Makawao Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States
Is Airbnb profitable in Makawao in 2025? Explore comprehensive Airbnb analytics for Makawao, Hawaii, United States to uncover income potential. This 2025 STR market report for Makawao, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Makawao, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Makawao Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Makawao Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Makawao (2025)
Understanding the monthly revenue variations for Airbnb listings in Makawao is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Makawao is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Makawao across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,436+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,508 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $8,005 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $5,712, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Makawao
Makawao Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Makawao STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Makawao:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 81% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 65%.
- Entry-level properties (Bottom 25%) average 42% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Makawao
Average Daily Rate (ADR) Airbnb Trends in Makawao (2025)
Effective short term rental pricing strategy in Makawao involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Makawao typically peaks in March and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $593+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $452 or more.
- Typical properties (Median) charge around $337 per night.
- Entry-level properties (Bottom 25%) earn around $255 per night.
Average Daily Rate (ADR) Trend by Month in Makawao
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Airbnb Seasonality Analysis & Trends in Makawao (2025)
Peak Season (January, February, May)
- Revenue averages $10,319 per month
- Occupancy rates average 75.6%
- Daily rates average $401
Shoulder Season
- Revenue averages $8,063 per month
- Occupancy maintains around 60.6%
- Daily rates hold near $384
Low Season (July, August, September)
- Revenue drops to average $5,944 per month
- Occupancy decreases to average 48.6%
- Daily rates adjust to average $350
Seasonality Insights for Makawao
- The Airbnb seasonality in Makawao shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Makawao's highest earning potential, with monthly revenues capable of climbing to $11,416, occupancy reaching a high of 80.1%, and ADRs peaking at $430.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,620, occupancy could drop to 44.3%, and ADRs may adjust down to $347.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Makawao.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Makawao seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Makawao (2025)
Exploring the top neighborhoods for short-term rentals in Makawao? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Paia | Charming beach town known for its laid-back atmosphere, surf culture, and local shops. Popular for tourists seeking a quaint experience close to the beach and natural beauty. | Ho'okipa Beach Park, Mama's Fish House, Paia Bay, Baldwin Beach Park, Twin Falls |
| Makena | Known for its stunning beaches and natural beauty, Makena attracts visitors looking for relaxation and outdoor activities. Ideal for luxury vacation rentals. | Makena Beach State Park, Little Beach, Big Beach, Maui Ocean Center, Molokini Crater |
| Kula | Set in the upcountry, Kula offers a cooler climate and lush landscapes. Ideal for travelers interested in agriculture, hiking, and local produce. | Ali'i Kula Lavender Farm, Kula Botanical Garden, Haleakalā National Park, Maui Wine, Kula Marketplace |
| Haleakalā | This area is home to the iconic Haleakalā National Park, attracting nature lovers and adventure seekers. Great for eco-tourism Airbnb options. | Haleakalā Crater, Sunrise at Haleakalā, Hiking Trails, Cultural Experiences, Stargazing |
| Makawao | Known for its artsy vibe and paniolo (cowboy) culture, Makawao attracts visitors interested in local art, history, and culture. Great for unique stays. | Makawao History Museum, Art Galleries, Ranch Events, Paniolo Park, Nearby Upcountry Farms |
| Kihei | Kihei is a popular destination for beachgoers with diverse accommodations and easy beach access, suitable for families and groups. | Kamaole Beach Parks, Keawakapu Beach, Dolphin Plaza, Maui Kamaole, Ellele Beach |
| Lahaina | Historic town with a vibrant art scene and lively atmosphere. Ideal for tourists looking to explore history and enjoy waterfront attractions. | Front Street, Banyan Tree Park, Whale Center of Maui, Lahaina Harbor, Old Lahaina Luau |
| Napili | Napili is famous for its beautiful beaches and snorkeling spots. A serene and peaceful area great for family vacations and romantic getaways. | Napili Bay, Kapalu Beach, Napili Bay Beach, Snorkeling Tours, Golf Courses |
Understanding Airbnb License Requirements & STR Laws in Makawao (2025)
Yes, Makawao, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Makawao to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 65% licensed listings)
Top Performing Airbnb Properties in Makawao (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Makawaobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming, Unique Log House Retreat
Entire Place • 5 bedrooms
Private Luxurious Cottage
Entire Place • 1 bedroom
Maliko Retreat
Entire Place • 2 bedrooms
Luxury Upcountry Villa with breathtaking views!
