Airbnb Market Analytics, Statistics and Data in Wailuku, Hawaii, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wailuku? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wailuku:
How much do Airbnb hosts make on average per month in Wailuku?
The short-term rental market in Wailuku shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $5,271 per month
- Strong performing properties (top 25%) make $7,951 or more
- Best-in-class properties (top 10%) achieve $10,658+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,924
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wailuku
The market in Wailuku shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 65% occupancy rates
- Strong performing properties (top 25%) achieve 83% or higher
- Best-in-class properties (top 10%) reach 91%+occupancy
- Entry-level properties (bottom 25%) average around 35%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wailuku
Daily rates in Wailuku vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $276 per night
- Strong performing properties (top 25%) secure $360 or more
- Best-in-class properties (top 10%) pull in $448+ per night
- Entry-level properties (bottom 25%) earn around $202
Daily Rate Variations by Month
Get Live Wailuku Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Wailuku
Peak Season (January, February, December)
- Revenue peaks at $6840.30 per month
- Occupancy rates reach 67.82%
- Daily rates average $343.00
Shoulder Season
- Revenue averages $5854.54 per month
- Occupancy maintains 58.48%
- Daily rates hold at $293.48
Low Season (August, May, September)
- Revenue drops to $5059.89 per month
- Occupancy decreases to 49.19%
- Daily rates adjust to $271.01
Is it still profitable to do Airbnb in Wailuku in 2025?
Yes! Wailuku demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 58% and strong monthly revenue averaging $5855 and With 321 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wailuku
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Central Wailuku | The heart of Wailuku with historic charm and local culture. This area is attractive for visitors wanting to experience authentic Hawaiian life, with easy access to local shops, restaurants, and events. | Wailuku Town, Iao Valley State Park, Maui Arts and Cultural Center, Ka'ahumanu Church, Wailuku Coffee Company |
| Iao Valley | Known for its stunning natural beauty and hiking trails, Iao Valley is perfect for those looking to enjoy the outdoors and scenic landscapes. A hotspot for nature lovers and adventurous travelers. | Iao Needle, Iao Valley State Park, Nature trails, Botanical gardens, Scenic overlooks |
| Maalaea | A tranquil coastal area with beautiful beaches and close proximity to the harbor, making it ideal for ocean activities. Maalaea tends to attract families and couples looking for a peaceful getaway. | Maalaea Harbor, Maui Ocean Center, Haycraft Beach Park, Sugar Beach, Surfing and snorkeling sites |
| Kahului | The commercial hub of Maui, Kahului offers a mix of local culture and conveniences. Great for travelers who want easy access to shopping, dining, and the airport. | Maui Mall, Kanaha Beach Park, Alexander & Baldwin Sugar Museum, Kahului Harbor, Lovers' Key State Park |
| Kihei | Just a short drive from Wailuku, Kihei boasts beautiful beaches and a lively atmosphere. Popular among beachgoers and those looking for nightlife and water sports. | Kihei Beach, Kalama Beach Park, Charley Young Beach, Shopping and dining options, Water sports activities |
| Lahaina | Historic town with a rich whaling history and vibrant arts scene. A must-visit for tourists looking for culture, shopping, and dining by the ocean. | Banyan Tree Park, Lahaina Harbor, Front Street, Whaling Museum, Lahaina Luau |
| Wailea | An upscale resort area known for luxury accommodations and beautiful beaches. Attractive to travelers seeking a high-end vacation experience with spa and golf amenities. | Wailea Beach, Maui Diamond Resort, Golf courses, Luxury shopping, Wailea Coastal Path |
| Makena | Famous for its stunning beaches and natural beauty, Makena is perfect for those looking to escape the crowds and enjoy a more laid-back, natural experience. | Big Beach, Little Beach, Makena State Park, Snorkeling spots, Scenic viewpoints |
Do you need a license for Airbnb in Wailuku?
Yes, Wailuku requires a license for operating an Airbnb. Current market data shows 88% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Wailuku
Direct Oceanfront Newly Remodeled!
