Pahala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pahala in 2025? Explore comprehensive Airbnb analytics for Pahala, Hawaii, United States to uncover income potential. This 2025 STR market report for Pahala, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Pahala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pahala Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pahala Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$172
The average rental revenue earned for an occupied room per day in Pahala.
Occupancy Rate(?)
34.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,191
Typical annual income for an Airbnb listing in Pahala. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.9%
Significant decrease (-11.9%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Pahala.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Pahala.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pahala (2025)

Understanding the monthly revenue variations for Airbnb listings in Pahala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pahala is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pahala across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,612+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,665 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,614 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $989, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pahala

Pahala Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pahala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pahala:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pahala

Average Daily Rate (ADR) Airbnb Trends in Pahala (2025)

Effective short term rental pricing strategy in Pahala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pahala typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
  • Typical properties (Median) charge around $163 per night.
  • Entry-level properties (Bottom 25%) earn around $141 per night.

Average Daily Rate (ADR) Trend by Month in Pahala

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Airbnb Seasonality Analysis & Trends in Pahala (2025)

Peak Season (January, February, December)
  • Revenue averages $2,623 per month
  • Occupancy rates average 48.8%
  • Daily rates average $209
Shoulder Season
  • Revenue averages $1,900 per month
  • Occupancy maintains around 41.6%
  • Daily rates hold near $175
Low Season (April, June, August)
  • Revenue drops to average $1,277 per month
  • Occupancy decreases to average 27.5%
  • Daily rates adjust to average $174

Seasonality Insights for Pahala

  • The Airbnb seasonality in Pahala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pahala's highest earning potential, with monthly revenues capable of climbing to $2,739, occupancy reaching a high of 53.0%, and ADRs peaking at $213.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,029, occupancy could drop to 22.7%, and ADRs may adjust down to $162.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pahala.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pahala seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pahala (2025)

Exploring the top neighborhoods for short-term rentals in Pahala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Punaluu Black Sand Beach
A stunning black sand beach famous for its unique appearance and scenic beauty, attracting visitors for swimming, sunbathing, and photography.
Punaluu Beach, Green Sea Turtles, Ninole Cove, Punalu'u Bake Shop, Hawaiian cultural sites
Hawaii Volcanoes National Park
A world-renowned national park featuring active volcanoes, hiking trails, and diverse ecosystems, it's a major draw for adventure seekers and nature lovers.
Kilauea Volcano, Thurston Lava Tube, Chain of Craters Road, Hiking trails, Stargazing opportunities
Kau Coffee Mill
An enchanting spot for coffee enthusiasts, known for its coffee plantations, beautiful landscapes, and tours which attract visitors looking for authentic experiences.
Coffee tasting tours, Coffee plantation tours, Scenic views of the mountains, Outdoor picnic areas, Local artisan products
Punalu'u Beach Park
This beach park provides camping facilities and is a popular spot for seeing sea turtles and enjoying the picnic areas amidst a tropical setting.
Black sand beach, Sea turtle sightings, Picnic facilities, Camping spots, Restrooms and showers
Volcano Village
A charming community near the national park, providing visitors with local dining, art galleries, and proximity to hiking trails.
Art galleries, Local restaurants, Hiking trails access, Cultural experiences, Scenic drive opportunities
Naalehu
A small town providing a unique glimpse of local Hawaiian culture, known for its quaint shops and proximity to scenic attractions.
Punaluu black sand beach, Honaunau National Historical Park, Local shops, Outdoor activities, Kau Desert
Pahala
The charming town of Pahala offers local culture and is a gateway to both the southern coast beaches and volcanic parks, appealing to family travelers.
Cultural experiences, Local dining, Artisan shops, Proximity to outdoor activities, Historical sites
Ka Lae (South Point)
As the southernmost point of the United States, this area is known for its breathtaking cliff views and is popular among thrill-seekers and adventure enthusiasts.
Cliff diving, Scenic views, Wind and kite surfing opportunities, Historical significance, Fishing spots

Understanding Airbnb License Requirements & STR Laws in Pahala (2025)

Yes, Pahala, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pahala to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 83% licensed listings)

Top Performing Airbnb Properties in Pahala (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pahalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

#70 Pog`s Place Pahala at Black Sand Beach, Punalu

#70 Pog`s Place Pahala at Black Sand Beach, Punalu

Entire Place • 1 bedroom

$43,622
Revenue
60.1%
Occupancy
$200.88
Daily Rate
'Âlani Punalu'u Black Sand Beach oceanview retreat

'Âlani Punalu'u Black Sand Beach oceanview retreat

Entire Place • 1 bedroom

$42,278
Revenue
70.2%
Occupancy
$164.67
Daily Rate
Hala Kahiki Punaluu | Ocean View | Cozy Lanai

Hala Kahiki Punaluu | Ocean View | Cozy Lanai

Entire Place • 1 bedroom

$35,766
Revenue
70.0%
Occupancy
$133.88
Daily Rate
Enjoy ocean views & walk to Black Sand Beach!

