Airbnb Market Analytics, Statistics and Data in Honolulu, Hawaii, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Honolulu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Honolulu:
How much do Airbnb hosts make on average per month in Honolulu?
The short-term rental market in Honolulu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,815 per month
- Strong performing properties (top 25%) make $5,806 or more
- Best-in-class properties (top 10%) achieve $8,439+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,325
Revenue Variations by Month
Occupancy Rates Throughout the Year in Honolulu
The market in Honolulu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 71% occupancy rates
- Strong performing properties (top 25%) achieve 86% or higher
- Best-in-class properties (top 10%) reach 93%+occupancy
- Entry-level properties (bottom 25%) average around 36%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Honolulu
Daily rates in Honolulu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $193 per night
- Strong performing properties (top 25%) secure $284 or more
- Best-in-class properties (top 10%) pull in $481+ per night
- Entry-level properties (bottom 25%) earn around $134
Daily Rate Variations by Month
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Seasonality patterns in Honolulu
Peak Season (July, December, June)
- Revenue peaks at $5146.67 per month
- Occupancy rates reach 67.53%
- Daily rates average $285.59
Shoulder Season
- Revenue averages $4631.61 per month
- Occupancy maintains 61.24%
- Daily rates hold at $265.16
Low Season (September, November, January)
- Revenue drops to $4191.48 per month
- Occupancy decreases to 52.39%
- Daily rates adjust to $237.83
Is it still profitable to do Airbnb in Honolulu in 2025?
Yes! Honolulu demonstrates strong year-round potential with stable demand, featuring a healthy occupancy rate of 61% and strong monthly revenue averaging $4632 and As a mature market with 5091 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Honolulu
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Waikiki | World-famous beachfront destination known for its stunning shores, vibrant nightlife, and access to various attractions. Perfect for tourists looking for beach activities, shopping, and dining. | Waikiki Beach, Diamond Head, International Market Place, Waikiki Aquarium, Kapiolani Park, Royal Hawaiian Center |
| North Shore | Renowned for its legendary surf spots and laid-back atmosphere, making it popular with surfers and beach lovers. Offers beautiful landscapes and a more relaxed vibe away from the city bustle. | Pipeline, Waimea Bay, Shark's Cove, Haleiwa Town, Laniakea Beach, Turtle Beach |
| Kaka'ako | An up-and-coming neighborhood known for its street art, trendy restaurants, and proximity to the sea. Attracts a younger crowd and those interested in a vibrant community vibe. | Aloha Tower, Kaka'ako Park, Salt at Our Kaka'ako, Street art murals, Hawaii Children's Discovery Center |
| Ala Moana | Home to the largest open-air shopping mall in the world, it is a mixed-use area with beach access and parks, appealing to both locals and tourists who enjoy shopping and leisure activities. | Ala Moana Center, Magic Island, Ala Moana Beach Park, Duke Kahanamoku Lagoon, Kaka'ako Waterfront Park |
| Diamond Head | A historic volcanic cone that offers hiking trails, scenic vistas, and proximity to beautiful beaches. Popular for outdoor enthusiasts and those who enjoy stunning views of the island. | Diamond Head State Monument, Kaimana Beach, Fort Ruger, Tantalus Lookout, Hiking trails |
| Haleiwa | Charming small town on the North Shore celebrated for its North Shore lifestyle, food trucks, and boutique shopping. A great spot for visitors looking for a local experience away from the tourist hubs. | Haleiwa Beach Park, Waimea Valley, Food trucks, Local shops, Historic Haleiwa Town |
| Punchbowl | Known for the National Memorial Cemetery of the Pacific, it offers a quieter, residential feel while being close to downtown Honolulu. Great for those seeking peace and proximity to nature. | Punchbowl Crater, National Memorial Cemetery of the Pacific, Mass Transit Museum, Scenic lookout points, Lush gardens |
| Makiki | A residential neighborhood that offers a mix of urban and suburban living with easy access to hiking trails and parks. Ideal for families and those who prefer a quieter locale close to the city. | Makiki Valley Loop Trail, Makiki District Park, Punchbowl Cemetery, Nearby city parks, Hiking trails |
Do you need a license for Airbnb in Honolulu?
