Saint Simons Island Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Saint Simons Island in 2025? Explore comprehensive Airbnb analytics for Saint Simons Island, Georgia, United States to uncover income potential. This 2025 STR market report for Saint Simons Island, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Saint Simons Island, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint Simons Island Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint Simons Island Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint Simons Island (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint Simons Island is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint Simons Island is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint Simons Island across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,203+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,820 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,933 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,038, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint Simons Island
Saint Simons Island Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint Simons Island STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint Simons Island:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint Simons Island
Average Daily Rate (ADR) Airbnb Trends in Saint Simons Island (2025)
Effective short term rental pricing strategy in Saint Simons Island involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint Simons Island typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $448+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Saint Simons Island
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Airbnb Seasonality Analysis & Trends in Saint Simons Island (2025)
Peak Season (July, June, May)
- Revenue averages $2,992 per month
- Occupancy rates average 50.7%
- Daily rates average $253
Shoulder Season
- Revenue averages $2,082 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $226
Low Season (March, September, December)
- Revenue drops to average $1,621 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $219
Seasonality Insights for Saint Simons Island
- The Airbnb seasonality in Saint Simons Island shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint Simons Island's highest earning potential, with monthly revenues capable of climbing to $3,304, occupancy reaching a high of 53.2%, and ADRs peaking at $256.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,470, occupancy could drop to 29.7%, and ADRs may adjust down to $196.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint Simons Island.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint Simons Island seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint Simons Island (2025)
Exploring the top neighborhoods for short-term rentals in Saint Simons Island? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Beach | A popular area known for its family-friendly atmosphere, beautiful beaches, and proximity to historical sites. Ideal for vacationers looking to enjoy the beach and local attractions. | St. Simons Lighthouse Museum, East Beach, Coastal Georgia Historical Society, St. Simons Island Pier, Massengale Park |
| West Beach | A quieter, more residential area that offers a relaxing beach experience. Great for families and those seeking a peaceful getaway. | West Beach, St. Simons Island Lighthouse, Sea Island, Harris Neck National Wildlife Refuge, Little River |
| The Village | The heart of St. Simons Island featuring shops, dining, and entertainment. A vibrant, walkable area that's perfect for tourists who want to enjoy local culture and cuisine. | The Pier, St. Simons Island Market, Red Fern Village, Restaurants at The Village, Clock Tower |
| Ocean Blvd | Offers stunning views of the ocean and is located near many popular attractions. A great spot for those looking to be close to the beach and local dining options. | Ocean Boulevard, Pier Village, Sea Island Beach Club, Sea Islands, Epworth By The Sea |
| Mallery Street | A bustling area filled with shops, restaurants, and bars, making it a prime location for attracting visitors looking for a lively atmosphere. | Fort Frederica National Monument, Mallery Street Shops, Local restaurants and cafes, The Island History Museum, Beach access |
| Gascoigne Bluff | A peaceful area known for its scenic views and nature trails. Ideal for those looking for a more secluded stay surrounded by nature. | Gascoigne Bluff Park, St. Simons Island Airport, Nature trails, Fishing spots, Historical sites |
| South End | A picturesque area known for its historic homes and proximity to popular beaches. Great for tourists wanting a charming, laid-back experience. | Historic District, Beach access, Fishing and boating, Golf courses, Nature trails |
| Cornelia's Island | A unique spot known for its natural beauty and tranquility. Perfect for those looking to escape the hustle and bustle and soak up nature. | Private beaches, Nature reserves, Kayaking, Bird watching, Stargazing |
Understanding Airbnb License Requirements & STR Laws in Saint Simons Island (2025)
While Saint Simons Island, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint Simons Island to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint Simons Island (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Simons Islandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Redfern Retreat
Entire Place • 2 bedrooms
Captains Bluff
Entire Place • 3 bedrooms
Captain's Boathouse
Entire Place • 3 bedrooms
Cute Beachy House, Pet Friendly with Fenced Yard
Entire Place • 2 bedrooms
Golden Isles Getaway Marsh View
Entire Place • 2 bedrooms
The Studio
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint Simons Island (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint Simons Island based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ben | 2 | $91,426 | 111 | 4.91/5.0 |
| Adam | 1 | $50,739 | 303 | 4.87/5.0 |
| Barry | 2 | $50,128 | 274 | 4.93/5.0 |
| Willy | 1 | $36,516 | 288 | 4.95/5.0 |
| Ellen | 1 | $32,910 | 326 | 4.98/5.0 |
| Barry | 1 | $28,038 | 180 | 4.86/5.0 |
| Susan | 1 | $24,409 | 103 | 4.95/5.0 |
| Barry | 1 | $23,949 | 114 | 4.90/5.0 |
| Candice | 1 | $21,618 | 16 | 4.94/5.0 |
| Philip | 1 | $21,012 | 434 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint Simons Island.
Dive Deeper: Advanced Saint Simons Island STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint Simons Island. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint Simons Island Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint Simons Island
- The Saint Simons Island Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint Simons Island, House properties are the most common (67.9%), reflecting the local real estate landscape.
- Houses represent a significant 67.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.6%) offer potential for unique stay experiences.
Saint Simons Island Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint Simons Island
- The dominant room capacity in Saint Simons Island is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 78.6% of the active Airbnb listings in Saint Simons Island, indicating a high concentration in these sizes.
- A significant 35.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint Simons Island.
Saint Simons Island Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint Simons Island
- The most common guest capacity trend in Saint Simons Island vacation rentals is listings accommodating 6 guests (39.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Saint Simons Island STR market, accounting for 64.3% of listings.
- 53.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint Simons Island.
- On average, properties in Saint Simons Island are equipped to host 4.7 guests.
Saint Simons Island Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint Simons Island
- The most common availability pattern in Saint Simons Island falls within the 271-366 days range, representing 53.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Saint Simons Island (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint Simons Island Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
14.3% of total
2 Nights
11 listings
39.3% of total
3 Nights
3 listings
10.7% of total
4-6 Nights
4 listings
14.3% of total
7-29 Nights
3 listings
10.7% of total
30+ Nights
3 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Saint Simons Island is 2 Nights, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Saint Simons Island, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.3% of Saint Simons Island hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- A 2-night minimum appears standard (39.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint Simons Island.
Saint Simons Island Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.6% of total
Super Strict 30 Days
1 listings
3.6% of total
Flexible
2 listings
7.1% of total
Moderate
11 listings
39.3% of total
Firm
4 listings
14.3% of total
Strict
9 listings
32.1% of total
Cancellation Policy Insights for Saint Simons Island
- The prevailing Airbnb cancellation policy trend in Saint Simons Island is Moderate, used by 39.3% of listings.
- There's a relatively balanced mix between guest-friendly (46.4%) and stricter (46.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.3% market standard in Saint Simons Island.
- With 32.1% using Strict terms, this is a viable option in Saint Simons Island, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint Simons Island.
Saint Simons Island STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint Simons Island
- The overall average booking lead time for vacation rentals in Saint Simons Island is 57 days.
- Guests book furthest in advance for stays during March (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (76 days avg.) sees the longest lead times, while Fall (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Saint Simons Island.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Saint Simons Island averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint Simons Island (2025)
Amenity Prevalence
Amenity Insights for Saint Simons Island
- Essential amenities in Saint Simons Island that guests expect include: Free parking on premises, Wifi, Air conditioning, TV, Essentials, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Coffee maker, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint Simons Island: Free parking on premises, Wifi, Air conditioning, TV, Essentials, Heating, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Dishes and silverware or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint Simons Island to stay competitive.
Saint Simons Island Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint Simons Island
- The typical guest profile for Airbnb in Saint Simons Island consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and South Carolina (0.5%).
- Top languages spoken are English (68.6%) followed by Spanish (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Brunswick.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint Simons Island Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Talahi Island | 47 | $5,577 | $314.14 | 50% |
| Ponte Vedra Beach | 179 | $5,137 | $445.53 | 42% |
| Whitemarsh Island | 74 | $4,245 | $257.28 | 53% |
| Fruit Cove | 21 | $3,939 | $225.00 | 54% |
| Tybee Island | 1,260 | $3,913 | $385.21 | 40% |
| Fripp Island | 124 | $3,827 | $413.61 | 37% |
| Kiawah Island | 532 | $3,755 | $514.97 | 35% |
| Jacksonville Beach | 752 | $3,664 | $287.32 | 48% |
| Edisto Island | 24 | $3,647 | $324.60 | 43% |
| Wilmington Island | 101 | $3,522 | $253.34 | 48% |