Wailuku Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States
Is Airbnb profitable in Wailuku in 2025? Explore comprehensive Airbnb analytics for Wailuku, Hawaii, United States to uncover income potential. This 2025 STR market report for Wailuku, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 317 active listings.
Whether you're considering an Airbnb investment in Wailuku, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wailuku Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wailuku Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wailuku (2025)
Understanding the monthly revenue variations for Airbnb listings in Wailuku is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wailuku is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wailuku across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,789+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,134 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,383 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,042, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wailuku
Wailuku Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wailuku STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wailuku:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 82% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 65%.
- Entry-level properties (Bottom 25%) average 38% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wailuku
Average Daily Rate (ADR) Airbnb Trends in Wailuku (2025)
Effective short term rental pricing strategy in Wailuku involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wailuku typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $459+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $376 or more.
- Typical properties (Median) charge around $290 per night.
- Entry-level properties (Bottom 25%) earn around $207 per night.
Average Daily Rate (ADR) Trend by Month in Wailuku
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Airbnb Seasonality Analysis & Trends in Wailuku (2025)
Peak Season (January, February, December)
- Revenue averages $7,590 per month
- Occupancy rates average 67.7%
- Daily rates average $346
Shoulder Season
- Revenue averages $5,690 per month
- Occupancy maintains around 54.8%
- Daily rates hold near $301
Low Season (August, September, October)
- Revenue drops to average $5,008 per month
- Occupancy decreases to average 59.2%
- Daily rates adjust to average $275
Seasonality Insights for Wailuku
- The Airbnb seasonality in Wailuku shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wailuku's highest earning potential, with monthly revenues capable of climbing to $7,993, occupancy reaching a high of 70.2%, and ADRs peaking at $350.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,669, occupancy could drop to 49.2%, and ADRs may adjust down to $272.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wailuku.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wailuku seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wailuku (2025)
Exploring the top neighborhoods for short-term rentals in Wailuku? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Wailuku | The heart of Wailuku, offering a mix of local culture, historic sites, and proximity to government services. It's a great spot for those looking to experience authentic Hawaiian life and visit local attractions. | Iao Valley State Park, Wailuku Municipal Parking Lot, Hale Ho'ike'ike at the Iao Theater, Bailey House Museum, Wailuku First Friday |
| Waihee | A picturesque area known for its beautiful landscapes and tranquil environment. Ideal for visitors seeking outdoor activities and a peaceful retreat close to nature. | Waihee Ridge Trail, Waihee Valley, Maliko Gulch, Waihee Beach, Kepaniwai Park |
| Kahului | The commercial hub of Maui, with easy access to the airport and shopping centers. Popular with travelers aiming for convenience and accessibility to all parts of the island. | Maui Arts & Cultural Center, Maui Mall, Kanaha Beach Park, Harbor Shops at Ma'alaea, Spreckelsville Beach |
| Ma'alaea | A small, scenic area perfect for ocean lovers, with stunning beach views and whale-watching tours in season. Great for those looking to enjoy marine activities. | Ma'alaea Harbor, Maui Ocean Center, Ma'alaea Beach, Pacific Whale Foundation, Old Harbor Shops |
| Kahekili Highway | A scenic route offering access to some of the most beautiful coastal views and attractions in Maui. It's great for those looking to explore Hawaii's landscapes. | Olivine Pools, Nakalele Blowhole, Heart-Shaped Rock, Kahana Bay, Puu Kukui |
| Kula | Set in the upcountry of Maui, Kula offers a cooler climate and stunning views of the island. It's popular for its farms and botanical gardens, attracting visitors looking for a different Hawaiian experience. | Kula Botanical Garden, Ali'i Kula Lavender Farm, Maui Wine, Haleakalā National Park, Surfing Goat Dairy |
| Makawao | A charming, historic town in the upcountry known for its paniolo (cowboy) culture and art community. Great for tourists interested in unique local experiences and arts. | Makawao Town, Makawao History Museum, Hui No'eau Visual Arts Center, Pineapple Farm, Maui's Historical Buildings |
| Lahaina | A historic town that was once the capital of the Hawaiian Kingdom, known for its whaling history, shops, and restaurants. A must-visit for those looking to experience Maui's rich past and lively tourist scene. | Banyan Tree Park, Lahaina Historic District, Maui Museum at Ka'anapali, Lahaina Harbor, Whalers Village |
Understanding Airbnb License Requirements & STR Laws in Wailuku (2025)
Yes, Wailuku, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wailuku to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Wailuku (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wailukubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Direct Oceanfront North Shore Beach House
Entire Place • 4 bedrooms
Remodeled 3 Bedroom Oceanfront Condo — Sleeps 8
Entire Place • 3 bedrooms
Direct Oceanfront Newly Remodeled!
