Laie Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Laie in 2025? Explore comprehensive Airbnb analytics for Laie, Hawaii, United States to uncover income potential. This 2025 STR market report for Laie, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.

Whether you're considering an Airbnb investment in Laie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laie Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Laie Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$713
The average rental revenue earned for an occupied room per day in Laie.
Occupancy Rate(?)
40.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$55,235
Typical annual income for an Airbnb listing in Laie. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.9%
Slight decrease (-4.9%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Laie.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Laie.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
59
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Laie (2025)

Understanding the monthly revenue variations for Airbnb listings in Laie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laie is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laie across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $15,718+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $8,693 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $4,636 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,484, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Laie

Laie Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Laie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laie:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Laie

Average Daily Rate (ADR) Airbnb Trends in Laie (2025)

Effective short term rental pricing strategy in Laie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laie typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $1,502+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $828 or more.
  • Typical properties (Median) charge around $439 per night.
  • Entry-level properties (Bottom 25%) earn around $208 per night.

Average Daily Rate (ADR) Trend by Month in Laie

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Airbnb Seasonality Analysis & Trends in Laie (2025)

Peak Season (December, July, May)
  • Revenue averages $8,309 per month
  • Occupancy rates average 41.2%
  • Daily rates average $671
Shoulder Season
  • Revenue averages $7,110 per month
  • Occupancy maintains around 39.2%
  • Daily rates hold near $686
Low Season (September, October, November)
  • Revenue drops to average $5,670 per month
  • Occupancy decreases to average 36.8%
  • Daily rates adjust to average $670

Seasonality Insights for Laie

  • The Airbnb seasonality in Laie shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Laie's highest earning potential, with monthly revenues capable of climbing to $8,498, occupancy reaching a high of 47.9%, and ADRs peaking at $733.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,071, occupancy could drop to 31.8%, and ADRs may adjust down to $637.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laie.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Laie seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Laie (2025)

Exploring the top neighborhoods for short-term rentals in Laie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Laie Point
A scenic point known for its stunning coastal views and vibrant marine life. Ideal for tourists seeking outdoor adventures and picturesque landscapes.
Laie Point State Wayside, Dole Plantation, Kawela Bay, Hukilau Beach, Laie Falls
Hukilau Beach
A beautiful, less-crowded beach that offers a more local experience. Great for families and those looking to relax by the ocean.
Hukilau Beach, Macadamia Nut Farm, Kahuku Point, Food trucks on Kamehameha Highway
Polynesian Cultural Center
A cultural theme park offering insights into Polynesian culture through presentations and activities. Attracts visitors interested in cultural enrichment.
Polynesian Cultural Center, Canoe Rides, Luau dining experience, Cultural shows
Laie Falls
A hiking destination that features beautiful waterfalls, perfect for adventure seekers and nature lovers. Offers both thrill and breathtaking views.
Laie Falls Trail, Panoramic views of the coast, Flora and fauna, Photography opportunities
Kawela Bay
A serene bay known for its calm waters and beautiful scenery, popular among snorkelers and beachgoers looking for tranquility.
Kawela Bay Beach, Snorkeling spots, Lush surroundings, Kayaking opportunities
BYUH Campus
The campus of Brigham Young University Hawaii attracts visitors for events and conferences. Great for educational and cultural tourism.
Church History sites, Beautiful campus views, Community events, Cultural festivals
Laie North Shore
Located near the famous North Shore, this area is ideal for surfing enthusiasts and those wanting to experience the laid-back beach lifestyle.
World famous surf spots, Sunset Beach, Waimea Bay, Shark's Cove
Kahuku
A nearby town offering access to local cuisine and agricultural experiences. A great place for food tourists and those interested in local farm tours.
Kahuku Farms, Food trucks, Agricultural tours, Cultural workshops

Understanding Airbnb License Requirements & STR Laws in Laie (2025)

Yes, Laie, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laie to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 76% licensed listings)

Top Performing Airbnb Properties in Laie (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Laiebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

3 Beachfront Villas | Sandy Beach

3 Beachfront Villas | Sandy Beach

Entire Place • 7 bedrooms

$275,827
Revenue
41.7%
Occupancy
$3103.12
Daily Rate
Beachfront Retreat | New Kitchen, Arcade, Firepit

Beachfront Retreat | New Kitchen, Arcade, Firepit

Entire Place • 4 bedrooms

$177,039
Revenue
50.7%
Occupancy
$987.39
Daily Rate
Sea Cliff House - Oceanfront - 30 Day Stays

