Hana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States
Is Airbnb profitable in Hana in 2025? Explore comprehensive Airbnb analytics for Hana, Hawaii, United States to uncover income potential. This 2025 STR market report for Hana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in Hana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hana (2025)
Understanding the monthly revenue variations for Airbnb listings in Hana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hana is typically January, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,984+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,372 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $7,145 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $4,856, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hana
Hana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hana:
- Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 83% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 70%.
- Entry-level properties (Bottom 25%) average 52% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hana
Average Daily Rate (ADR) Airbnb Trends in Hana (2025)
Effective short term rental pricing strategy in Hana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hana typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $737+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $453 or more.
- Typical properties (Median) charge around $372 per night.
- Entry-level properties (Bottom 25%) earn around $256 per night.
Average Daily Rate (ADR) Trend by Month in Hana
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Airbnb Seasonality Analysis & Trends in Hana (2025)
Peak Season (January, December, April)
- Revenue averages $8,569 per month
- Occupancy rates average 69.6%
- Daily rates average $416
Shoulder Season
- Revenue averages $7,901 per month
- Occupancy maintains around 66.5%
- Daily rates hold near $394
Low Season (March, September, November)
- Revenue drops to average $6,957 per month
- Occupancy decreases to average 61.5%
- Daily rates adjust to average $401
Seasonality Insights for Hana
- The Airbnb seasonality in Hana shows relatively stable year-round demand. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hana's highest earning potential, with monthly revenues capable of climbing to $8,749, occupancy reaching a high of 77.1%, and ADRs peaking at $425.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $6,686, occupancy could drop to 58.4%, and ADRs may adjust down to $381.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hana (2025)
Exploring the top neighborhoods for short-term rentals in Hana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hana Bay | A stunning natural harbor with calm, clear waters and scenic views, perfect for beach lovers and nature enthusiasts looking for a tranquil retreat. | Hana Beach Park, Wailua Falls, Hana Lava Tube, Hamoa Beach, Oheo Gulch, Kahanu Garden |
| Hana Town | A small, charming town with a rich history, beautiful landscapes, and a close-knit community. Ideal for guests looking to immerse themselves in local culture and art. | Hana Cultural Center, Hana Picnic Beach, The Road to Hana, Wai'anapanapa State Park, Hana Town Market, Local art galleries |
| Hamoa Beach | Renowned for its stunning beauty and excellent swimming conditions, Hamoa Beach attracts visitors seeking relaxation and water sports in a picturesque setting. | Hamoa Beach, Nearby hiking trails, Scenic viewpoints, Picnic areas, Surfing spots, Nature walks |
| Wai'anapanapa State Park | Known for its dramatic black sand beaches, sea caves, and ancient Hawaiian cultural sites, this park is a hot spot for adventurous travelers. | Black sand beach, Hiking trails, Natural stone arches, Cave exploring, Camping areas, Scenic views |
| Oheo Gulch | An enchanting area with magnificent waterfalls and natural pools, ideal for outdoor enthusiasts and photographers seeking breathtaking views. | Seven Sacred Pools, Waterfall hikes, Picnic areas, Nature photography, Swimming spots, Guided tours |
| Kipahulu | A remote and beautiful area that offers a glimpse into Hawaii's natural beauty and cultural heritage, perfect for eco-tourists and nature lovers. | Haleakala National Park, Kipahulu Coast, Kipahulu Valley, Cultural heritage sites, Wildlife watching, Scenic drives |
| Palele Stream | A serene and beautiful stream area featuring lush vegetation and a peaceful atmosphere, great for guests looking to unwind in nature. | Palele Stream access, Nature trails, Local flora and fauna, Scenic spots, Quiet picnic locations, Wildlife observation |
| Hana State Park | An area showcasing the stunning landscapes of Maui, including lush jungles and unique geological features, ideal for those seeking adventure and beauty. | State park trails, Scenic viewpoints, Wildlife habitats, Botanical features, Nature photography, Hiking adventures |
Understanding Airbnb License Requirements & STR Laws in Hana (2025)
Yes, Hana, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 96% licensed listings)
Top Performing Airbnb Properties in Hana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hana Homestead by the Beach
Entire Place • 3 bedrooms
Hana Maui Luxe Elua Cottage
Entire Place • 2 bedrooms
Hana Maui Luxe Manini Cottage
Entire Place • 1 bedroom
Oceanfront 2 Bd/2 BA (Unit #5) at Hana Kai Maui
Entire Place • 2 bedrooms
Hamoa Beach House - oceanfront Hana
Entire Place • 3 bedrooms
3BD/2BA Double Suite Vacation Home in Hana
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susie (General Manager) | 17 | $1,620,668 | 1755 | 4.86/5.0 |
| Gabby | 6 | $381,861 | 2076 | 4.71/5.0 |
| Roberta | 2 | $375,267 | 146 | 4.95/5.0 |
| Zachary | 3 | $360,966 | 195 | 1.64/5.0 |
| Brook | 3 | $345,674 | 852 | 4.85/5.0 |
| Rolene | 4 | $268,309 | 3539 | 4.68/5.0 |
| Shelly | 2 | $236,978 | 160 | 4.97/5.0 |
| Kaua | 3 | $210,606 | 3097 | 4.83/5.0 |
| Richard | 2 | $177,897 | 103 | 4.91/5.0 |
| Kathy | 2 | $177,394 | 70 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hana.