Yes, Honolulu requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Honolulu
Kahala Mini Resort/Beachfront NCU #90/TVU-0376
Entire Place • 7 bedrooms
A View to Die for! 3bedroom 3bath on Waikiki Beach
Entire Place • 3 bedrooms
Kahala Oceanside
Entire Place • 6 bedrooms
Remodeled Ocean/Mtn View Mansion with Central A/C
Entire Place • 5 bedrooms
The Makai Manor - Stunning Newly Built Home
Entire Place • 10 bedrooms
Ala Moana Hotelcondo 3307 Presidential Suite 4/4
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Honolulu
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jayden | 108 | $8,440,490 | 5828 | 4.94/5.0 |
| Mark | 210 | $8,156,327 | 9961 | 4.53/5.0 |
| Midway Vacations | 103 | $7,438,939 | 5508 | 4.79/5.0 |
| Captain Cook Resorts | 133 | $6,539,984 | 3209 | 4.41/5.0 |
| Ali'I Beach | 107 | $6,329,479 | 2815 | 4.26/5.0 |
| Aloha By Charlie | 90 | $4,310,313 | 4783 | 4.65/5.0 |
| Hawaii Vacation | 74 | $3,895,043 | 2033 | 4.28/5.0 |
| Jong | 38 | $2,581,719 | 2687 | 4.68/5.0 |
| Nick And DeAnna | 34 | $2,323,890 | 2085 | 4.62/5.0 |
| Alohana Realty LLC | 43 | $2,231,878 | 1631 | 4.46/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Honolulu
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.9%), with apartment & condo and house properties comprising 93.1% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (1.4% combined)
Room Capacity Distribution
Analysis of 5,091 properties in Honolulu shows that 1 bedroom properties are most prevalent, making up 54.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.4% of all listings.
Key Insights
- Most common: 1 bedroom (54.5%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 68.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 5,091 properties in Honolulu reveals that 4 guests properties dominate the market, representing 36% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 64.5% of the market.
Key Insights
- Most common capacity: 4 guests (36% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 64.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 5,091 properties in Honolulu, the most common availability pattern is 271-366 days (28.4% of properties). For actual bookings, properties most frequently secure bookings for 271-366 days (31% of properties).
Key Insights
- Most common availability window: 271-366 days (28.4%)
- Most common booking duration: 271-366 days (31%)
- Properties with high availability (180+ days): 46.6%
- Properties with long-term bookings (180+ days): 54.6%
Minimum Stay Distributions
1 Night
1557 listings
34.1% of total
2 Nights
1107 listings
24.2% of total
3 Nights
505 listings
11.1% of total
4-6 Nights
254 listings
5.6% of total
7-29 Nights
282 listings
6.2% of total
30+ Nights
863 listings
18.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.3%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (18.9%) suggest a stable extended-stay market
- High market flexibility with 69.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
192 listings
4.4% of total
Refundable
1 listings
0% of total
Super Strict 60 Days
129 listings
3% of total
Flexible
224 listings
5.1% of total
Moderate
863 listings
19.8% of total
Firm
908 listings
20.8% of total
Strict
2041 listings
46.8% of total
Key Insights
- Strict is the preferred policy at 46.8% of listings
- Stricter policies (Firm & Strict) dominate at 67.6% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.0% of listings
Recommendations
- The market supports stricter policies, with 67.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 75 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 60 days
- Winter shows the longest average booking window at 71 days, while Fall has the shortest at 62 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 71 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Honolulu
Below is the distribution of amenities across listings in Honolulu:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (7.6%) and Australia (3.5%)
- English is the top language at 72.2%, followed by Spanish (15.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Los Angeles and San Francisco markets
- Develop localized content for Canada and Australia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Honolulu. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mākaha Valley | 79 | $11,676 | $543.93 | 70% |
| Kahuku | 288 | $9,654 | $589.97 | 63% |
| Paia | 85 | $6,963 | $506.34 | 54% |
| Kula | 15 | $6,171 | $313.70 | 68% |
| Hauula | 69 | $6,013 | $449.85 | 49% |
| Kapolei | 460 | $5,701 | $583.62 | 46% |
| Haiku | 51 | $5,641 | $416.13 | 48% |
| Makawao | 20 | $5,439 | $389.34 | 51% |
| Haleiwa | 108 | $5,328 | $443.03 | 48% |
| Wailea | 1,132 | $5,169 | $513.78 | 45% |
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