Maunaloa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States
Is Airbnb profitable in Maunaloa in 2025? Explore comprehensive Airbnb analytics for Maunaloa, Hawaii, United States to uncover income potential. This 2025 STR market report for Maunaloa, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 89 active listings.
Whether you're considering an Airbnb investment in Maunaloa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maunaloa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maunaloa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maunaloa (2025)
Understanding the monthly revenue variations for Airbnb listings in Maunaloa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maunaloa is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maunaloa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,936+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,748 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,648 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $876, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maunaloa
Maunaloa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maunaloa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maunaloa:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maunaloa
Average Daily Rate (ADR) Airbnb Trends in Maunaloa (2025)
Effective short term rental pricing strategy in Maunaloa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maunaloa typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Maunaloa
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Airbnb Seasonality Analysis & Trends in Maunaloa (2025)
Peak Season (January, February, March)
- Revenue averages $2,979 per month
- Occupancy rates average 60.7%
- Daily rates average $167
Shoulder Season
- Revenue averages $1,732 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $141
Low Season (May, June, September)
- Revenue drops to average $1,393 per month
- Occupancy decreases to average 31.6%
- Daily rates adjust to average $145
Seasonality Insights for Maunaloa
- The Airbnb seasonality in Maunaloa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maunaloa's highest earning potential, with monthly revenues capable of climbing to $3,222, occupancy reaching a high of 65.3%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,234, occupancy could drop to 28.9%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maunaloa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maunaloa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maunaloa (2025)
Exploring the top neighborhoods for short-term rentals in Maunaloa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kaluakoi | Kaluakoi offers beautiful beachfront properties and a quieter, laid-back atmosphere, perfect for families and those looking for relaxation. | Kaluakoi Beach, Papohaku Beach, Kaluakoi Golf Course, Kaunakakai, Molokai Island |
| Maunaloa Town | Maunaloa Town is a small, friendly community with access to local markets and restaurants, providing guests a true taste of Hawaiian life. | Pu'u O Hulu, Maunaloa Village, Local shops and restaurants, Cultural experiences, Nearby hiking trails |
| Pelekane Beach | A lesser-known gem with stunning views and a peaceful setting, ideal for those looking for a more secluded experience in nature. | Pelekane Beach, Snorkeling opportunities, Scenic walking paths, Wildlife viewing, Beautiful sunsets |
| Kalaupapa National Historical Park | A unique historical area with cultural significance and breathtaking landscapes that attract visitors interested in history and nature. | Kalaupapa Penitentiary, Historic sites, Hiking trails, Local history exhibits, Scenic views |
| Molokai Island | The island as a whole is known for its untouched beauty and rich culture, appealing to eco-tourists and those seeking adventure. | Halawa Valley, Molokai Mule Ride, Palaau State Park, Kalaupapa Lookout, Farming tours |
| Makakilo Beach | Known for its serene environment and natural beauty, Makakilo Beach is ideal for outdoor enthusiasts and those wanting to escape the crowd. | Makakilo Beach, Hiking trails, Kayaking, Nature photography, Wildlife watching |
| Maunaloa Country Store | A quaint local store that captures the essence of small-town Hawaii, ideal for those wanting a genuine local experience. | Local crafts, Traditional Hawaiian food, Cultural workshops, Farmer's market, Community events |
| Pale Cate Beach Park | Offers recreation options and access to nature, making it perfect for families and groups looking to enjoy outdoor activities. | Picnic areas, Beach access, Swimming, Bird watching, Walking trails |
Understanding Airbnb License Requirements & STR Laws in Maunaloa (2025)
Yes, Maunaloa, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maunaloa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 70% licensed listings)
Top Performing Airbnb Properties in Maunaloa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maunaloabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront Cottage Kepuhi Beach
Entire Place • 1 bedroom
Oceanfront/Stunning Views, Premium Pool Access
Entire Place • 1 bedroom
Aloha Getaway: Luxe Beachfront Retreat in Hawaii
Entire Place • 2 bedrooms
Kepuhi Hale
Entire Place • 1 bedroom
Molokai Premier Condo & Car Special Package
Entire Place • 2 bedrooms
2-Bedroom 2-Bath Oceanfront Cottage, Sunrise/Sets
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maunaloa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maunaloa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susan | 2 | $92,313 | 15 | 4.96/5.0 |
| Dana | 7 | $81,694 | 156 | 4.73/5.0 |
| Evolve | 6 | $63,543 | 30 | 4.63/5.0 |
| Jeff Mckinney | 1 | $58,706 | 28 | 4.96/5.0 |
| Wendy | 1 | $55,521 | 41 | 4.90/5.0 |
| Kuhao | 1 | $48,965 | 37 | 4.92/5.0 |
| Adrienne | 1 | $45,353 | 92 | 4.92/5.0 |
| Gordon & Julia | 1 | $44,486 | 7 | 5.00/5.0 |
| John & Karla | 2 | $40,870 | 26 | 4.92/5.0 |
| Lisa | 1 | $38,004 | 112 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maunaloa.
