St. Simons Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in St. Simons in 2025? Explore comprehensive Airbnb analytics for St. Simons, Georgia, United States to uncover income potential. This 2025 STR market report for St. Simons, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in St. Simons, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Simons Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Simons Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Simons (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Simons is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Simons is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Simons across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,585+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,147 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,235 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,207, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Simons
St. Simons Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Simons STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Simons:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Simons
Average Daily Rate (ADR) Airbnb Trends in St. Simons (2025)
Effective short term rental pricing strategy in St. Simons involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Simons typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $558+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $418 or more.
- Typical properties (Median) charge around $219 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in St. Simons
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Airbnb Seasonality Analysis & Trends in St. Simons (2025)
Peak Season (March, April, May)
- Revenue averages $5,442 per month
- Occupancy rates average 44.1%
- Daily rates average $387
Shoulder Season
- Revenue averages $2,662 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $281
Low Season (September, October, November)
- Revenue drops to average $1,714 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $260
Seasonality Insights for St. Simons
- The Airbnb seasonality in St. Simons shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Simons's highest earning potential, with monthly revenues capable of climbing to $5,931, occupancy reaching a high of 60.7%, and ADRs peaking at $400.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,310, occupancy could drop to 19.7%, and ADRs may adjust down to $258.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Simons.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Simons seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Simons (2025)
Exploring the top neighborhoods for short-term rentals in St. Simons? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Beach | Popular beach area known for its family-friendly atmosphere and beautiful shorelines. Ideal for both summer vacations and year-round rentals. | East Beach, Little St. Simons Island, St. Simons Lighthouse Museum, Sea Island Beach, The Coast Guard Station |
| West Beach | Quieter and more relaxed beach atmosphere, perfect for those looking to enjoy scenic views and a less crowded experience. Attractive for long-term stays and nature lovers. | Beachcomber Park, Neptune Park, Cannon's Point Preserve, St. Simons Island Pier, The Village |
| The Village | The commercial heart of St. Simons Island, offering shopping, dining, and nightlife, close to the beach. Highly desirable for tourists and locals alike. | The Village Pier, St. Simons Island Lighthouse, Shopping district, Restaurants and cafes, Nightlife spots |
| Sea Island | Luxury resort area attracting high-end visitors. Perfect for those looking to invest in upscale vacation rentals. | Sea Island Resort, Petersen’s Park, Sea Island Beach Club, Golf courses, Riding stables |
| Massengale Park | A family-friendly area with picnic spaces and walking trails. Close to the beach, making it popular with families looking for an outdoor experience. | Massengale Park, East Beach, Walking trails, Picnic areas, Wildlife viewing |
| Gascoigne Bluff | Known for its beautiful natural surroundings and historical sites. Offers a unique experience for nature enthusiasts and history buffs. | Gascoigne Bluff, Fort Frederica National Monument, Historical sites, Kayaking, Fishing spots |
| King and Prince Beach | A popular destination for travelers looking for resort-style accommodations with beach access, appealing to both short-term and long-term rental markets. | King and Prince Beach Resort, Historic landmarks, Relaxed beach atmosphere, Swimming and sunbathing, Fishing |
| Glynn Avenue | The main commercial road that features numerous shops and eateries, offering convenient access to services. Attractive for renters looking for easy amenities. | Shops and restaurants, Convenient access to beaches, Near schools and parks, Local businesses |
Understanding Airbnb License Requirements & STR Laws in St. Simons (2025)
With 29% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in St. Simons. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Simons to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 29% licensed listings)
Top Performing Airbnb Properties in St. Simons (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Simonsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Comley Cottage-Walk to Beach, Village, and Pier
Entire Place • 5 bedrooms
Luxury Oceanfront Home with Breath Taking Sunrise
Entire Place • 5 bedrooms
Dream destination East Beach with a pool
Entire Place • 6 bedrooms
Hook, Wine & Sinker near the village with a pool,
Entire Place • 5 bedrooms
Village Paradise - Enjoy Island living at its
Entire Place • 4 bedrooms
The Beach House in the Village, Sleeps 12
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Simons (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Simons based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryan - Lighthouse | 7 | $225,074 | 17 | 4.83/5.0 |
| Covenant Property Management | 9 | $144,356 | 7 | 4.75/5.0 |
| Real Escapes Properties, Inc. | 2 | $76,753 | 7 | 5.00/5.0 |
| Georgia Coast Realty | 1 | $74,512 | 4 | 5.00/5.0 |
| Hodnett Cooper Vacation Rental | 2 | $70,715 | 1 | N/A/5.0 |
| Zachary | 1 | $43,991 | 17 | 4.71/5.0 |
| Emmons Realty | 2 | $34,940 | 4 | 5.00/5.0 |
| Stacey | 1 | $32,668 | 86 | 4.83/5.0 |
| Michelle | 1 | $32,439 | 124 | 4.88/5.0 |
| Host #218816277 | 1 | $25,262 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Simons.
