Tamuning Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Guam, United States
Is Airbnb profitable in Tamuning in 2025? Explore comprehensive Airbnb analytics for Tamuning, Guam, United States to uncover income potential. This 2025 STR market report for Tamuning, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 98 active listings.
Whether you're considering an Airbnb investment in Tamuning, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tamuning Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tamuning Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tamuning (2025)
Understanding the monthly revenue variations for Airbnb listings in Tamuning is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tamuning is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tamuning across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,529+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,090 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,261 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $944, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tamuning
Tamuning Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tamuning STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tamuning:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tamuning
Average Daily Rate (ADR) Airbnb Trends in Tamuning (2025)
Effective short term rental pricing strategy in Tamuning involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tamuning typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $391+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Tamuning
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Airbnb Seasonality Analysis & Trends in Tamuning (2025)
Peak Season (July, January, May)
- Revenue averages $3,499 per month
- Occupancy rates average 42.7%
- Daily rates average $199
Shoulder Season
- Revenue averages $3,021 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $192
Low Season (March, November, December)
- Revenue drops to average $2,107 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $210
Seasonality Insights for Tamuning
- The Airbnb seasonality in Tamuning shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tamuning's highest earning potential, with monthly revenues capable of climbing to $3,616, occupancy reaching a high of 48.1%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,718, occupancy could drop to 27.7%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tamuning.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tamuning seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tamuning (2025)
Exploring the top neighborhoods for short-term rentals in Tamuning? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tumon Bay | The main tourist area in Guam known for its stunning beaches, luxury resorts, and vibrant nightlife. Ideal for visitors looking for a mix of relaxation and activities close to the seafront. | Tumon Beach, Guam Museum, UnderWater World, The Plaza Shopping Center, Two Lovers Point |
| Dededo | A densely populated area in Guam that offers affordable accommodations and is close to shopping centers, making it appealing for families and travelers looking for budget-friendly options. | Micronesia Mall, Dededo Flea Market, Gprevious Park, Guam Premier Outlets |
| Harmon | A growing neighborhood that offers a suburban feel while still being close to the main attractions in Guam. Perfect for families and those seeking a quieter stay. | Harmon Loop, Ypao Beach Park, Chamorro Village Night Market |
| Agana | The historical capital of Guam, filled with cultural and historical significance. Attracts tourists interested in Guam's history and culture. | Plaza de España, Guam Museum, Fort Santa Agueda, Spanish Steps |
| Mangilao | Popular for its golf courses and educational institutions. A quieter location that is still accessible to many tourist attractions. | Mangilao Golf Club, Guam Community College, LaoLao Bay Golf Resort |
| Piti | A small village known for its scenic views and quiet beaches. Great for those who want a peaceful retreat while being close to the action of Tumon. | Piti Bomb Holes, Tarzan Falls, Ritidian Point, Fisherman's Cooperative |
| Santa Rita | Offers proximity to local attractions and a residential feel. Ideal for those looking for a more local experience while still being close to tourist areas. | Inarajan Natural Pool, War in the Pacific National Historical Park, Mount Alutom |
| Barrigada | Known for its easy access to central Guam and a less touristy atmosphere, perfect for those wanting to explore the local culture. | Barrigada Church, Guam Army National Guard, Cocos Island |
Understanding Airbnb License Requirements & STR Laws in Tamuning (2025)
While Tamuning, Guam, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tamuning to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tamuning (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tamuningbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
City Lights BEACH HOUSE-6 Beds- Best location- BMW
Entire Place • 4 bedrooms
Luxury 3BD/2BA Condo - Unit 205 Tumon Isa
Entire Place • 3 bedrooms
Ae22-Massage Pleasure Island-Lux beach condo - BMW
Entire Place • 3 bedrooms
☼ PRIVATE OCEANFRONT HOME W/ SWIMMING POOL ☼
Entire Place • 5 bedrooms
Lulu House, the best location in Guam! (RuRu Haus)
Entire Place • 3 bedrooms
2 Bedrooms +2 Bathrooms/BBQ Patio/Swimming Pool
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tamuning (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tamuning based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 21 | $513,929 | 268 | 4.80/5.0 |
| Cory | 4 | $222,930 | 60 | 4.87/5.0 |
| Nicole | 6 | $177,756 | 97 | 4.13/5.0 |
| Junwoo | 17 | $143,663 | 28 | 1.27/5.0 |
| Shirley | 3 | $118,998 | 414 | 4.87/5.0 |
| 리사 | 2 | $84,666 | 48 | 4.72/5.0 |
| Jake | 2 | $81,265 | 68 | 4.87/5.0 |
| Dina | 3 | $73,963 | 69 | 4.54/5.0 |
| Leila | 2 | $71,380 | 28 | 4.51/5.0 |
| 미희 | 1 | $63,776 | 8 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tamuning.
Dive Deeper: Advanced Tamuning STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tamuning. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTamuning Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tamuning
- The Tamuning Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.6% of the 98 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tamuning, Apartment/Condo properties are the most common (60.2%), reflecting the local real estate landscape.
- Houses represent a significant 19.4% portion, catering likely to families or larger groups.
- The presence of 20.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Tamuning Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tamuning
- The dominant room capacity in Tamuning is 2 bedrooms listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.3% of the active Airbnb listings in Tamuning, indicating a high concentration in these sizes.
- A significant 37.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tamuning.
Tamuning Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tamuning
- The most common guest capacity trend in Tamuning vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Tamuning STR market, accounting for 53.0% of listings.
- 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tamuning.
- On average, properties in Tamuning are equipped to host 4.8 guests.
Tamuning Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tamuning
- The most common availability pattern in Tamuning falls within the 271-366 days range, representing 60.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tamuning (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tamuning Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
26.8% of total
2 Nights
32 listings
33% of total
3 Nights
18 listings
18.6% of total
4-6 Nights
9 listings
9.3% of total
7-29 Nights
7 listings
7.2% of total
30+ Nights
5 listings
5.2% of total
Key Insights
- The most prevalent minimum stay requirement in Tamuning is 2 Nights, adopted by 33% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33% of Tamuning hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tamuning.
Tamuning Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
4.9% of total
Moderate
2 listings
2.4% of total
Firm
17 listings
20.7% of total
Strict
59 listings
72% of total
Cancellation Policy Insights for Tamuning
- The prevailing Airbnb cancellation policy trend in Tamuning is Strict, used by 72% of listings.
- A majority (92.7%) of hosts in Tamuning utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 72% market standard in Tamuning.
- With 72% using Strict terms, this is a viable option in Tamuning, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tamuning.
Tamuning STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tamuning
- The overall average booking lead time for vacation rentals in Tamuning is 58 days.
- Guests book furthest in advance for stays during July (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Spring (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Tamuning.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Tamuning averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tamuning (2025)
Amenity Prevalence
Amenity Insights for Tamuning
- Essential amenities in Tamuning that guests expect include: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tamuning: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tamuning to stay competitive.
Tamuning Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tamuning
- The typical guest profile for Airbnb in Tamuning consists of a mix of domestic (39%) and international guests, with top international origins including South Korea, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Korean.
- Domestic travelers account for 38.7% of guests.
- Key international markets include United States (38.7%) and South Korea (28.6%).
- Top languages spoken are English (50%) followed by Korean (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from South Korea.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tamuning Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hagåtña | 31 | $1,190 | $204.91 | 30% |
| Dededo Municipality | 12 | $879 | $115.47 | 37% |
| Mangilao | 20 | $538 | $94.00 | 36% |
| Sinajana | 11 | $262 | $96.17 | 26% |