Roswell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Roswell in 2025? Explore comprehensive Airbnb analytics for Roswell, Georgia, United States to uncover income potential. This 2025 STR market report for Roswell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 130 active listings.
Whether you're considering an Airbnb investment in Roswell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roswell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Roswell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Roswell (2025)
Understanding the monthly revenue variations for Airbnb listings in Roswell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roswell is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roswell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,085+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,704 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,926 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,561, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roswell
Roswell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Roswell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roswell:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roswell
Average Daily Rate (ADR) Airbnb Trends in Roswell (2025)
Effective short term rental pricing strategy in Roswell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roswell typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $366+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $249 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Roswell
Get Live Roswell Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Roswell (2025)
Peak Season (May, June, July)
- Revenue averages $4,532 per month
- Occupancy rates average 57.4%
- Daily rates average $201
Shoulder Season
- Revenue averages $3,645 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $204
Low Season (January, February, March)
- Revenue drops to average $2,776 per month
- Occupancy decreases to average 43.6%
- Daily rates adjust to average $210
Seasonality Insights for Roswell
- The Airbnb seasonality in Roswell shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Roswell's highest earning potential, with monthly revenues capable of climbing to $4,683, occupancy reaching a high of 60.4%, and ADRs peaking at $216.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,569, occupancy could drop to 42.5%, and ADRs may adjust down to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roswell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Roswell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Roswell (2025)
Exploring the top neighborhoods for short-term rentals in Roswell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Roswell | Charming district with preserved antebellum architecture and vibrant dining and shopping options. Ideal for visitors seeking a taste of Southern history and culture. | Roswell Mill, Chattahoochee River National Recreation Area, Bulloch Hall, Roswell Cultural Arts Center, Historic Roswell Town Square |
| East Roswell | Family-friendly neighborhood known for good schools, parks, and recreational facilities. Great for families traveling to the area, offering a home-like atmosphere. | East Roswell Park, Chattahoochee Nature Center, Roswell Area Park, Waller Park, Riverside Park |
| Roswell Downtown | The heart of the city featuring a mix of nightlife, shops, and restaurants. Attracts both locals and visitors looking for entertainment and dining options. | Old Roswell Town Hall, The Roswell Cultural Arts Center, Local restaurants and breweries, Historic Homes, Central Park |
| North Point | Proximity to North Point Mall makes this area attractive for shopping and dining. A bustling area popular with tourists looking for retail therapy and entertainment. | North Point Mall, AMC Theatres, Big Creek Greenway, The Cooler Ice Skating Rink, Restaurants at North Point |
| Windward | Upscale community with access to beautiful lakes and outdoor activities. Popular with those looking for a peaceful retreat close to nature. | Lake Windward, Windward Park, The Golf Club of Georgia, Vickery Creek Trail, Shopping at The Collection at Forsyth |
| Piney Grove | Quiet residential area with easy access to parks and recreational activities. Suitable for families and those seeking a tranquil stay. | Piney Grove Park, Dahlonega Park, Rivermont Park, Outdoor trails, Nearby golf courses |
| Hembree Park | A scenic neighborhood with parks and nature trails, ideal for outdoor enthusiasts and families looking for a relaxing getaway. | Hembree Park, Riverside Park, Waller Park, Local hiking trails, Access to nature reserves |
| Crabapple | Charming historic area with a strong sense of community, known for its quaint shops and local markets, appealing to visitors looking for a homey atmosphere. | Crabapple Market, Local cafes and shops, Historic sites, Community events, Parks and playgrounds |
Understanding Airbnb License Requirements & STR Laws in Roswell (2025)
While Roswell, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roswell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Roswell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roswellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Great spacious home with great entertainment!!
Entire Place • 8 bedrooms
Roswell Luxury: 7 BD 5.5 BA 2LVG
Entire Place • 7 bedrooms
Full Quadplex, 4 Apts, Group/Pets okay, Curious?
Entire Place • 8 bedrooms
PingPong, Pickleball, clean 5 bdrm & 8bds, Roswell
Entire Place • 5 bedrooms
Large group & pet friendly, walk to downtown home.
Entire Place • 4 bedrooms
Bright historic home w/ yard, pets & groups okay!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Roswell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Roswell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Derek | 8 | $511,141 | 524 | 4.92/5.0 |
| Tiana | 4 | $414,284 | 274 | 4.89/5.0 |
| Mary | 3 | $186,588 | 520 | 4.98/5.0 |
| Jay | 4 | $184,916 | 321 | 4.83/5.0 |
| Karen | 2 | $149,550 | 37 | 4.74/5.0 |
| Zoe | 2 | $141,817 | 205 | 4.90/5.0 |
| Kayla | 1 | $118,781 | 27 | 5.00/5.0 |
| Ashley | 3 | $107,130 | 414 | 4.92/5.0 |
| Derek | 1 | $102,335 | 78 | 4.88/5.0 |
| Jason | 3 | $98,710 | 139 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roswell.
Dive Deeper: Advanced Roswell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roswell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoswell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roswell
- The Roswell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.4% of the 130 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roswell, House properties are the most common (70.8%), reflecting the local real estate landscape.
- Houses represent a significant 70.8% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.8%) offer potential for unique stay experiences.
Roswell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roswell
- The dominant room capacity in Roswell is 1 bedroom listings, making up 33.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.9% of the active Airbnb listings in Roswell, indicating a high concentration in these sizes.
- A significant 42.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roswell.
Roswell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roswell
- The most common guest capacity trend in Roswell vacation rentals is listings accommodating 8+ guests (26.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Roswell STR market, accounting for 45.4% of listings.
- 46.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roswell.
- On average, properties in Roswell are equipped to host 4.6 guests.
Roswell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roswell
- The most common availability pattern in Roswell falls within the 91-180 days range, representing 36.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Roswell (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Roswell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
35.9% of total
2 Nights
46 listings
39.3% of total
3 Nights
10 listings
8.5% of total
4-6 Nights
8 listings
6.8% of total
7-29 Nights
4 listings
3.4% of total
30+ Nights
7 listings
6% of total
Key Insights
- The most prevalent minimum stay requirement in Roswell is 2 Nights, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.2%) of the Roswell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.3% of Roswell hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roswell.
Roswell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
24.3% of total
Moderate
29 listings
25.2% of total
Firm
23 listings
20% of total
Strict
35 listings
30.4% of total
Cancellation Policy Insights for Roswell
- The prevailing Airbnb cancellation policy trend in Roswell is Strict, used by 30.4% of listings.
- A majority (50.4%) of hosts in Roswell utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.4% market standard in Roswell.
- With 30.4% using Strict terms, this is a viable option in Roswell, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Roswell.
Roswell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Roswell
- The overall average booking lead time for vacation rentals in Roswell is 42 days.
- Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (51 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Roswell.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Roswell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Roswell (2025)
Amenity Prevalence
Amenity Insights for Roswell
- Essential amenities in Roswell that guests expect include: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV, Heating, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roswell: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV, Heating, Essentials, Hot water.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Smoke alarm, TV, Heating, Essentials, Hot water.
- Consider adding popular differentiators like Coffee maker or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roswell to stay competitive.
Roswell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Roswell
- The typical guest profile for Airbnb in Roswell consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and Canada (0.6%).
- Top languages spoken are English (74.1%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Roswell.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Roswell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Bishop | 10 | $4,057 | $508.62 | 43% |