Airbnb Market Analytics, Statistics and Data in Sandy Springs, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sandy Springs? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sandy Springs:
How much do Airbnb hosts make on average per month in Sandy Springs?
The short-term rental market in Sandy Springs shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,053 per month
- Strong performing properties (top 25%) make $3,759 or more
- Best-in-class properties (top 10%) achieve $8,419+ monthly
- Entry-level properties (bottom 25%) typically earn around $881
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sandy Springs
The market in Sandy Springs shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sandy Springs
Daily rates in Sandy Springs vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $118 per night
- Strong performing properties (top 25%) secure $188 or more
- Best-in-class properties (top 10%) pull in $399+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Sandy Springs
Peak Season (March, February, May)
- Revenue peaks at $4544.70 per month
- Occupancy rates reach 53.50%
- Daily rates average $242.39
Shoulder Season
- Revenue averages $3789.09 per month
- Occupancy maintains 45.44%
- Daily rates hold at $202.07
Low Season (August, September, December)
- Revenue drops to $2597.77 per month
- Occupancy decreases to 38.57%
- Daily rates adjust to $171.46
Is it still profitable to do Airbnb in Sandy Springs in 2025?
Yes! Sandy Springs demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $3789 and The market's 137 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sandy Springs
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Sandy Springs | The commercial hub of Sandy Springs with easy access to dining, shopping, and entertainment. Ideal for business travelers and tourists looking for convenience. | Sandy Springs Performing Arts Center, City Springs, Abernathy Greenway Park, Restaurants on Roswell Road |
| Morgan Falls Overlook Park | A picturesque park offering scenic views of the Chattahoochee River. Perfect for nature lovers and families looking for outdoor activities. | Morgan Falls Overlook, Fishing and walking trails, Picnic areas, Kayaking |
| Phipps Plaza | An upscale shopping destination with luxury retail stores and dining options. Attracts affluent visitors and those looking for a high-end experience. | High-end retail shops, Restaurants, AMC Phipps Plaza 14, The Shops at Buckhead |
| Avalon | A vibrant mixed-use community in neighboring Alpharetta, but close enough to attract Sandy Springs visitors. Offers shopping, dining, and entertainment. | Shopping and dining experiences, Cinemas, Public parks and events, Live music |
| The Battery Atlanta | Just a short drive away, this entertainment district surrounds SunTrust Park, home of the Atlanta Braves. Popular for sports fans and concert-goers. | SunTrust Park, Truist Park, Restaurants and bars, Live events |
| Chattahoochee River National Recreation Area | A large natural area perfect for outdoor activities. Appeals to tourists looking for hiking, kayaking, and nature exploration. | Hiking trails, Kayaking opportunities, Wildlife viewing, Picnic areas |
| Historic Sandy Springs | A charming older area with historical significance that attracts visitors interested in the local culture and heritage. | Sandy Springs Historic Site, Local boutiques, Cafés and restaurants, Art galleries |
| Perimeter Center | An important business district known for its office parks, hotels, and access to public transport. Good for business travelers. | Perimeter Mall, Restaurants and shops, Hotels and corporate offices, Public transport access |
Do you need a license for Airbnb in Sandy Springs?
We recommend checking directly with Sandy Springs's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sandy Springs
Celebrity Sandy Springs Estate
Entire Place • 6 bedrooms
Dream Home Atlanta, enjoy in luxury and comfort
Entire Place • 5 bedrooms
Sandy Springs Celebrity Mansion
Entire Place • 6 bedrooms
Luxury Modern Mansion W Pool
Entire Place • 7 bedrooms
Lux Retreat | Great For Families | Hot Tub & Sauna
Entire Place • 3 bedrooms
Dunwoody Atlanta Luxury Home - 4 KING BEDS 3 BATHS
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sandy Springs
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Premier Villa Rentals | 2 | $494,721 | 13 | 4.75/5.0 |
| Justin | 4 | $303,310 | 111 | 3.74/5.0 |
| Catalina | 1 | $251,616 | 12 | 5.00/5.0 |
| Rashine | 1 | $136,753 | 23 | 4.70/5.0 |
| 399949953 | 8 | $121,784 | 2 | 0.00/5.0 |
| Susan | 2 | $116,018 | 36 | 5.00/5.0 |
| Missy & Evan | 1 | $99,024 | 189 | 4.97/5.0 |
| Sammy | 2 | $86,595 | 111 | 4.93/5.0 |
| 14208469 | 1 | $82,685 | 4 | 5.00/5.0 |
| Tania | 2 | $78,030 | 12 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sandy Springs
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65%), with house and apartment & condo properties comprising 89.8% of inventory
Room Capacity Distribution
Analysis of 137 properties in Sandy Springs shows that 1 bedroom properties are most prevalent, making up 36.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.5% of all listings.
Key Insights
- Most common: 1 bedroom (36.5%)
- Least common: 4 bedrooms (7.3%)
- Market concentration: 55.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 137 properties in Sandy Springs reveals that 4 guests properties dominate the market, representing 21.2% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 41.6% of the market.
Key Insights
- Most common capacity: 4 guests (21.2% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 41.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 137 properties in Sandy Springs, the most common availability pattern is 271-366 days (47.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.3% of properties).
Key Insights
- Most common availability window: 271-366 days (47.4%)
- Most common booking duration: 91-180 days (34.3%)
- Properties with high availability (180+ days): 79.6%
- Properties with long-term bookings (180+ days): 21.9%
Minimum Stay Distributions
1 Night
27 listings
26.7% of total
2 Nights
24 listings
23.8% of total
3 Nights
12 listings
11.9% of total
4-6 Nights
10 listings
9.9% of total
7-29 Nights
9 listings
8.9% of total
30+ Nights
19 listings
18.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.5%
- Mid-length stays (4-6 nights) represent 9.9% of listings
- Monthly+ stays (18.8%) suggest a stable extended-stay market
- High market flexibility with 62.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
21 listings
23.3% of total
Moderate
24 listings
26.7% of total
Firm
18 listings
20% of total
Strict
27 listings
30% of total
Key Insights
- Strict is the preferred policy at 30.0% of listings
- The market shows a balanced distribution between guest-friendly (50.0%) and strict (50.0%) policies
- Firm policies are least common at 20.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, May, Jul, averaging 44 days
- Shortest booking windows are in Jan, Aug, Sep, averaging 23 days
- Spring shows the longest average booking window at 35 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 35 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Sep when lead times are shortest
Popular Airbnb Amenities in Sandy Springs
Every property in Sandy Springs comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1%) and DC (0.7%)
- English is the top language at 79.1%, followed by Spanish (13.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Atlanta and New York markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sandy Springs. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Jacksons' Gap | 45 | $4,729 | $427.68 | 41% |
| Cedar Bluff | 32 | $4,627 | $374.82 | 42% |
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Greensboro | 35 | $4,179 | $521.72 | 31% |
| Bishop | 10 | $4,160 | $516.54 | 42% |
| Eclectic | 56 | $4,054 | $384.40 | 38% |
| Epworth | 71 | $3,961 | $327.41 | 41% |
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