Airbnb Market Analytics, Statistics and Data in Rome, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rome? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rome:
How much do Airbnb hosts make on average per month in Rome?
The short-term rental market in Rome shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,883 per month
- Strong performing properties (top 25%) make $3,144 or more
- Best-in-class properties (top 10%) achieve $4,773+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,036
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rome
The market in Rome shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rome
Daily rates in Rome vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $136 per night
- Strong performing properties (top 25%) secure $183 or more
- Best-in-class properties (top 10%) pull in $243+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in Rome
Peak Season (May, June, October)
- Revenue peaks at $3135.98 per month
- Occupancy rates reach 50.92%
- Daily rates average $173.40
Shoulder Season
- Revenue averages $2491.53 per month
- Occupancy maintains 43.42%
- Daily rates hold at $160.35
Low Season (February, August, January)
- Revenue drops to $1416.47 per month
- Occupancy decreases to 28.45%
- Daily rates adjust to $147.83
Is it still profitable to do Airbnb in Rome in 2025?
Yes! Rome demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $2492 and The market's 141 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rome
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Rome | The historic and commercial heart of Rome, Downtown is vibrant with shops, restaurants, and cultural attractions. Ideal for tourists looking to explore the city on foot. | Rome Area History Museum, Broad Street, DeSoto Theatre, Riverside Park, Rome Braves Baseball, local eateries |
| Berry College | Home to a prestigious college, this area attracts students, faculty, and family visitors. It's great for hosting college-related events and gatherings. | Berry College Campus, Martha Berry Museum, Swan Lake, Reeves Lake, Viking Hall |
| South Rome | This neighborhood features a blend of residential charm and quick access to downtown. Ideal for families and longer stays. | Rocky Mountain Recreation Area, South Rome Golf Course, local parks, family-friendly restaurants |
| Armuchee | A suburban community known for its natural beauty and outdoor activities. Perfect for nature lovers and families looking for a quiet retreat. | Armuchee Creek, Lavender Mountain, Pine Mountain Recreation Area |
| North Rome | A residential area with convenient access to shopping and dining. Great for families and those looking for longer vacations. | North Floyd Park, Mount Berry Square, local shops and restaurants |
| East Rome | A growing area with new developments and access to parks. Attracts visitors looking for a mix of suburban life and convenience. | Heritage Park, Rome City Parks, East Rome shopping centers |
| West Rome | A mix of residential neighborhoods and commercial centers, providing a local feel while being close to attractions. Good for diverse visitors. | West Rome Plaza, local cafes and restaurants, nearby parks |
| Sandy Springs | A peaceful residential area with a family-friendly vibe. Suitable for long-term rentals and individuals seeking quiet. | Sandy Springs Park, family-friendly amenities, local dining options |
Do you need a license for Airbnb in Rome?
We recommend checking directly with Rome's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rome
The Farm Rome GA. Retreat (Pet Friendly)
Private Room • 10 bedrooms
Bella Vista Loft -downtown living Rome GA
Entire Place • 4 bedrooms
Spacious, centrally-located 6 bedroom home in Rome
Entire Place • 6 bedrooms
Bright 4 bed Farmhouse w/pool
Entire Place • 4 bedrooms
Private 4BR Oasis in the City, near Tennis Center
Entire Place • 4 bedrooms
Brand New w/ 2 King beds- Large fenced yard
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Rome
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melissa | 13 | $615,538 | 541 | 4.20/5.0 |
| Dixie | 7 | $269,325 | 106 | 4.14/5.0 |
| Marie | 10 | $204,780 | 280 | 2.49/5.0 |
| Deelip | 7 | $129,702 | 86 | 4.02/5.0 |
| Julie | 1 | $101,752 | 20 | 5.00/5.0 |
| Beverly | 3 | $96,929 | 41 | 5.00/5.0 |
| Yashika | 3 | $84,700 | 187 | 4.75/5.0 |
| Susan | 1 | $84,373 | 30 | 5.00/5.0 |
| Rocky | 2 | $82,042 | 115 | 4.94/5.0 |
| Katrina | 1 | $73,029 | 11 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rome
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.4%), with house and apartment & condo properties comprising 80.1% of inventory
- Strong specialty sector (17.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (4.9% combined)
Room Capacity Distribution
Analysis of 141 properties in Rome shows that 2 bedrooms properties are most prevalent, making up 40.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 61.0% of all listings.
Key Insights
- Most common: 2 bedrooms (40.4%)
- Least common: 5+ bedrooms (3.5%)
- Market concentration: 61.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 141 properties in Rome reveals that 4 guests properties dominate the market, representing 30.5% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 53.2% of the market.
Key Insights
- Most common capacity: 4 guests (30.5% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 53.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 141 properties in Rome, the most common availability pattern is 181-270 days (36.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39.7% of properties).
Key Insights
- Most common availability window: 181-270 days (36.2%)
- Most common booking duration: 91-180 days (39.7%)
- Properties with high availability (180+ days): 70.2%
- Properties with long-term bookings (180+ days): 29.8%
Minimum Stay Distributions
1 Night
51 listings
38.3% of total
2 Nights
45 listings
33.8% of total
3 Nights
9 listings
6.8% of total
4-6 Nights
3 listings
2.3% of total
7-29 Nights
4 listings
3% of total
30+ Nights
21 listings
15.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.1%
- Mid-length stays (4-6 nights) represent 2.3% of listings
- Monthly+ stays (15.8%) suggest a stable extended-stay market
- High market flexibility with 78.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
26 listings
21.3% of total
Moderate
45 listings
36.9% of total
Firm
32 listings
26.2% of total
Strict
19 listings
15.6% of total
Key Insights
- Moderate is the preferred policy at 36.9% of listings
- The market shows a balanced distribution between guest-friendly (58.2%) and strict (41.8%) policies
- Strict policies are least common at 15.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Oct, Sep, averaging 60 days
- Shortest booking windows are in Feb, Aug, Jan, averaging 31 days
- Spring shows the longest average booking window at 55 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 55 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Rome
Every property in Rome comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.9% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.3%) and DC (0.3%)
- English is the top language at 83.5%, followed by Spanish (12.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Atlanta and Rome markets
- Develop localized content for United Kingdom and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rome. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Cedar Bluff | 32 | $4,627 | $374.82 | 42% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| Shelby | 12 | $4,353 | $323.50 | 49% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Brentwood | 18 | $4,104 | $343.31 | 40% |
| Estill Springs | 22 | $4,092 | $386.48 | 39% |
| Epworth | 71 | $3,961 | $327.41 | 41% |
| Blue Ridge | 1,134 | $3,883 | $281.75 | 45% |
| Nolensville | 15 | $3,661 | $264.31 | 55% |
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