Mokuleia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Mokuleia in 2025? Explore comprehensive Airbnb analytics for Mokuleia, Hawaii, United States to uncover income potential. This 2025 STR market report for Mokuleia, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.

Whether you're considering an Airbnb investment in Mokuleia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mokuleia Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mokuleia Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$332
The average rental revenue earned for an occupied room per day in Mokuleia.
Occupancy Rate(?)
55.0%
High demand. Good booking frequency.
Median Annual Revenue(?)
$56,711
Typical annual income for an Airbnb listing in Mokuleia. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
1.1%
Positive growth (1.1%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Mokuleia.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Mokuleia.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
49
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mokuleia (2025)

Understanding the monthly revenue variations for Airbnb listings in Mokuleia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mokuleia is typically June, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mokuleia across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $13,064+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $8,506 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $4,950 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,574, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mokuleia

Mokuleia Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mokuleia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mokuleia:

  • Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 84% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 64%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mokuleia

Average Daily Rate (ADR) Airbnb Trends in Mokuleia (2025)

Effective short term rental pricing strategy in Mokuleia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mokuleia typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $633+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $383 or more.
  • Typical properties (Median) charge around $220 per night.
  • Entry-level properties (Bottom 25%) earn around $168 per night.

Average Daily Rate (ADR) Trend by Month in Mokuleia

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Airbnb Seasonality Analysis & Trends in Mokuleia (2025)

Peak Season (June, May, April)
  • Revenue averages $7,666 per month
  • Occupancy rates average 61.9%
  • Daily rates average $315
Shoulder Season
  • Revenue averages $6,565 per month
  • Occupancy maintains around 57.1%
  • Daily rates hold near $332
Low Season (August, September, December)
  • Revenue drops to average $5,766 per month
  • Occupancy decreases to average 53.1%
  • Daily rates adjust to average $328

Seasonality Insights for Mokuleia

  • The Airbnb seasonality in Mokuleia shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mokuleia's highest earning potential, with monthly revenues capable of climbing to $8,287, occupancy reaching a high of 67.3%, and ADRs peaking at $346.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,462, occupancy could drop to 43.3%, and ADRs may adjust down to $312.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mokuleia.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mokuleia seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mokuleia (2025)

Exploring the top neighborhoods for short-term rentals in Mokuleia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Mokuleia Beach
Mokuleia Beach offers stunning white sand beaches, crystal clear waters, and a serene atmosphere. It's perfect for travelers seeking a tranquil escape from the more crowded tourist areas of Hawaii.
Mokuleia Beach Park, Dillingham Ranch, Kawailoa Beach, Waialua Beach, North Shore Surf Spots
Kaena Point
This remote and beautiful area is known for its breathtaking views, hiking trails, and pristine landscapes. It's great for nature lovers and those looking for an adventurous getaway.
Kaena Point Trail, Bird watching, Secluded beaches, Stargazing
North Shore
Famous for its legendary waves and surf competitions, the North Shore draws surfers and beachgoers alike. This area offers a vibrant community and is ideal for hosting active travelers.
Banzai Pipeline, Waimea Bay, Sunset Beach, Haleiwa Town, Turtle Beach
Waialua
A charming small town with a laid-back vibe, Waialua is close to the beach and offers a glimpse into local Hawaiian culture. Perfect for travelers who want an authentic experience.
Waialua Sugar Mill, Local farms, Historic sites, Cafes and eateries
Kawailoa
Kawailoa is a small beach community offering stunning views and a close-knit atmosphere. Ideal for guests looking for a more secluded and peaceful stay.
Kawailoa Beach, Hiking trails, Local markets, Water sports
Pupukea
Known for its scenic beauty and proximity to beautiful beaches, Pupukea attracts families and outdoor enthusiasts. It's a great spot for many recreational activities.
Shark's Cove, Puget Sound, Scuba diving, Hiking in nature reserves
Haleiwa
A historic town with a rich surf culture, Haleiwa is bustling with shops, restaurants, and art galleries. It offers a lively atmosphere for travelers.
Haleiwa Beach Park, Waimea Valley, Shops and dining, Surf school
Turtle Bay
Turtle Bay is famous for its luxury resorts and beautiful beaches. It offers a range of activities such as golfing, snorkeling, and horseback riding, appealing to families and couples.
Turtle Bay Resort, Horseback riding, Snorkeling spots, Golf courses

Understanding Airbnb License Requirements & STR Laws in Mokuleia (2025)

Yes, Mokuleia, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mokuleia to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 49% licensed listings)

Top Performing Airbnb Properties in Mokuleia (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mokuleiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury Beachfront Retreat!

Luxury Beachfront Retreat!

Entire Place • 5 bedrooms

$333,999
Revenue
73.5%
Occupancy
$1154.60
Daily Rate
One of a kind Beach front 2brm ocean and mnt views

One of a kind Beach front 2brm ocean and mnt views

Entire Place • 2 bedrooms

$164,187
Revenue
83.3%
Occupancy
$541.11
Daily Rate
The Mokuleia Beach House

The Mokuleia Beach House

Entire Place • 6 bedrooms

$163,577
Revenue
31.4%
Occupancy
$1491.39
Daily Rate
Luxurious Beach Front Oasis Steps to the Ocean

Luxurious Beach Front Oasis Steps to the Ocean

Entire Place • 1 bedroom

$155,998
Revenue
76.4%
Occupancy
$621.96
Daily Rate
Beachfront retreat w/daily sunset views!

