Kapalua Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States
Is Airbnb profitable in Kapalua in 2025? Explore comprehensive Airbnb analytics for Kapalua, Hawaii, United States to uncover income potential. This 2025 STR market report for Kapalua, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 311 active listings.
Whether you're considering an Airbnb investment in Kapalua, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kapalua Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kapalua Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kapalua (2025)
Understanding the monthly revenue variations for Airbnb listings in Kapalua is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kapalua is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kapalua across different performance tiers:
- Best-in-class properties (Top 10%) achieve $18,486+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,490 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,860 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,881, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kapalua
Kapalua Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kapalua STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kapalua:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kapalua
Average Daily Rate (ADR) Airbnb Trends in Kapalua (2025)
Effective short term rental pricing strategy in Kapalua involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kapalua typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,407+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $729 or more.
- Typical properties (Median) charge around $533 per night.
- Entry-level properties (Bottom 25%) earn around $379 per night.
Average Daily Rate (ADR) Trend by Month in Kapalua
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Airbnb Seasonality Analysis & Trends in Kapalua (2025)
Peak Season (February, January, December)
- Revenue averages $11,289 per month
- Occupancy rates average 46.3%
- Daily rates average $778
Shoulder Season
- Revenue averages $8,240 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $706
Low Season (August, September, October)
- Revenue drops to average $6,550 per month
- Occupancy decreases to average 37.4%
- Daily rates adjust to average $667
Seasonality Insights for Kapalua
- The Airbnb seasonality in Kapalua shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kapalua's highest earning potential, with monthly revenues capable of climbing to $12,675, occupancy reaching a high of 52.7%, and ADRs peaking at $816.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $6,082, occupancy could drop to 33.7%, and ADRs may adjust down to $655.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kapalua.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kapalua seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kapalua (2025)
Exploring the top neighborhoods for short-term rentals in Kapalua? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kapalua Bay | Beautiful crescent-shaped beach renowned for its turquoise waters and snorkeling opportunities. Ideal for guests looking for a tranquil beach experience and water sports. | Kapalua Bay Beach, Snorkeling spots, The Ritz-Carlton Kapalua, Kapalua Coastal Trail, Golf courses |
| Napili Bay | A scenic beach area known for its golden sands and family-friendly atmosphere. Perfect for families and couples looking for relaxation and ocean activities. | Napili Bay Beach, Napili Park, Mahana Ridge Trail, Local restaurants, Easy beach access |
| Maui Coastal Trail | A beautiful trail that spans along the coast offering stunning views and access to various beaches. Great for outdoor enthusiasts and those looking to explore nature. | Maui Coastal Trail, Beaches along the route, Scenic viewpoints, Wildlife viewing, Picnic areas |
| Molokai Viewpoint | A unique area offering breathtaking views of Molokai island. Attracts photographers and nature lovers. | Molokai Island views, Sunset viewpoints, Picnic spots, Quiet trails, Natural beauty |
| Lahaina Town | Historic town known for its rich history and vibrant nightlife. Ideal for guests wanting to experience local culture and events. | Lahaina Historic District, Banyan Tree Park, Whale Museum, Shopping streets, Restaurants and bars |
| Kaanapali Beach | Famous beach resort area with luxury hotels and stunning sunsets. Attracts tourists looking for a full resort experience. | Kaanapali Beach, Black Rock, Whalers Village, Water sports opportunities, Dining options |
| Iao Valley State Park | A lush valley offering hiking and nature experiences. Great for travelers interested in Hawaii's natural beauty and history. | Iao Needle, Hiking trails, Scenic views, Cultural significance, Nature walks |
| Hana Highway | A scenic drive that offers stunning views of Hawaii's coastline and waterfalls. Perfect for adventurous travelers seeking unique experiences. | Road to Hana, Waterfalls, Black sand beaches, Scenic lookouts, Local roadside attractions |
Understanding Airbnb License Requirements & STR Laws in Kapalua (2025)
Yes, Kapalua, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kapalua to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 73% licensed listings)
Top Performing Airbnb Properties in Kapalua (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kapaluabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
#1 Home in Maui! Brand NEW! Steps to Best Beach
Entire Place • 7 bedrooms
Just Steps from Maui's Best Beach! Pool and slide
Entire Place • 4 bedrooms
KBM Resorts: FREE CAR Kapalua Bay Villa KBV-26B1
Entire Place • 1 bedroom
KBM Resorts: FREE CAR Kapalua Ridge Villa KRV-2823
Entire Place • 1 bedroom
Stunning Gated Home, Private Pool and Spa
Entire Place • 4 bedrooms
KBM Resorts: FREE CAR Kapalua Ridge Villa KRV-722
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kapalua (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kapalua based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| K B M Resort Rentals | 27 | $4,069,601 | 102 | 3.17/5.0 |
| Maui Paradise Properties | 26 | $1,680,750 | 321 | 4.44/5.0 |
| Hawaii Vacation Condos By OUTR | 47 | $1,577,022 | 31 | 0.49/5.0 |
| My Perfect Stays | 26 | $1,457,409 | 521 | 4.64/5.0 |
| Andrew | 4 | $1,447,612 | 66 | 2.49/5.0 |
| Ridge Realty Rentals | 25 | $1,368,021 | 1040 | 4.94/5.0 |
| Parrish Maui | 33 | $1,268,555 | 295 | 4.12/5.0 |
| Quam | 18 | $657,652 | 161 | 4.37/5.0 |
| Swell Vacation Rentals | 1 | $365,287 | 83 | 4.99/5.0 |
| CB Island Vacations | 5 | $299,371 | 36 | 3.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kapalua.
