Lahaina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States
Is Airbnb profitable in Lahaina in 2025? Explore comprehensive Airbnb analytics for Lahaina, Hawaii, United States to uncover income potential. This 2025 STR market report for Lahaina, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 784 active listings.
Whether you're considering an Airbnb investment in Lahaina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lahaina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lahaina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lahaina (2025)
Understanding the monthly revenue variations for Airbnb listings in Lahaina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lahaina is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lahaina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,571+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,243 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,699 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,433, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lahaina
Lahaina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lahaina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lahaina:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lahaina
Average Daily Rate (ADR) Airbnb Trends in Lahaina (2025)
Effective short term rental pricing strategy in Lahaina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lahaina typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $716+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $459 or more.
- Typical properties (Median) charge around $318 per night.
- Entry-level properties (Bottom 25%) earn around $245 per night.
Average Daily Rate (ADR) Trend by Month in Lahaina
Get Live Lahaina Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Lahaina (2025)
Peak Season (January, February, December)
- Revenue averages $7,373 per month
- Occupancy rates average 56.5%
- Daily rates average $451
Shoulder Season
- Revenue averages $5,185 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $421
Low Season (August, September, October)
- Revenue drops to average $4,461 per month
- Occupancy decreases to average 48.4%
- Daily rates adjust to average $408
Seasonality Insights for Lahaina
- The Airbnb seasonality in Lahaina shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lahaina's highest earning potential, with monthly revenues capable of climbing to $7,678, occupancy reaching a high of 59.7%, and ADRs peaking at $460.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,202, occupancy could drop to 40.6%, and ADRs may adjust down to $387.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lahaina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lahaina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lahaina (2025)
Exploring the top neighborhoods for short-term rentals in Lahaina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kaanapali | Famous for its stunning beach and luxury resorts, Kaanapali is a popular destination for tourists seeking relaxation and water sports. The area features a beautiful beachfront promenade and numerous dining and shopping options. | Kaanapali Beach, Whalers Village, Black Rock, Skyline Eco-Adventures, Lahaina Pali Trail |
| Lahaina Town | Historically significant as a whaling village, Lahaina Town is vibrant with shops, restaurants, and cultural experiences. It attracts visitors looking to experience Hawaiian history and art. | Banyan Tree Park, Lahaina Historic District, Wo Hing Museum, Lahaina Art Society, Old Lahaina Luau |
| Napili | Known for its picturesque beaches and relaxing atmosphere, Napili is ideal for families and couples looking for a quieter getaway. The area offers stunning views and outdoor activities such as snorkeling. | Napili Bay, Punalau Beach, Napili Bay Beach Resort, Honokeana Cove, Nakalele Blowhole |
| Kapalua | Home to luxury resorts and renowned golf courses, Kapalua is a favorite for golf enthusiasts and travelers seeking upscale accommodations with beautiful surroundings. | Kapalua Bay, Kapalua Golf - Bay Course, Maui Coastal Trail, Napili Bay, Dragon's Teeth |
| Olowalu | A small and scenic part of Maui known for its natural beauty and marine life, ideal for those looking for a more laid-back and authentic Hawaiian experience close to nature. | Olowalu Beach, Turtle Reef, Olowalu Cultural Reserve, Snorkeling and whale watching, Olowalu Nature Reserve |
| Honokowai | A family-friendly area with beautiful beaches and proximity to local shops and restaurants, ideal for tourists looking for a home-away-from-home experience. | Honokowai Beach Park, Kahekili Beach Park, local farmer’s market, Kaanapali Shores, West Maui Wellness |
| Launiupoko | Known for its beautiful views and surfing spots, Launiupoko offers a more laid-back setting for vacationers and is perfect for outdoor activities like hiking and surfing. | Launiupoko Beach Park, surfing spots, hiking trails, scenic overlook, Maui's natural scenery |
| Waihee | A hidden gem in Maui with lush landscapes and a local feel, perfect for visitors looking to escape the tourist crowds and experience authentic Hawaiian culture. | Waihee Ridge Trail, Waihee Valley, West Maui Greenway, Waihee Beach, local food markets |
Understanding Airbnb License Requirements & STR Laws in Lahaina (2025)
Yes, Lahaina, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lahaina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 86% licensed listings)
Top Performing Airbnb Properties in Lahaina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lahainabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luana Garden Villa 3B
Entire Place • 3 bedrooms
Serene and Peaceful with Heated Pool
Entire Place • 2 bedrooms
2 BR Villa @ Marriott Maui Ocean Club
Private Room • 2 bedrooms
K B M Resorts: Lokelani LOK-B201, Ocean Front
Entire Place • 2 bedrooms
Beautiful Beachfront Bungalow
Entire Place • 2 bedrooms
Direct Beach Front! Views! Custom Remodel! A/C!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lahaina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lahaina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| My Perfect Stays | 137 | $4,850,739 | 4872 | 4.21/5.0 |
| Maui Paradise Properties | 48 | $1,571,482 | 1407 | 4.27/5.0 |
| Geoff | 20 | $1,468,786 | 879 | 4.92/5.0 |
| Makani | 20 | $964,537 | 225 | 4.55/5.0 |
| Joseph | 10 | $853,321 | 376 | 4.94/5.0 |
| Jordana | 17 | $790,745 | 859 | 4.87/5.0 |
| Epic | 11 | $683,472 | 428 | 4.41/5.0 |
| Lonelle | 12 | $682,782 | 1207 | 4.84/5.0 |
| Sullivan Properties | 15 | $634,748 | 154 | 4.41/5.0 |
| Stay Aloha | 10 | $633,937 | 264 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lahaina.
