Ashton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Idaho, United States
Is Airbnb profitable in Ashton in 2025? Explore comprehensive Airbnb analytics for Ashton, Idaho, United States to uncover income potential. This 2025 STR market report for Ashton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 78 active listings.
Whether you're considering an Airbnb investment in Ashton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashton (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashton is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,362+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,420 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,635 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,638, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashton
Ashton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashton:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashton
Average Daily Rate (ADR) Airbnb Trends in Ashton (2025)
Effective short term rental pricing strategy in Ashton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashton typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $594+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $303 or more.
- Typical properties (Median) charge around $201 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Ashton
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Airbnb Seasonality Analysis & Trends in Ashton (2025)
Peak Season (July, June, August)
- Revenue averages $7,482 per month
- Occupancy rates average 67.0%
- Daily rates average $326
Shoulder Season
- Revenue averages $3,603 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $285
Low Season (February, March, November)
- Revenue drops to average $1,713 per month
- Occupancy decreases to average 19.7%
- Daily rates adjust to average $276
Seasonality Insights for Ashton
- The Airbnb seasonality in Ashton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashton's highest earning potential, with monthly revenues capable of climbing to $8,867, occupancy reaching a high of 74.7%, and ADRs peaking at $331.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,390, occupancy could drop to 15.8%, and ADRs may adjust down to $272.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashton (2025)
Exploring the top neighborhoods for short-term rentals in Ashton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bear Lake | A popular destination for summer activities, Bear Lake offers beautiful blue waters and sandy beaches, making it great for families and outdoor enthusiasts. | Bear Lake State Park, Ideal Beach, Garden City, Laketown, Bear Lake Marina |
| Mesa Falls | Known for its stunning waterfalls and scenic beauty, Mesa Falls attracts nature lovers and hikers, providing a serene setting for relaxation and outdoor fun. | Upper Mesa Falls, Lower Mesa Falls, Mesa Falls Scenic Byway, Hiking trails, Wildlife viewing |
| Warm River | A peaceful river area ideal for fishing and camping, Warm River is perfect for those seeking a tranquil getaway close to nature. | Warm River Campground, Fishing spots, Scenic viewpoints, Nature trails, Wildlife watching |
| Swan Valley | Nestled between mountains and rivers, Swan Valley is ideal for outdoor activities and has a charming small-town atmosphere, popular for both summer and winter sports. | South Fork of the Snake River, Hiking and biking trails, Fishing and rafting, Swan Valley Historic District, Winter skiing options |
| Idaho Falls | As the largest city nearby, Idaho Falls offers urban amenities, dining, and shopping, making it convenient for travelers looking to explore Southeast Idaho. | Idaho Falls River Walk, Falling River, Pinecrest Golf Course, Museum of Idaho, Idaho Falls Zoo |
| Jackson Hole (just a short drive) | Famous for its ski resorts and proximity to Grand Teton and Yellowstone National Parks, Jackson Hole is a hot spot for outdoor lovers and adventure travelers. | Jackson Hole Mountain Resort, Grand Teton National Park, Yellowstone National Park, Jackson Town Square, Snow King Mountain |
| Teton Valley | Located near the Teton Mountains, Teton Valley is perfect for outdoor enthusiasts and provides opportunities for hiking, skiing, and enjoying the beautiful scenery. | Grand Targhee Ski Resort, Teton Canyon, The Teton Valley Museum, Hiking trails, Scenic drives |
| Ririe Reservoir | A great location for water-related activities such as boating, fishing, and swimming, Ririe Reservoir attracts families and individuals looking for a fun day outdoors. | Ririe Reservoir State Park, Boating and fishing, Picnic areas, Trails, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Ashton (2025)
While Ashton, Idaho, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ashton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Elegant Grand Cabin w/ Hot Tub
Entire Place • 7 bedrooms
East Cabin- Yellowstone Family Retreat- Sled Hill
Entire Place • 6 bedrooms
40-acre haven on the banks of the Fall River
Entire Place • 14 bedrooms
West Cabin- Yellowstone Family Retreat- Sled Hill
Entire Place • 6 bedrooms
Luxe Mountain Cabin w/ 4 Master Suites & Jacuzzi
Entire Place • 5 bedrooms
Moose Lodge; Warm River cabin by National Forest
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Morgan | 3 | $357,619 | 66 | 4.95/5.0 |
| Shane & Joanna | 1 | $204,662 | 13 | 5.00/5.0 |
| Evolve | 5 | $184,695 | 230 | 4.86/5.0 |
| Elise | 2 | $148,749 | 57 | 4.96/5.0 |
| John | 1 | $142,253 | 10 | 4.90/5.0 |
| Mandy | 3 | $132,585 | 128 | 4.97/5.0 |
| Kevin & BJ | 4 | $101,897 | 559 | 4.92/5.0 |
| Misty Dawn | 1 | $93,406 | 30 | 4.83/5.0 |
| Katty And John Fisher | 1 | $86,865 | 26 | 5.00/5.0 |
| Jordan | 1 | $84,883 | 42 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashton.
