Maalaea Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States
Is Airbnb profitable in Maalaea in 2025? Explore comprehensive Airbnb analytics for Maalaea, Hawaii, United States to uncover income potential. This 2025 STR market report for Maalaea, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Maalaea, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maalaea Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maalaea Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maalaea (2025)
Understanding the monthly revenue variations for Airbnb listings in Maalaea is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maalaea is typically February, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maalaea across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,721+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,444 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,729 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,233, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maalaea
Maalaea Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maalaea STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maalaea:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maalaea
Average Daily Rate (ADR) Airbnb Trends in Maalaea (2025)
Effective short term rental pricing strategy in Maalaea involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maalaea typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $466+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $414 or more.
- Typical properties (Median) charge around $367 per night.
- Entry-level properties (Bottom 25%) earn around $320 per night.
Average Daily Rate (ADR) Trend by Month in Maalaea
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Airbnb Seasonality Analysis & Trends in Maalaea (2025)
Peak Season (February, December, January)
- Revenue averages $7,072 per month
- Occupancy rates average 51.2%
- Daily rates average $434
Shoulder Season
- Revenue averages $4,965 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $338
Low Season (March, August, October)
- Revenue drops to average $3,840 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $355
Seasonality Insights for Maalaea
- The Airbnb seasonality in Maalaea shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maalaea's highest earning potential, with monthly revenues capable of climbing to $7,254, occupancy reaching a high of 54.0%, and ADRs peaking at $451.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,563, occupancy could drop to 26.3%, and ADRs may adjust down to $314.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maalaea.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maalaea seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maalaea (2025)
Exploring the top neighborhoods for short-term rentals in Maalaea? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maalaea Harbor | A convenient spot with access to beautiful beaches and numerous water sports. It offers easy access to whale watching and snorkeling tours, making it appealing for tourists. | Maalaea Harbor, Maui Ocean Center, Sugar Beach, Molokini Crater, Whale Watching Tours |
| Sugar Beach | A long, sandy beach perfect for sunbathing and water activities. This area attracts visitors looking for a more relaxed beach experience away from the hustle and bustle. | Sugar Beach, North Kihei Coastal Trail, Dari Waffle, Kihei Canoe Club, Perfect Surf Spot |
| Maalaea Condos | Popular for affordable accommodations with ocean views. Ideal for families and groups, it is a great base to explore Maui's attractions. | Maalaea Condos, Beachfront Access, Historic Maalaea Village, Easy Access to Lahaina, Aloha Mixed Plate |
| Kealia Pond National Wildlife Refuge | Offers nature lovers a chance to relax and appreciate the beauty of Maui's wild birds and landscapes. Ideal for eco-friendly tourists. | Kealia Pond, Bird Watching, Maui Wildlife, Scenic Walks, Photography Opportunities |
| Pacific Whale Foundation | Renowned for its whale watching tours and marine education programs. Attracts nature enthusiasts and families. | Whale Watching Tours, Marine Conservation Programs, Educational Exhibits, Gift Shop, Sea Turtle Encounters |
| Maui Ocean Center | An aquarium that showcases marine life specific to Hawaii. Ideal for families and tourists interested in learning about the ocean. | Coral Reef Aquarium, Shark Tank, Turtle Lagoon, Interactive Exhibits, Educational Programs |
| Lahaina | A historic town with rich Hawaiian culture, shops, and restaurants. A major visitor destination with a bustling atmosphere. | Banyan Tree Park, Lahaina Harbor, Historic Sites, Shopping Street, Restaurants and Bars |
| Kihei | Nearby beach town that offers a variety of dining and shopping options along with beautiful beaches. Popular with both tourists and locals. | Kihei Beaches, Local Restaurants, Shopping Areas, Surfing Spots, Sunset Views |
Understanding Airbnb License Requirements & STR Laws in Maalaea (2025)
Yes, Maalaea, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maalaea to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 95% licensed listings)
Top Performing Airbnb Properties in Maalaea (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maalaeabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
*Lauloa 309* Maui Prime Oceanfront Condo, A/C!
