Ketchum Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Idaho, United States
Is Airbnb profitable in Ketchum in 2025? Explore comprehensive Airbnb analytics for Ketchum, Idaho, United States to uncover income potential. This 2025 STR market report for Ketchum, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 345 active listings.
Whether you're considering an Airbnb investment in Ketchum, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ketchum Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ketchum Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ketchum (2025)
Understanding the monthly revenue variations for Airbnb listings in Ketchum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ketchum is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ketchum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,879+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,341 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,576 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,835, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ketchum
Ketchum Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ketchum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ketchum:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ketchum
Average Daily Rate (ADR) Airbnb Trends in Ketchum (2025)
Effective short term rental pricing strategy in Ketchum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ketchum typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $938+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $569 or more.
- Typical properties (Median) charge around $350 per night.
- Entry-level properties (Bottom 25%) earn around $228 per night.
Average Daily Rate (ADR) Trend by Month in Ketchum
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Airbnb Seasonality Analysis & Trends in Ketchum (2025)
Peak Season (March, February, July)
- Revenue averages $7,494 per month
- Occupancy rates average 48.7%
- Daily rates average $551
Shoulder Season
- Revenue averages $4,935 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $471
Low Season (September, October, November)
- Revenue drops to average $2,954 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $425
Seasonality Insights for Ketchum
- The Airbnb seasonality in Ketchum shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ketchum's highest earning potential, with monthly revenues capable of climbing to $8,224, occupancy reaching a high of 53.6%, and ADRs peaking at $634.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,555, occupancy could drop to 24.2%, and ADRs may adjust down to $416.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ketchum.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ketchum seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ketchum (2025)
Exploring the top neighborhoods for short-term rentals in Ketchum? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sun Valley | Renowned for its world-class skiing and year-round outdoor activities. Sun Valley attracts tourists for both winter and summer sports, making it a hot spot for vacation rentals. | Bald Mountain, Sun Valley Ski Resort, Dollar Mountain, Sun Valley Pavilion, Hiking Trails, Ketchum's downtown shops and restaurants |
| Ketchum Downtown | The heart of Ketchum with a vibrant atmosphere and close proximity to amenities. Perfect for travelers who want to enjoy local dining, shopping, and cultural experiences. | Ketchum's historic Main Street, The Ketchum Arts Commission, Local breweries and pubs, Restaurants with farm-to-table dining, Visit Sun Valley Center for the Arts, Weekly Farmers Market |
| River Run | A popular area for ski access and summer activities, River Run is ideal for adventure seekers. Guests enjoy easy access to the mountain and scenic river views. | River Run Lodge, Bald Mountain ski lifts, Hiking trails along the Big Wood River, Scenic bike paths, Pioneer Saloon, Galleria |
| Warm Springs | Known for its relaxed vibe and proximity to Warm Springs Park, this area offers a family-friendly environment and beautiful surroundings for outdoor enthusiasts. | Warm Springs Ski Resort, Warm Springs Beach, Hiking trails, Snowshoeing paths in winter, Restaurants catering to families, Local shops and cafes |
| Elkhorn | A residential community offering a quieter atmosphere with beautiful homes and easy access to outdoor activities. It appeals to families and retirees looking for a peaceful retreat. | Elkhorn Golf Club, Hiking trails nearby, Close to ski areas, Community parks, Outdoor swimming pool, Yoga and wellness retreats |
| Trail Creek | A picturesque area with stunning views and access to nature trails. Offers a blend of luxury and serenity, appealing to nature lovers and those seeking tranquility. | Trail Creek cabin, Trails for hiking and biking, Picnic areas along the creek, Wildlife viewing opportunities, Access to Nordic skiing in winter, Local artisanal shops |
| Frenchman’s Bend | A scenic area that offers a more secluded location while still being close to Ketchum and Sun Valley amenities. Great for those seeking a peaceful getaway while being near attractions. | Nature reserves, Hiking trails, Fishing spots, Stunning mountain views, Secluded parks, Outdoor recreation areas |
| Gimlet | An emerging neighborhood known for its luxurious homes and proximity to outdoor recreational activities. Attracts vacationers looking for upscale accommodations in a tranquil setting. | Gimlet trailheads, Proximity to Bald Mountain, High-end golf courses, Nearby lakes and fishing spots, Luxury spa services, Local artisan shops |
Understanding Airbnb License Requirements & STR Laws in Ketchum (2025)
While Ketchum, Idaho, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ketchum to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ketchum (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ketchumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Home, Reasonable Rates!
