Rome Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Rome in 2025? Explore comprehensive Airbnb analytics for Rome, Georgia, United States to uncover income potential. This 2025 STR market report for Rome, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 144 active listings.
Whether you're considering an Airbnb investment in Rome, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rome Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rome Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rome (2025)
Understanding the monthly revenue variations for Airbnb listings in Rome is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rome is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rome across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,737+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,151 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,848 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,012, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rome
Rome Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rome STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rome:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rome
Average Daily Rate (ADR) Airbnb Trends in Rome (2025)
Effective short term rental pricing strategy in Rome involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rome typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Rome
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Airbnb Seasonality Analysis & Trends in Rome (2025)
Peak Season (May, June, April)
- Revenue averages $3,124 per month
- Occupancy rates average 48.2%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,593 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $184
Low Season (January, March, August)
- Revenue drops to average $1,889 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $184
Seasonality Insights for Rome
- The Airbnb seasonality in Rome shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rome's highest earning potential, with monthly revenues capable of climbing to $3,431, occupancy reaching a high of 51.1%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,622, occupancy could drop to 30.1%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rome.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rome seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rome (2025)
Exploring the top neighborhoods for short-term rentals in Rome? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cedar Creek | A serene area known for its natural beauty and proximity to Lake Weiss. Great for families and those looking for outdoor activities. | Lake Weiss, Cedar Creek Park, Fishing spots, Hiking trails, Picnic areas |
| Historic Downtown Rome | Charming downtown area filled with historic buildings, local shops, and restaurants. Attracts tourists interested in culture and history. | Rome Area History Museum, Floyd County Courthouse, Local boutiques, Restaurants and cafes, Berry College |
| Berry College | Home to one of the largest college campuses in the world, drawing in visitors and families for campus events and activities. | Berry College, Old Mill, Campbell Field, Nature trails, Historical preservation sites |
| Morningside Heights | A quiet neighborhood that is family-friendly and close to schools and parks, ideal for long-term renters and families. | Morningside Park, Local schools, Family-friendly amenities, Community events, Playgrounds |
| Tech Park | Growing business area with proximity to tech companies and industrial parks, attracting business travelers. | Business parks, Meeting venues, Local restaurants, Event centers, Industrial tours |
| Riverwalk | Picturesque area along the river with walking trails and parks, appealing to nature lovers and fitness enthusiasts. | Rome Riverwalk, Parks along the river, Walking and biking trails, Public art installations, Fishing areas |
| Floyd Medical Center | A key area for medical visitors and families, providing a steady stream of short-term rentals for patients and relatives. | Floyd Medical Center, Health-related services, Nearby accommodations, Local restaurants, Parks nearby |
| Pine Mountain | A rural yet beautiful area known for its scenic views and outdoor activities, perfect for travelers seeking tranquility. | Pine Mountain recreational areas, Hiking trails, Nature reserves, Scenic overlooks, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Rome (2025)
While Rome, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rome to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rome (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Romebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Farm Rome GA. Retreat (Pet Friendly)
Private Room • 10 bedrooms
North Georgia’s Premier Loft
Entire Place • 8 bedrooms
Spacious, centrally-located 6 bedroom home in Rome
Entire Place • 6 bedrooms
Private 4BR Oasis in the City, near Tennis Center
Entire Place • 4 bedrooms
Bella Vista Loft -downtown living Rome GA
Entire Place • 4 bedrooms
Bright 4 bed Farmhouse w/pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rome (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rome based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melissa | 13 | $621,160 | 541 | 4.20/5.0 |
| Dixie | 7 | $248,788 | 106 | 4.14/5.0 |
| Marie | 10 | $196,471 | 280 | 2.49/5.0 |
| Deelip | 7 | $123,497 | 86 | 4.02/5.0 |
| Beverly | 3 | $105,184 | 41 | 5.00/5.0 |
| Host #87908611 | 1 | $89,077 | 0 | 0.00/5.0 |
| Susan | 1 | $84,856 | 30 | 5.00/5.0 |
| Yashika | 3 | $83,880 | 187 | 4.75/5.0 |
| Danielle | 5 | $75,395 | 197 | 3.77/5.0 |
| Julie | 1 | $74,290 | 20 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rome.
Dive Deeper: Advanced Rome STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rome. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRome Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rome
- The Rome Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 144 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rome, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 4.9%) offer potential for unique stay experiences.
Rome Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rome
- The dominant room capacity in Rome is 2 bedrooms listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Rome, indicating a high concentration in these sizes.
- A significant 30.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rome.
Rome Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rome
- The most common guest capacity trend in Rome vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rome STR market, accounting for 53.5% of listings.
- 41.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rome.
- On average, properties in Rome are equipped to host 4.6 guests.
Rome Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rome
- The most common availability pattern in Rome falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rome (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rome Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
52 listings
38.2% of total
2 Nights
45 listings
33.1% of total
3 Nights
9 listings
6.6% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
4 listings
2.9% of total
30+ Nights
25 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in Rome is 1 Night, adopted by 38.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.3%) of the Rome Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in Rome, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.2% of Rome hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rome.
Rome Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
21.1% of total
Moderate
45 listings
36.6% of total
Firm
32 listings
26% of total
Strict
20 listings
16.3% of total
Cancellation Policy Insights for Rome
- The prevailing Airbnb cancellation policy trend in Rome is Moderate, used by 36.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.7%) and stricter (42.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.6% market standard in Rome.
- Regularly review your cancellation policy against competitors and market demand shifts in Rome.
Rome STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rome
- The overall average booking lead time for vacation rentals in Rome is 37 days.
- Guests book furthest in advance for stays during May (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (51 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Rome.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Rome averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rome (2025)
Amenity Prevalence
Amenity Insights for Rome
- Essential amenities in Rome that guests expect include: Air conditioning, Smoke alarm, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rome: Air conditioning, Smoke alarm, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Wifi.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rome to stay competitive.
Rome Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rome
- The typical guest profile for Airbnb in Rome consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and DC (0.3%).
- Top languages spoken are English (79.8%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Rome.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rome Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Shelby | 11 | $4,463 | $312.37 | 47% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Lookout Mountain | 75 | $3,588 | $295.52 | 49% |