops, restaurants, and galleries. Perfect for travelers wanting to experience the local culture and nightlife. | Ketchum Arts Festival, Local dining & shopping, Sun Valley Center for the Arts, Ketchum Historic District, Festivals and events |
| Elkhorn | Elkhorn features a more tranquil environment with a range of housing options. It is popular among families and those seeking a peaceful retreat amidst nature. | Elkhorn Golf Club, Trails for biking and hiking, Community events, Access to nature |
| East Ketchum | This area is close to nature and outdoor activities, appealing to hikers and skiers who want easy access to the surrounding wilderness. | Bald Mountain trails, Hiking and biking paths, Sun Valley scenic views, Wildlife sightings |
| Sun Valley | High-end area known for luxury accommodations and beautiful landscapes. Great for high-budget travelers seeking an upscale experience. | Sun Valley Resort, Sun Valley Ice Rink, Scenic gondola rides, World-class dining, Wellness spas |
| Quigley | A unique area offering more affordable accommodation options and local charm, appealing to budget-conscious travelers and longer-term renters. | Quigley Canyon, Local farmer's market, Access to trails, Community atmosphere |
| Forest Service Land | Offers unique lodging opportunities for adventurous guests who want to immerse themselves in nature, perfect for outdoor enthusiasts. | Hiking and camping, Wildlife observing, Nature photography, Off-road trails |
Do you need a license for Airbnb in Ketchum?
We recommend checking directly with Ketchum's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ketchum
Luxury Home, Reasonable Rates!
Entire Place • 4 bedrooms
Modern Ketchum mountain retreat
Entire Place • 4 bedrooms
Luxury Warm Springs River Home. Walk to the Lift!
Entire Place • 5 bedrooms
Mountain Modern Luxury Retreat with Hot Tub
Entire Place • 3 bedrooms
W Ketchum Sun Valley French Cottage
Entire Place • 4 bedrooms
Corrock Style - Luxury Hot Tub Home near Ski Lifts
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Ketchum
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 39 | $1,895,496 | 1246 | 4.58/5.0 |
| Alpine | 46 | $1,017,393 | 331 | 3.24/5.0 |
| MVP Vacation Homes | 13 | $789,749 | 150 | 3.78/5.0 |
| Natural Retreats (W) | 17 | $615,469 | 85 | 3.18/5.0 |
| Pat And Barrett - SV Vacation | 9 | $337,151 | 95 | 4.22/5.0 |
| Evolve | 8 | $255,549 | 198 | 4.70/5.0 |
| Chris | 3 | $242,898 | 77 | 4.96/5.0 |
| Rob | 1 | $197,936 | 119 | 4.92/5.0 |
| Vacasa Idaho | 21 | $191,210 | 607 | 4.44/5.0 |
| Alexandra | 2 | $188,944 | 23 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ketchum
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.3%), with apartment & condo and house properties comprising 96.5% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others, unique stays segments (3.5% combined)
Room Capacity Distribution
Analysis of 346 properties in Ketchum shows that 3 bedrooms properties are most prevalent, making up 33.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 65.3% of all listings.
Key Insights
- Most common: 3 bedrooms (33.8%)
- Least common: 5+ bedrooms (4%)
- Market concentration: 65.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 346 properties in Ketchum reveals that 6 guests properties dominate the market, representing 31.2% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 58.1% of the market.
Key Insights
- Most common capacity: 6 guests (31.2% of market)
- Least common capacity: 3 guests (2.3% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 58.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 346 properties in Ketchum, the most common availability pattern is 271-366 days (56.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.5% of properties).
Key Insights
- Most common availability window: 271-366 days (56.9%)
- Most common booking duration: 31-90 days (33.5%)
- Properties with high availability (180+ days): 85.3%
- Properties with long-term bookings (180+ days): 17.1%
Minimum Stay Distributions
1 Night
64 listings
19.7% of total
2 Nights
102 listings
31.4% of total
3 Nights
67 listings
20.6% of total
4-6 Nights
58 listings
17.8% of total
7-29 Nights
6 listings
1.8% of total
30+ Nights
28 listings
8.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.1%
- Mid-length stays (4-6 nights) represent 17.8% of listings
- Monthly+ stays (8.6%) suggest a stable extended-stay market
- High market flexibility with 71.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
46 listings
15.4% of total
Super Strict 60 Days
14 listings
4.7% of total
Flexible
10 listings
3.3% of total
Moderate
89 listings
29.8% of total
Firm
74 listings
24.7% of total
Strict
66 listings
22.1% of total
Key Insights
- Moderate is the preferred policy at 29.8% of listings
- The market shows a balanced distribution between guest-friendly (33.1%) and strict (46.8%) policies
- Strong market consensus around Moderate policies
- Flexible policies are least common at 3.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Feb, averaging 91 days
- Shortest booking windows are in Oct, Apr, Nov, averaging 50 days
- Summer shows the longest average booking window at 90 days, while Fall has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 90 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Ketchum
Below is the distribution of amenities across listings in Ketchum:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.9% of total guests, indicating a dominant local market share.
- Primary international markets: DC (1.1%) and Canada (0.6%)
- English is the top language at 78.6%, followed by Spanish (11.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Boise and Salt Lake City markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ketchum. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Filer | 11 | $4,048 | $209.87 | 55% |
| Hailey | 89 | $3,113 | $291.63 | 44% |
| Stanley | 66 | $2,812 | $302.41 | 50% |
| Garden Valley | 143 | $2,665 | $245.81 | 40% |
| Sun Valley | 275 | $2,588 | $412.60 | 30% |
| Heyburn | 13 | $2,412 | $184.79 | 48% |
| Mountain Home | 28 | $2,142 | $162.52 | 48% |
| Twin Falls | 223 | $1,988 | $136.19 | 51% |
| Burley | 42 | $1,965 | $170.87 | 45% |
| Fairfield | 11 | $1,880 | $229.46 | 35% |
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