Dive Deeper: Advanced Kapalua STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kapalua. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKapalua Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kapalua
- The Kapalua Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.4% of the 311 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kapalua, Apartment/Condo properties are the most common (66.2%), reflecting the local real estate landscape.
- Houses represent a significant 33.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.6%) offer potential for unique stay experiences.
Kapalua Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kapalua
- The dominant room capacity in Kapalua is 1 bedroom listings, making up 55.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 89.1% of the active Airbnb listings in Kapalua, indicating a high concentration in these sizes.
- With over half the market (55.3%) consisting of studios or 1-bedroom units, Kapalua is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Kapalua.
Kapalua Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kapalua
- The most common guest capacity trend in Kapalua vacation rentals is listings accommodating 4 guests (48.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Kapalua STR market, accounting for 78.2% of listings.
- 37.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kapalua.
- On average, properties in Kapalua are equipped to host 4.7 guests.
Kapalua Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kapalua
- The most common availability pattern in Kapalua falls within the 271-366 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kapalua (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kapalua Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
12.6% of total
2 Nights
60 listings
19.9% of total
3 Nights
79 listings
26.2% of total
4-6 Nights
75 listings
24.9% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
48 listings
15.9% of total
Key Insights
- The most prevalent minimum stay requirement in Kapalua is 3 Nights, adopted by 26.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (15.9%) caters to monthly stays (30+ nights) in Kapalua, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 26.2% of Kapalua hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kapalua.
Kapalua Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
3% of total
Super Strict 60 Days
68 listings
29.4% of total
Flexible
4 listings
1.7% of total
Moderate
2 listings
0.9% of total
Firm
61 listings
26.4% of total
Strict
89 listings
38.5% of total
Cancellation Policy Insights for Kapalua
- The prevailing Airbnb cancellation policy trend in Kapalua is Strict, used by 38.5% of listings.
- A majority (64.9%) of hosts in Kapalua utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.5% market standard in Kapalua.
- With 38.5% using Strict terms, this is a viable option in Kapalua, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kapalua.
Kapalua STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kapalua
- The overall average booking lead time for vacation rentals in Kapalua is 84 days.
- Guests book furthest in advance for stays during February (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 71 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (100 days avg.) sees the longest lead times, while Summer (78 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Kapalua.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Kapalua averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kapalua (2025)
Amenity Prevalence
Amenity Insights for Kapalua
- Essential amenities in Kapalua that guests expect include: Wifi, TV, Kitchen, Refrigerator, Microwave, Coffee maker, Smoke alarm, Oven, Dishes and silverware, Dishwasher. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kapalua: Wifi, TV, Kitchen, Refrigerator, Microwave, Coffee maker, Smoke alarm, Oven, Dishes and silverware, Dishwasher.
- Prioritize adding missing essentials: Refrigerator, Microwave, Coffee maker, Smoke alarm, Oven, Dishes and silverware, Dishwasher.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kapalua to stay competitive.
Kapalua Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kapalua
- The typical guest profile for Airbnb in Kapalua consists of primarily domestic travelers (92%), often arriving from nearby San Francisco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.5% of guests.
- Key international markets include United States (91.5%) and Canada (4.8%).
- Top languages spoken are English (69.3%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Francisco and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kapalua Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nīnole | 10 | $10,470 | $1172.56 | 56% |
| Kahuku | 281 | $9,944 | $592.06 | 64% |
| Hana | 68 | $7,428 | $408.41 | 66% |
| Honalo | 22 | $7,294 | $405.37 | 59% |
| Waimea | 361 | $7,118 | $715.66 | 44% |
| Paia | 84 | $6,976 | $509.77 | 54% |
| Kula | 14 | $6,937 | $333.16 | 71% |
| Puakō | 63 | $6,697 | $669.64 | 47% |
| Waikoloa Beach Resort | 26 | $5,982 | $480.32 | 49% |
| Makawao | 20 | $5,793 | $405.16 | 51% |