Sea Cliff House - Oceanfront - 30 Day Stays

Entire Place • 3 bedrooms

$162,852
Revenue
63.3%
Occupancy
$702.89
Daily Rate
Laie Beachfront Estate: 4BR Luxury w/ Private Pool

Laie Beachfront Estate: 4BR Luxury w/ Private Pool

Entire Place • 4 bedrooms

$147,715
Revenue
40.8%
Occupancy
$1527.48
Daily Rate
Beach Bungalow - 50 yards to beach - secluded

Beach Bungalow - 50 yards to beach - secluded

Entire Place • 4 bedrooms

$139,161
Revenue
56.2%
Occupancy
$748.38
Daily Rate
Lani Loa oceanfront 6 bedroom house; owner managed

Lani Loa oceanfront 6 bedroom house; owner managed

Entire Place • 6 bedrooms

$115,125
Revenue
46.0%
Occupancy
$571.00
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Laie (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Laie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Logan3$488,8612584.79/5.0
Raymond And Azlina10$449,8141143.81/5.0
Geoffrey4$394,05512224.81/5.0
Alexandra3$149,8621424.63/5.0
Host #1072933051$147,71500.00/5.0
Scott1$139,161184.61/5.0
Michael1$115,125334.79/5.0
R1$98,256284.79/5.0
Host #705579411$93,66464.00/5.0
Crystal1$88,67894.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laie.

Dive Deeper: Advanced Laie STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Laie Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Laie

  • The Laie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 59 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Laie, House properties are the most common (64.4%), reflecting the local real estate landscape.
  • Houses represent a significant 64.4% portion, catering likely to families or larger groups.
  • The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.

Laie Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Laie

  • The dominant room capacity in Laie is 1 bedroom listings, making up 30.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 49.1% of the active Airbnb listings in Laie, indicating a high concentration in these sizes.
  • A significant 44.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Laie.

Laie Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Laie

  • The most common guest capacity trend in Laie vacation rentals is listings accommodating 8+ guests (35.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Laie STR market, accounting for 55.9% of listings.
  • 47.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laie.
  • On average, properties in Laie are equipped to host 5.3 guests.

Laie Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Laie

  • The most common availability pattern in Laie falls within the 271-366 days range, representing 57.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Laie (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Laie Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10.9%)

1 Night

6 listings

10.9% of total

2 Nights (1.8%)

2 Nights

1 listings

1.8% of total

3 Nights (3.6%)

3 Nights

2 listings

3.6% of total

4-6 Nights (3.6%)

4-6 Nights

2 listings

3.6% of total

7-29 Nights (34.5%)

7-29 Nights

19 listings

34.5% of total

30+ Nights (45.5%)

30+ Nights

25 listings

45.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Laie is 30+ Nights, adopted by 45.5% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (12.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (45.5%) caters to monthly stays (30+ nights) in Laie, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 45.5% of Laie hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 45.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laie.

Laie Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (16%)

Super Strict 60 Days

8 listings

16% of total

Moderate (12%)

Moderate

6 listings

12% of total

Firm (32%)

Firm

16 listings

32% of total

Strict (40%)

Strict

20 listings

40% of total

Cancellation Policy Insights for Laie

  • The prevailing Airbnb cancellation policy trend in Laie is Strict, used by 40% of listings.
  • A majority (72.0%) of hosts in Laie utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 40% market standard in Laie.
  • With 40% using Strict terms, this is a viable option in Laie, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Laie.

Laie STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Laie

  • The overall average booking lead time for vacation rentals in Laie is 105 days.
  • Guests book furthest in advance for stays during June (average 160 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 79 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (139 days avg.) sees the longest lead times, while Winter (94 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (105 days) as a baseline for your pricing and availability strategy in Laie.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 160 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 139 days) to capture early planners.
  • Monitor your own booking lead times against these Laie averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Laie (2025)

Amenity Prevalence

Amenity Insights for Laie

  • Essential amenities in Laie that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Laie: Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Laie to stay competitive.

Laie Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Laie

  • The typical guest profile for Airbnb in Laie consists of primarily domestic travelers (85%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 85.2% of guests.
  • Key international markets include United States (85.2%) and Germany (2.6%).
  • Top languages spoken are English (60.3%) followed by Spanish (12.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Salt Lake City and Los Angeles.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Laie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mākaha Valley79$11,013$532.7570%
Kahuku281$9,944$592.0664%
Paia84$6,976$509.7754%
Kula14$6,937$333.1671%
Kapolei482$5,860$598.1747%
Makawao20$5,793$405.1651%
Kapalua311$5,555$669.5538%
Haiku53$5,463$421.4848%
Wailea1,069$5,388$526.6646%
Hauula68$5,228$430.3847%

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