Entire Place • 2 bedrooms
*Lauloa 204* Maui Prime Oceanfront Condo, A/C!
Entire Place • 2 bedrooms
Spectacular Oceanfront views!
Entire Place • 1 bedroom
*Lauloa 410* Maui Prime Oceanfront Condo, New A/C!
Entire Place • 2 bedrooms
*Island Sands 512* Maui Spacious Prime
Entire Place • 2 bedrooms
*Makani A Kai B8*Maui Steps from the Sand, A/C in
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maalaea (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maalaea based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| I Go Maui Vacation Rentals | 13 | $756,229 | 411 | 4.78/5.0 |
| Gail | 2 | $144,130 | 198 | 4.93/5.0 |
| Kathy | 1 | $13,342 | 38 | 4.76/5.0 |
| Barbara | 1 | $12,413 | 82 | 4.84/5.0 |
| Destination Maui | 1 | $5,413 | 8 | 4.50/5.0 |
| Host #111808435 | 1 | $580 | 38 | 4.55/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maalaea.
Dive Deeper: Advanced Maalaea STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maalaea. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaalaea Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maalaea
- The Maalaea Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maalaea, House properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 68.4% portion, catering likely to families or larger groups.
Maalaea Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maalaea
- The dominant room capacity in Maalaea is 2 bedrooms listings, making up 68.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 100.0% of the active Airbnb listings in Maalaea, indicating a high concentration in these sizes.
Maalaea Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maalaea
- The most common guest capacity trend in Maalaea vacation rentals is listings accommodating 4 guests (63.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Maalaea STR market, accounting for 79.0% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maalaea.
- On average, properties in Maalaea are equipped to host 4.1 guests.
Maalaea Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maalaea
- The most common availability pattern in Maalaea falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maalaea (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maalaea Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.1% of total
3 Nights
10 listings
55.6% of total
4-6 Nights
5 listings
27.8% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Maalaea is 3 Nights, adopted by 55.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (11.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 55.6% of Maalaea hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maalaea.
Maalaea Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
10.5% of total
Moderate
14 listings
73.7% of total
Firm
1 listings
5.3% of total
Strict
2 listings
10.5% of total
Cancellation Policy Insights for Maalaea
- The prevailing Airbnb cancellation policy trend in Maalaea is Moderate, used by 73.7% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in Maalaea may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 73.7% market standard in Maalaea.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maalaea.
Maalaea STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maalaea
- The overall average booking lead time for vacation rentals in Maalaea is 80 days.
- Guests book furthest in advance for stays during February (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 59 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (98 days avg.) sees the longest lead times, while Summer (70 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Maalaea.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Maalaea averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maalaea (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Maalaea
- Essential amenities in Maalaea that guests expect include: Refrigerator, Kitchen, Air conditioning, Washer, Coffee maker, Essentials, Microwave, Stove, TV, Oven. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maalaea: Refrigerator, Kitchen, Air conditioning, Washer, Coffee maker, Essentials, Microwave, Stove, TV, Oven.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maalaea to stay competitive.
Maalaea Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maalaea
- The typical guest profile for Airbnb in Maalaea consists of primarily domestic travelers (84%), often arriving from nearby Houston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 84.2% of guests.
- Key international markets include United States (84.2%) and Canada (9.2%).
- Top languages spoken are English (67.3%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Houston and Phoenix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maalaea Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nīnole | 10 | $10,470 | $1172.56 | 56% |
| Kahuku | 281 | $9,944 | $592.06 | 64% |
| Hana | 68 | $7,428 | $408.41 | 66% |
| Honalo | 22 | $7,294 | $405.37 | 59% |
| Waimea | 361 | $7,118 | $715.66 | 44% |
| Paia | 84 | $6,976 | $509.77 | 54% |
| Kula | 14 | $6,937 | $333.16 | 71% |
| Puakō | 63 | $6,697 | $669.64 | 47% |
| Waikoloa Beach Resort | 26 | $5,982 | $480.32 | 49% |
| Makawao | 20 | $5,793 | $405.16 | 51% |