Airbnb Market Analytics, Statistics and Data in Kapalua, Hawaii, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kapalua? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kapalua:
How much do Airbnb hosts make on average per month in Kapalua?
The short-term rental market in Kapalua shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $5,543 per month
- Strong performing properties (top 25%) make $9,846 or more
- Best-in-class properties (top 10%) achieve $16,341+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,848
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kapalua
The market in Kapalua shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kapalua
Daily rates in Kapalua vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $511 per night
- Strong performing properties (top 25%) secure $708 or more
- Best-in-class properties (top 10%) pull in $1,285+ per night
- Entry-level properties (bottom 25%) earn around $363
Daily Rate Variations by Month
Get Live Kapalua Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Kapalua
Peak Season (February, March, May)
- Revenue peaks at $9491.10 per month
- Occupancy rates reach 47.33%
- Daily rates average $756.06
Shoulder Season
- Revenue averages $7837.28 per month
- Occupancy maintains 39.57%
- Daily rates hold at $681.52
Low Season (October, August, September)
- Revenue drops to $6346.90 per month
- Occupancy decreases to 32.61%
- Daily rates adjust to $619.93
Is it still profitable to do Airbnb in Kapalua in 2025?
Yes! Kapalua demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $7837 and With 318 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kapalua
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kapalua Bay | Known for its stunning beach and calm waters, Kapalua Bay is perfect for swimming and snorkeling, making it a popular destination for families and couples. | Kapalua Bay Beach, Snorkeling at Kapalua Marine Preserve, Kapalua Coastal Trail, Maluaka Beach, Kapalua Golf - The Plantation Course |
| Napili Beach | A picturesque beach community that offers a more relaxed atmosphere, great for families and those looking for a more tranquil Hawaiian experience. | Napili Bay Beach, Napili Farmers Market, Turtle Town snorkeling, Maui Garden Of Eden, Kapalua Spa |
| Honolua Bay | Renowned for its excellent snorkeling and surfing conditions, Honolua Bay is a paradise for water sports enthusiasts and nature lovers. | Honolua Bay Marine Preserve, Snorkeling and Surfing Spots, Scenic Hiking Trails, Turtle Watching, Lush Rainforest Surroundings |
| The Plantation Course | Home to the PGA Tour's Sentry Tournament of Champions, this golf course attracts golf enthusiasts and offers beautiful views of the area. | The Plantation Course, Golfing Events, Golf Lessons, Scenic Views, Clubhouse Dining |
| Maui Tropical Plantation | A scenic plantation showcasing the natural beauty of Hawaii, making it a great place for tours, events, and family activities. | Maui Tropical Plantation Tours, Zipline Adventures, Local Farmer's Market, Lush Gardens, Dining at the Mill House |
| Kapalua Resort | A luxury resort area with world-class amenities, offering high-end accommodations, fine dining, and access to beautiful outdoor activities. | Kapalua Resort Beaches, Golf Courses, Spa and Wellness Facilities, Dining at Merriman's, Beachfront Villas |
| D.T. Fleming Beach Park | Famous for its wide sandy beach and excellent swimming conditions, making it a popular spot for both relaxation and recreation. | D.T. Fleming Beach, Picnic Areas, Water Sports, Lifeguard Services, Scenic Sunset Views |
| Kahana | A small beach community offering a mix of residential and vacation properties, known for its beautiful beaches and relaxing atmosphere. | Kahana Beach, Local Shops and Restaurants, Beachfront Condos, Near Kapalua and Napili, Ocean Activities |
Do you need a license for Airbnb in Kapalua?
