Saint Simons Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Saint Simons in 2025? Explore comprehensive Airbnb analytics for Saint Simons, Georgia, United States to uncover income potential. This 2025 STR market report for Saint Simons, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 936 active listings.
Whether you're considering an Airbnb investment in Saint Simons, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint Simons Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint Simons Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint Simons (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint Simons is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint Simons is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint Simons across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,745+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,465 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,143 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,593, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint Simons
Saint Simons Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint Simons STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint Simons:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint Simons
Average Daily Rate (ADR) Airbnb Trends in Saint Simons (2025)
Effective short term rental pricing strategy in Saint Simons involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint Simons typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $602+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $400 or more.
- Typical properties (Median) charge around $267 per night.
- Entry-level properties (Bottom 25%) earn around $193 per night.
Average Daily Rate (ADR) Trend by Month in Saint Simons
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Airbnb Seasonality Analysis & Trends in Saint Simons (2025)
Peak Season (June, July, May)
- Revenue averages $6,399 per month
- Occupancy rates average 50.9%
- Daily rates average $366
Shoulder Season
- Revenue averages $3,761 per month
- Occupancy maintains around 35.6%
- Daily rates hold near $335
Low Season (January, February, December)
- Revenue drops to average $2,792 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $325
Seasonality Insights for Saint Simons
- The Airbnb seasonality in Saint Simons shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint Simons's highest earning potential, with monthly revenues capable of climbing to $6,832, occupancy reaching a high of 56.4%, and ADRs peaking at $375.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,509, occupancy could drop to 27.7%, and ADRs may adjust down to $317.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint Simons.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint Simons seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint Simons (2025)
Exploring the top neighborhoods for short-term rentals in Saint Simons? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Beach | Popular beach destination known for its family-friendly atmosphere. Offers direct beach access and is close to local restaurants and shops. Attracts visitors looking for a relaxed beach vacation. | East Beach, Jekyll Island, St. Simons Lighthouse Museum, Cannon's Point Preserve, Little St. Simons Island |
| Pier Village | Vibrant area known for its shopping, dining, and entertainment options. This location is ideal for visitors wanting convenience and a lively atmosphere. | St. Simons Pier, Neptune Park, Island Cottage, Village Creek Landing, Surfing and paddleboarding spots |
| South End | Quieter residential area with charming homes and easy beach access. Attracts families and couples looking for a peaceful getaway close to nature. | South Beach, Fort Frederica National Monument, Lighthouse Marina, Golf courses, Cozy local eateries |
| North End | A more secluded area that offers tranquillity and natural beauty. Popular among nature lovers and those seeking a quiet retreat. | Mallery Street, Massengale Park, Eugenia Price Memorial, Shell Beach, Dog parks |
| St. Simons Island Historic District | Rich in history with beautiful antebellum architecture. Ideal for travelers interested in the cultural aspects of the area. | Epworth By The Sea, Christ Church, Historical Markers, St. Simons Island Museum, Nearby golf courses |
| Sea Island | Exclusive island known for luxury resorts and pristine beaches. Attractive to high-end clientele looking for luxurious accommodations. | Sea Island Beach Club, The Cloister at Sea Island, Golf courses, Tennis Club, Spa and wellness centers |
| FJ Torras Causeway | Offers stunning views and is the main route to the island. Great for visitors who want to explore surrounding areas as well. | Sunset views, Fishing spots, Scenic drives, Wildlife watching, Picnic areas |
| Coastal Georgia Botanical Gardens | A perfect spot for nature lovers and families, offering beautiful gardens and walking trails. | Botanical Gardens, Walking trails, Picnic areas, Events and festivals, Educational programs |
Understanding Airbnb License Requirements & STR Laws in Saint Simons (2025)
While Saint Simons, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint Simons to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Saint Simons (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Simonsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Brand New Luxury Beach Home
Entire Place • 5 bedrooms
Salt Marsh Cottage on East Beach
Entire Place • 5 bedrooms
Relax…you’re on island time
Entire Place • 4 bedrooms
Oceanfront Vacation Home with Heated Pool
Entire Place • 6 bedrooms
Large Luxury Home with Pool!
Entire Place • 9 bedrooms
Sleeps 16, Private Pool, 2 Min. Walk to Village!
