Airbnb Market Analytics, Statistics and Data in St. Simons Island, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in St. Simons Island? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in St. Simons Island:
How much do Airbnb hosts make on average per month in St. Simons Island?
The short-term rental market in St. Simons Island shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,918 per month
- Strong performing properties (top 25%) make $4,327 or more
- Best-in-class properties (top 10%) achieve $6,220+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,559
Revenue Variations by Month
Occupancy Rates Throughout the Year in St. Simons Island
The market in St. Simons Island shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in St. Simons Island
Daily rates in St. Simons Island vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $192 per night
- Strong performing properties (top 25%) secure $263 or more
- Best-in-class properties (top 10%) pull in $360+ per night
- Entry-level properties (bottom 25%) earn around $151
Daily Rate Variations by Month
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Seasonality patterns in St. Simons Island
Peak Season (June, March, July)
- Revenue peaks at $4890.21 per month
- Occupancy rates reach 60.51%
- Daily rates average $237.32
Shoulder Season
- Revenue averages $3339.67 per month
- Occupancy maintains 40.76%
- Daily rates hold at $224.42
Low Season (August, January, December)
- Revenue drops to $2216.98 per month
- Occupancy decreases to 32.04%
- Daily rates adjust to $209.46
Is it still profitable to do Airbnb in St. Simons Island in 2025?
Yes! St. Simons Island demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $3340 and The market's 134 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in St. Simons Island
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| East Beach | The most popular beach area on St. Simons Island, known for its beautiful sandy shores and proximity to family-friendly attractions. Ideal for vacationers looking to enjoy beach activities and water sports. | East Beach, St. Simons Island Lighthouse, Fort Frederica National Monument, Mallery Park, St. Simons Island Pier |
| West Beach | A quieter and more secluded beach experience, perfect for families and those seeking relaxation. The area is perfect for nature lovers with its scenic views and coastal wildlife. | West Beach, Coastal Georgia Historical Society, Demere Park, Christ Church, Sea Island Beach Club |
| Village Historic District | A charming area filled with shops, restaurants, and cultural sites. This locality offers a great blend of local flavor and history, appealing to tourists seeking to explore the island's heritage. | St. Simons Island Lighthouse Museum, Pier Village, The King and Prince Beach & Golf Resort, Bloody Marsh Battle Site, Eugenia Price Memorial |
| Ocean View | An upscale neighborhood with stunning ocean views and luxurious properties. This area is attractive to tourists looking for a premium experience and is close to various amenities. | Ocean View Beach, Sea Island Resorts, Bloody Marsh, Golf Courses, The Retreat |
| Sea Island | Known for its exclusive resorts and luxurious accommodations, Sea Island caters to travelers seeking high-end experiences. It's perfect for investments focusing on luxury vacation rentals. | The Cloister, Sea Island Golf Club, Sea Island Beach, Tennis Center, Water Sports |
| Mallery Park Area | This area is known for its family-friendly environment and park facilities, making it a great option for families vacationing on the island. The park offers recreational opportunities and is close to the beach. | Mallery Park, St. Simons Farmer's Market, Nearby restaurants, East Beach access, Historical sites |
| Retreat Area | A serene residential area known for its beautiful homes and proximity to the beach. Ideal for those seeking a tranquil getaway experience while still being close to the island's attractions. | Retreat Beach, Nature trails, Parks, Scenic views, Residential community environments |
| Fort Frederica Area | Rich in history, this area attracts history enthusiasts and those wanting to explore historical sites. It offers a unique blend of culture and leisure activities. | Fort Frederica National Monument, Historical ruins, Wildlife viewing, Nature trails, Cultural events |
Do you need a license for Airbnb in St. Simons Island?
We recommend checking directly with St. Simons Island's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in St. Simons Island
Great GA Dream Home, Pool & Pond
Entire Place • 5 bedrooms
House w/dock 3 Kings 4 Twins. Close to Beach
Entire Place • 4 bedrooms
Gorgeous home with pool, in the heart of St Simons
Entire Place • 3 bedrooms
C Gull's Hideaway Sleeps 8, new pool
Entire Place • 4 bedrooms
Private House w/ Golf, HotTub, 4Bikes, Pets OK
Entire Place • 4 bedrooms
NEW 5 bed/3 bath Home with Heated Saltwater Pool
Entire Place • 5 bedrooms
Top Performing Professional Hosts in St. Simons Island
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mary | 22 | $374,234 | 90 | 3.26/5.0 |
| Colleen | 1 | $187,446 | 19 | 5.00/5.0 |
| Ray | 3 | $150,533 | 48 | 4.89/5.0 |
| Covenant Property Management | 4 | $136,406 | 18 | 3.61/5.0 |
| Hosted SSI | 3 | $120,547 | 93 | 4.94/5.0 |
| Hodnett Cooper Vacation Rental | 7 | $118,935 | 17 | 0.71/5.0 |
| Aundrea | 4 | $105,296 | 57 | 4.92/5.0 |
| Darlene | 1 | $98,498 | 17 | 4.94/5.0 |
| Christopher | 1 | $94,133 | 29 | 5.00/5.0 |
| Philip | 2 | $91,039 | 169 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in St. Simons Island
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.3%), with house and apartment & condo properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, others segments (4.4% combined)
Room Capacity Distribution
Analysis of 134 properties in St. Simons Island shows that 3 bedrooms properties are most prevalent, making up 52.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 74.6% of all listings.
Key Insights
- Most common: 3 bedrooms (52.2%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 74.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 134 properties in St. Simons Island reveals that 6 guests properties dominate the market, representing 45.5% of all listings. The average property accommodates 6.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 76.1% of the market.
Key Insights
- Most common capacity: 6 guests (45.5% of market)
- Least common capacity: 2 guests (1.5% of market)
- Average guest capacity: 6.2 guests per property
- Market concentration: 76.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 134 properties in St. Simons Island, the most common availability pattern is 271-366 days (41.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.9% of properties).
Key Insights
- Most common availability window: 271-366 days (41.8%)
- Most common booking duration: 91-180 days (26.9%)
- Properties with high availability (180+ days): 67.2%
- Properties with long-term bookings (180+ days): 33.6%
Minimum Stay Distributions
1 Night
10 listings
8.1% of total
2 Nights
47 listings
38.2% of total
3 Nights
32 listings
26% of total
4-6 Nights
9 listings
7.3% of total
7-29 Nights
6 listings
4.9% of total
30+ Nights
19 listings
15.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.3%
- Mid-length stays (4-6 nights) represent 7.3% of listings
- Monthly+ stays (15.4%) suggest a stable extended-stay market
- High market flexibility with 72.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
22 listings
21% of total
Flexible
9 listings
8.6% of total
Moderate
27 listings
25.7% of total
Firm
30 listings
28.6% of total
Strict
17 listings
16.2% of total
Key Insights
- Firm is the preferred policy at 28.6% of listings
- The market shows a balanced distribution between guest-friendly (34.3%) and strict (44.8%) policies
- Strong market consensus around Firm policies
- Flexible policies are least common at 8.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Mar, Apr, averaging 78 days
- Shortest booking windows are in Oct, Sep, Aug, averaging 44 days
- Spring shows the longest average booking window at 71 days, while Fall has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 71 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Aug when lead times are shortest
Popular Airbnb Amenities in St. Simons Island
Below is the distribution of amenities across listings in St. Simons Island:
Traveler Demographics
Key Insights
- Domestic travelers make up 98% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.6%) and Canada (0.3%)
- English is the top language at 84.2%, followed by Spanish (10%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for Atlanta and Jacksonville markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding St. Simons Island. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Talahi Island | 47 | $6,149 | $324.47 | 50% |
| Ponte Vedra Beach | 184 | $5,315 | $425.94 | 43% |
| Whitemarsh Island | 73 | $4,363 | $256.42 | 53% |
| Fruit Cove | 21 | $4,207 | $217.99 | 55% |
| Tybee Island | 1,286 | $4,121 | $387.59 | 41% |
| Fripp Island | 126 | $3,990 | $419.99 | 38% |
| Edisto Island | 24 | $3,934 | $321.74 | 44% |
| Kiawah Island | 592 | $3,930 | $563.90 | 35% |
| Jacksonville Beach | 764 | $3,778 | $277.86 | 50% |
| Wilmington Island | 102 | $3,555 | $252.74 | 49% |
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