Entire Place • 3 bedrooms
Remodeled 3 Bedroom Oceanfront Condo — Sleeps 8
Entire Place • 3 bedrooms
Charming Direct Oceanfront North Shore Beach House
Entire Place • 4 bedrooms
Luxury Remodeled Oceanfront Condo w/ Huge Views
Entire Place • 3 bedrooms
Dolphin Penthouse at Milowai
Entire Place • 3 bedrooms
Makani A Kai B4 beachfront Maui, pool, a/c, w/d
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Wailuku
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luxe Maui Properties | 22 | $2,402,084 | 1094 | 4.89/5.0 |
| I Go Maui Vacation Rentals | 15 | $973,867 | 202 | 4.12/5.0 |
| Steve | 6 | $971,505 | 834 | 4.95/5.0 |
| VacaMaui | 5 | $958,503 | 673 | 4.66/5.0 |
| Cindy | 19 | $843,160 | 1240 | 4.85/5.0 |
| My Perfect Stays | 18 | $787,641 | 422 | 4.22/5.0 |
| Viktoria | 7 | $613,818 | 920 | 4.88/5.0 |
| CB Island Vacations | 9 | $533,067 | 245 | 4.68/5.0 |
| Barbara | 8 | $416,620 | 512 | 4.84/5.0 |
| Luke | 3 | $355,693 | 247 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wailuku
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.5%), with apartment & condo and house properties comprising 89.4% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (5.6% combined)
Room Capacity Distribution
Analysis of 321 properties in Wailuku shows that 1 bedroom properties are most prevalent, making up 50.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 88.8% of all listings.
Key Insights
- Most common: 1 bedroom (50.2%)
- Least common: 4 bedrooms (0.3%)
- Market concentration: 88.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 321 properties in Wailuku reveals that 4 guests properties dominate the market, representing 44.9% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 65.4% of the market.
Key Insights
- Most common capacity: 4 guests (44.9% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 65.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 321 properties in Wailuku, the most common availability pattern is 91-180 days (27.1% of properties). For actual bookings, properties most frequently secure bookings for 271-366 days (30.2% of properties).
Key Insights
- Most common availability window: 91-180 days (27.1%)
- Most common booking duration: 271-366 days (30.2%)
- Properties with high availability (180+ days): 45.5%
- Properties with long-term bookings (180+ days): 55.1%
Minimum Stay Distributions
1 Night
74 listings
25.4% of total
2 Nights
37 listings
12.7% of total
3 Nights
66 listings
22.7% of total
4-6 Nights
69 listings
23.7% of total
7-29 Nights
10 listings
3.4% of total
30+ Nights
35 listings
12% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 38.1%
- Mid-length stays (4-6 nights) represent 23.7% of listings
- Monthly+ stays (12%) suggest a stable extended-stay market
- High market flexibility with 60.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
19 listings
6.3% of total
Super Strict 30 Days
16 listings
5.3% of total
Flexible
32 listings
10.7% of total
Moderate
57 listings
19% of total
Firm
83 listings
27.7% of total
Strict
93 listings
31% of total
Key Insights
- Strict is the preferred policy at 31.0% of listings
- The market shows a balanced distribution between guest-friendly (29.7%) and strict (58.7%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 5.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Jun, Dec, averaging 85 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 58 days
- Winter shows the longest average booking window at 84 days, while Fall has the shortest at 67 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 84 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Wailuku
Below is the distribution of amenities across listings in Wailuku:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (6.5%) and Germany (1.6%)
- English is the top language at 74.9%, followed by Spanish (12.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Los Angeles and Seattle markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wailuku. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kahuku | 288 | $9,654 | $589.97 | 63% |
| Nīnole | 14 | $7,944 | $924.55 | 48% |
| Hana | 69 | $7,353 | $401.09 | 65% |
| Kailua Kona | 11 | $6,984 | $1262.57 | 31% |
| Paia | 85 | $6,963 | $506.34 | 54% |
| Waimea | 380 | $6,637 | $717.26 | 43% |
| Puakō | 65 | $6,617 | $723.50 | 49% |
| Honalo | 22 | $6,440 | $399.04 | 57% |
| Waikoloa Beach Resort | 26 | $6,199 | $463.70 | 52% |
| Kula | 15 | $6,171 | $313.70 | 68% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights