Wailua Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States
Is Airbnb profitable in Wailua in 2025? Explore comprehensive Airbnb analytics for Wailua, Hawaii, United States to uncover income potential. This 2025 STR market report for Wailua, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 394 active listings.
Whether you're considering an Airbnb investment in Wailua, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wailua Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wailua Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wailua (2025)
Understanding the monthly revenue variations for Airbnb listings in Wailua is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wailua is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wailua across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,764+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,986 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,824 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,420, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wailua
Wailua Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wailua STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wailua:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 83% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wailua
Average Daily Rate (ADR) Airbnb Trends in Wailua (2025)
Effective short term rental pricing strategy in Wailua involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wailua typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $556+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $359 or more.
- Typical properties (Median) charge around $265 per night.
- Entry-level properties (Bottom 25%) earn around $217 per night.
Average Daily Rate (ADR) Trend by Month in Wailua
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Airbnb Seasonality Analysis & Trends in Wailua (2025)
Peak Season (January, March, February)
- Revenue averages $5,993 per month
- Occupancy rates average 61.2%
- Daily rates average $325
Shoulder Season
- Revenue averages $5,319 per month
- Occupancy maintains around 55.5%
- Daily rates hold near $320
Low Season (July, October, November)
- Revenue drops to average $4,638 per month
- Occupancy decreases to average 48.2%
- Daily rates adjust to average $316
Seasonality Insights for Wailua
- The Airbnb seasonality in Wailua shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wailua's highest earning potential, with monthly revenues capable of climbing to $6,112, occupancy reaching a high of 63.9%, and ADRs peaking at $340.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,505, occupancy could drop to 44.3%, and ADRs may adjust down to $304.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wailua.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wailua seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wailua (2025)
Exploring the top neighborhoods for short-term rentals in Wailua? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wailua Beach | Stunning beachfront location known for its beautiful scenery and access to the ocean. Ideal for vacationers looking for a relaxing beach getaway. | Wailua Beach Park, Kauai Path, Wailua River State Park, Coconut Marketplace, Fern Grotto, Opaekaa Falls |
| Kealia Beach | A favorite among surfers and beach lovers. Offers a pristine stretch of sand with spectacular views and opportunities for water activities. | Kealia Beach, Kauai Wildlife Refuge, Kauai Surf School, Coconut Marketplace, Lydgate Beach Park |
| Lydgate Beach | A family-friendly beach with a large park area, great for picnics and leisure activities. Attracts families and groups seeking outdoor fun. | Lydgate State Park, Lydgate Beach Park, Wailua Golf Course, Kauai Adventure Center, Lydgate Park Lagoon |
| Nounou Mountain Trail | Perfect for those who enjoy hiking and nature. Quiet and peaceful, this location attracts outdoor enthusiasts and nature lovers alike. | Nounou Mountain, Sleeping Giant Trail, Kapa'a Bike Path, Wailua River, Opaekaa Falls |
| Kapaa Town | A charming town with a lot of local culture and history. Great for tourists looking for local dining, shopping, and entertainment. | Kapaa Beach Park, Historic Kapaa Town, Kapaa Shopping Center, Local Farmers Markets, Wailua Falls |
| Fern Grotto | A unique natural attraction with its lush greenery and accessible scenic views. Draws tourists interested in nature and photography. | Fern Grotto, Wailua River, Boat Tours, Hiking Trails, Cultural Experiences |
| Kauai Lagoons | Offers upscale living and beautiful views. Attracts those looking for luxury stays and easy access to golf and the beach. | Kauai Lagoons Golf Club, Lihue Beach, Kauai Museum, Kalapaki Beach |
| Kapa'a Beach Park | Popular among locals and tourists alike for its breathtaking ocean views and recreational opportunities. Great for picnic and leisure activities. | Kapa'a Beach Park, Kapa'a Bike Path, Waipouli Beach Resort, Watersports |
Understanding Airbnb License Requirements & STR Laws in Wailua (2025)
While Wailua, Hawaii, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wailua to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Wailua (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wailuabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Panoramic luxury beachside condo in paradise A/C
Entire Place • 2 bedrooms
Luxury 2-Story Oceanfront Condo w/ Views & Pool
Entire Place • 3 bedrooms
Hale Awa'puhi 1-C Oceanfront Luxury 2 BR w/ AC
Entire Place • 2 bedrooms
Stunning Sunrises Oceanfront AC Pool 3 Bed Sleep 6
Entire Place • 3 bedrooms
Waipouli Beach Resort G201 - Ocean View Suite
Entire Place • 2 bedrooms
Lae Nani BeachFront 3+2 A/C
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wailua (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wailua based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Premier Kauai Ohana | 42 | $1,784,659 | 604 | 4.73/5.0 |
| Kathy McCartney | 22 | $1,407,962 | 839 | 4.73/5.0 |
| Kaua’i | 9 | $1,214,776 | 403 | 4.89/5.0 |
| Tina | 17 | $1,039,054 | 239 | 4.85/5.0 |
| Kanani | 19 | $818,090 | 456 | 4.78/5.0 |
| Coldwell Banker Island Vacatio | 6 | $504,909 | 111 | 4.81/5.0 |
| Hawaii Vacation Condos By OUTR | 10 | $502,734 | 22 | 4.78/5.0 |
| Extra Holidays® | 5 | $483,103 | 209 | 4.70/5.0 |
| Paul | 9 | $448,559 | 514 | 4.93/5.0 |
| Conrad | 2 | $413,430 | 79 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wailua.