Dive Deeper: Advanced Ashton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashton
- The Ashton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 78 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashton, House properties are the most common (43.6%), reflecting the local real estate landscape.
- Houses represent a significant 43.6% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.6%) offer potential for unique stay experiences.
Ashton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashton
- The dominant room capacity in Ashton is 3 bedrooms listings, making up 28.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 47.4% of the active Airbnb listings in Ashton, indicating a high concentration in these sizes.
- A significant 56.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashton.
Ashton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashton
- The most common guest capacity trend in Ashton vacation rentals is listings accommodating 8+ guests (52.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Ashton STR market, accounting for 66.7% of listings.
- 69.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashton.
- On average, properties in Ashton are equipped to host 6.4 guests.
Ashton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashton
- The most common availability pattern in Ashton falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ashton (53.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
29.3% of total
2 Nights
30 listings
40% of total
3 Nights
19 listings
25.3% of total
4-6 Nights
1 listings
1.3% of total
30+ Nights
3 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Ashton is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.3%) of the Ashton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Ashton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.3% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashton.
Ashton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
13.3% of total
Moderate
21 listings
28% of total
Firm
22 listings
29.3% of total
Strict
22 listings
29.3% of total
Cancellation Policy Insights for Ashton
- The prevailing Airbnb cancellation policy trend in Ashton is Firm, used by 29.3% of listings.
- A majority (58.6%) of hosts in Ashton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.3% market standard in Ashton.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashton.
Ashton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashton
- The overall average booking lead time for vacation rentals in Ashton is 64 days.
- Guests book furthest in advance for stays during June (average 125 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Ashton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Ashton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashton (2025)
Amenity Prevalence
Amenity Insights for Ashton
- Essential amenities in Ashton that guests expect include: Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Microwave, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashton: Free parking on premises, Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like Wifi or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashton to stay competitive.
Ashton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashton
- The typical guest profile for Airbnb in Ashton consists of primarily domestic travelers (90%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.3% of guests.
- Key international markets include United States (90.3%) and Canada (2.1%).
- Top languages spoken are English (63%) followed by Spanish (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Teton Village | 260 | $6,690 | $765.79 | 42% |
| Jackson | 322 | $6,016 | $542.49 | 46% |
| Big Sky | 906 | $4,907 | $665.87 | 36% |
| Gallatin Gateway | 44 | $4,445 | $407.03 | 47% |
| Wilson | 251 | $4,206 | $438.40 | 45% |
| Island Park | 872 | $4,160 | $397.60 | 47% |
| Gardiner | 180 | $4,088 | $291.72 | 56% |
| Emigrant | 101 | $3,844 | $324.96 | 52% |
| West Yellowstone | 257 | $3,764 | $362.33 | 46% |
| Bozeman | 763 | $3,627 | $270.92 | 52% |