Townsend Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Townsend in 2025? Explore comprehensive Airbnb analytics for Townsend, Georgia, United States to uncover income potential. This 2025 STR market report for Townsend, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.

Whether you're considering an Airbnb investment in Townsend, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Townsend Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Townsend Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$187
The average rental revenue earned for an occupied room per day in Townsend.
Occupancy Rate(?)
35.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,988
Typical annual income for an Airbnb listing in Townsend. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
3.3%
Positive growth (3.3%) vs. last year.
Peak Revenue Month(?)
October
The month with the highest average earnings, indicating peak season in Townsend.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Townsend.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
32
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Townsend (2025)

Understanding the monthly revenue variations for Airbnb listings in Townsend is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Townsend is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Townsend across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,785+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,895 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,661 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $937, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Townsend

Townsend Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Townsend STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Townsend:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Townsend

Average Daily Rate (ADR) Airbnb Trends in Townsend (2025)

Effective short term rental pricing strategy in Townsend involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Townsend typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
  • Typical properties (Median) charge around $163 per night.
  • Entry-level properties (Bottom 25%) earn around $131 per night.

Average Daily Rate (ADR) Trend by Month in Townsend

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Airbnb Seasonality Analysis & Trends in Townsend (2025)

Peak Season (October, July, June)
  • Revenue averages $2,659 per month
  • Occupancy rates average 40.6%
  • Daily rates average $176
Shoulder Season
  • Revenue averages $2,232 per month
  • Occupancy maintains around 33.8%
  • Daily rates hold near $179
Low Season (January, February, November)
  • Revenue drops to average $1,858 per month
  • Occupancy decreases to average 31.9%
  • Daily rates adjust to average $182

Seasonality Insights for Townsend

  • The Airbnb seasonality in Townsend shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Townsend's highest earning potential, with monthly revenues capable of climbing to $2,885, occupancy reaching a high of 43.6%, and ADRs peaking at $190.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,593, occupancy could drop to 28.3%, and ADRs may adjust down to $173.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Townsend.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Townsend seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Townsend (2025)

Exploring the top neighborhoods for short-term rentals in Townsend? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Hartwell
A popular destination for fishing, boating, and camping, Lake Hartwell attracts both nature lovers and vacationers looking for a peaceful retreat.
Lake Hartwell State Park, Hartwell Marina, Tugaloo State Park, Lake Hartwell Water Sports, Georgia Basin Docks
Tallulah Gorge
This stunning natural gorge offers breathtaking views and hiking trails, making it an ideal location for outdoor enthusiasts and adventure seekers.
Tallulah Gorge State Park, Hiking Trails, Waterfalls, Suspension Bridge, Scenic Overlooks
Black Rock Mountain
The highest state park in Georgia, offering scenic views, hiking, and camping opportunities. An attractive spot for those seeking nature and tranquility.
Black Rock Mountain State Park, Hiking Trails, Scenic Overlooks, Picnic Areas, Nature Programs
Sautee Nacoochee
A charming community known for its arts and crafts, as well as proximity to the beautiful North Georgia mountains. Great for visitors looking to explore local culture.
Sautee Nacoochee Center, Stovall Mill Covered Bridge, Helen Georgia, Local Art Galleries, Wine Tasting Rooms
Cleveland
A small town close to the mountains, known for its quaint shops and access to outdoor activities, offering a peaceful retreat for visitors.
Cleveland Farmer's Market, BabyLand General Hospital, Local Wineries, Hiking Trails, Scenic Drives
Helen
A themed Alpine village that draws visitors year-round for its festivals, outdoor recreation, and unique Bavarian-inspired architecture.
Chattahoochee River, Alpine Amusement Park, Local Breweries, Festivals, Scenic Railroads
Rome
A vibrant town known for its historical sites, beautiful architecture, and outdoor activities along the Coosa River, ideal for history and nature lovers.
Rome Area History Museum, Myrtle Hill Cemetery, Coosa River, Walking Trails, Local Parks
Milledgeville
Known for its rich history and beautiful antebellum architecture, Milledgeville attracts visitors interested in Georgia's history and culture.
Old Governor's Mansion, Georgia Military College, Main Street Milledgeville, Local Museums, Cultural Festivals

Understanding Airbnb License Requirements & STR Laws in Townsend (2025)

While Townsend, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Townsend to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Townsend (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Townsendbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Hidden Oasis!

Hidden Oasis!

