Airbnb Market Analytics, Statistics and Data in Wailea, Hawaii, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wailea? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wailea:
How much do Airbnb hosts make on average per month in Wailea?
The short-term rental market in Wailea shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $6,031 per month
- Strong performing properties (top 25%) make $9,896 or more
- Best-in-class properties (top 10%) achieve $15,035+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,974
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wailea
The market in Wailea shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wailea
Daily rates in Wailea vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $408 per night
- Strong performing properties (top 25%) secure $609 or more
- Best-in-class properties (top 10%) pull in $1,060+ per night
- Entry-level properties (bottom 25%) earn around $306
Daily Rate Variations by Month
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Seasonality patterns in Wailea
Peak Season (February, March, December)
- Revenue peaks at $9795.17 per month
- Occupancy rates reach 58.27%
- Daily rates average $645.19
Shoulder Season
- Revenue averages $7627.34 per month
- Occupancy maintains 47.42%
- Daily rates hold at $562.32
Low Season (October, August, September)
- Revenue drops to $6110.02 per month
- Occupancy decreases to 39.62%
- Daily rates adjust to $466.52
Is it still profitable to do Airbnb in Wailea in 2025?
Yes! Wailea demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $7627 and As a mature market with 1132 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wailea
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Wailea Beach | Beautiful oceanfront area known for its luxury resorts and stunning beaches. Ideal for tourists looking for relaxation and upscale amenities, making it a prime location for Airbnb hosting. | Wailea Beach, Wailea Golf Club, Ulua Beach Park, Maluaka Beach, The Shops at Wailea, Makena State Park |
| Keawakapu Beach | A picturesque beach known for its golden sands and calm waters, great for families and water activities. A popular choice among tourists wanting a serene beach experience. | Keawakapu Beach, Makena Beach, Maui Ocean Center, Kamaole Beach Parks, Scuba diving excursions, Snorkeling spots |
| Makena | Offers a more private and exclusive atmosphere, perfect for those seeking tranquility away from the typical tourist crowds. It provides access to some of Maui's best natural attractions. | Big Beach, Little Beach, Makena State Park, Secret Cove Beach, Kekana Cove, Scenic lookouts |
| Wailea Golf Community | Attracts golf enthusiasts due to its proximity to several world-renowned golf courses, making it appealing for both golfers and visitors looking for leisure. | Wailea Blue Golf Course, Wailea Emerald Golf Course, Wailea Gold Golf Course, Maui Tropical Plantation, Restaurants and shopping nearby, Spa and wellness options |
| Ulua Beach Park | A stunning beach park that is perfect for swimming and snorkeling. Its calm waters make it family-friendly and easily accessible, drawing in plenty of visitors. | Ulua Beach, Snorkeling at Ulua, Kayaking, Beachfront picnic areas, Wailea Coastal Walk, Nearby restaurants |
| Wailea Village | A vibrant area with a mix of shops, dining options, and cultural experiences, appealing to those who appreciate local flavors and community feel. | The Shops at Wailea, Local restaurants, Art galleries, Spa and wellness centers, Cultural attractions, Wailea Sunset Beach |
| Polo Beach | Offers one of the most beautiful coastal experiences on Maui, appealing to both luxury travelers and those who enjoy outdoor activities. | Polo Beach, Luxury resort access, Whale watching tours, Beachfront dining, Water sports activities, Stargazing opportunities |
| Maluaka Beach | Known for its pristine waters and soft sands, it's a popular destination for snorkeling and swimming, making it attractive to beach lovers. | Maluaka Beach, Snorkeling sites, Murphy's Beach, Makena Landing, Scenic viewpoints, Wildlife viewing opportunities |
Do you need a license for Airbnb in Wailea?
Yes, Wailea requires a license for operating an Airbnb. Current market data shows 78% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Wailea
Wailea Beachfront Direct Ocean Views 4 Bd/3 Ba
Entire Place • 4 bedrooms
Maui's Iconic Ocean Front Wailea Sunset Estate!
Entire Place • 4 bedrooms
Seaspirit 811 Ocean View Luxury Hot Tub Spa
Entire Place • 3 bedrooms
Top 'O the World Views @Wailea Beach Villas for 8!
