Watkinsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Watkinsville in 2025? Explore comprehensive Airbnb analytics for Watkinsville, Georgia, United States to uncover income potential. This 2025 STR market report for Watkinsville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Watkinsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Watkinsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Watkinsville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Watkinsville (2025)
Understanding the monthly revenue variations for Airbnb listings in Watkinsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Watkinsville is typically October, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Watkinsville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,107+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,517 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,059 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,038, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Watkinsville
Watkinsville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Watkinsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Watkinsville:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Watkinsville
Average Daily Rate (ADR) Airbnb Trends in Watkinsville (2025)
Effective short term rental pricing strategy in Watkinsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Watkinsville typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $908+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $530 or more.
- Typical properties (Median) charge around $232 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Watkinsville
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Airbnb Seasonality Analysis & Trends in Watkinsville (2025)
Peak Season (October, April, May)
- Revenue averages $3,908 per month
- Occupancy rates average 34.7%
- Daily rates average $406
Shoulder Season
- Revenue averages $3,209 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $409
Low Season (June, July, August)
- Revenue drops to average $2,322 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $444
Seasonality Insights for Watkinsville
- The Airbnb seasonality in Watkinsville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Watkinsville's highest earning potential, with monthly revenues capable of climbing to $4,136, occupancy reaching a high of 42.3%, and ADRs peaking at $457.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,843, occupancy could drop to 24.4%, and ADRs may adjust down to $353.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Watkinsville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Watkinsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Watkinsville (2025)
Exploring the top neighborhoods for short-term rentals in Watkinsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Watkinsville | The heart of Watkinsville, offering a quaint atmosphere with local shops, dining options, and community events. Attracts visitors looking for a small-town experience. | Oconee County Courthouse, Watkinsville Art Museum, local farmers market, recreational parks, unique boutiques |
| Watkinsville Historic District | Rich in history and charm, this area features beautiful architecture and close proximity to the countryside, ideal for tourists seeking a peaceful retreat. | Historic homes, art galleries, Oconee Heritage Center, restaurants with local cuisine |
| Oconee County Parks | A natural haven for outdoor enthusiasts, offering hiking, biking, and scenic views. A great choice for families and those looking to explore nature. | Harris Shoals Park, Oconee Veterans Park, Firefly Trail |
| North Oconee | A peaceful suburban community perfect for families, with nearby access to schools and parks. Ideal for travelers looking for longer stays. | North Oconee High School, Oconee County Library, family-friendly parks |
| South Watkinsville | A quieter area with large estates and green spaces. Attracts visitors seeking relaxation and privacy, while still being close to town. | scenic farmland, local vineyards, nature trails |
| Oconee River | Ideal for those interested in water activities such as kayaking and fishing. Provides a rustic escape close to nature while remaining accessible to town. | Oconee River access points, fishing spots, scenic trails alongside the river |
| Watkinsville Community Events Center | Hosts various events, making it a hub for visitors looking to experience local culture and community activities throughout the year. | community fairs, seasonal festivals, art shows |
| Near Athens | Close proximity to Athens, a vibrant college town with a lively music scene, shopping, and dining options. Attracts young people and university visitors. | University of Georgia, Georgia Museum of Art, Athens music venues, local breweries |
Understanding Airbnb License Requirements & STR Laws in Watkinsville (2025)
While Watkinsville, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Watkinsville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Watkinsville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Watkinsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Lodge at Hadden Estate
Entire Place • 4 bedrooms
Southwire Cottage: newly renod, DT Watkinsville
Entire Place • 5 bedrooms
Farmhouse in the country (10 min to Athens)
Entire Place • 5 bedrooms
Charming Downtown Retreat, 6 Miles to UGA
Entire Place • 3 bedrooms
Spacious Craftsman Home - 15 min to Sanford Stdm!