Dive Deeper: Advanced St. Simons STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Simons. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Simons Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Simons
- The St. Simons Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Simons, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.1%) offer potential for unique stay experiences.
St. Simons Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Simons
- The dominant room capacity in St. Simons is 2 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.3% of the active Airbnb listings in St. Simons, indicating a high concentration in these sizes.
- A significant 43.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Simons.
St. Simons Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Simons
- The most common guest capacity trend in St. Simons vacation rentals is listings accommodating 8+ guests (37.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the St. Simons STR market, accounting for 66.7% of listings.
- 58.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Simons.
- On average, properties in St. Simons are equipped to host 5.8 guests.
St. Simons Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Simons
- The most common availability pattern in St. Simons falls within the 271-366 days range, representing 68.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in St. Simons (47.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Simons Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
6.3% of total
2 Nights
11 listings
22.9% of total
3 Nights
9 listings
18.8% of total
4-6 Nights
1 listings
2.1% of total
7-29 Nights
4 listings
8.3% of total
30+ Nights
20 listings
41.7% of total
Key Insights
- The most prevalent minimum stay requirement in St. Simons is 30+ Nights, adopted by 41.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.7%) caters to monthly stays (30+ nights) in St. Simons, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.7% of St. Simons hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Simons.
St. Simons Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
10.4% of total
Flexible
9 listings
18.8% of total
Moderate
7 listings
14.6% of total
Firm
17 listings
35.4% of total
Strict
10 listings
20.8% of total
Cancellation Policy Insights for St. Simons
- The prevailing Airbnb cancellation policy trend in St. Simons is Firm, used by 35.4% of listings.
- A majority (56.2%) of hosts in St. Simons utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.4% market standard in St. Simons.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Simons.
St. Simons STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Simons
- The overall average booking lead time for vacation rentals in St. Simons is 45 days.
- Guests book furthest in advance for stays during September (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in St. Simons.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these St. Simons averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Simons (2025)
Amenity Prevalence
Amenity Insights for St. Simons
- Essential amenities in St. Simons that guests expect include: Air conditioning, Smoke alarm, Wifi, Kitchen, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Essentials, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Simons: Air conditioning, Smoke alarm, Wifi, Kitchen, TV, Heating.
- Prioritize adding missing essentials: Kitchen, TV, Heating.
- Consider adding popular differentiators like Washer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Simons to stay competitive.
St. Simons Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Simons
- The typical guest profile for Airbnb in St. Simons consists of primarily domestic travelers (99%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Costa Rica (0.6%).
- Top languages spoken are English (82.8%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Columbus.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Simons Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Talahi Island | 47 | $4,998 | $333.88 | 49% |
| Ponte Vedra Beach | 223 | $4,864 | $511.21 | 41% |
| Okatie | 10 | $4,725 | $597.27 | 39% |
| Kiawah Island | 536 | $3,778 | $530.20 | 35% |
| Whitemarsh Island | 87 | $3,727 | $273.76 | 48% |
| Tybee Island | 1,349 | $3,721 | $392.96 | 40% |
| Jacksonville Beach | 782 | $3,517 | $302.04 | 48% |
| Edisto Island | 26 | $3,437 | $322.98 | 44% |
| Montgomery | 11 | $3,424 | $221.87 | 54% |
| Fleming Island | 16 | $3,353 | $338.86 | 50% |