Dive Deeper: Advanced Wailua STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wailua. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWailua Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wailua
- The Wailua Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 394 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wailua, Apartment/Condo properties are the most common (89.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 5.3%) offer potential for unique stay experiences.
Wailua Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wailua
- The dominant room capacity in Wailua is 1 bedroom listings, making up 49.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.3% of the active Airbnb listings in Wailua, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (2.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Wailua.
Wailua Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wailua
- The most common guest capacity trend in Wailua vacation rentals is listings accommodating 4 guests (44.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Wailua STR market, accounting for 70.6% of listings.
- 16.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wailua.
- On average, properties in Wailua are equipped to host 3.7 guests.
Wailua Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wailua
- The most common availability pattern in Wailua falls within the 271-366 days range, representing 38.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Wailua (23.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wailua Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
11.1% of total
2 Nights
91 listings
23.5% of total
3 Nights
54 listings
13.9% of total
4-6 Nights
38 listings
9.8% of total
7-29 Nights
2 listings
0.5% of total
30+ Nights
160 listings
41.2% of total
Key Insights
- The most prevalent minimum stay requirement in Wailua is 30+ Nights, adopted by 41.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.2%) caters to monthly stays (30+ nights) in Wailua, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.2% of Wailua hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wailua.
Wailua Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.3% of total
Super Strict 30 Days
62 listings
16.3% of total
Super Strict 60 Days
80 listings
21% of total
Refundable
1 listings
0.3% of total
Flexible
11 listings
2.9% of total
Moderate
67 listings
17.6% of total
Firm
58 listings
15.2% of total
Strict
101 listings
26.5% of total
Cancellation Policy Insights for Wailua
- The prevailing Airbnb cancellation policy trend in Wailua is Strict, used by 26.5% of listings.
- There's a relatively balanced mix between guest-friendly (20.5%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 26.5% market standard in Wailua.
- Regularly review your cancellation policy against competitors and market demand shifts in Wailua.
Wailua STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wailua
- The overall average booking lead time for vacation rentals in Wailua is 78 days.
- Guests book furthest in advance for stays during February (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (85 days avg.) sees the longest lead times, while Summer (72 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Wailua.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Wailua averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wailua (2025)
Amenity Prevalence
Amenity Insights for Wailua
- Essential amenities in Wailua that guests expect include: TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hair dryer, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Wailua.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wailua: TV, Wifi.
- Prioritize adding missing essentials: TV, Wifi.
- Consider adding popular differentiators like Smoke alarm or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wailua to stay competitive.
Wailua Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wailua
- The typical guest profile for Airbnb in Wailua consists of primarily domestic travelers (90%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.7% of guests.
- Key international markets include United States (89.7%) and Canada (4.2%).
- Top languages spoken are English (68.4%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wailua Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Haena | 12 | $12,530 | $1074.09 | 51% |
| Mākaha Valley | 93 | $12,129 | $630.55 | 72% |
| Anahola | 26 | $11,687 | $731.37 | 52% |
| Kilauea | 40 | $10,523 | $949.62 | 54% |
| Koloa | 189 | $9,293 | $988.01 | 50% |
| Kekaha | 15 | $8,264 | $516.28 | 62% |
| Kapolei | 501 | $6,572 | $654.16 | 46% |
| Poipu | 1,174 | $6,497 | $557.94 | 51% |
| Hanalei | 439 | $6,147 | $535.92 | 50% |
| Kapaa | 238 | $5,377 | $408.93 | 55% |