Stockbridge Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Stockbridge in 2025? Explore comprehensive Airbnb analytics for Stockbridge, Georgia, United States to uncover income potential. This 2025 STR market report for Stockbridge, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Stockbridge, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stockbridge Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stockbridge Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stockbridge (2025)
Understanding the monthly revenue variations for Airbnb listings in Stockbridge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stockbridge is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stockbridge across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,461+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,947 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,684 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $832, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stockbridge
Stockbridge Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stockbridge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stockbridge:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stockbridge
Average Daily Rate (ADR) Airbnb Trends in Stockbridge (2025)
Effective short term rental pricing strategy in Stockbridge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stockbridge typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Stockbridge
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Airbnb Seasonality Analysis & Trends in Stockbridge (2025)
Peak Season (June, May, April)
- Revenue averages $3,111 per month
- Occupancy rates average 43.6%
- Daily rates average $171
Shoulder Season
- Revenue averages $2,392 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $177
Low Season (January, February, November)
- Revenue drops to average $1,813 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $191
Seasonality Insights for Stockbridge
- The Airbnb seasonality in Stockbridge shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stockbridge's highest earning potential, with monthly revenues capable of climbing to $3,420, occupancy reaching a high of 47.9%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,738, occupancy could drop to 34.8%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stockbridge.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stockbridge seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stockbridge (2025)
Exploring the top neighborhoods for short-term rentals in Stockbridge? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Spivey | A beautiful residential area offering scenic views and tranquil surroundings. Popular for its lake activities and proximity to nature, attracting families and nature lovers. | Lake Spivey, Panola Mountain State Park, Reed Bingham State Park, Hammond's Mill Park |
| Stockbridge Downtown | The revitalized downtown area of Stockbridge features charming shops and eateries. It attracts visitors who enjoy local culture and events, making it ideal for short-term rentals. | Stockbridge Georgia Arts and Crafts Festival, Stockbridge Amphitheater, Heritage Park, Local dining and shopping options |
| Pinewood Atlanta Studios | Nearby the major film production studio, this area attracts film professionals and tourists interested in behind-the-scenes experiences. | Pinewood Atlanta Studios, Film tours, Local restaurants and cafes |
| Clark Community Park | Known for its outdoor activities, this area is great for families and individuals looking for recreational spaces, appealing to both locals and visitors. | Clark Community Park, Walking trails, Playgrounds, Sports fields |
| The Grove | A newer residential development with modern amenities, appealing to those looking for comfort and convenience while being close to city attractions. | Shopping at The Grove, Dining options, Community events |
| Panola Mountain State Park | A natural preserve offering outdoor recreation opportunities like hiking and picnicking. Popular among nature lovers and outdoor enthusiasts visiting the area. | Panola Mountain, Hiking trails, Nature education programs |
| Georgia Renaissance Festival | A seasonal event space that attracts visitors from all over during the festival. Great for temporary rentals to guests attending the festival. | Renaissance Festival Fairgrounds, Live entertainment, Food vendors, Craft shops |
| Eagle's Landing | An affluent neighborhood with access to golf courses and upscale amenities, attracting business travelers and families looking for a comfortable stay. | Eagle's Landing Country Club, Local parks, Shopping areas |
Understanding Airbnb License Requirements & STR Laws in Stockbridge (2025)
While Stockbridge, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stockbridge to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stockbridge (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stockbridgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Atlanta Luxurious 6000 SqFt 9 Bedrooms w/ Hot Tub
Entire Place • 9 bedrooms
Spacious Stockbridge Manor: Pool Table, 2 Kitchens
Entire Place • 6 bedrooms
International Homes At Quail Run w/ Pool
Entire Place • 6 bedrooms
Cozy Cabin 4 Bdrm W/Pool & HotTub in metro Atlanta
Entire Place • 4 bedrooms
Gorgeous Lux Lodge of Stockbridge - Pool & Firepit
Entire Place • 4 bedrooms
Stockbridge Secret Oasis with Lake View
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stockbridge (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stockbridge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andre | 1 | $147,051 | 15 | 5.00/5.0 |
| Evolve | 2 | $116,917 | 128 | 4.47/5.0 |
| International Homes | 1 | $102,160 | 68 | 4.85/5.0 |
| Olive Homes | 1 | $76,075 | 61 | 4.80/5.0 |
| Ralph | 1 | $59,926 | 55 | 4.67/5.0 |
| Kathy G. | 2 | $50,735 | 157 | 4.87/5.0 |
| Roy And Renee | 1 | $50,465 | 33 | 5.00/5.0 |
| Kimberly | 2 | $47,511 | 47 | 4.68/5.0 |
| Raia | 1 | $43,291 | 57 | 4.86/5.0 |
| Host #25144967 | 4 | $41,858 | 22 | 2.49/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stockbridge.
Dive Deeper: Advanced Stockbridge STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stockbridge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStockbridge Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stockbridge
- The Stockbridge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stockbridge, House properties are the most common (63.9%), reflecting the local real estate landscape.
- Houses represent a significant 63.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.2%) offer potential for unique stay experiences.
Stockbridge Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stockbridge
- The dominant room capacity in Stockbridge is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 63.9% of the active Airbnb listings in Stockbridge, indicating a high concentration in these sizes.
- A significant 45.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stockbridge.
Stockbridge Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stockbridge
- The most common guest capacity trend in Stockbridge vacation rentals is listings accommodating 8+ guests (20.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Stockbridge STR market, accounting for 41.6% of listings.
- 51.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stockbridge.
- On average, properties in Stockbridge are equipped to host 4.9 guests.
Stockbridge Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stockbridge
- The most common availability pattern in Stockbridge falls within the 181-270 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stockbridge (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stockbridge Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
31.7% of total
2 Nights
26 listings
41.3% of total
3 Nights
7 listings
11.1% of total
4-6 Nights
3 listings
4.8% of total
7-29 Nights
3 listings
4.8% of total
30+ Nights
4 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Stockbridge is 2 Nights, adopted by 41.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.0%) of the Stockbridge Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.3% of Stockbridge hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stockbridge.
Stockbridge Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
26.4% of total
Moderate
18 listings
34% of total
Firm
7 listings
13.2% of total
Strict
14 listings
26.4% of total
Cancellation Policy Insights for Stockbridge
- The prevailing Airbnb cancellation policy trend in Stockbridge is Moderate, used by 34% of listings.
- There's a relatively balanced mix between guest-friendly (60.4%) and stricter (39.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34% market standard in Stockbridge.
- Regularly review your cancellation policy against competitors and market demand shifts in Stockbridge.
Stockbridge STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stockbridge
- The overall average booking lead time for vacation rentals in Stockbridge is 32 days.
- Guests book furthest in advance for stays during July (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Spring (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Stockbridge.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Stockbridge averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stockbridge (2025)
Amenity Prevalence
Amenity Insights for Stockbridge
- Essential amenities in Stockbridge that guests expect include: TV, Kitchen, Air conditioning, Free parking on premises, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stockbridge: TV, Kitchen, Air conditioning, Free parking on premises, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Kitchen, Air conditioning, Free parking on premises, Smoke alarm, Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stockbridge to stay competitive.
Stockbridge Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stockbridge
- The typical guest profile for Airbnb in Stockbridge consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (0.5%).
- Top languages spoken are English (78.3%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Tampa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stockbridge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Jacksons' Gap | 46 | $4,274 | $409.58 | 41% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Bishop | 10 | $4,057 | $508.62 | 43% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Greensboro | 35 | $3,915 | $529.72 | 29% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |