Sandy Springs Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Sandy Springs in 2025? Explore comprehensive Airbnb analytics for Sandy Springs, Georgia, United States to uncover income potential. This 2025 STR market report for Sandy Springs, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 128 active listings.
Whether you're considering an Airbnb investment in Sandy Springs, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sandy Springs Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sandy Springs Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sandy Springs (2025)
Understanding the monthly revenue variations for Airbnb listings in Sandy Springs is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sandy Springs is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sandy Springs across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,522+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,710 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,903 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $807, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sandy Springs
Sandy Springs Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sandy Springs STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sandy Springs:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sandy Springs
Average Daily Rate (ADR) Airbnb Trends in Sandy Springs (2025)
Effective short term rental pricing strategy in Sandy Springs involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sandy Springs typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $423+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Sandy Springs
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Airbnb Seasonality Analysis & Trends in Sandy Springs (2025)
Peak Season (May, June, April)
- Revenue averages $4,123 per month
- Occupancy rates average 42.0%
- Daily rates average $179
Shoulder Season
- Revenue averages $3,349 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $200
Low Season (February, March, December)
- Revenue drops to average $2,508 per month
- Occupancy decreases to average 39.7%
- Daily rates adjust to average $248
Seasonality Insights for Sandy Springs
- The Airbnb seasonality in Sandy Springs shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sandy Springs's highest earning potential, with monthly revenues capable of climbing to $4,451, occupancy reaching a high of 51.9%, and ADRs peaking at $253.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,380, occupancy could drop to 33.4%, and ADRs may adjust down to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sandy Springs.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sandy Springs seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sandy Springs (2025)
Exploring the top neighborhoods for short-term rentals in Sandy Springs? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Sandy Springs | The central business district of Sandy Springs with close proximity to corporate offices, restaurants, and shops. Attracts business travelers and families looking for convenience and accessibility. | City Springs Theater, Sandy Springs Village, Restaurants like Big Pie In The Sky, Sandy Springs Botanical Garden |
| The Palisades | A scenic neighborhood that offers a blend of suburban living and natural beauty. Ideal for guests seeking outdoor activities and a peaceful atmosphere. | Palisades Park, Nature trails, Access to the Chattahoochee River, Picnic spots and recreational areas |
| Abernathy Road | A bustling area known for its shopping centers and dining options. Great for guests who enjoy being close to retail and food experiences. | The Abernathy Greenway Park, Perimeter Mall, Cuisine options ranging from local favorites to international dining |
| Morgan Falls Overlook Park | A family-friendly area with parks and recreation. Ideal for guests traveling with kids or those looking for outdoor activities. | Morgan Falls Overlook Park, Walking trails, Playgrounds, Picnic areas with scenic views |
| Roswell Road | A major thoroughfare in Sandy Springs lined with shops, restaurants, and entertainment options. Attracts a diverse crowd looking for urban convenience. | Restaurants and cafes, Shopping centers, Fitness facilities, Access to public transport |
| Dunwoody | Adjacent to Sandy Springs, Dunwoody offers a suburban feel with easy access to both outdoor parks and urban amenities. Popular with families and tourists. | Dunwoody Nature Center, Perimeter Mall, Local dining experiences, Parks and recreation areas |
| Petersen Park | A peaceful residential area popular for its proximity to parks and community activities. Attracts families and visitors looking for a quiet stay. | Petersen Park, Community events, Local dining within walking distance |
| North Springs | A growing neighborhood with a focus on community and family-friendly amenities. Ideal for longer stays and those who enjoy suburban life. | North Springs High School, Parks and playgrounds, Local shops |
Understanding Airbnb License Requirements & STR Laws in Sandy Springs (2025)
While Sandy Springs, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sandy Springs to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sandy Springs (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sandy Springsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Celebrity Sandy Springs Estate
Entire Place • 6 bedrooms
Dream Home Atlanta, enjoy in luxury and comfort
Entire Place • 5 bedrooms
Luxury Modern Mansion W Pool
Entire Place • 7 bedrooms
Sandy Springs Celebrity Mansion
Entire Place • 6 bedrooms
Dunwoody Atlanta Luxury Home - 4 KING BEDS 3 BATHS
Entire Place • 4 bedrooms
Lux Retreat | Great For Families | Hot Tub & Sauna
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sandy Springs (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sandy Springs based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Premier Villa Rentals | 2 | $354,153 | 13 | 4.75/5.0 |
| Justin | 4 | $265,823 | 111 | 3.74/5.0 |
| Catalina | 1 | $225,745 | 12 | 5.00/5.0 |
| Rashine | 1 | $111,500 | 23 | 4.70/5.0 |
| Susan | 2 | $101,957 | 36 | 5.00/5.0 |
| Missy & Evan | 1 | $85,900 | 189 | 4.97/5.0 |
| Tania | 2 | $76,404 | 12 | 4.94/5.0 |
| Host #399949953 | 3 | $74,947 | 2 | 0.00/5.0 |
| Lauren | 1 | $68,147 | 12 | 4.92/5.0 |
| Host #14208469 | 1 | $64,998 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sandy Springs.
