Hoʻōpūloa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Hoʻōpūloa in 2025? Explore comprehensive Airbnb analytics for Hoʻōpūloa, Hawaii, United States to uncover income potential. This 2025 STR market report for Hoʻōpūloa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Hoʻōpūloa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hoʻōpūloa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hoʻōpūloa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$262
The average rental revenue earned for an occupied room per day in Hoʻōpūloa.
Occupancy Rate(?)
49.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$42,183
Typical annual income for an Airbnb listing in Hoʻōpūloa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-21.1%
Significant decrease (-21.1%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Hoʻōpūloa.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Hoʻōpūloa.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hoʻōpūloa (2025)

Understanding the monthly revenue variations for Airbnb listings in Hoʻōpūloa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hoʻōpūloa is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hoʻōpūloa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,382+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,482 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,845 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,079, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hoʻōpūloa

Hoʻōpūloa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hoʻōpūloa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hoʻōpūloa:

  • Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hoʻōpūloa

Average Daily Rate (ADR) Airbnb Trends in Hoʻōpūloa (2025)

Effective short term rental pricing strategy in Hoʻōpūloa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hoʻōpūloa typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $391+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $339 or more.
  • Typical properties (Median) charge around $251 per night.
  • Entry-level properties (Bottom 25%) earn around $194 per night.

Average Daily Rate (ADR) Trend by Month in Hoʻōpūloa

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Airbnb Seasonality Analysis & Trends in Hoʻōpūloa (2025)

Peak Season (January, February, December)
  • Revenue averages $5,619 per month
  • Occupancy rates average 69.0%
  • Daily rates average $276
Shoulder Season
  • Revenue averages $4,388 per month
  • Occupancy maintains around 50.4%
  • Daily rates hold near $258
Low Season (August, September, October)
  • Revenue drops to average $3,218 per month
  • Occupancy decreases to average 41.0%
  • Daily rates adjust to average $250

Seasonality Insights for Hoʻōpūloa

  • The Airbnb seasonality in Hoʻōpūloa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hoʻōpūloa's highest earning potential, with monthly revenues capable of climbing to $6,100, occupancy reaching a high of 79.7%, and ADRs peaking at $279.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,610, occupancy could drop to 34.2%, and ADRs may adjust down to $248.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hoʻōpūloa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hoʻōpūloa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hoʻōpūloa (2025)

Exploring the top neighborhoods for short-term rentals in Hoʻōpūloa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Haleakalā National Park
A stunning natural area known for its unique landscapes, hiking trails, and the famous Haleakalā Crater. Ideal for nature lovers and adventure seekers looking for outdoor activities.
Haleakalā Crater, Hiking Trails, Sunrise and Sunset Viewing Points, Native Flora and Fauna, Visiting the Summit
Makena
Known for its beautiful beaches and crystal-clear waters, Makena is a favorite for tourists looking for a serene getaway. Offers a more laid-back atmosphere away from the busier resorts.
Makena Beach (Big Beach), Little Beach, Molokini Crater, Snorkeling and Scuba Diving, Kayaking
Lahaina
A historic town with a vibrant art scene, restaurants, and ocean activities. It's a popular destination for tourists with a rich history and lots of attractions.
Lahaina Historic District, Banyan Tree Park, Old Lahaina Luau, Art Galleries, Diving and Snorkeling
Kahului
The commercial center of Maui, providing access to major attractions and services. Great for travelers looking for convenience and access to the island's amenities.
Maui Arts and Cultural Center, Kahului Harbor, Maui Tropical Plantation, Shopping Centers, Iao Valley State Park
Wailea
An upscale resort community known for luxury accommodations and fine dining. Perfect for tourists seeking high-end amenities and stunning ocean views.
Wailea Beach, Wailea Golf Club, Spa Treatments, Luxurious Resorts and Restaurants, The Shops at Wailea
Paia
A charming small town known for its bohemian atmosphere, beaches, and surf culture. Attracts those looking for a laid-back and unique island experience.
Ho'okipa Beach Park, Paia Bay, Charming Shops and Cafes, Surfing, Biking and Walking Trails
Kihei
A popular beach town with a range of affordable accommodations and easy access to beaches. Family-friendly and well-suited for tourists looking for variety.
Kamaole Beach Parks, Sugar Beach, Ali'i Nui Charter, Shopping and Dining Along South Kihei Road, Snorkeling and Water Sports
Molokai
Known for its local culture and natural beauty with fewer tourists. Ideal for those looking for an authentic Hawaiian experience.
Kalaupapa National Historical Park, Halawa Valley, Kaunakakai, Beautiful Beaches, Outdoor Activities like Hiking and Fishing

Understanding Airbnb License Requirements & STR Laws in Hoʻōpūloa (2025)

Yes, Hoʻōpūloa, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hoʻōpūloa to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 74% licensed listings)

Top Performing Airbnb Properties in Hoʻōpūloa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hoʻōpūloabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Oceanfront Bungaloha (2023 Remodel on the Water)

Oceanfront Bungaloha (2023 Remodel on the Water)

Entire Place • 2 bedrooms

$92,292
Revenue
67.3%
Occupancy
$335.29
Daily Rate
Direct Oceanfront-Polynesian Design-Hale Romantik'

Direct Oceanfront-Polynesian Design-Hale Romantik'

Entire Place • 2 bedrooms

$78,494
Revenue
90.8%
Occupancy
$232.89
Daily Rate
Quiet 3 bedroom home with amazing ocean views

Quiet 3 bedroom home with amazing ocean views

Entire Place • 3 bedrooms

$73,674
Revenue
58.2%
Occupancy
$341.24
Daily Rate
Milolii Whale House With Ocean Views and Pool!