Entire Place • 4 bedrooms
A 5-Star Estate, Large Groups, Luxury Living
Entire Place • 3 bedrooms
Four Bedroom Ho'olei Renovated March 2021
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Wailea
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| CB Island Vacations | 126 | $8,735,962 | 2303 | 4.29/5.0 |
| CoralTree Residences | 98 | $5,386,887 | 398 | 2.78/5.0 |
| Private Paradise Villas | 20 | $3,660,192 | 122 | 4.00/5.0 |
| PMI Maui | 31 | $2,367,592 | 1699 | 4.87/5.0 |
| Vacation-Maui | 32 | $2,025,299 | 755 | 4.78/5.0 |
| Viktoria | 14 | $1,666,984 | 1336 | 4.89/5.0 |
| Ashley | 9 | $1,478,229 | 1714 | 4.94/5.0 |
| K B M Resort Rentals | 6 | $1,193,730 | 21 | 3.17/5.0 |
| Robert - Hawaii Life Vacations | 6 | $1,067,082 | 498 | 4.97/5.0 |
| My Perfect Stays | 23 | $1,055,214 | 483 | 4.09/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wailea
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.3%), with apartment & condo and house properties comprising 98.5% of inventory
- Untapped potential in boutique & hotels, others segments (1.5% combined)
Room Capacity Distribution
Analysis of 1,132 properties in Wailea shows that 2 bedrooms properties are most prevalent, making up 49.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 88.7% of all listings.
Key Insights
- Most common: 2 bedrooms (49.9%)
- Least common: 4 bedrooms (1%)
- Market concentration: 88.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,132 properties in Wailea reveals that 4 guests properties dominate the market, representing 40.6% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 75.5% of the market.
Key Insights
- Most common capacity: 4 guests (40.6% of market)
- Least common capacity: 3 guests (1.4% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 75.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,132 properties in Wailea, the most common availability pattern is 271-366 days (47.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (25.5% of properties).
Key Insights
- Most common availability window: 271-366 days (47.9%)
- Most common booking duration: 31-90 days (25.5%)
- Properties with high availability (180+ days): 69.8%
- Properties with long-term bookings (180+ days): 31.4%
Minimum Stay Distributions
1 Night
164 listings
16.5% of total
2 Nights
179 listings
18.1% of total
3 Nights
206 listings
20.8% of total
4-6 Nights
332 listings
33.5% of total
7-29 Nights
44 listings
4.4% of total
30+ Nights
66 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 34.6%
- Mid-length stays (4-6 nights) represent 33.5% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 55.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
88 listings
9.3% of total
Super Strict 60 Days
134 listings
14.1% of total
Flexible
16 listings
1.7% of total
Moderate
91 listings
9.6% of total
Firm
341 listings
35.9% of total
Strict
280 listings
29.5% of total
Key Insights
- Firm is the preferred policy at 35.9% of listings
- Stricter policies (Firm & Strict) dominate at 65.4% of the market
- Strong market consensus around Firm policies
- Flexible policies are least common at 1.7% of listings
Recommendations
- The market supports stricter policies, with 65.4% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Dec, Jan, averaging 122 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 76 days
- Winter shows the longest average booking window at 112 days, while Summer has the shortest at 85 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 112 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Wailea
Every property in Wailea comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (8.3%) and Australia (0.8%)
- English is the top language at 77.1%, followed by Spanish (12.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for Seattle and San Francisco markets
- Develop localized content for Canada and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wailea. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kahuku | 288 | $9,654 | $589.97 | 63% |
| Nīnole | 14 | $7,944 | $924.55 | 48% |
| Hana | 69 | $7,353 | $401.09 | 65% |
| Kailua Kona | 11 | $6,984 | $1262.57 | 31% |
| Paia | 85 | $6,963 | $506.34 | 54% |
| Waimea | 380 | $6,637 | $717.26 | 43% |
| Puakō | 65 | $6,617 | $723.50 | 49% |
| Honalo | 22 | $6,440 | $399.04 | 57% |
| Waikoloa Beach Resort | 26 | $6,199 | $463.70 | 52% |
| Kula | 15 | $6,171 | $313.70 | 68% |
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