Airbnb Market Analytics, Statistics and Data in Lahaina, Hawaii, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lahaina? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lahaina:
How much do Airbnb hosts make on average per month in Lahaina?
The short-term rental market in Lahaina shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,508 per month
- Strong performing properties (top 25%) make $6,968 or more
- Best-in-class properties (top 10%) achieve $10,239+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,196
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lahaina
The market in Lahaina shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lahaina
Daily rates in Lahaina vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $307 per night
- Strong performing properties (top 25%) secure $444 or more
- Best-in-class properties (top 10%) pull in $702+ per night
- Entry-level properties (bottom 25%) earn around $234
Daily Rate Variations by Month
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Seasonality patterns in Lahaina
Peak Season (February, December, March)
- Revenue peaks at $6427.51 per month
- Occupancy rates reach 54.26%
- Daily rates average $446.13
Shoulder Season
- Revenue averages $5373.12 per month
- Occupancy maintains 48.42%
- Daily rates hold at $412.04
Low Season (June, September, August)
- Revenue drops to $4360.73 per month
- Occupancy decreases to 42.22%
- Daily rates adjust to $366.24
Is it still profitable to do Airbnb in Lahaina in 2025?
Yes! Lahaina demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $5373 and As a mature market with 806 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lahaina
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kaanapali | A premier beachfront resort area known for its beautiful beaches, golf courses, and luxury resorts. Ideal for travelers looking for relaxation and water activities. | Kaanapali Beach, Whalers Village, Black Rock, Kaanapali Golf Courses, Nightly cliff diving ceremonies |
| Lahaina Town | Historic town with a charming waterfront and rich cultural heritage. A great spot for tourists interested in shops, dining, and seaside activities. | Banyan Tree Park, Lahaina Harbor, Maui Ocean Center, Lahaina Historic Trail, Shops at 505 |
| Napili | A quiet and picturesque area known for its stunning beaches and laid-back atmosphere. Perfect for families and romantic getaways. | Napili Bay, Napili Kai Beach Resort, Ahihi-Kinau Natural Area Reserve, Napili Market, Surf lessons |
| Kapalu | A family-friendly area close to fantastic beaches and outdoor activities, perfect for those looking for adventure and relaxation. | Pfldf Kapalua Bay Beach, Kapalua Golf, Dragon's Teeth, Honolua Bay, Kapalua Adventure Center |
| Kahana | Known for its beautiful beachfront condos and a more local feel, ideal for travelers seeking a homely environment with great access to nature. | Kahana Beach, Napili Beach, Kahana Gateway Shopping Center, Maui Brewing Company, Honu Beach |
| Maalaea | A lesser-known gem with stunning views, close to the harbor and great whale watching opportunities, providing a quieter experience. | Maalaea Harbor, Pacific Whale Foundation, Haycraft Park, Maalaea Beach, Maui Ocean Center |
| Olowalu | A rural area that offers beautiful beaches and a slower pace of life. Ideal for those wanting to escape the tourist hustle. | Olowalu Beach, Turtle Reef, Diving and snorkeling spots, Oneloa Bay, Biking along Highway 30 |
| Puamana | A serene beachfront community with easy access to Lahaina and nearby attractions, offering a peaceful retreat for visitors. | Puamana Beach Park, Lahaina Yoga, Kamehameha Iki Park, Surf spots, Resort amenities |
Do you need a license for Airbnb in Lahaina?