Milolii Whale House With Ocean Views and Pool!

Entire Place • 3 bedrooms

$73,435
Revenue
74.9%
Occupancy
$283.72
Daily Rate
Gorgeous, Secluded, Oceanfront Luxury Retreat

Gorgeous, Secluded, Oceanfront Luxury Retreat

Entire Place • 2 bedrooms

$69,414
Revenue
52.8%
Occupancy
$393.73
Daily Rate
Hale Kumu on the Ocean in Miloliʻi

Hale Kumu on the Ocean in Miloliʻi

Entire Place • 3 bedrooms

$66,288
Revenue
50.8%
Occupancy
$335.45
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hoʻōpūloa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hoʻōpūloa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jenny1$92,292414.90/5.0
Kirsten1$78,494494.96/5.0
Steve1$73,674934.96/5.0
Anthony1$73,4351584.96/5.0
Sarah1$69,4141014.87/5.0
Amanda1$66,288124.83/5.0
Tammy2$62,818484.86/5.0
Melanie1$57,611325.00/5.0
Jenn1$42,9161214.91/5.0
Daniel1$42,110965.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hoʻōpūloa.

Dive Deeper: Advanced Hoʻōpūloa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hoʻōpūloa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hoʻōpūloa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hoʻōpūloa

  • The Hoʻōpūloa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hoʻōpūloa, House properties are the most common (84.2%), reflecting the local real estate landscape.
  • Houses represent a significant 84.2% portion, catering likely to families or larger groups.
  • The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Hoʻōpūloa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hoʻōpūloa

  • The dominant room capacity in Hoʻōpūloa is 2 bedrooms listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 68.4% of the active Airbnb listings in Hoʻōpūloa, indicating a high concentration in these sizes.
  • A significant 36.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hoʻōpūloa.

Hoʻōpūloa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hoʻōpūloa

  • The most common guest capacity trend in Hoʻōpūloa vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Hoʻōpūloa STR market, accounting for 52.6% of listings.
  • 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hoʻōpūloa.
  • On average, properties in Hoʻōpūloa are equipped to host 5.4 guests.

Hoʻōpūloa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hoʻōpūloa

  • The most common availability pattern in Hoʻōpūloa falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 63.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Hoʻōpūloa (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hoʻōpūloa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (5.3%)

1 Night

1 listings

5.3% of total

2 Nights (5.3%)

2 Nights

1 listings

5.3% of total

3 Nights (31.6%)

3 Nights

6 listings

31.6% of total

4-6 Nights (47.4%)

4-6 Nights

9 listings

47.4% of total

30+ Nights (10.5%)

30+ Nights

2 listings

10.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Hoʻōpūloa is 4-6 Nights, adopted by 47.4% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (10.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (10.5%) caters to monthly stays (30+ nights) in Hoʻōpūloa, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 47.4% of Hoʻōpūloa hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hoʻōpūloa.

Hoʻōpūloa Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (5.3%)

Flexible

1 listings

5.3% of total

Moderate (15.8%)

Moderate

3 listings

15.8% of total

Firm (26.3%)

Firm

5 listings

26.3% of total

Strict (52.6%)

Strict

10 listings

52.6% of total

Cancellation Policy Insights for Hoʻōpūloa

  • The prevailing Airbnb cancellation policy trend in Hoʻōpūloa is Strict, used by 52.6% of listings.
  • A majority (78.9%) of hosts in Hoʻōpūloa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 52.6% market standard in Hoʻōpūloa.
  • With 52.6% using Strict terms, this is a viable option in Hoʻōpūloa, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hoʻōpūloa.

Hoʻōpūloa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hoʻōpūloa

  • The overall average booking lead time for vacation rentals in Hoʻōpūloa is 93 days.
  • Guests book furthest in advance for stays during February (average 134 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 74 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (118 days avg.) sees the longest lead times, while Fall (85 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (93 days) as a baseline for your pricing and availability strategy in Hoʻōpūloa.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 134 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 118 days) to capture early planners.
  • Monitor your own booking lead times against these Hoʻōpūloa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hoʻōpūloa (2025)

Amenity Prevalence

Amenity Insights for Hoʻōpūloa

  • Essential amenities in Hoʻōpūloa that guests expect include: Smoke alarm, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Fire extinguisher, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hoʻōpūloa: Smoke alarm, Kitchen, Free parking on premises.
  • Consider adding popular differentiators like Fire extinguisher or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hoʻōpūloa to stay competitive.

Hoʻōpūloa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hoʻōpūloa

  • The typical guest profile for Airbnb in Hoʻōpūloa consists of primarily domestic travelers (92%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 92.2% of guests.
  • Key international markets include United States (92.2%) and Canada (2.1%).
  • Top languages spoken are English (69.1%) followed by Spanish (13.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Seattle and Hilo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hoʻōpūloa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nīnole10$10,470$1172.5656%
Hana68$7,428$408.4166%
Honalo22$7,294$405.3759%
Waimea361$7,118$715.6644%
Paia84$6,976$509.7754%
Kula14$6,937$333.1671%
Puakō63$6,697$669.6447%
Waikoloa Beach Resort26$5,982$480.3249%
Makawao20$5,793$405.1651%
Kapalua311$5,555$669.5538%

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