Dive Deeper: Advanced Sandy Springs STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sandy Springs. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSandy Springs Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sandy Springs
- The Sandy Springs Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68% of the 128 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 27.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sandy Springs, House properties are the most common (52.3%), reflecting the local real estate landscape.
- Houses represent a significant 52.3% portion, catering likely to families or larger groups.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.9%) offer potential for unique stay experiences.
Sandy Springs Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sandy Springs
- The dominant room capacity in Sandy Springs is 1 bedroom listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.2% of the active Airbnb listings in Sandy Springs, indicating a high concentration in these sizes.
- A significant 29.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sandy Springs.
Sandy Springs Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sandy Springs
- The most common guest capacity trend in Sandy Springs vacation rentals is listings accommodating 4 guests (22.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sandy Springs STR market, accounting for 43.8% of listings.
- 31.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sandy Springs.
- On average, properties in Sandy Springs are equipped to host 4.0 guests.
Sandy Springs Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sandy Springs
- The most common availability pattern in Sandy Springs falls within the 271-366 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sandy Springs (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sandy Springs Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
27.4% of total
2 Nights
26 listings
24.5% of total
3 Nights
11 listings
10.4% of total
4-6 Nights
7 listings
6.6% of total
7-29 Nights
9 listings
8.5% of total
30+ Nights
24 listings
22.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sandy Springs is 1 Night, adopted by 27.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.6%) caters to monthly stays (30+ nights) in Sandy Springs, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.4% of Sandy Springs hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sandy Springs.
Sandy Springs Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
22.2% of total
Moderate
24 listings
26.7% of total
Firm
19 listings
21.1% of total
Strict
27 listings
30% of total
Cancellation Policy Insights for Sandy Springs
- The prevailing Airbnb cancellation policy trend in Sandy Springs is Strict, used by 30% of listings.
- A majority (51.1%) of hosts in Sandy Springs utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30% market standard in Sandy Springs.
- Regularly review your cancellation policy against competitors and market demand shifts in Sandy Springs.
Sandy Springs STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sandy Springs
- The overall average booking lead time for vacation rentals in Sandy Springs is 27 days.
- Guests book furthest in advance for stays during May (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (35 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Sandy Springs.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Sandy Springs averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sandy Springs (2025)
Amenity Prevalence
Amenity Insights for Sandy Springs
- Essential amenities in Sandy Springs that guests expect include: Wifi, TV, Air conditioning, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sandy Springs: Wifi, TV, Air conditioning, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: TV, Air conditioning, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sandy Springs to stay competitive.
Sandy Springs Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sandy Springs
- The typical guest profile for Airbnb in Sandy Springs consists of primarily domestic travelers (94%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.6% of guests.
- Key international markets include United States (93.6%) and Canada (1.2%).
- Top languages spoken are English (69.9%) followed by Spanish (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sandy Springs Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Jacksons' Gap | 46 | $4,274 | $409.58 | 41% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Bishop | 10 | $4,057 | $508.62 | 43% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Greensboro | 35 | $3,915 | $529.72 | 29% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |