Jerome Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Idaho, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Jerome in 2025? Explore comprehensive Airbnb analytics for Jerome, Idaho, United States to uncover income potential. This 2025 STR market report for Jerome, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Jerome, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jerome Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Jerome Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$137
The average rental revenue earned for an occupied room per day in Jerome.
Occupancy Rate(?)
39.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,449
Typical annual income for an Airbnb listing in Jerome. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-19.0%
Significant decrease (-19.0%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Jerome.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Jerome.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Jerome (2025)

Understanding the monthly revenue variations for Airbnb listings in Jerome is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jerome is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jerome across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,043+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,534 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,507 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $652, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Jerome

Jerome Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Jerome STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jerome:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Jerome

Average Daily Rate (ADR) Airbnb Trends in Jerome (2025)

Effective short term rental pricing strategy in Jerome involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jerome typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
  • Typical properties (Median) charge around $115 per night.
  • Entry-level properties (Bottom 25%) earn around $79 per night.

Average Daily Rate (ADR) Trend by Month in Jerome

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Airbnb Seasonality Analysis & Trends in Jerome (2025)

Peak Season (June, July, May)
  • Revenue averages $2,738 per month
  • Occupancy rates average 52.0%
  • Daily rates average $144
Shoulder Season
  • Revenue averages $1,793 per month
  • Occupancy maintains around 39.9%
  • Daily rates hold near $143
Low Season (January, February, March)
  • Revenue drops to average $1,078 per month
  • Occupancy decreases to average 22.5%
  • Daily rates adjust to average $150

Seasonality Insights for Jerome

  • The Airbnb seasonality in Jerome shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Jerome's highest earning potential, with monthly revenues capable of climbing to $3,013, occupancy reaching a high of 55.6%, and ADRs peaking at $155.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $969, occupancy could drop to 18.9%, and ADRs may adjust down to $140.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jerome.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Jerome seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Jerome (2025)

Exploring the top neighborhoods for short-term rentals in Jerome? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Jerome
The heart of Jerome, with historic buildings and proximity to local shops and restaurants. A popular spot for tourists exploring the local culture and events.
Jerome County Historical Museum, Southern Idaho Railroad, The Orpheum Theatre
Shoshone Falls
Known as the 'Niagara of the West', Shoshone Falls is a natural attraction that draws visitors for its breathtaking views and outdoor activities.
Shoshone Falls Park, Perrine Bridge, Snake River Canyon Trails
Twin Falls
A nearby city with a variety of attractions, Twin Falls offers numerous outdoor activities and is a gateway to the scenic landscapes of Idaho.
Twin Falls Scenic Center, City Park, Canyon Springs Golf Course
Sun Valley
A world-renowned ski resort area that attracts winter sports enthusiasts and summer tourists alike, known for luxury accommodations and beautiful scenery.
Sun Valley Resort, Bald Mountain, Sun Valley Ice Rink
Kimberly
A charming small town close to Jerome, offering a quiet atmosphere with access to outdoor recreation, especially popular among families and nature lovers.
Clear Lakes Trout Farm, Kimberly Nature Park, The Historic Canyon Springs
City of Rocks
A unique geological location that attracts climbers and hikers. It's perfect for those who love adventure and appreciates spectacular rock formations.
City of Rocks National Reserve, Climbing routes, Hiking trails
Craters of the Moon National Monument
A dramatic volcanic landscape that draws tourists interested in geology and outdoor activities. It's a unique destination for nature lovers.
Craters of the Moon Visitor Center, Hiking Trails, Scenic Drives
Lake Walcott State Park
A relaxing natural area perfect for family outings, this park offers fishing, boating, and camping opportunities, attracting plenty of summer visitors.
Lake Walcott, Camping Facilities, Fishing Spots

Understanding Airbnb License Requirements & STR Laws in Jerome (2025)

While Jerome, Idaho, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jerome to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Jerome (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Jeromebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

River Views! Canyon Rim HOT TUB & waterfall trail!

River Views! Canyon Rim HOT TUB & waterfall trail!

Entire Place • 3 bedrooms

$42,066
Revenue
43.2%
Occupancy
$229.46
Daily Rate
Townhouse on 10th Teebox, beautiful location!

Townhouse on 10th Teebox, beautiful location!