Entire Place • 3 bedrooms
North Shore Lookout Maui - DUKE'S COTTAGE - B&B
Private Room • 1 bedroom
Luxury Upcountry retreat with breathtaking views!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Makawao (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Makawao based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shannan | 5 | $465,234 | 281 | 4.99/5.0 |
| Eve | 2 | $240,412 | 758 | 4.92/5.0 |
| Sydney | 2 | $230,691 | 588 | 4.99/5.0 |
| David | 2 | $216,885 | 260 | 4.97/5.0 |
| Shems | 1 | $145,759 | 116 | 4.99/5.0 |
| Host #8577019 | 6 | $68,374 | 0 | 0.00/5.0 |
| Mark | 1 | $18,452 | 44 | 4.84/5.0 |
| Host #140152985 | 1 | $4,568 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Makawao.
Dive Deeper: Advanced Makawao STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Makawao. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMakawao Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Makawao
- The Makawao Airbnb market composition is heavily skewed towards Private Room listings, which make up 55% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Makawao, Hotel/Boutique properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
- The presence of 55% Hotel/Boutique listings indicates integration with traditional hospitality.
Makawao Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Makawao
- The dominant room capacity in Makawao is 1 bedroom listings, making up 65% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 80.0% of the active Airbnb listings in Makawao, indicating a high concentration in these sizes.
- With over half the market (65%) consisting of studios or 1-bedroom units, Makawao is particularly well-suited for individuals or couples.
Makawao Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Makawao
- The most common guest capacity trend in Makawao vacation rentals is listings accommodating 2 guests (60%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Makawao STR market, accounting for 75.0% of listings.
- A significant 60.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Makawao.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Makawao.
- On average, properties in Makawao are equipped to host 3.4 guests.
Makawao Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Makawao
- The most common availability pattern in Makawao falls within the 271-366 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Makawao (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Makawao Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
8 listings
40% of total
3 Nights
4 listings
20% of total
4-6 Nights
1 listings
5% of total
30+ Nights
7 listings
35% of total
Key Insights
- The most prevalent minimum stay requirement in Makawao is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (35%) caters to monthly stays (30+ nights) in Makawao, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Makawao hosts use this setting.
- A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 35% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Makawao.
Makawao Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
7.7% of total
Moderate
2 listings
15.4% of total
Firm
2 listings
15.4% of total
Strict
8 listings
61.5% of total
Cancellation Policy Insights for Makawao
- The prevailing Airbnb cancellation policy trend in Makawao is Strict, used by 61.5% of listings.
- A majority (76.9%) of hosts in Makawao utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 61.5% market standard in Makawao.
- With 61.5% using Strict terms, this is a viable option in Makawao, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Makawao.
Makawao STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Makawao
- The overall average booking lead time for vacation rentals in Makawao is 94 days.
- Guests book furthest in advance for stays during February (average 135 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 82 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (130 days avg.) sees the longest lead times, while Summer (92 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (94 days) as a baseline for your pricing and availability strategy in Makawao.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 135 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 130 days) to capture early planners.
- Monitor your own booking lead times against these Makawao averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Makawao (2025)
Amenity Prevalence
Amenity Insights for Makawao
- Essential amenities in Makawao that guests expect include: Smoke alarm, TV, Essentials, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Makawao: Smoke alarm, TV, Essentials, Wifi, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Makawao to stay competitive.
Makawao Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Makawao
- The typical guest profile for Airbnb in Makawao consists of primarily domestic travelers (94%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.0% of guests.
- Key international markets include United States (94%) and Australia (0.9%).
- Top languages spoken are English (66.9%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Makawao Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nīnole | 10 | $10,470 | $1172.56 | 56% |
| Kahuku | 281 | $9,944 | $592.06 | 64% |
| Hana | 68 | $7,428 | $408.41 | 66% |
| Honalo | 22 | $7,294 | $405.37 | 59% |
| Waimea | 361 | $7,118 | $715.66 | 44% |
| Paia | 84 | $6,976 | $509.77 | 54% |
| Kula | 14 | $6,937 | $333.16 | 71% |
| Puakō | 63 | $6,697 | $669.64 | 47% |
| Waikoloa Beach Resort | 26 | $5,982 | $480.32 | 49% |
| Kapalua | 311 | $5,555 | $669.55 | 38% |