Airbnb Market Analytics, Statistics and Data in Roswell, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Roswell? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Roswell:
How much do Airbnb hosts make on average per month in Roswell?
The short-term rental market in Roswell shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,973 per month
- Strong performing properties (top 25%) make $4,808 or more
- Best-in-class properties (top 10%) achieve $7,451+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,594
Revenue Variations by Month
Occupancy Rates Throughout the Year in Roswell
The market in Roswell shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Roswell
Daily rates in Roswell vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $152 per night
- Strong performing properties (top 25%) secure $243 or more
- Best-in-class properties (top 10%) pull in $355+ per night
- Entry-level properties (bottom 25%) earn around $88
Daily Rate Variations by Month
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Seasonality patterns in Roswell
Peak Season (June, May, July)
- Revenue peaks at $4485.42 per month
- Occupancy rates reach 61.34%
- Daily rates average $211.52
Shoulder Season
- Revenue averages $3746.90 per month
- Occupancy maintains 51.40%
- Daily rates hold at $197.92
Low Season (February, December, January)
- Revenue drops to $2630.31 per month
- Occupancy decreases to 38.94%
- Daily rates adjust to $186.97
Is it still profitable to do Airbnb in Roswell in 2025?
Yes! Roswell demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $3747 and The market's 134 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Roswell
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Roswell | Historic charm with unique shops and vibrant dining. A popular area for visitors looking to experience Roswell's culture and nightlife. | Roswell Historic District, Chattahoochee River National Recreation Area, Roswell Mill, Bulloch Hall, Roswell Cultural Arts Center |
| Roswell Area Park | Spacious park featuring sports facilities and beautiful trails. Great for families and outdoor enthusiasts looking to enjoy nature within easy reach of the city. | Roswell Area Park, Roswell Recreation Center, Nature Trails, Picnic Areas, Playgrounds |
| East Roswell Park | A family-friendly park with recreational facilities, making it ideal for short stays and those traveling with children. | East Roswell Park, Tennis Courts, Basketball Courts, Playgrounds, Picnic Areas |
| The Mill | A quaint area filled with local shops and restaurants, offering a charming atmosphere perfect for a leisurely stay. | The Mill Kitchen and Bar, Local Artisan Shops, Historic Views, Tavern at East Roswell, Annual Festivals |
| Historic Roswell Square | Reminiscent of a small-town feel with its shops and eateries. Attracts visitors wanting a relaxing getaway. | Shops on the Square, Local Cafes, Art Galleries, Roswell Farmers Market, Historic Landmarks |
| Field Park | This area has a great community vibe and provides easy access to local amenities. Ideal for those looking for a quiet stay with nearby conveniences. | Field Park, Recreational Facilities, Walking Trails, Community Events, Scenic Views |
| Holly Springs | A residential neighborhood with a mix of families and professionals. Known for its safety and community atmosphere, attracting longer-term visitors. | Holly Springs Park, Community Centers, Local Restaurants, Schools, Family-friendly Environment |
| Riverside Walk | A picturesque area along the Chattahoochee River, popular with nature lovers and those seeking a peaceful retreat. | Chattahoochee River, Walking and Biking Trails, Scenic Spots, Outdoor Activities, Parks and Picnic Areas |
Do you need a license for Airbnb in Roswell?
We recommend checking directly with Roswell's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Roswell
Great spacious home with great entertainment!!
Entire Place • 8 bedrooms
Full Quadplex, 4 Apts, Group/Pets okay, Curious?
Entire Place • 8 bedrooms
Roswell Luxury: 7 BD 5.5 BA 2LVG
Entire Place • 7 bedrooms
PingPong, Pickleball, clean 5 bdrm & 8bds, Roswell
Entire Place • 5 bedrooms
Large group & pet friendly, walk to downtown home.
Entire Place • 4 bedrooms
Bright historic home w/ yard, pets & groups okay!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Roswell
Additional analytics on vacation rental, real estate, short term rental data in Roswell
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.1%), with house and apartment & condo properties comprising 79.9% of inventory
- Untapped potential in unique stays segments (0.7% combined)
Room Capacity Distribution
Analysis of 134 properties in Roswell shows that 1 bedroom properties are most prevalent, making up 34.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 56.7% of all listings.
Key Insights
- Most common: 1 bedroom (34.3%)
- Least common: 5+ bedrooms (6.7%)
- Market concentration: 56.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 134 properties in Roswell reveals that 8+ guests properties dominate the market, representing 25.4% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 44.0% of the market.
Key Insights
- Most common capacity: 8+ guests (25.4% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 44.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 134 properties in Roswell, the most common availability pattern is 91-180 days (34.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34.3% of properties).
Key Insights
- Most common availability window: 91-180 days (34.3%)
- Most common booking duration: 181-270 days (34.3%)
- Properties with high availability (180+ days): 54.5%
- Properties with long-term bookings (180+ days): 47.8%
Minimum Stay Distributions
1 Night
42 listings
35.9% of total
2 Nights
47 listings
40.2% of total
3 Nights
11 listings
9.4% of total
4-6 Nights
8 listings
6.8% of total
7-29 Nights
5 listings
4.3% of total
30+ Nights
4 listings
3.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.1%
- Mid-length stays (4-6 nights) represent 6.8% of listings
- Monthly+ stays (3.4%) suggest a stable extended-stay market
- High market flexibility with 85.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
29 listings
24.6% of total
Moderate
29 listings
24.6% of total
Firm
23 listings
19.5% of total
Strict
37 listings
31.4% of total
Key Insights
- Strict is the preferred policy at 31.4% of listings
- The market shows a balanced distribution between guest-friendly (49.2%) and strict (50.9%) policies
- Firm policies are least common at 19.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 57 days
- Shortest booking windows are in Oct, Feb, Jan, averaging 34 days
- Spring shows the longest average booking window at 52 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 52 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Roswell
Every property in Roswell comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.8%) and DC (0.3%)
- English is the top language at 80.3%, followed by Spanish (11.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Atlanta and Roswell markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Roswell. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Cedar Bluff | 32 | $4,627 | $374.82 | 42% |
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
| Greensboro | 35 | $4,179 | $521.72 | 31% |
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