Airbnb Market Analytics, Statistics and Data in Napili, Hawaii, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Napili? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Napili:
How much do Airbnb hosts make on average per month in Napili?
The short-term rental market in Napili shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,421 per month
- Strong performing properties (top 25%) make $6,776 or more
- Best-in-class properties (top 10%) achieve $9,781+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,314
Revenue Variations by Month
Occupancy Rates Throughout the Year in Napili
The market in Napili shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 78% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Napili
Daily rates in Napili vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $309 per night
- Strong performing properties (top 25%) secure $417 or more
- Best-in-class properties (top 10%) pull in $611+ per night
- Entry-level properties (bottom 25%) earn around $231
Daily Rate Variations by Month
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Seasonality patterns in Napili
Peak Season (February, March, January)
- Revenue peaks at $6242.76 per month
- Occupancy rates reach 57.89%
- Daily rates average $450.35
Shoulder Season
- Revenue averages $5268.67 per month
- Occupancy maintains 49.48%
- Daily rates hold at $403.97
Low Season (July, September, August)
- Revenue drops to $4539.10 per month
- Occupancy decreases to 42.11%
- Daily rates adjust to $370.90
Is it still profitable to do Airbnb in Napili in 2025?
Yes! Napili demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $5269 and With 407 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Napili
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Napili Bay | A stunning beach area that features calm waters perfect for swimming and snorkeling. It's known for its picturesque sunsets and relaxation, making it a favorite among families and couples. | Napili Bay Beach, Honokeana Bay, Napili Market, Maui Tennis Club, Kapalua Bay |
| Kapalua | A luxurious resort area famous for its golf courses and upscale villas. It's ideal for travelers looking for luxury accommodations and access to fine dining, hiking, and stunning views. | Kapalua Bay, Shark's Bay, Kapalua Adventure Center, Ironwoods Beach, Maui Coastal Trail |
| Honolua Bay | Renowned for world-class snorkeling and diving, this area offers access to marine life and lush landscapes. It's perfect for nature lovers and adventurers. | Honolua Bay, Honolua-Mokuleia Bay Marine Life Conservation District, Makaluapuna Point, Punalau Beach |
| Napili Shores | A coastal area with beautiful oceanfront properties. It features scenic views and is close to various attractions, making it popular among tourists. | Napili Shores Beachfront Resort, Napili Bay, Kapalua Golf Courses, Pineapple Grill, Maui Ocean Center |
| Lahaina | A historic town with vibrant nightlife, shopping, and art galleries. It's a hub for tourists seeking culture, history, and local restaurants. | Front Street, Lahaina Harbor, Banyan Tree Park, Lahaina Luau, Wo Hing Museum |
| Ka'anapali | Known for its pristine beaches and luxury resorts, this area attracts travelers looking for upscale beach experiences and water sports. | Ka'anapali Beach, Black Rock, Whalers Village, Skyline Eco-Adventures, Ka'anapali Golf Courses |
| Molokai Island | A quiet and less commercialized island experience, ideal for travelers wanting an escape into nature and Hawaiian culture without the crowds. | Kalaupapa National Historical Park, Molokai Island Tours, Papohaku Beach, Pu’u O Hulu, Halawa Valley |
| Maui Ocean Center | An aquarium and marine museum that provides insights into Maui's marine life, perfect for families and those interested in ocean conservation. | Maui Ocean Center, Maui Tropical Plantation, Kealia Pond National Wildlife Refuge, Sharks Playhouse |
Do you need a license for Airbnb in Napili?