Enjoy ocean views & walk to Black Sand Beach!

Entire Place • N/A

$30,372
Revenue
64.6%
Occupancy
$140.74
Daily Rate
#52 Colony One at Sea Mt. Punalu'u (2 Bedroom/2 Ba

#52 Colony One at Sea Mt. Punalu'u (2 Bedroom/2 Ba

Entire Place • 2 bedrooms

$20,863
Revenue
28.2%
Occupancy
$218.84
Daily Rate
#26 Colony One at Sea Mt. Punalu`u

#26 Colony One at Sea Mt. Punalu`u

Entire Place • 1 bedroom

$20,691
Revenue
57.2%
Occupancy
$139.11
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pahala (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pahala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Julie14$218,9686264.57/5.0
Joe1$42,2784464.88/5.0
Tom & Christen1$35,7662074.91/5.0
Justin1$18,807534.58/5.0
Sam1$16,0121014.74/5.0
Julia4$13,6751974.45/5.0
Madaline1$3,88794.56/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pahala.

Dive Deeper: Advanced Pahala STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pahala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pahala Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pahala

  • The Pahala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pahala, Apartment/Condo properties are the most common (78.3%), reflecting the local real estate landscape.
  • Houses represent a significant 21.7% portion, catering likely to families or larger groups.

Pahala Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pahala

  • The dominant room capacity in Pahala is 1 bedroom listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 56.5% of the active Airbnb listings in Pahala, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (8.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Pahala.

Pahala Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pahala

  • The most common guest capacity trend in Pahala vacation rentals is listings accommodating 4 guests (60.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Pahala STR market, accounting for 82.6% of listings.
  • 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pahala.
  • On average, properties in Pahala are equipped to host 4.1 guests.

Pahala Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pahala

  • The most common availability pattern in Pahala falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Pahala (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pahala Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18.2%)

1 Night

4 listings

18.2% of total

2 Nights (54.5%)

2 Nights

12 listings

54.5% of total

3 Nights (4.5%)

3 Nights

1 listings

4.5% of total

30+ Nights (22.7%)

30+ Nights

5 listings

22.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Pahala is 2 Nights, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (72.7%) of the Pahala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (22.7%) caters to monthly stays (30+ nights) in Pahala, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 54.5% of Pahala hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
  • A 2-night minimum appears standard (54.5%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pahala.

Pahala Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (59.1%)

Super Strict 30 Days

13 listings

59.1% of total

Moderate

1 listings

4.5% of total

Firm (13.6%)

Firm

3 listings

13.6% of total

Strict (22.7%)

Strict

5 listings

22.7% of total

Cancellation Policy Insights for Pahala

  • The prevailing Airbnb cancellation policy trend in Pahala is Super Strict 30 Days, used by 59.1% of listings.
  • There's a relatively balanced mix between guest-friendly (4.5%) and stricter (36.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 30 Days policy to align with the 59.1% market standard in Pahala.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pahala.

Pahala STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pahala

  • The overall average booking lead time for vacation rentals in Pahala is 69 days.
  • Guests book furthest in advance for stays during February (average 98 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 51 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (85 days avg.) sees the longest lead times, while Fall (70 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Pahala.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 85 days) to capture early planners.
  • Monitor your own booking lead times against these Pahala averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pahala (2025)

Amenity Prevalence

Amenity Insights for Pahala

  • Essential amenities in Pahala that guests expect include: Free parking on premises, TV, Hot water, Kitchen, Oven, Bed linens, Private entrance, Refrigerator, Wifi, Dishes and silverware. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pahala: Free parking on premises, TV, Hot water, Kitchen, Oven, Bed linens, Private entrance, Refrigerator, Wifi, Dishes and silverware.
  • Prioritize adding missing essentials: Oven, Bed linens, Private entrance, Refrigerator, Wifi, Dishes and silverware.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pahala to stay competitive.

Pahala Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pahala

  • The typical guest profile for Airbnb in Pahala consists of primarily domestic travelers (90%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 90.4% of guests.
  • Key international markets include United States (90.4%) and Canada (3.7%).
  • Top languages spoken are English (64.8%) followed by Spanish (18.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Seattle and Hilo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pahala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nīnole10$10,470$1172.5656%
Hana68$7,428$408.4166%
Honalo22$7,294$405.3759%
Waimea361$7,118$715.6644%
Paia84$6,976$509.7754%
Kula14$6,937$333.1671%
Puakō63$6,697$669.6447%
Waikoloa Beach Resort26$5,982$480.3249%
Makawao20$5,793$405.1651%
Kapalua311$5,555$669.5538%

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