Dive Deeper: Advanced Hana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hana
- The Hana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.9% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hana, House properties are the most common (44.1%), reflecting the local real estate landscape.
- Houses represent a significant 44.1% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 5.8%) offer potential for unique stay experiences.
Hana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hana
- The dominant room capacity in Hana is 1 bedroom listings, making up 45.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.2% of the active Airbnb listings in Hana, indicating a high concentration in these sizes.
Hana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hana
- The most common guest capacity trend in Hana vacation rentals is listings accommodating 4 guests (38.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hana STR market, accounting for 72.0% of listings.
- 11.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hana.
- On average, properties in Hana are equipped to host 3.1 guests.
Hana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hana
- The most common availability pattern in Hana falls within the 91-180 days range, representing 51.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 23.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hana (51.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 80.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
70.1% of total
2 Nights
13 listings
19.4% of total
3 Nights
4 listings
6% of total
30+ Nights
3 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Hana is 1 Night, adopted by 70.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.5%) of the Hana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 70.1% of Hana hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hana.
Hana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
1.5% of total
Moderate
22 listings
33.3% of total
Firm
25 listings
37.9% of total
Strict
18 listings
27.3% of total
Cancellation Policy Insights for Hana
- The prevailing Airbnb cancellation policy trend in Hana is Firm, used by 37.9% of listings.
- A majority (65.2%) of hosts in Hana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.9% market standard in Hana.
- Regularly review your cancellation policy against competitors and market demand shifts in Hana.
Hana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hana
- The overall average booking lead time for vacation rentals in Hana is 77 days.
- Guests book furthest in advance for stays during October (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 53 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (88 days avg.) sees the longest lead times, while Summer (70 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Hana.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Hana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hana (2025)
Amenity Prevalence
Amenity Insights for Hana
- Essential amenities in Hana that guests expect include: Free parking on premises, Fire extinguisher, Wifi, Essentials, Smoke alarm, Hair dryer, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Patio or balcony, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hana: Free parking on premises, Fire extinguisher, Wifi, Essentials, Smoke alarm, Hair dryer, Hot water.
- Prioritize adding missing essentials: Essentials, Smoke alarm, Hair dryer, Hot water.
- Consider adding popular differentiators like Hangers or Patio or balcony to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hana to stay competitive.
Hana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hana
- The typical guest profile for Airbnb in Hana consists of primarily domestic travelers (87%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.2% of guests.
- Key international markets include United States (87.2%) and Canada (4.6%).
- Top languages spoken are English (63.7%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nīnole | 10 | $10,470 | $1172.56 | 56% |
| Honalo | 22 | $7,294 | $405.37 | 59% |
| Waimea | 361 | $7,118 | $715.66 | 44% |
| Paia | 84 | $6,976 | $509.77 | 54% |
| Kula | 14 | $6,937 | $333.16 | 71% |
| Puakō | 63 | $6,697 | $669.64 | 47% |
| Waikoloa Beach Resort | 26 | $5,982 | $480.32 | 49% |
| Makawao | 20 | $5,793 | $405.16 | 51% |
| Kapalua | 311 | $5,555 | $669.55 | 38% |
| Haiku | 53 | $5,463 | $421.48 | 48% |