Yes, Lahaina requires a license for operating an Airbnb. Current market data shows 84% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Lahaina
#1 Luxury OCEAN FRONT Mansion! Sleeps 32
Entire Place • 11 bedrooms
Sands of Kahana Oceanfront 381- 3Bd/3Ba Penthouse
Entire Place • 3 bedrooms
Garuda Estate Maui
Entire Place • 3 bedrooms
Luana Garden Villa 3B
Entire Place • 3 bedrooms
Serene and Peaceful with Heated Pool
Entire Place • 2 bedrooms
Direct Beach Front! Views! Custom Remodel! A/C!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Lahaina
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| My Perfect Stays | 139 | $5,226,164 | 4936 | 4.21/5.0 |
| Geoff | 20 | $1,395,220 | 879 | 4.92/5.0 |
| Maui Paradise Properties | 47 | $1,359,583 | 1484 | 4.35/5.0 |
| Makani | 19 | $803,511 | 221 | 4.54/5.0 |
| Joseph | 10 | $801,108 | 376 | 4.94/5.0 |
| Jordana | 17 | $799,346 | 859 | 4.87/5.0 |
| Epic | 11 | $772,042 | 428 | 4.41/5.0 |
| Lonelle | 12 | $715,334 | 1207 | 4.84/5.0 |
| Sullivan Properties | 17 | $653,872 | 155 | 3.89/5.0 |
| Maui Resort Rentals | 7 | $653,408 | 42 | 2.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lahaina
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.6%), with apartment & condo and house properties comprising 99.4% of inventory
- Untapped potential in house, boutique & hotels segments (4.6% combined)
Room Capacity Distribution
Analysis of 806 properties in Lahaina shows that 1 bedroom properties are most prevalent, making up 51.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 86.7% of all listings.
Key Insights
- Most common: 1 bedroom (51.1%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 86.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 806 properties in Lahaina reveals that 4 guests properties dominate the market, representing 44.3% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 72.6% of the market.
Key Insights
- Most common capacity: 4 guests (44.3% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 72.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 806 properties in Lahaina, the most common availability pattern is 271-366 days (47.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (23.6% of properties).
Key Insights
- Most common availability window: 271-366 days (47.8%)
- Most common booking duration: 91-180 days (23.6%)
- Properties with high availability (180+ days): 69.9%
- Properties with long-term bookings (180+ days): 30.6%
Minimum Stay Distributions
1 Night
65 listings
8.7% of total
2 Nights
94 listings
12.6% of total
3 Nights
251 listings
33.6% of total
4-6 Nights
264 listings
35.3% of total
7-29 Nights
28 listings
3.7% of total
30+ Nights
45 listings
6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 21.3%
- Mid-length stays (4-6 nights) represent 35.3% of listings
- Monthly+ stays (6%) suggest a stable extended-stay market
- High market flexibility with 54.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.1% of total
Super Strict 60 Days
61 listings
8.6% of total
Refundable
1 listings
0.1% of total
Super Strict 30 Days
30 listings
4.2% of total
Flexible
9 listings
1.3% of total
Moderate
78 listings
11% of total
Firm
266 listings
37.6% of total
Strict
262 listings
37% of total
Key Insights
- Firm is the preferred policy at 37.6% of listings
- Stricter policies (Firm & Strict) dominate at 74.6% of the market
- Strong market consensus around Firm policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 74.6% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jan, Jun, averaging 103 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 76 days
- Fall shows the longest average booking window at 94 days, while Summer has the shortest at 83 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 94 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Lahaina
Every property in Lahaina comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (5.1%) and Germany (0.8%)
- English is the top language at 76%, followed by Spanish (13.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Los Angeles and Seattle markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lahaina. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kahuku | 288 | $9,654 | $589.97 | 63% |
| Nīnole | 14 | $7,944 | $924.55 | 48% |
| Hana | 69 | $7,353 | $401.09 | 65% |
| Kailua Kona | 11 | $6,984 | $1262.57 | 31% |
| Paia | 85 | $6,963 | $506.34 | 54% |
| Waimea | 380 | $6,637 | $717.26 | 43% |
| Puakō | 65 | $6,617 | $723.50 | 49% |
| Honalo | 22 | $6,440 | $399.04 | 57% |
| Waikoloa Beach Resort | 26 | $6,199 | $463.70 | 52% |
| Kula | 15 | $6,171 | $313.70 | 68% |
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