Entire Place • 3 bedrooms

$41,136
Revenue
58.3%
Occupancy
$182.54
Daily Rate
Todds Gathering Place

Todds Gathering Place

Entire Place • 5 bedrooms

$35,159
Revenue
21.1%
Occupancy
$432.33
Daily Rate
Historic, Private home, 6 min from Perrine Bridge

Historic, Private home, 6 min from Perrine Bridge

Entire Place • 3 bedrooms

$25,805
Revenue
46.4%
Occupancy
$155.02
Daily Rate
Beautiful 3 Bedroom Home with an Amazing View!

Beautiful 3 Bedroom Home with an Amazing View!

Entire Place • 3 bedrooms

$23,499
Revenue
30.8%
Occupancy
$268.41
Daily Rate
Country Home--Near the Wonders of the Magic Valley

Country Home--Near the Wonders of the Magic Valley

Entire Place • 2 bedrooms

$23,039
Revenue
69.3%
Occupancy
$107.62
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Jerome (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Jerome based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Todd4$50,9471343.69/5.0
Ryleigh1$42,066504.86/5.0
Carolyn1$41,136635.00/5.0
Nina1$25,8052124.87/5.0
Tracy1$23,499524.98/5.0
Kristi1$23,039784.99/5.0
Diane1$21,089394.97/5.0
Armando1$17,441664.89/5.0
Pam1$15,845305.00/5.0
Lisa1$13,175245.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jerome.

Dive Deeper: Advanced Jerome STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jerome. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Jerome Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Jerome

  • The Jerome Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Jerome, House properties are the most common (72.2%), reflecting the local real estate landscape.
  • Houses represent a significant 72.2% portion, catering likely to families or larger groups.

Jerome Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Jerome

  • The dominant room capacity in Jerome is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Jerome, indicating a high concentration in these sizes.
  • A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jerome.

Jerome Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Jerome

  • The most common guest capacity trend in Jerome vacation rentals is listings accommodating 6 guests (27.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Jerome STR market, accounting for 50.0% of listings.
  • 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jerome.
  • On average, properties in Jerome are equipped to host 4.9 guests.

Jerome Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Jerome

  • The most common availability pattern in Jerome falls within the 181-270 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Jerome (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Jerome Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (64.7%)

1 Night

11 listings

64.7% of total

2 Nights (5.9%)

2 Nights

1 listings

5.9% of total

3 Nights (17.6%)

3 Nights

3 listings

17.6% of total

7-29 Nights (5.9%)

7-29 Nights

1 listings

5.9% of total

30+ Nights (5.9%)

30+ Nights

1 listings

5.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Jerome is 1 Night, adopted by 64.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (70.6%) of the Jerome Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 64.7% of Jerome hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jerome.

Jerome Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (37.5%)

Flexible

6 listings

37.5% of total

Moderate (37.5%)

Moderate

6 listings

37.5% of total

Firm (18.8%)

Firm

3 listings

18.8% of total

Strict (6.3%)

Strict

1 listings

6.3% of total

Cancellation Policy Insights for Jerome

  • The prevailing Airbnb cancellation policy trend in Jerome is Flexible, used by 37.5% of listings.
  • The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Jerome may expect booking flexibility.
  • Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 37.5% market standard in Jerome.
  • Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Jerome.

Jerome STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Jerome

  • The overall average booking lead time for vacation rentals in Jerome is 34 days.
  • Guests book furthest in advance for stays during November (average 71 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (61 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Jerome.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
  • Monitor your own booking lead times against these Jerome averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Jerome (2025)

Amenity Prevalence

Amenity Insights for Jerome

  • Essential amenities in Jerome that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
  • Popular amenities like TV, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Jerome: Free parking on premises.
  • Consider adding popular differentiators like TV or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Jerome to stay competitive.

Jerome Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Jerome

  • The typical guest profile for Airbnb in Jerome consists of primarily domestic travelers (96%), often arriving from nearby Boise, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.2% of guests.
  • Key international markets include United States (96.2%) and United Kingdom (1.1%).
  • Top languages spoken are English (79.2%) followed by Spanish (12.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Boise and Pocatello.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Jerome Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Filer11$3,722$210.7353%
Ketchum345$3,308$468.2236%
Hailey91$3,055$292.9746%
Sun Valley262$2,669$398.4732%
Heyburn13$2,349$181.5950%
Mountain Home29$2,059$192.6547%
Bellevue19$2,052$157.6454%
Fairfield11$1,971$235.2136%
Twin Falls220$1,914$137.5851%
Hagerman34$1,844$202.1037%

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