Dive Deeper: Advanced Maunaloa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maunaloa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaunaloa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maunaloa
- The Maunaloa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 89 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maunaloa, Apartment/Condo properties are the most common (85.4%), reflecting the local real estate landscape.
Maunaloa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maunaloa
- The dominant room capacity in Maunaloa is 1 bedroom listings, making up 49.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.7% of the active Airbnb listings in Maunaloa, indicating a high concentration in these sizes.
Maunaloa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maunaloa
- The most common guest capacity trend in Maunaloa vacation rentals is listings accommodating 4 guests (41.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Maunaloa STR market, accounting for 75.3% of listings.
- 14.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maunaloa.
- On average, properties in Maunaloa are equipped to host 3.6 guests.
Maunaloa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maunaloa
- The most common availability pattern in Maunaloa falls within the 271-366 days range, representing 47.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maunaloa (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maunaloa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
5.7% of total
2 Nights
22 listings
25.3% of total
3 Nights
24 listings
27.6% of total
4-6 Nights
18 listings
20.7% of total
7-29 Nights
2 listings
2.3% of total
30+ Nights
16 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in Maunaloa is 3 Nights, adopted by 27.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in Maunaloa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 27.6% of Maunaloa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maunaloa.
Maunaloa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.2% of total
Flexible
3 listings
3.6% of total
Moderate
23 listings
27.4% of total
Firm
20 listings
23.8% of total
Strict
37 listings
44% of total
Cancellation Policy Insights for Maunaloa
- The prevailing Airbnb cancellation policy trend in Maunaloa is Strict, used by 44% of listings.
- A majority (67.8%) of hosts in Maunaloa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44% market standard in Maunaloa.
- With 44% using Strict terms, this is a viable option in Maunaloa, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Maunaloa.
Maunaloa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maunaloa
- The overall average booking lead time for vacation rentals in Maunaloa is 80 days.
- Guests book furthest in advance for stays during February (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (109 days avg.) sees the longest lead times, while Summer (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Maunaloa.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 109 days) to capture early planners.
- Monitor your own booking lead times against these Maunaloa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maunaloa (2025)
Amenity Prevalence
Amenity Insights for Maunaloa
- Essential amenities in Maunaloa that guests expect include: Wifi, Free parking on premises, Kitchen, Pool, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Dryer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maunaloa: Wifi, Free parking on premises, Kitchen, Pool, Smoke alarm.
- Prioritize adding missing essentials: Pool, Smoke alarm.
- Consider adding popular differentiators like TV or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maunaloa to stay competitive.
Maunaloa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maunaloa
- The typical guest profile for Airbnb in Maunaloa consists of primarily domestic travelers (80%), often arriving from nearby Honolulu, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 80.3% of guests.
- Key international markets include United States (80.3%) and Canada (5.4%).
- Top languages spoken are English (58.1%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Honolulu and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maunaloa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kahuku | 279 | $10,294 | $624.37 | 63% |
| Mākaha Valley | 87 | $10,077 | $599.37 | 69% |
| Paia | 87 | $6,813 | $505.90 | 53% |
| Kula | 15 | $6,635 | $334.65 | 68% |
| Kapalua | 322 | $6,202 | $722.31 | 39% |
| Makawao | 21 | $5,895 | $410.51 | 51% |
| Kapolei | 529 | $5,774 | $632.31 | 45% |
| Wailea | 1,077 | $5,608 | $543.64 | 46% |
| Haiku | 54 | $5,421 | $425.23 | 48% |
| Maui County | 17 | $5,061 | $346.57 | 52% |