Entire Place • 4 bedrooms
Open & Airy Modern Home Near UGA
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Watkinsville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Watkinsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #496609483 | 1 | $184,854 | 1 | N/A/5.0 |
| Julie | 1 | $90,362 | 120 | 5.00/5.0 |
| Andy | 1 | $84,393 | 13 | 5.00/5.0 |
| Dory | 4 | $74,645 | 139 | 4.99/5.0 |
| Maggie | 1 | $74,291 | 144 | 5.00/5.0 |
| Michael And Suzanne | 5 | $68,578 | 306 | 4.98/5.0 |
| Libba | 1 | $68,041 | 4 | 5.00/5.0 |
| Emma | 1 | $66,181 | 6 | 5.00/5.0 |
| Diane | 2 | $64,476 | 98 | 4.96/5.0 |
| Keri | 1 | $55,089 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Watkinsville.
Dive Deeper: Advanced Watkinsville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Watkinsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWatkinsville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Watkinsville
- The Watkinsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.6% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Watkinsville, House properties are the most common (72.9%), reflecting the local real estate landscape.
- Houses represent a significant 72.9% portion, catering likely to families or larger groups.
- The presence of 15.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 3.4%) offer potential for unique stay experiences.
Watkinsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Watkinsville
- The dominant room capacity in Watkinsville is 2 bedrooms listings, making up 25.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 49.1% of the active Airbnb listings in Watkinsville, indicating a high concentration in these sizes.
- A significant 40.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Watkinsville.
Watkinsville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Watkinsville
- The most common guest capacity trend in Watkinsville vacation rentals is listings accommodating 8+ guests (25.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Watkinsville STR market, accounting for 42.3% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Watkinsville.
- On average, properties in Watkinsville are equipped to host 4.6 guests.
Watkinsville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Watkinsville
- The most common availability pattern in Watkinsville falls within the 271-366 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Watkinsville (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Watkinsville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
43.9% of total
2 Nights
28 listings
49.1% of total
30+ Nights
4 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Watkinsville is 2 Nights, adopted by 49.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.0%) of the Watkinsville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.1% of Watkinsville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Watkinsville.
Watkinsville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
30.9% of total
Moderate
22 listings
40% of total
Firm
9 listings
16.4% of total
Strict
7 listings
12.7% of total
Cancellation Policy Insights for Watkinsville
- The prevailing Airbnb cancellation policy trend in Watkinsville is Moderate, used by 40% of listings.
- The market strongly favors guest-friendly terms, with 70.9% of listings offering Flexible or Moderate policies. This suggests guests in Watkinsville may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Watkinsville.
- Using a Strict policy might deter some guests, as only 12.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Watkinsville.
Watkinsville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Watkinsville
- The overall average booking lead time for vacation rentals in Watkinsville is 53 days.
- Guests book furthest in advance for stays during May (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (63 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Watkinsville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Watkinsville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Watkinsville (2025)
Amenity Prevalence
Amenity Insights for Watkinsville
- Essential amenities in Watkinsville that guests expect include: Smoke alarm, Free parking on premises, Wifi, Essentials, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Watkinsville: Smoke alarm, Free parking on premises, Wifi, Essentials, Air conditioning, Heating.
- Prioritize adding missing essentials: Wifi, Essentials, Air conditioning, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Watkinsville to stay competitive.
Watkinsville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Watkinsville
- The typical guest profile for Airbnb in Watkinsville consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and United Kingdom (0.5%).
- Top languages spoken are English (83.5%) followed by Spanish (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Watkinsville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Watkinsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,129 | $373.56 | 39% |
| Six Mile | 58 | $3,810 | $420.90 | 41% |
| West Union | 32 | $3,799 | $492.37 | 36% |
| Appling | 25 | $3,557 | $517.92 | 36% |
| Buckhead | 11 | $3,538 | $359.03 | 39% |
| Waleska | 44 | $3,507 | $355.85 | 41% |
| Eatonton | 249 | $3,437 | $499.91 | 32% |
| Fannin County | 47 | $3,391 | $362.23 | 37% |
| Epworth | 74 | $3,384 | $351.40 | 38% |
| Sautee | 16 | $3,336 | $388.54 | 41% |