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint Simons (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint Simons based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryan - Lighthouse | 141 | $8,065,342 | 3741 | 4.55/5.0 |
| Hodnett Cooper Vacation Rental | 189 | $5,382,534 | 1202 | 3.80/5.0 |
| Real Escapes | 99 | $2,535,361 | 648 | 3.69/5.0 |
| Covenant | 47 | $2,186,803 | 527 | 4.40/5.0 |
| Emmons Realty | 40 | $1,055,780 | 116 | 2.19/5.0 |
| St Simons Island Beach Rentals | 14 | $908,460 | 198 | 4.11/5.0 |
| Richard | 22 | $807,029 | 114 | 2.89/5.0 |
| Hosted SSI | 12 | $724,285 | 577 | 4.52/5.0 |
| Carol | 9 | $566,915 | 209 | 4.32/5.0 |
| Lori | 7 | $443,053 | 344 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint Simons.
Dive Deeper: Advanced Saint Simons STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint Simons. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint Simons Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint Simons
- The Saint Simons Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.7% of the 936 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint Simons, Apartment/Condo properties are the most common (49.3%), reflecting the local real estate landscape.
- Houses represent a significant 48.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.8%) offer potential for unique stay experiences.
Saint Simons Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint Simons
- The dominant room capacity in Saint Simons is 2 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.2% of the active Airbnb listings in Saint Simons, indicating a high concentration in these sizes.
- A significant 52.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint Simons.
Saint Simons Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint Simons
- The most common guest capacity trend in Saint Simons vacation rentals is listings accommodating 8+ guests (37.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Saint Simons STR market, accounting for 72.0% of listings.
- 73.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint Simons.
- On average, properties in Saint Simons are equipped to host 6.2 guests.
Saint Simons Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint Simons
- The most common availability pattern in Saint Simons falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint Simons (42.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint Simons Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
44 listings
4.9% of total
2 Nights
288 listings
32.1% of total
3 Nights
178 listings
19.9% of total
4-6 Nights
49 listings
5.5% of total
7-29 Nights
15 listings
1.7% of total
30+ Nights
322 listings
35.9% of total
Key Insights
- The most prevalent minimum stay requirement in Saint Simons is 30+ Nights, adopted by 35.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.9%) caters to monthly stays (30+ nights) in Saint Simons, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.9% of Saint Simons hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.9% currently do.
- A 2-night minimum appears standard (32.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 35.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint Simons.
Saint Simons Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
0.7% of total
Super Strict 30 Days
136 listings
17% of total
Flexible
38 listings
4.7% of total
Moderate
84 listings
10.5% of total
Firm
319 listings
39.8% of total
Strict
219 listings
27.3% of total
Cancellation Policy Insights for Saint Simons
- The prevailing Airbnb cancellation policy trend in Saint Simons is Firm, used by 39.8% of listings.
- A majority (67.1%) of hosts in Saint Simons utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.8% market standard in Saint Simons.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint Simons.
Saint Simons STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint Simons
- The overall average booking lead time for vacation rentals in Saint Simons is 71 days.
- Guests book furthest in advance for stays during June (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 60 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (86 days avg.) sees the longest lead times, while Winter (75 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Saint Simons.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Saint Simons averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint Simons (2025)
Amenity Prevalence
Amenity Insights for Saint Simons
- Essential amenities in Saint Simons that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, TV, Washer, Dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint Simons: Air conditioning, Wifi, Smoke alarm, Heating, TV, Washer, Dryer.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, TV, Washer, Dryer.
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint Simons to stay competitive.
Saint Simons Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint Simons
- The typical guest profile for Airbnb in Saint Simons consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and DC (0.4%).
- Top languages spoken are English (85.4%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Marietta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint Simons Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Talahi Island | 47 | $5,577 | $314.14 | 50% |
| Ponte Vedra Beach | 179 | $5,137 | $445.53 | 42% |
| Whitemarsh Island | 74 | $4,245 | $257.28 | 53% |
| Fruit Cove | 21 | $3,939 | $225.00 | 54% |
| Tybee Island | 1,260 | $3,913 | $385.21 | 40% |
| Fripp Island | 124 | $3,827 | $413.61 | 37% |
| Kiawah Island | 532 | $3,755 | $514.97 | 35% |
| Jacksonville Beach | 752 | $3,664 | $287.32 | 48% |
| Edisto Island | 24 | $3,647 | $324.60 | 43% |
| Wilmington Island | 101 | $3,522 | $253.34 | 48% |