Dive Deeper: Advanced Lahaina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lahaina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLahaina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lahaina
- The Lahaina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 784 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lahaina, Apartment/Condo properties are the most common (94.9%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique (combined 5.1%) offer potential for unique stay experiences.
Lahaina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lahaina
- The dominant room capacity in Lahaina is 1 bedroom listings, making up 51% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.0% of the active Airbnb listings in Lahaina, indicating a high concentration in these sizes.
- With over half the market (51%) consisting of studios or 1-bedroom units, Lahaina is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Lahaina.
Lahaina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lahaina
- The most common guest capacity trend in Lahaina vacation rentals is listings accommodating 4 guests (44.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Lahaina STR market, accounting for 73.0% of listings.
- 37.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lahaina.
- On average, properties in Lahaina are equipped to host 4.7 guests.
Lahaina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lahaina
- The most common availability pattern in Lahaina falls within the 271-366 days range, representing 49.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lahaina (25.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lahaina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
53 listings
7.1% of total
2 Nights
89 listings
11.9% of total
3 Nights
195 listings
26.1% of total
4-6 Nights
224 listings
30% of total
7-29 Nights
22 listings
2.9% of total
30+ Nights
164 listings
22% of total
Key Insights
- The most prevalent minimum stay requirement in Lahaina is 4-6 Nights, adopted by 30% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (22%) caters to monthly stays (30+ nights) in Lahaina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 30% of Lahaina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lahaina.
Lahaina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
30 listings
4.3% of total
Non-refundable
1 listings
0.1% of total
Super Strict 60 Days
59 listings
8.5% of total
Refundable
1 listings
0.1% of total
Flexible
8 listings
1.2% of total
Moderate
76 listings
11% of total
Firm
259 listings
37.5% of total
Strict
257 listings
37.2% of total
Cancellation Policy Insights for Lahaina
- The prevailing Airbnb cancellation policy trend in Lahaina is Firm, used by 37.5% of listings.
- A majority (74.7%) of hosts in Lahaina utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.5% market standard in Lahaina.
- With 37.2% using Strict terms, this is a viable option in Lahaina, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lahaina.
Lahaina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lahaina
- The overall average booking lead time for vacation rentals in Lahaina is 87 days.
- Guests book furthest in advance for stays during February (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 70 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (106 days avg.) sees the longest lead times, while Summer (83 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Lahaina.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Lahaina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lahaina (2025)
Amenity Prevalence
Amenity Insights for Lahaina
- Essential amenities in Lahaina that guests expect include: Wifi, TV, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Lahaina.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lahaina: Wifi, TV, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: TV, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Pool or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lahaina to stay competitive.
Lahaina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lahaina
- The typical guest profile for Airbnb in Lahaina consists of primarily domestic travelers (90%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.7% of guests.
- Key international markets include United States (89.7%) and Canada (4.8%).
- Top languages spoken are English (65.8%) followed by Spanish (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lahaina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nīnole | 10 | $10,470 | $1172.56 | 56% |
| Kahuku | 281 | $9,944 | $592.06 | 64% |
| Hana | 68 | $7,428 | $408.41 | 66% |
| Honalo | 22 | $7,294 | $405.37 | 59% |
| Waimea | 361 | $7,118 | $715.66 | 44% |
| Paia | 84 | $6,976 | $509.77 | 54% |
| Kula | 14 | $6,937 | $333.16 | 71% |
| Puakō | 63 | $6,697 | $669.64 | 47% |
| Waikoloa Beach Resort | 26 | $5,982 | $480.32 | 49% |
| Makawao | 20 | $5,793 | $405.16 | 51% |