Beachfront retreat w/daily sunset views!

Entire Place • 3 bedrooms

$153,995
Revenue
59.1%
Occupancy
$704.76
Daily Rate
Sunset Hale

Sunset Hale

Entire Place • 2 bedrooms

$124,212
Revenue
82.9%
Occupancy
$396.43
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mokuleia (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mokuleia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rose3$366,7134004.95/5.0
Deanna1$333,99995.00/5.0
Nicole1$164,187734.97/5.0
Kelly1$163,577214.81/5.0
Jay1$153,99575.00/5.0
Jason1$124,212105.00/5.0
Tony2$112,5665464.88/5.0
Melissa2$106,1802474.74/5.0
Peter J1$94,5821044.92/5.0
Hawaii1$88,63845.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mokuleia.

Dive Deeper: Advanced Mokuleia STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mokuleia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mokuleia Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mokuleia

  • The Mokuleia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 49 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mokuleia, Apartment/Condo properties are the most common (42.9%), reflecting the local real estate landscape.
  • Houses represent a significant 42.9% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 4.0%) offer potential for unique stay experiences.

Mokuleia Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mokuleia

  • The dominant room capacity in Mokuleia is 1 bedroom listings, making up 49% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 75.5% of the active Airbnb listings in Mokuleia, indicating a high concentration in these sizes.

Mokuleia Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mokuleia

  • The most common guest capacity trend in Mokuleia vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Mokuleia STR market, accounting for 57.1% of listings.
  • 24.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mokuleia.
  • On average, properties in Mokuleia are equipped to host 3.9 guests.

Mokuleia Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mokuleia

  • The most common availability pattern in Mokuleia falls within the 271-366 days range, representing 30.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 55.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Mokuleia (24.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 44.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mokuleia Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

2 Nights (8.7%)

2 Nights

4 listings

8.7% of total

3 Nights (2.2%)

3 Nights

1 listings

2.2% of total

4-6 Nights (10.9%)

4-6 Nights

5 listings

10.9% of total

7-29 Nights (19.6%)

7-29 Nights

9 listings

19.6% of total

30+ Nights (58.7%)

30+ Nights

27 listings

58.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Mokuleia is 30+ Nights, adopted by 58.7% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (8.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (58.7%) caters to monthly stays (30+ nights) in Mokuleia, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 58.7% of Mokuleia hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 58.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mokuleia.

Mokuleia Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

2.6% of total

Flexible (13.2%)

Flexible

5 listings

13.2% of total

Moderate (5.3%)

Moderate

2 listings

5.3% of total

Firm (15.8%)

Firm

6 listings

15.8% of total

Strict (63.2%)

Strict

24 listings

63.2% of total

Cancellation Policy Insights for Mokuleia

  • The prevailing Airbnb cancellation policy trend in Mokuleia is Strict, used by 63.2% of listings.
  • A majority (79.0%) of hosts in Mokuleia utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 63.2% market standard in Mokuleia.
  • With 63.2% using Strict terms, this is a viable option in Mokuleia, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mokuleia.

Mokuleia STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mokuleia

  • The overall average booking lead time for vacation rentals in Mokuleia is 89 days.
  • Guests book furthest in advance for stays during January (average 129 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 76 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (117 days avg.) sees the longest lead times, while Fall (83 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (89 days) as a baseline for your pricing and availability strategy in Mokuleia.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 117 days) to capture early planners.
  • Monitor your own booking lead times against these Mokuleia averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mokuleia (2025)

Amenity Prevalence

Amenity Insights for Mokuleia

  • Essential amenities in Mokuleia that guests expect include: Wifi, Smoke alarm, Hot water, Kitchen, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Dishes and silverware, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mokuleia: Wifi, Smoke alarm, Hot water, Kitchen, Essentials.
  • Prioritize adding missing essentials: Hot water, Kitchen, Essentials.
  • Consider adding popular differentiators like Washer or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mokuleia to stay competitive.

Mokuleia Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mokuleia

  • The typical guest profile for Airbnb in Mokuleia consists of primarily domestic travelers (86%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 85.7% of guests.
  • Key international markets include United States (85.7%) and Canada (3.6%).
  • Top languages spoken are English (64.2%) followed by Spanish (12.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Los Angeles and Austin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mokuleia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Haena12$11,092$1015.0250%
Mākaha Valley79$11,013$532.7570%
Kahuku281$9,944$592.0664%
Kilauea42$9,082$1056.9149%
Kekaha12$8,433$450.0267%
Koloa193$7,951$956.2747%
Anahola34$7,760$546.9145%
Poipu1,145$6,104$527.7950%
Kapolei482$5,860$598.1747%
Kapaʻa10$5,741$350.8867%

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