Entire Place • 3 bedrooms

$66,079
Revenue
60.3%
Occupancy
$296.81
Daily Rate
Waterfront, 7 acres; Stunning Marsh Home Priv Dock

Waterfront, 7 acres; Stunning Marsh Home Priv Dock

Entire Place • 3 bedrooms

$56,127
Revenue
38.5%
Occupancy
$287.33
Daily Rate
The Perfect Family Getaway

The Perfect Family Getaway

Entire Place • 5 bedrooms

$49,979
Revenue
27.9%
Occupancy
$549.26
Daily Rate
Sapelo Sound river house

Sapelo Sound river house

Entire Place • 3 bedrooms

$49,580
Revenue
55.8%
Occupancy
$264.81
Daily Rate
Log Cabin w/Hot Tub & Dog Park

Log Cabin w/Hot Tub & Dog Park

Entire Place • 2 bedrooms

$37,971
Revenue
74.2%
Occupancy
$114.93
Daily Rate
Free Kayaks 3 bdr Marsh Tide Cottage

Free Kayaks 3 bdr Marsh Tide Cottage

Entire Place • 3 bedrooms

$32,001
Revenue
43.5%
Occupancy
$197.10
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Townsend (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Townsend based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Linda Michelle5$138,8397434.82/5.0
Caleb1$66,079514.98/5.0
Judith7$61,302603.54/5.0
Daryn1$56,127244.92/5.0
William1$49,580505.00/5.0
Laurie1$37,971295.00/5.0
Henry2$24,1893464.89/5.0
Host #471034391$23,560464.89/5.0
Kristin1$22,534254.88/5.0
Bonnie1$20,14875.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Townsend.

Dive Deeper: Advanced Townsend STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Townsend. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Townsend Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Townsend

  • The Townsend Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 32 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Townsend, House properties are the most common (81.3%), reflecting the local real estate landscape.
  • Houses represent a significant 81.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, apartment/condo (combined 6.2%) offer potential for unique stay experiences.

Townsend Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Townsend

  • The dominant room capacity in Townsend is 3 bedrooms listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Townsend, indicating a high concentration in these sizes.
  • A significant 43.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Townsend.

Townsend Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Townsend

  • The most common guest capacity trend in Townsend vacation rentals is listings accommodating 4 guests (34.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Townsend STR market, accounting for 62.5% of listings.
  • 56.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Townsend.
  • On average, properties in Townsend are equipped to host 5.5 guests.

Townsend Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Townsend

  • The most common availability pattern in Townsend falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Townsend (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Townsend Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (35.7%)

1 Night

10 listings

35.7% of total

2 Nights (50%)

2 Nights

14 listings

50% of total

3 Nights (3.6%)

3 Nights

1 listings

3.6% of total

7-29 Nights (3.6%)

7-29 Nights

1 listings

3.6% of total

30+ Nights (7.1%)

30+ Nights

2 listings

7.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Townsend is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (85.7%) of the Townsend Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Townsend hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Townsend.

Townsend Airbnb Cancellation Policy Trends Analysis (2025)

Flexible

1 listings

3.8% of total

Moderate (19.2%)

Moderate

5 listings

19.2% of total

Firm (30.8%)

Firm

8 listings

30.8% of total

Strict (46.2%)

Strict

12 listings

46.2% of total

Cancellation Policy Insights for Townsend

  • The prevailing Airbnb cancellation policy trend in Townsend is Strict, used by 46.2% of listings.
  • A majority (77.0%) of hosts in Townsend utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.2% market standard in Townsend.
  • With 46.2% using Strict terms, this is a viable option in Townsend, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Townsend.

Townsend STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Townsend

  • The overall average booking lead time for vacation rentals in Townsend is 41 days.
  • Guests book furthest in advance for stays during November (average 73 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (59 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Townsend.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 59 days) to capture early planners.
  • Monitor your own booking lead times against these Townsend averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Townsend (2025)

Amenity Prevalence

Amenity Insights for Townsend

  • Essential amenities in Townsend that guests expect include: Kitchen, Wifi, Air conditioning, TV, Heating, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Townsend: Kitchen, Wifi, Air conditioning, TV, Heating, Smoke alarm, Free parking on premises.
  • Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
  • Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Townsend to stay competitive.

Townsend Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Townsend

  • The typical guest profile for Airbnb in Townsend consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.4% of guests.
  • Key international markets include United States (98.4%) and United Kingdom (0.4%).
  • Top languages spoken are English (81.2%) followed by Spanish (11.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Atlanta and Savannah.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Townsend Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Talahi Island47$5,577$314.1450%
Ponte Vedra Beach179$5,137$445.5342%
Whitemarsh Island74$4,245$257.2853%
Fruit Cove21$3,939$225.0054%
Tybee Island1,260$3,913$385.2140%
Fripp Island124$3,827$413.6137%
Kiawah Island532$3,755$514.9735%
Jacksonville Beach752$3,664$287.3248%
Edisto Island24$3,647$324.6043%
Wilmington Island101$3,522$253.3448%

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