Yes, Kapalua requires a license for operating an Airbnb. Current market data shows 73% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Kapalua
Just Steps from Maui's Best Beach! Pool and slide
Entire Place • 4 bedrooms
#1 Home in Maui! Brand NEW! Steps to Best Beach
Entire Place • 7 bedrooms
Stunning Gated Home, Private Pool and Spa
Entire Place • 4 bedrooms
KBM Resorts: FREE CAR Kapalua Ridge Villa KRV-722
Entire Place • 2 bedrooms
KBM Resorts: FREE CAR Kapalua Ridge Villa KRV-2823
Entire Place • 1 bedroom
KBM Resorts: FREE CAR Kapalua Bay Villa KBV-32B2
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Kapalua
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| K B M Resort Rentals | 28 | $3,326,487 | 102 | 3.06/5.0 |
| Hawaii Vacation Condos By OUTR | 46 | $1,627,209 | 31 | 0.50/5.0 |
| Maui Paradise Properties | 27 | $1,584,818 | 365 | 4.46/5.0 |
| Parrish Maui | 32 | $1,427,805 | 294 | 4.25/5.0 |
| My Perfect Stays | 27 | $1,413,284 | 527 | 4.63/5.0 |
| Ridge Realty Rentals | 25 | $1,330,349 | 1077 | 4.94/5.0 |
| Andrew | 2 | $778,107 | 66 | 4.97/5.0 |
| Quam | 22 | $675,315 | 211 | 4.24/5.0 |
| Swell Vacation Rentals | 1 | $378,304 | 83 | 4.99/5.0 |
| CB Island Vacations | 6 | $342,633 | 61 | 4.11/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kapalua
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.4%), with apartment & condo and house properties comprising 99.4% of inventory
- Untapped potential in boutique & hotels segments (0.6% combined)
Room Capacity Distribution
Analysis of 318 properties in Kapalua shows that 1 bedroom properties are most prevalent, making up 55% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 89.0% of all listings.
Key Insights
- Most common: 1 bedroom (55%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 89.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 318 properties in Kapalua reveals that 4 guests properties dominate the market, representing 49.4% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 79.2% of the market.
Key Insights
- Most common capacity: 4 guests (49.4% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 79.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 318 properties in Kapalua, the most common availability pattern is 271-366 days (56% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.4% of properties).
Key Insights
- Most common availability window: 271-366 days (56%)
- Most common booking duration: 31-90 days (38.4%)
- Properties with high availability (180+ days): 81.4%
- Properties with long-term bookings (180+ days): 21.1%
Minimum Stay Distributions
1 Night
44 listings
14.6% of total
2 Nights
63 listings
20.9% of total
3 Nights
90 listings
29.9% of total
4-6 Nights
88 listings
29.2% of total
7-29 Nights
6 listings
2% of total
30+ Nights
10 listings
3.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 35.5%
- Mid-length stays (4-6 nights) represent 29.2% of listings
- Monthly+ stays (3.3%) suggest a stable extended-stay market
- High market flexibility with 65.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
72 listings
29.9% of total
Super Strict 30 Days
7 listings
2.9% of total
Flexible
4 listings
1.7% of total
Moderate
2 listings
0.8% of total
Firm
64 listings
26.6% of total
Strict
92 listings
38.2% of total
Key Insights
- Strict is the preferred policy at 38.2% of listings
- Stricter policies (Firm & Strict) dominate at 64.8% of the market
- Strong market consensus around Strict policies
- Moderate policies are least common at 0.8% of listings
Recommendations
- The market supports stricter policies, with 64.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jan, May, averaging 102 days
- Shortest booking windows are in Jul, Oct, Aug, averaging 72 days
- Spring shows the longest average booking window at 95 days, while Summer has the shortest at 78 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 95 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Kapalua
Every property in Kapalua comes standard with Wifi, Kitchen, and TV. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (5%) and Germany (0.6%)
- English is the top language at 78.2%, followed by Spanish (12.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for San Francisco and Los Angeles markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kapalua. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kahuku | 288 | $9,654 | $589.97 | 63% |
| Nīnole | 14 | $7,944 | $924.55 | 48% |
| Hana | 69 | $7,353 | $401.09 | 65% |
| Kailua Kona | 11 | $6,984 | $1262.57 | 31% |
| Paia | 85 | $6,963 | $506.34 | 54% |
| Waimea | 380 | $6,637 | $717.26 | 43% |
| Puakō | 65 | $6,617 | $723.50 | 49% |
| Honalo | 22 | $6,440 | $399.04 | 57% |
| Waikoloa Beach Resort | 26 | $6,199 | $463.70 | 52% |
| Kula | 15 | $6,171 | $313.70 | 68% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights