St. Simons Island Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in St. Simons Island in 2025? Explore comprehensive Airbnb analytics for St. Simons Island, Georgia, United States to uncover income potential. This 2025 STR market report for St. Simons Island, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 129 active listings.
Whether you're considering an Airbnb investment in St. Simons Island, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Simons Island Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Simons Island Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Simons Island (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Simons Island is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Simons Island is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Simons Island across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,209+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,514 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,819 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,501, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Simons Island
St. Simons Island Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Simons Island STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Simons Island:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Simons Island
Average Daily Rate (ADR) Airbnb Trends in St. Simons Island (2025)
Effective short term rental pricing strategy in St. Simons Island involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Simons Island typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $458+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $320 or more.
- Typical properties (Median) charge around $234 per night.
- Entry-level properties (Bottom 25%) earn around $180 per night.
Average Daily Rate (ADR) Trend by Month in St. Simons Island
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Airbnb Seasonality Analysis & Trends in St. Simons Island (2025)
Peak Season (July, June, March)
- Revenue averages $4,783 per month
- Occupancy rates average 50.5%
- Daily rates average $297
Shoulder Season
- Revenue averages $3,402 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $277
Low Season (January, September, December)
- Revenue drops to average $2,599 per month
- Occupancy decreases to average 32.2%
- Daily rates adjust to average $270
Seasonality Insights for St. Simons Island
- The Airbnb seasonality in St. Simons Island shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Simons Island's highest earning potential, with monthly revenues capable of climbing to $5,662, occupancy reaching a high of 50.7%, and ADRs peaking at $333.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,543, occupancy could drop to 26.6%, and ADRs may adjust down to $254.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Simons Island.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Simons Island seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Simons Island (2025)
Exploring the top neighborhoods for short-term rentals in St. Simons Island? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St. Simons Island Beach | The beachfront area is highly sought after for its stunning views and accessibility to various water activities, making it perfect for families and beach lovers. | East Beach, St. Simons Island Pier, Massengale Park, Coast Guard Station, St. Simons Lighthouse Museum |
| Historic District | The Historic District offers a charming atmosphere with its beautiful architecture, shops, and restaurants, attracting those interested in history and culture. | Christ Church, Fort Frederica National Monument, The Island Pier, Cannon's Point Preserve, Saint Simons Island Lighthouse |
| Village Area | The Village Area serves as a hub for locals and tourists alike, featuring shops, restaurants, and entertainment, making it a vibrant place for Airbnb hosting. | The Village Shops, St. Simons Island Skate Park, Sea Island Beach Club, Ocean Forest Golf Club, Glynn County Historical Society |
| North Island | A quieter, more residential part of the island offering a serene atmosphere. Ideal for those seeking relaxation and privacy away from the hustle and bustle. | Blythe Island Regional Park, Nanny Goat Beach, Hassock Island, The Sea Island Golf Club, East Beach |
| West Beach | East Beach is known for its picturesque views and family-friendly atmosphere, perfect for travelers looking for fun in the sun. | Public Beach Access, East Beach Ale Works, Glynn Visual Arts, St. Simons Island Farmer's Market, Coastal Georgia Historical Society |
| Sea Island | An exclusive coastal resort offering luxury accommodations and world-class amenities, attracting affluent travelers seeking an upscale experience. | Sea Island Resort, Tennis Center at Sea Island, Sea Island Spa, Clam Creek Picnic Area, Sea Island Golf Club |
| Coast Guard Station | A prime area near the beach and historical sites, making it an attractive option for visitors interested in maritime history and beach activities. | Coast Guard Station Historic Site, Jekyll Island National Historic Landmark District, St. Simons Island's Historic Lighthouse, Fishing Pier, Public Beach Access |
| Mallery Street | Mallery Street is lined with shops, restaurants, and galleries, making it a popular spot for both locals and tourists looking to experience the island's charm. | Mallery Street Shops, Glynn Environmental Coalition, Island Cinemas, Evolutions, Glynn County Arts |
Understanding Airbnb License Requirements & STR Laws in St. Simons Island (2025)
While St. Simons Island, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Simons Island to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. Simons Island (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Simons Islandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Great GA Dream Home, Pool & Pond
Entire Place • 5 bedrooms
Stunning MarshView Pool Retreat
Entire Place • 4 bedrooms
Gorgeous home with pool in the heart of St Simons
Entire Place • 3 bedrooms
Golf Retreat w/bikes, hottub | FUN4Family & Pups!
Entire Place • 4 bedrooms
5 bed/3 bath Home with Heated Saltwater Pool
Entire Place • 5 bedrooms
C Gull's Hideaway Sleeps 8, new pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Simons Island (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Simons Island based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Real Escapes Properties, Inc. | 18 | $481,573 | 124 | 4.78/5.0 |
| Hosted SSI | 3 | $138,134 | 156 | 4.89/5.0 |
| Covenant Property Management | 4 | $134,886 | 24 | 4.79/5.0 |
| Colleen | 1 | $131,160 | 27 | 5.00/5.0 |
| Hodnett Cooper Vacation Rental | 6 | $128,744 | 30 | 4.92/5.0 |
| Sarah | 1 | $121,629 | 8 | 5.00/5.0 |
| Ray | 3 | $114,496 | 72 | 4.79/5.0 |
| Philip | 2 | $111,815 | 247 | 4.96/5.0 |
| Golden Isles Retreats | 4 | $109,880 | 79 | 4.85/5.0 |
| Ben | 3 | $108,104 | 59 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Simons Island.
Dive Deeper: Advanced St. Simons Island STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Simons Island. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Simons Island Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Simons Island
- The St. Simons Island Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 129 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Simons Island, House properties are the most common (65.1%), reflecting the local real estate landscape.
- Houses represent a significant 65.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.6%) offer potential for unique stay experiences.
St. Simons Island Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Simons Island
- The dominant room capacity in St. Simons Island is 3 bedrooms listings, making up 51.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 74.5% of the active Airbnb listings in St. Simons Island, indicating a high concentration in these sizes.
- A significant 66.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Simons Island.
St. Simons Island Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Simons Island
- The most common guest capacity trend in St. Simons Island vacation rentals is listings accommodating 6 guests (45%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the St. Simons Island STR market, accounting for 74.5% of listings.
- 78.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Simons Island.
- On average, properties in St. Simons Island are equipped to host 6.1 guests.
St. Simons Island Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Simons Island
- The most common availability pattern in St. Simons Island falls within the 271-366 days range, representing 43.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. Simons Island (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Simons Island Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
4.7% of total
2 Nights
23 listings
17.8% of total
3 Nights
25 listings
19.4% of total
4-6 Nights
7 listings
5.4% of total
7-29 Nights
4 listings
3.1% of total
30+ Nights
64 listings
49.6% of total
Key Insights
- The most prevalent minimum stay requirement in St. Simons Island is 30+ Nights, adopted by 49.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (49.6%) caters to monthly stays (30+ nights) in St. Simons Island, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 49.6% of St. Simons Island hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 49.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Simons Island.
St. Simons Island Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
25 listings
19.4% of total
Super Strict 60 Days
1 listings
0.8% of total
Flexible
12 listings
9.3% of total
Moderate
29 listings
22.5% of total
Firm
51 listings
39.5% of total
Strict
11 listings
8.5% of total
Cancellation Policy Insights for St. Simons Island
- The prevailing Airbnb cancellation policy trend in St. Simons Island is Firm, used by 39.5% of listings.
- There's a relatively balanced mix between guest-friendly (31.8%) and stricter (48.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.5% market standard in St. Simons Island.
- Using a Strict policy might deter some guests, as only 8.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Simons Island.
St. Simons Island STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Simons Island
- The overall average booking lead time for vacation rentals in St. Simons Island is 57 days.
- Guests book furthest in advance for stays during April (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Summer (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in St. Simons Island.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these St. Simons Island averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Simons Island (2025)
Amenity Prevalence
Amenity Insights for St. Simons Island
- Essential amenities in St. Simons Island that guests expect include: TV, Wifi, Air conditioning, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Simons Island: TV, Wifi, Air conditioning, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Simons Island to stay competitive.
St. Simons Island Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Simons Island
- The typical guest profile for Airbnb in St. Simons Island consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and Canada (0.6%).
- Top languages spoken are English (80.8%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Jacksonville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Simons Island Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Talahi Island | 43 | $6,128 | $364.61 | 51% |
| Ponte Vedra Beach | 224 | $5,941 | $579.42 | 42% |
| Okatie | 10 | $5,513 | $535.28 | 41% |
| Edisto Island | 26 | $4,527 | $442.83 | 45% |
| Whitemarsh Island | 86 | $4,430 | $307.14 | 48% |
| Tybee Island | 1,282 | $4,409 | $427.87 | 41% |
| Kiawah Island | 593 | $4,379 | $605.21 | 34% |
| Jacksonville Beach | 746 | $4,261 | $331.57 | 49% |
| Wilmington Island | 113 | $3,976 | $331.16 | 45% |
| St. Simons | 86 | $3,843 | $383.90 | 41% |