Maui County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States
Is Airbnb profitable in Maui County in 2025? Explore comprehensive Airbnb analytics for Maui County, Hawaii, United States to uncover income potential. This 2025 STR market report for Maui County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Maui County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maui County Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maui County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maui County (2025)
Understanding the monthly revenue variations for Airbnb listings in Maui County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maui County is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maui County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,916+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,112 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,440 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,642, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maui County
Maui County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maui County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maui County:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maui County
Average Daily Rate (ADR) Airbnb Trends in Maui County (2025)
Effective short term rental pricing strategy in Maui County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maui County typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $636+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $405 or more.
- Typical properties (Median) charge around $313 per night.
- Entry-level properties (Bottom 25%) earn around $168 per night.
Average Daily Rate (ADR) Trend by Month in Maui County
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Airbnb Seasonality Analysis & Trends in Maui County (2025)
Peak Season (January, February, April)
- Revenue averages $6,973 per month
- Occupancy rates average 68.3%
- Daily rates average $343
Shoulder Season
- Revenue averages $5,499 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $341
Low Season (March, June, November)
- Revenue drops to average $4,674 per month
- Occupancy decreases to average 46.5%
- Daily rates adjust to average $342
Seasonality Insights for Maui County
- The Airbnb seasonality in Maui County shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maui County's highest earning potential, with monthly revenues capable of climbing to $7,588, occupancy reaching a high of 73.8%, and ADRs peaking at $359.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,224, occupancy could drop to 43.1%, and ADRs may adjust down to $324.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maui County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maui County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maui County (2025)
Exploring the top neighborhoods for short-term rentals in Maui County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lahaina | Historic town known for its rich history, art galleries, and beautiful beaches. Popular with tourists looking for a charming atmosphere and cultural experiences. | Lahaina Historic District, Banyan Tree Park, Whalers Village, Kaanapali Beach, Lahaina Harbor |
| Kaanapali | Famous resort area with stunning beaches, golf courses, and luxury hotels. Attracts visitors looking for a resort experience and water activities. | Kaanapali Beach, Black Rock, Whalers Village, Kaanapali Golf Courses, snorkeling and diving spots |
| Wailea | Upscale resort community known for its beautiful beaches, high-end resorts, and golf courses. Popular among affluent travelers seeking a luxury experience. | Wailea Beach, Makena State Park, Shopping at The Shops at Wailea, Wailea Golf Club, Maui Ocean Center |
| Makena | Secluded and serene area with gorgeous beaches and natural beauty. Ideal for visitors looking for a quieter retreat away from the crowds. | Makena Beach, Ahihi-Kinau Natural Area Reserve, Little Beach, Big Beach, Maui’s Lava Fields |
| Paia | Hip town known for its bohemian vibe, surf culture, and proximity to the Road to Hana. Attracts surfers and travelers looking for a laid-back atmosphere. | Ho'okipa Beach Park, Paia Town, Baldwin Beach Park, Mama's Fish House, Surfing spots |
| Hana | Remote and picturesque town famous for its scenic beauty and waterfalls. Perfect for travelers seeking adventure and natural wonders. | Hana Highway, Wai'anapanapa State Park, Hamoa Beach, Ohe'o Gulch (Seven Sacred Pools), Red Sand Beach |
| Kihei | Family-friendly beach town known for its affordable accommodations and access to beautiful beaches. Great for travelers looking for a more casual atmosphere without the luxury price tag. | Kamaole Beach Parks, Sugar Beach, Wailea Beach Path, Kihei Kalama Village, Snorkeling spots |
| Molokai | Less touristy island with a rich Hawaiian culture and natural beauty. Good for those looking to experience authentic Hawaiian life away from the hustle and bustle. | Kalaupapa National Historical Park, Halawa Valley, Papohaku Beach, Molokai Museum and Cultural Center, Molokai's stunning cliffs |
Understanding Airbnb License Requirements & STR Laws in Maui County (2025)
Yes, Maui County, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maui County to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 100% licensed listings)
Top Performing Airbnb Properties in Maui County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maui Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cliff House with Ocean Views in Haiku, Maui jungle
Entire Place • 1 bedroom
Waterfall House with Ocean Views in Haiku, Maui
Entire Place • 1 bedroom
Jasmine Suite on Lush farm in Haiku, Maui jungle
Entire Place • 1 bedroom
Ocean View Cottage. Island Retreat.