Entire Place • 3 bedrooms
Luxury Remodeled Oceanfront Condo w/ Huge Views
Entire Place • 3 bedrooms
Dolphin Penthouse at Milowai
Entire Place • 3 bedrooms
Makani A Kai B4 beachfront Maui, pool, a/c, w/d
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wailuku (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wailuku based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luxe Maui Properties | 22 | $2,497,866 | 1094 | 4.89/5.0 |
| VacaMaui | 5 | $977,236 | 673 | 4.66/5.0 |
| Steve | 6 | $973,532 | 834 | 4.95/5.0 |
| I Go Maui Vacation Rentals | 14 | $922,148 | 193 | 4.07/5.0 |
| My Perfect Stays | 19 | $886,782 | 434 | 4.26/5.0 |
| Cindy | 19 | $857,186 | 1240 | 4.85/5.0 |
| Viktoria | 7 | $658,882 | 920 | 4.88/5.0 |
| CB Island Vacations | 9 | $610,492 | 245 | 4.68/5.0 |
| Luke | 4 | $438,834 | 270 | 4.92/5.0 |
| Barbara | 8 | $405,449 | 512 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wailuku.
Dive Deeper: Advanced Wailuku STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wailuku. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWailuku Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wailuku
- The Wailuku Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.4% of the 317 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wailuku, Apartment/Condo properties are the most common (78.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.7%) offer potential for unique stay experiences.
Wailuku Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wailuku
- The dominant room capacity in Wailuku is 1 bedroom listings, making up 49.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 88.6% of the active Airbnb listings in Wailuku, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (3.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Wailuku.
Wailuku Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wailuku
- The most common guest capacity trend in Wailuku vacation rentals is listings accommodating 4 guests (45.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Wailuku STR market, accounting for 65.6% of listings.
- 23.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wailuku.
- On average, properties in Wailuku are equipped to host 4.0 guests.
Wailuku Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wailuku
- The most common availability pattern in Wailuku falls within the 91-180 days range, representing 28.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 44.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 271-366 days range is most frequent in Wailuku (29%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wailuku Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
72 listings
24.2% of total
2 Nights
30 listings
10.1% of total
3 Nights
52 listings
17.5% of total
4-6 Nights
63 listings
21.2% of total
7-29 Nights
4 listings
1.3% of total
30+ Nights
76 listings
25.6% of total
Key Insights
- The most prevalent minimum stay requirement in Wailuku is 30+ Nights, adopted by 25.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25.6%) caters to monthly stays (30+ nights) in Wailuku, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 25.6% of Wailuku hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wailuku.
Wailuku Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
17 listings
5.7% of total
Super Strict 30 Days
16 listings
5.4% of total
Flexible
32 listings
10.7% of total
Moderate
55 listings
18.4% of total
Firm
86 listings
28.8% of total
Strict
93 listings
31.1% of total
Cancellation Policy Insights for Wailuku
- The prevailing Airbnb cancellation policy trend in Wailuku is Strict, used by 31.1% of listings.
- A majority (59.9%) of hosts in Wailuku utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.1% market standard in Wailuku.
- With 31.1% using Strict terms, this is a viable option in Wailuku, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wailuku.
Wailuku STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wailuku
- The overall average booking lead time for vacation rentals in Wailuku is 71 days.
- Guests book furthest in advance for stays during February (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (92 days avg.) sees the longest lead times, while Fall (67 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Wailuku.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Wailuku averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wailuku (2025)
Amenity Prevalence
Amenity Insights for Wailuku
- Essential amenities in Wailuku that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wailuku: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wailuku to stay competitive.
Wailuku Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wailuku
- The typical guest profile for Airbnb in Wailuku consists of primarily domestic travelers (87%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 86.9% of guests.
- Key international markets include United States (86.9%) and Canada (5.6%).
- Top languages spoken are English (65.7%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wailuku Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nīnole | 10 | $10,470 | $1172.56 | 56% |
| Kahuku | 281 | $9,944 | $592.06 | 64% |
| Hana | 68 | $7,428 | $408.41 | 66% |
| Honalo | 22 | $7,294 | $405.37 | 59% |
| Waimea | 361 | $7,118 | $715.66 | 44% |
| Paia | 84 | $6,976 | $509.77 | 54% |
| Kula | 14 | $6,937 | $333.16 | 71% |
| Puakō | 63 | $6,697 | $669.64 | 47% |
| Waikoloa Beach Resort | 26 | $5,982 | $480.32 | 49% |
| Makawao | 20 | $5,793 | $405.16 | 51% |