Entire Place • 4 bedrooms
Modern Ketchum mountain retreat
Entire Place • 4 bedrooms
Mountain Modern Luxury Retreat with Hot Tub
Entire Place • 3 bedrooms
Brand New Modern Luxury Stay in Downtown Ketchum
Entire Place • 5 bedrooms
Luxury Five-Bedroom Residence Steps from Lifts
Entire Place • 5 bedrooms
Fully Modernized Chalet in Ketchum/Sun Valley
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ketchum (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ketchum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 41 | $1,986,638 | 1249 | 4.48/5.0 |
| Alpine | 50 | $1,161,547 | 346 | 3.27/5.0 |
| MVP Vacation Homes | 13 | $986,891 | 150 | 3.78/5.0 |
| Natural Retreats (W) | 15 | $600,670 | 80 | 3.27/5.0 |
| Pat And Barrett - SV Vacation | 9 | $497,986 | 95 | 4.22/5.0 |
| Chris | 3 | $293,111 | 77 | 4.96/5.0 |
| Evolve | 8 | $248,894 | 198 | 4.70/5.0 |
| Rob | 1 | $236,969 | 119 | 4.92/5.0 |
| Vacasa Idaho | 19 | $199,906 | 541 | 4.25/5.0 |
| Alexandra | 2 | $187,515 | 23 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ketchum.
Dive Deeper: Advanced Ketchum STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ketchum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKetchum Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ketchum
- The Ketchum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.3% of the 345 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ketchum, Apartment/Condo properties are the most common (59.7%), reflecting the local real estate landscape.
- Houses represent a significant 36.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique, unique stays (combined 4.1%) offer potential for unique stay experiences.
Ketchum Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ketchum
- The dominant room capacity in Ketchum is 3 bedrooms listings, making up 33% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 64.6% of the active Airbnb listings in Ketchum, indicating a high concentration in these sizes.
- A significant 48.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ketchum.
Ketchum Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ketchum
- The most common guest capacity trend in Ketchum vacation rentals is listings accommodating 6 guests (30.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Ketchum STR market, accounting for 57.9% of listings.
- 55.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ketchum.
- On average, properties in Ketchum are equipped to host 5.3 guests.
Ketchum Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ketchum
- The most common availability pattern in Ketchum falls within the 271-366 days range, representing 58% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ketchum (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ketchum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
13.5% of total
2 Nights
64 listings
19.2% of total
3 Nights
47 listings
14.1% of total
4-6 Nights
49 listings
14.7% of total
7-29 Nights
6 listings
1.8% of total
30+ Nights
122 listings
36.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ketchum is 30+ Nights, adopted by 36.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.6%) caters to monthly stays (30+ nights) in Ketchum, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.6% of Ketchum hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ketchum.
Ketchum Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
46 listings
15.4% of total
Super Strict 60 Days
12 listings
4% of total
Flexible
10 listings
3.3% of total
Moderate
90 listings
30.1% of total
Firm
75 listings
25.1% of total
Strict
66 listings
22.1% of total
Cancellation Policy Insights for Ketchum
- The prevailing Airbnb cancellation policy trend in Ketchum is Moderate, used by 30.1% of listings.
- There's a relatively balanced mix between guest-friendly (33.4%) and stricter (47.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.1% market standard in Ketchum.
- Regularly review your cancellation policy against competitors and market demand shifts in Ketchum.
Ketchum STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ketchum
- The overall average booking lead time for vacation rentals in Ketchum is 76 days.
- Guests book furthest in advance for stays during July (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Fall (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Ketchum.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Ketchum averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ketchum (2025)
Amenity Prevalence
Amenity Insights for Ketchum
- Essential amenities in Ketchum that guests expect include: Smoke alarm, Wifi, Kitchen, Heating, TV, Essentials, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ketchum: Smoke alarm, Wifi, Kitchen, Heating, TV, Essentials, Hot water, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Kitchen, Heating, TV, Essentials, Hot water, Free parking on premises.
- Consider adding popular differentiators like Coffee maker or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ketchum to stay competitive.
Ketchum Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ketchum
- The typical guest profile for Airbnb in Ketchum consists of primarily domestic travelers (97%), often arriving from nearby Boise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and DC (0.9%).
- Top languages spoken are English (73.8%) followed by Spanish (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boise and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ketchum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Filer | 11 | $3,722 | $210.73 | 53% |
| Hailey | 91 | $3,055 | $292.97 | 46% |
| Stanley | 77 | $2,813 | $288.25 | 50% |
| Sun Valley | 262 | $2,669 | $398.47 | 32% |
| Garden Valley | 142 | $2,596 | $243.60 | 39% |
| Heyburn | 13 | $2,349 | $181.59 | 50% |
| Mountain Home | 29 | $2,059 | $192.65 | 47% |
| Bellevue | 19 | $2,052 | $157.64 | 54% |
| Fairfield | 11 | $1,971 | $235.21 | 36% |
| Twin Falls | 220 | $1,914 | $137.58 | 51% |