Yes, Napili requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Napili
Spacious 4-BR Oceanfront 2Condos with Central AC
Entire Place • 4 bedrooms
Private Ocean Front EstateTurtle CoveNapiliMaui
Entire Place • 5 bedrooms
Penthouse on Sandy Swimmable Beach Incredible View
Entire Place • 3 bedrooms
Oceanfront skylight balcony @ Kahana Outrigger 3B1
Entire Place • 3 bedrooms
Private 4bd Home, Walk to Beach
Entire Place • 4 bedrooms
KBM Resorts: FREE CAR Sands of Kahana SOK-292
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Napili
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| K B M Resort Rentals | 10 | $1,000,452 | 29 | 3.47/5.0 |
| My Perfect Stays | 31 | $922,192 | 628 | 4.09/5.0 |
| Maui Paradise Properties | 25 | $787,741 | 606 | 4.03/5.0 |
| Stay Aloha | 14 | $683,685 | 245 | 4.22/5.0 |
| Jill | 8 | $628,165 | 332 | 4.87/5.0 |
| Joseph | 8 | $599,090 | 337 | 4.90/5.0 |
| Hawaii Vacation Condos By OUTR | 32 | $437,128 | 23 | 0.42/5.0 |
| Sullivan Properties | 18 | $423,399 | 177 | 4.30/5.0 |
| Cynthia | 2 | $409,335 | 230 | 4.99/5.0 |
| Epic | 9 | $384,020 | 244 | 3.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Napili
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.5%), with apartment & condo and house properties comprising 99.3% of inventory
- Untapped potential in boutique & hotels segments (0.7% combined)
Room Capacity Distribution
Analysis of 407 properties in Napili shows that 1 bedroom properties are most prevalent, making up 55% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.6% of all listings.
Key Insights
- Most common: 1 bedroom (55%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 80.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 407 properties in Napili reveals that 4 guests properties dominate the market, representing 39.8% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 60.2% of the market.
Key Insights
- Most common capacity: 4 guests (39.8% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 60.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 407 properties in Napili, the most common availability pattern is 271-366 days (47.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (26% of properties).
Key Insights
- Most common availability window: 271-366 days (47.7%)
- Most common booking duration: 31-90 days (26%)
- Properties with high availability (180+ days): 69.3%
- Properties with long-term bookings (180+ days): 31.7%
Minimum Stay Distributions
1 Night
53 listings
14.3% of total
2 Nights
102 listings
27.5% of total
3 Nights
90 listings
24.3% of total
4-6 Nights
88 listings
23.7% of total
7-29 Nights
5 listings
1.3% of total
30+ Nights
33 listings
8.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 41.8%
- Mid-length stays (4-6 nights) represent 23.7% of listings
- Monthly+ stays (8.9%) suggest a stable extended-stay market
- High market flexibility with 66.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
53 listings
16.6% of total
Super Strict 30 Days
13 listings
4.1% of total
Flexible
6 listings
1.9% of total
Moderate
27 listings
8.4% of total
Firm
90 listings
28.1% of total
Strict
131 listings
40.9% of total
Key Insights
- Strict is the preferred policy at 40.9% of listings
- Stricter policies (Firm & Strict) dominate at 69.0% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 1.9% of listings
Recommendations
- The market supports stricter policies, with 69.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Jun, Jul, averaging 102 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 72 days
- Winter shows the longest average booking window at 95 days, while Fall has the shortest at 76 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 95 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Napili
Every property in Napili comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (5.8%) and Germany (1.3%)
- English is the top language at 74%, followed by Spanish (14.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for Seattle and Los Angeles markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Napili. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kahuku | 288 | $9,654 | $589.97 | 63% |
| Nīnole | 14 | $7,944 | $924.55 | 48% |
| Hana | 69 | $7,353 | $401.09 | 65% |
| Kailua Kona | 11 | $6,984 | $1262.57 | 31% |
| Paia | 85 | $6,963 | $506.34 | 54% |
| Waimea | 380 | $6,637 | $717.26 | 43% |
| Puakō | 65 | $6,617 | $723.50 | 49% |
| Honalo | 22 | $6,440 | $399.04 | 57% |
| Waikoloa Beach Resort | 26 | $6,199 | $463.70 | 52% |
| Kula | 15 | $6,171 | $313.70 | 68% |
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