Entire Place • 2 bedrooms
Honeymoon Haven: Ocean Vista & Bamboo Temple Bliss
Entire Place • 1 bedroom
Ualani Retreat. Private Ocean View Cottage.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maui County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maui County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lori | 5 | $494,659 | 232 | 4.76/5.0 |
| Maui Eco Retreat | 5 | $165,714 | 551 | 4.74/5.0 |
| Maggie & John | 1 | $70,748 | 80 | 4.94/5.0 |
| John & Maggie | 1 | $60,950 | 217 | 4.92/5.0 |
| Audrey | 2 | $58,590 | 181 | 4.90/5.0 |
| Fei | 1 | $48,439 | 24 | 4.83/5.0 |
| Tommy | 1 | $25,069 | 15 | 4.67/5.0 |
| Diane | 1 | $12,904 | 16 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maui County.
Dive Deeper: Advanced Maui County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maui County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaui County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maui County
- The Maui County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.6% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maui County, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
- The presence of 23.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Maui County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maui County
- The dominant room capacity in Maui County is 1 bedroom listings, making up 70.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 94.1% of the active Airbnb listings in Maui County, indicating a high concentration in these sizes.
- With over half the market (70.6%) consisting of studios or 1-bedroom units, Maui County is particularly well-suited for individuals or couples.
Maui County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maui County
- The most common guest capacity trend in Maui County vacation rentals is listings accommodating 2 guests (58.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Maui County STR market, accounting for 82.3% of listings.
- A significant 58.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Maui County.
- On average, properties in Maui County are equipped to host 2.6 guests.
Maui County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maui County
- The most common availability pattern in Maui County falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Maui County (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maui County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
17.6% of total
3 Nights
10 listings
58.8% of total
30+ Nights
4 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Maui County is 3 Nights, adopted by 58.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Maui County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 58.8% of Maui County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maui County.
Maui County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
29.4% of total
Moderate
1 listings
5.9% of total
Firm
8 listings
47.1% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Maui County
- The prevailing Airbnb cancellation policy trend in Maui County is Firm, used by 47.1% of listings.
- A majority (64.7%) of hosts in Maui County utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.1% market standard in Maui County.
- Regularly review your cancellation policy against competitors and market demand shifts in Maui County.
Maui County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maui County
- The overall average booking lead time for vacation rentals in Maui County is 58 days.
- Guests book furthest in advance for stays during January (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (73 days avg.) sees the longest lead times, while Fall (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Maui County.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Maui County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maui County (2025)
Amenity Prevalence
Amenity Insights for Maui County
- Essential amenities in Maui County that guests expect include: Smoke alarm, Dishes and silverware, Shampoo, Hot water, Kitchen, Coffee maker, Wifi, Free parking on premises, Cooking basics. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maui County: Smoke alarm, Dishes and silverware, Shampoo, Hot water, Kitchen, Coffee maker, Wifi, Free parking on premises, Cooking basics.
- Consider adding popular differentiators like Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maui County to stay competitive.
Maui County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maui County
- The typical guest profile for Airbnb in Maui County consists of primarily domestic travelers (88%), often arriving from nearby Honolulu, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.3% of guests.
- Key international markets include United States (88.3%) and Canada (2.9%).
- Top languages spoken are English (60.8%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Honolulu and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maui County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nīnole | 10 | $10,470 | $1172.56 | 56% |
| Kahuku | 281 | $9,944 | $592.06 | 64% |
| Hana | 68 | $7,428 | $408.41 | 66% |
| Honalo | 22 | $7,294 | $405.37 | 59% |
| Waimea | 361 | $7,118 | $715.66 | 44% |
| Paia | 84 | $6,976 | $509.77 | 54% |
| Kula | 14 | $6,937 | $333.16 | 71% |
| Puakō | 63 | $6,697 | $669.64 | 47% |
| Waikoloa Beach Resort | 26 | $5,982 | $480.32 | 49% |
| Makawao | 20 | $5,793 | $405.16 | 51% |